Today, brands not only have to be concerned about their messaging, but whether their messaging is reaching consumers in an environment that is safe for their brand.
BVOD (broadcaster video on demand) as an advertising channel is impactful, but lacks scale. Social video promises scale, but also brings about ongoing challenges around brand safety and performance. Mobile gaming rewarded video offers the best of all worlds – full screen impact, brand safety, scale, and performance, but what brands is it suitable for and how can they use it?
Many marketers have yet to take advantage of the mobile gaming environment as a brand-safe and on-brand advertising channel.
In this webinar, Lance Traore (Country Manager, ANZ, AdColony) and a panel of industry experts discussed the right mix of digital video channels for the pandemic-challenged, brand-safety-focused, and performance-obsessed modern marketer.
– Jodi Fraser, Commercial Director, ANZ, Publicis Groupe
– Stephanie Shang, Head of Media, AU, Essence
– Jessica Miles, Country Manager, ANZ, Integral Ad Science
– Tom Simpson, Senior Vice President, APAC, AdColony
Get a copy of the presentation deck by completing the form on this page and watch the webinar recording here.
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