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Holiday Shopping Survey (APAC) – 2021

The APAC Holiday Shopping Survey 2021 was distributed across Asia-Pacific and garnered over 700 responses. The survey asked respondents, aged 18 years old to over 54, sixteen questions about their shopping behaviors and preferences during the holiday season and how their mobile device plays a role in the buying process. Survey Highlights: Shopping Preference this…

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Mobile App Monetization Survey — 2021

AdColony and Fyber’s Mobile App Monetization Survey was distributed globally and garnered responses from 300+ mobile publishers. The survey asked respondents 30 questions regarding monetization strategies, revenue sources, and the impact of AppTrackingTransparency. The mobile publishers included gaming and non-gaming app developers. Topics include: Top revenue sources Video is #1! Revenue split between In-App Ads…

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Mobile Trends in QSR

AdColony has partnered with GWI to survey over 1,000 mobile gamers across the U.S. to better understand mobile gamers and shed light on how to effectively market to them. This report showcases mobile gamers’ fast food preferences, updates from COVID-19, and the when, where, and frequency of QSR app usage and restaurants for mobile gamers….

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Black Friday & Cyber Monday Shopping Survey – LATAM

AdColony partnered with GlobalWebIndex to conduct deep research across the EMEA & LATAM regions, including data from 12 countries. The study’s purpose was to get to know users’ shopping preferences, purchase intentions, approaches to mobile ads, and the frequency of their mobile gaming activities during the Black Friday & Cyber Monday period. Fill out the…

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Black Friday & Cyber Monday Shopping Survey – EMEA

AdColony partnered with GlobalWebIndex to conduct deep research across the EMEA & LATAM regions, including data from 12 countries. The study’s purpose was to get to know users’ shopping preferences, purchase intentions, approaches to mobile ads, and the frequency of their mobile gaming activities during the Black Friday & Cyber Monday period. Fill out the…

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Mobile Gaming in EMEA & LATAM — 2021

So who are mobile gamers, exactly? It’s a question that has been incessantly asked not just in the gaming industry but also among advertisers looking to reach consumers in this channel. To get a definitive answer, AdColony conducted a survey across EMEA & LATAM regions which includes 15 countries, and also, partnered with Nielsen for…

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Holiday Shopping Survey (North America) – 2021

The AdColony Holiday Shopping Survey 2021 was distributed across North America and garnered over 400 responses. The survey asked respondents, aged 18 years old to over 75, questions about their shopping behaviors and preferences during the holiday season and how their mobile device plays a role in the buying process. Study Highlights: Holiday shoppers’ demographics…

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Future of Work Survey 2021

The AdColony Future of Work Survey was distributed in the United States and asked consumers about their current working situation, mobile behaviors while working, and expectations for work in the future. The survey garnered over 300 responses, with participants ranging from 18 years old to over 60. Topics include: Current working situations versus preferred working…

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Back to School Shopping Survey — 2021

The AdColony Back to School Shopping Survey asked U.S. consumers a series of questions about back to school shopping. The third edition of the survey provides insights on consumer behavior pertaining to back to school shopping, online shopping preferences, and how people are preparing for the new school year. Topics covered include: In-person vs. Online…

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Travel Survey 2021 — USA

The AdColony Travel Survey was distributed nationwide in the United States and asked consumers about travel plans post-COVID vaccination, device usage, and travel concerns. The survey garnered over 200 responses, with participants ranging from 18 years old to over 60. Topics include: 2021 travel plans Device usage before and during travel Concerns while traveling How…

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