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Tips for Starting a User Acquisition Campaign

Posted Nov 6, 2019

After creating your exciting and innovative mobile game, it’s time to get people to play it! Whether this is your first or hundredth title, your game’s audience always starts at zero so you will need to develop a unique, strategic plan for user growth. With so many media and advertising options out there, it’s important…

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IAB Transparency Tools

A Guide to IAB’s New Supply Chain Transparency Tools

Posted Oct 23, 2019

In 2018, digital advertisers lost $35 billion to digital ad fraud, or $51 million a day. This year that number is expected to jump to $42 billion, due to new, sophisticated techniques by fraudsters. Another reason is advertisers, particularly small and mid-size brands, are not adopting anti-fraud solutions like ads.txt and openRTB 3.0 spec. Because…

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Open Measurement

More Viewability with IAB’s Open Measurement

Posted Oct 15, 2019

If you asked any digital marketer today what’s one thing they would want more of, the last thing they’re going to tell you is “fragmentation,” or more things to keep track of, more vendors, more rules of operation, more code. More realistic answers might be: I want more transparency, more accountability, more (or rather, better!) measurement….

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How to Optimize Your SDK 4 Integration

Posted Oct 9, 2019

Committed to improving mobile advertising for developers and advertisers alike, we have recently released SDK 4, a significantly upgraded version of our mobile monetization platform. We’ve unified the SDK to include display and programmatic offerings for increased monetization options for publishers. Here’s a guide to streamline the integration processes for both iOS and Android: Android…

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Choosing the Right Display Format for Your App

Posted Oct 2, 2019

Every app has its own set of challenges when it comes to finding the right placements for ads. It’s important that developers have a variety of ad options that best suit their app and audience. That’s why major brands like Toyota, Sony, Starbucks, and Unilever incorporate both video and display banner ads to maximize monetization…

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qCPM — Do we really need another marketing initialism? Maybe.

Posted Sep 4, 2019

The advertising industry has historically largely survived based on trust, where the agency and the vendor operate under an unspoken oath that they will do what is right for the client – and that they will be held accountable for anything that does not serve the client’s outcomes. But we are now in a bit…

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How to Implement app-ads.txt

Posted Aug 28, 2019

Earlier this year, IAB Tech Lab released the specification for app-ads.txt, a text file that a developer can upload to their website that lists the ad sources authorized to sell that app’s inventory. Anyone paying attention to the ads.txt standard shouldn’t have been surprised. App publishers who adopt this file can better control their inventory…

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Rewarded Video: Monetization Through Engagement

Posted Jun 18, 2019

When considering monetization strategies, app developers look for an advertising solution that will bring in revenue without compromising the user’s experience they’ve spent ages crafting. This is where rewarded video comes in. Rewarded video has proven itself to be a reliable and effective tactic for both advertisers and developers while keeping users engaged. If you’re…

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GDC Panel Looks Past the Waterfall, Into the Programmatic Future

Posted Mar 27, 2019

As thousands gathered at the Moscone Center in San Francisco last week, a roomful of GDC (Game Developers Conference) attendees were intently focused on the topic of advanced mediation in the Looking Past The Waterfall panel, led by our very own David Pokress, EVP of Global Publishing. Why so intently focused? Because a lot is…

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