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AdColony Digital Magazine – November 2021

To catch our Turkish clients up on how the industry and AdColony have continued to change in 2020 and 2021, we are thrilled to announce our unique digital magazine! This report in Turkish details today’s digital world in a visual, contextual, and actionable way. Topics include: Surveys and Research in 2021 Top Interviews Case Awards…

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The Life of the Mobile Gamer

AdColony has partnered with GWI to survey over 1,000 mobile gamers across the U.S. to better understand mobile gamers and shed light on how to effectively market to them. The study explores how mobile gamers engage with advertising in games and apps, what drives their purchasing decisions, how the pandemic has reshaped their shopping habits,…

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Vertical Advertising Guidelines 2021

The “Vertical Advertising Guidelines” report provides useful data and insights about well-executed and interactive vertical mobile video campaigns that AdColony served in 2020/2021. This report also highlights the tips of using vertical ads, the benefits of vertical ads, and the future of vertical ads from the perspective of AdColony’s impeccable products. Report Highlights: This report…

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Winning Ramadan & Eid 2021 Playbook

AdColony’s go-to playbook on winning Ramadan and Eid in 2021 Topics Include: The Holy Season for Muslim Community: Ramadan 2021 What Did the Data Reveal About Consumers During Ramadan 2020? Who are your Ramadan Audiences for Ramadan 2021? Which Industries Would Be More Active During Ramadan 2021? Food & Beverage Home Care QSR Entertainment Telecommunications…

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Beyond The Game Playbook 2021

2020 was a transformational year in so many ways, not least for gaming and esports. In APAC, we saw a 43% increase in consumers engaging daily with mobile games, and esports audiences saw a 157% increase over 2021. These changes were driven by the pandemic in the short term, but are part of a series…

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Leveraging the Power of Mobile in Apple’s New Privacy Landscape

The growth curve of mobile games is perhaps the steepest it’s been since AdColony started life as mobile game developers ourselves in 2008. During a huge growth year for mobile games and gaming in general, midway through (June 2020), Apple announced changes to its identifier for advertisers (IDFA) that impact how advertisers execute their targeting,…

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The Modern Mobile Gamer — A Study of Everything

To truly understand the mobile gaming audience –  millions of people who play games on their smartphone every single day – AdColony partnered with consumer insights platform DISQO to survey 1,200 verified mobile users about their mobile gaming behaviors, preferences and sentiments. Topics include: Who is the American Mobile Gamer? The demographics of mobile gamers…

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Webinar Deck: Future of Video: Old School Thinking Doesn’t Cut It in the New Normal

Today, brands not only have to be concerned about their messaging, but whether their messaging is reaching consumers in an environment that is safe for their brand. BVOD (broadcaster video on demand) as an advertising channel is impactful, but lacks scale. Social video promises scale, but also brings about ongoing challenges around brand safety and…

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PH Webinar Deck: Creative Hacks – Engagement & Innovation

The need of the hour is to think creatively. With a large part of the world under lockdown and fresh creative assets hard to come by, we need to maximize what we have in hand. In this webinar, AdColony shared the best practices and hacks for making exciting and engaging mobile ads that also deliver…

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LinkedIn Growth, Recovery & COVID – June 2020

After conducting research looking at what works for growth according to long term industry data, The B2B Institute at LinkedIn published a number of papers and articles with helpful advice for marketers. Recently we have seen a huge change in the way we do business, share ideas and even the nature of how we work….

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