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Travel Survey 2021 — USA

The AdColony Travel Survey was distributed nationwide in the United States and asked consumers about travel plans post-COVID vaccination, device usage, and travel concerns. The survey garnered over 200 responses, with participants ranging from 18 years old to over 60. Topics include: 2021 travel plans Device usage before and during travel Concerns while traveling How…

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Mobile Gaming Mothers Research – EMEA & LATAM

To better understand the mobile gaming mothers, AdColony, in partnership with independent research company GlobalWebIndex, conducted global research among 16-45+-year-old women who have at least one child. This research in this space has revealed a distinct set of insights globally that extends across the mobile gaming vertical, as well as their sphere of moods, unique…

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App Install Marketing Survey — 2021 Edition

The AdColony App Install Marketing Survey was distributed globally and garnered responses from 200+ app developers. The survey asked respondents 30 questions regarding their strategies and results for user acquisition. Topics include SKAdNetwork, budget allocation, most effective methods, and UA campaign plans for 2021. Topics covered include: Budget allocation SKAdNetwork predictions and plans Most effective…

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Mother’s Day Survey 2021

The AdColony Mother’s Day Shopping Survey 2021 was distributed in the EMEA and LATAM region. The survey asked respondents, aged 16 years old to over 75, about their shopping behaviors and preferences during the Mother’s Day season, and how their mobile devices and mobile ads play a role in the buying process. Topics include: Shopping…

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One Year with COVID

2020 was a long year, and as we officially hit over a year with COVID-19 this March, we looked back to discover changes in consumer behavior, breakout apps and categories, trend changes for mobile games, and more from last March to today. Highlights from the report include: Download percent change for mobile games Changes in…

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Consumer Sentiment Survey 2021

The AdColony 2021 Consumer Sentiment Survey provides insights into consumers’ mobile behaviors and preferences. Distributed via the AdColony platform to mobile users across the world, the survey asked 15 questions and received over 300 responses. Topics covered in the study include: Sentiment by app category Likelihood to interact with in-app ad types Ad acceptability by…

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Xennials: Analog Childhood, Digital Adult

Xennials are a unique group of consumers that is all about growth and adaptation. In creating our Modern Mobile Gamer Report, in partnership with DISQO, we noticed distinct characteristics of the 35-44 age group. The Xennials: Analog Childhood, Digital Adult report focuses on the age group’s interest in mobile gaming and what sets them apart…

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Car Buying Survey 2021 — EMEA

AdColony Car Buying Survey was distributed in EMEA and LATAM and asked consumers about their car shopping behavior, dealership visits, device usage, and ad engagement.  Survey Highlights Consumer Preferences — What do consumers use their smartphones when shopping for a car?  Purchasing Behavior — What would make consumers more likely to consider one brand or…

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LinkedIn webinar – Key tips to earn the trust of the communities that matter most to your brand.

Why is trust important? It impacts the bottom line. According to Accenture’s Competitive Agility Index Score, “to be truly competitive, your company must look at trust as a critical component of your business strategy”. In this Masterclass, Lara Julio share with you, and explore how to embed trust as the backbone of everything you do…

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Brand Safety Survey 2020

The latest AdColony Brand Safety Survey was distributed globally and asked consumers about purchasing behavior, undesirable content, preferred platforms to encounter ads, and more. Respondents were typically 35 years of age or older and female. Survey Highlights Consumer Preferences — Where do consumers prefer to encounter ads? Purchasing Behavior — Are consumers more likely to…

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