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Tet Shopping & Mobile Gaming in Vietnam

To prepare for the Tet festival period in Vietnam we conducted a study of 150 consumers across Vietnam looking at online shopping and mobile gaming behavior.

Here are some of the key insights:

  • 93% of moms play mobile games
  • Mobile gamers spend more than non-mobile gamers during Tet
  • 46% of consumers consider brand one of the important criteria when choosing a product
  • Mobile phones are the primary device to discover new brands in Vietnam
  • Personal care is the top gifting category during Tet

Vietnam is one of the most exciting markets in Asia-Pacific for brands with year over year increases in smartphone adoption and online shopping. To reach this audience during the crucial Tet period, advertisers need a strong strategy covering mobile and other emerging consumer behaviors.

Download the report to the right to dig deep!
You can also review our infographic on the highlights here!