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User Acquisition Case Study — FiNC (JP)

FiNC is the most popular fitness/healthcare app recording over 9.5 million downloads in Japan. FiNC functions as an AI personal trainer that users can enjoy its simple and clean UI to record and track their diet details. As a successful healthcare app for females in 20s, the publisher wanted to expand their target audience to males as well as females over 30 for broader acquisition.

Case Study Highlights

  • App Whitelisting & Optimization — Apps that are particularly popular in each target segment were carefully selected for whitelisting and optimization
  • Creative Format Matters — AdColony AppStoreKit ad format as well as a vertical ad with guided install feature led the install rates of up to 156% (male).