The AdColony Holiday Shopping Survey was distributed to consumers across the globe, however this report dives into the results specifically from the United Kingdom. The UK version of the survey garnered several hundred responses from consumers ranging from 14 years old to over 75. It asked participants 16 questions about their shopping behaviors and preferences, and how their mobile device plays a role in the buying process.
- Holiday shoppers’ demographics
- Devices used to make online purchases
- The role of mobile during the holiday shopping season
- Top products purchased
- Consumer interactions with ads
- And more!