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Success Story: Happy Draw Life & Monetization (JA)

Hypercasual is certainly one of the most downloaded genres in mobile gaming, which proved to be true especially during the lockdown last year. Draw Happy Life is a hypercasual game with a simple drawing mechanism servicing a worldwide audience. It’s published by New Stroy Co., Ltd, an independent Japanese game studio founded only in March…

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Success Story: Happy Draw Life & Monetization (EN)

Hypercasual is certainly one of the most downloaded genres in mobile gaming, which proved to be true especially during the lockdown last year. Draw Happy Life is a hypercasual game with a simple drawing mechanism servicing a worldwide audience. It’s published by New Stroy Co., Ltd, an independent Japanese game studio founded only in March…

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Success Story: 1945 Air Force & User Acquisition

AdColony is working with many global publishers extensively in order to reach users worldwide. Today, we’d like to introduce OneSoft – Falcon, the ASEAN top 5 game studio headquartered in Vietnam, and share tips on how they’re successfully acquiring users globally. 1945 Air Force: Airplane Shooting Games is one of the most popular arcade games….

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Optimizing the Use Rate 2020

Key Foundings There are multiple metrics of mobile app monetization. In the process of optimizing the app monetization, one of the most powerful methods is optimizing ad Use Rate. From the case studies and benchmark data collected, the following is evident regarding ad use rate within an app: Increasing use rate drives an increase in…

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Effects of Removing Blacklisting 2020

Key Foundings Ths blacklisting might be costing developers a tremendous opportunity for revenue. From the case studies and benchmark data collected, the following is evident regarding ad blacklisting: Removing blacklists drives an increase in overall publisher revenue Removing blacklists has no statically significant effect on user retention with DAU Removing blacklists has no statically significant…

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User Acquisition Case Study — FiNC (JP)

FiNC is the most popular fitness/healthcare app recording over 9.5 million downloads in Japan. FiNC functions as an AI personal trainer that users can enjoy its simple and clean UI to record and track their diet details. As a successful healthcare app for females in 20s, the publisher wanted to expand their target audience to…

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User Acquisition Case Study — FiNC (EN)

FiNC is the most popular fitness/healthcare app recording over 9.5 million downloads in Japan. FiNC functions as an AI personal trainer that users can enjoy its simple and clean UI to record and track their diet details. As a successful healthcare app for females in 20s, the publisher wanted to expand their target audience to…

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Case Study: Keyword Blacklisting — A Changing Business Strategy

A well-known publisher with several social casino titles creates unique mobile gaming experiences that attract almost five million users across the globe per month. The company decided to adjust its monetization strategy based on changing business needs. Looking to gain rapid results, they partnered with AdColony to assist them in reaching their goals. Highlights include:…

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Case Study: Opening the Floodgates

For publishers, only allowing ads that fit your app’s intended audience and an ideal user is leaving money on the table. Traditional media has known for decades that people indulging in one level of entertainment might still have a want or need for others, and so don’t limit themselves to the same rating when showing…

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Case Study: Rewarded Video: Revenue Enhancer or IAP Cannibal?

Rewarded video might be the preferred method of ad engagement for users, but how does it impact the overall revenue for a publisher? AdColony partnered with one of our publishing partners to dig into the impacts of adding rewarded video to a mobile app. The answer is clear: Rewarded video not only improves the experience…

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