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Winning Ramadhan & Eid 2021

  An AdColony playbook on winning Ramadhan and Eid in 2021. Ramadhan and Eid 2020 Learnings Winning Ramadhan and Eid in 2021 with AdColony Golden moments & creative solutions for Ramadhan and Eid 2021 AdColony research and performance benchmarks Ramadhan and Eid 2020 case studies Get a copy of the presentation deck by completing the form…

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Beyond The Game Playbook 2021

2020 was a transformational year in so many ways, not least for gaming and esports. In APAC, we saw a 43% increase in consumers engaging daily with mobile games, and esports audiences saw a 157% increase over 2021. These changes were driven by the pandemic in the short term, but are part of a series…

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Leveraging the Power of Mobile in Apple’s New Privacy Landscape

The growth curve of mobile games is perhaps the steepest it’s been since AdColony started life as mobile game developers ourselves in 2008. During a huge growth year for mobile games and gaming in general, midway through (June 2020), Apple announced changes to its identifier for advertisers (IDFA) that impact how advertisers execute their targeting,…

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The Modern Mobile Gamer — A Study of Everything

To truly understand the mobile gaming audience –  millions of people who play games on their smartphone every single day – AdColony partnered with consumer insights platform DISQO to survey 1,200 verified mobile users about their mobile gaming behaviors, preferences and sentiments. Topics include: Who is the American Mobile Gamer? The demographics of mobile gamers…

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Webinar Deck: Future of Video: Old School Thinking Doesn’t Cut It in the New Normal

Today, brands not only have to be concerned about their messaging, but whether their messaging is reaching consumers in an environment that is safe for their brand. BVOD (broadcaster video on demand) as an advertising channel is impactful, but lacks scale. Social video promises scale, but also brings about ongoing challenges around brand safety and…

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PH Webinar Deck: Creative Hacks – Engagement & Innovation

The need of the hour is to think creatively. With a large part of the world under lockdown and fresh creative assets hard to come by, we need to maximize what we have in hand. In this webinar, AdColony shared the best practices and hacks for making exciting and engaging mobile ads that also deliver…

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LinkedIn Growth, Recovery & COVID – June 2020

After conducting research looking at what works for growth according to long term industry data, The B2B Institute at LinkedIn published a number of papers and articles with helpful advice for marketers. Recently we have seen a huge change in the way we do business, share ideas and even the nature of how we work….

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Webinar Deck: Future of Gaming & Advertising

For Australians, it used to be “what to watch” and now it’s “whether to watch” – and the answer is increasingly “no, I’m going to play a game”. In fact, gaming is already the number one digital entertainment activity for all Australians. “With almost 80% of Aussies gaming on a regular basis, brands need a…

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Mobile and Fitness Survey 2020

The AdColony Mobile and Fitness Survey was created to understand user behavior regarding fitness goals, mobile usage, and changes in behavior after New Year resolutions are put into place. The survey was distributed twice, once during December 2019 and another during February 2020. As COVID-19 began to make a global impact, a supplemental survey was…

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ID Webinar Deck: Creative Hacks – Engagement & Innovation

The need of the hour is to think creatively. With a large part of the world under lockdown and fresh creative assets hard to come by, we need to maximize what we have in hand. In this webinar, AdColony shared the best practices and hacks for making exciting and engaging mobile ads that also deliver…

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