Awards Wins November

Wins from MMA Smarties and The Drum Digital Advertising Awards

Posted Nov 22, 2019

AdColony is proud to announce that our mobile campaigns have received three awards from the MMA Smarties and another one from The Drum! This month, our teams from North America, Turkey, and Asia-Pacific were recognized for our innovative mobile campaigns by two of the most prestigious award organizations in the industry. Check out our award-winning…

Read more
UTM Blog Header Norway

Under The Microscope: Mobile Gaming in Norway

Posted Nov 21, 2019

Mobile gaming consumers are as diverse as it gets. That’s why this audience is a huge opportunity for advertisers to tap into. Some of the biggest mobile publishers have come out of the Nordic territories but is their audience just as into mobile gaming as they are? Statista estimates that mobile game revenue in Norway…

Read more

Mobile Shopping on Black Friday — What to Expect

Posted Nov 20, 2019

The holiday shopping season has already started for many consumers but for many, Black Friday is likely the day they’ll kick off their gift buying. It’s almost that time of year when shoppers spend their Friday morning (or Thanksgiving night!) waiting in line at brick-and-mortar stores for the best deals. While Black Friday is certainly…

Read more
Doritos Cool and Hot

Creative Showcase: Doritos Cool and Hot

Posted Nov 15, 2019

In this edition of the Creative Showcase, we look at how AdColony’s Aurora HD Video™ is paired with interactive elements to recreate the sensations of Doritos Cool & Hot in its Smarties X award-winning campaign! How it WorkedThe mobile ad campaign was for Doritos Cool and Hot was inspired by the different sensations that are…

Read more
UTM Blog Header Italy

Under The Microscope: Mobile Gaming in Italy

Posted Nov 7, 2019

When you think about who has the biggest spending power in video games, which countries come to mind? China, the United States, Japan? Those are all great answers but you may have not thought about a huge market developing in Europe. Video game revenue in Italy has already reached huge numbers, but the mobile game…

Read more
Starting UA Blog Header

Tips for Starting a User Acquisition Campaign

Posted Nov 6, 2019

After creating your exciting and innovative mobile game, it’s time to get people to play it! Whether this is your first or hundredth title, your game’s audience always starts at zero so you will need to develop a unique, strategic plan for user growth. With so many media and advertising options out there, it’s important…

Read more

Mobile Monday: Gen Z’s Mobile Gaming Behavior, Apple Revenue Reaches $64B in Q4

Posted Nov 4, 2019

Generation Z has become the largest generation globally, giving them major spending power that will only increase as they get more disposable income. The digitally native age group is still developing their brand preferences and spending habits so companies need to start fostering brand loyalty and maximizing customer lifetime value. App Annie’s recent report shares…

Read more
Desiree Janda AdColonized

AdColonized: Getting to Know Desiree Janda

Posted Oct 31, 2019

Meet Desiree Janda, Sales Director in Los Angeles! As a part of the sales team, Desiree keeps a busy schedule meeting with AdColony clients and working with her tight-knit team. When she’s not working, Desiree enjoys traveling with her husband, attending Lakers games, and spending time with her new Aussiedoodle puppy. Get to know Desiree…

Read more
Page 1 of 12