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Leveraging machine-learning algorithms powered by real-time data, our Core™ engine automatically optimizes campaigns for maximum return on ad spend for advertisers and monetization efficiency for publishers.
What Core™ does
Core™ uses look-alike modeling and True Audiences™ to optimize more than 100 million Instant-Play™ impressions every single day.
Core™ delivers a return on ad spend, whether you are driving app installs, direct response, or brand awareness & engagement.
How Core™ optimizes
Rich Data Sources
Core™ leverages unique datasets made possible by direct SDK integrations.
Core™ then analyzes user behavior & post-install data to optimize ad targeting.
Core™ analyzes thousands of ad requests every second to deliver optimal ROAS.