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Success Story: UFC & User Engagement

Ultimate Fighting Championship is a premium global sports brand and the largest pay-per-view event provider in the world. Looking to build awareness for an upcoming fight, UFC teamed up with AdColony to create an interactive mobile campaign. Using AdColony’s advanced technology and creative expertise, UFC’s campaign achieved impressive and award-winning results.

Case Study Highlights

  • The Challenge: The campaign’s objectives were to drive awareness and engagement for UFC 243 in order to increase pay-per-view buys and ticket sales.
  • The Solution: AdColony created a custom mobile video campaign using Aurora™ HD Video technology and a Dynamic End Card to reach sports fans and event-goers.
  • The Results:  With AdColony’s expertise, UFC’s campaign drove brand awareness, user engagement, and hype for the fight, making it an undisputed champion.