Open Measurement

More Viewability with IAB’s Open Measurement

Posted Oct 15, 2019

If you asked any digital marketer today what’s one thing they would want more of, the last thing they’re going to tell you is “fragmentation,” or more things to keep track of, more vendors, more rules of operation, more code. More realistic answers might be: I want more transparency, more accountability, more (or rather, better!) measurement….

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Mobile Monday: Games and APAC Lead Worldwide Mobile Growth

Posted Oct 14, 2019

Although iPhone sales have slowed down in the last year, tons of apps have seen continued growth as users across the globe become more and more mobile-savvy. A recent report from Adjust charted growth and retention for apps released in 2018 and revealed that Asia-Pacific is the fastest-growing region. Additionally, gaming apps continue to dominate…

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Christmas Shopping and Mobile Gaming Behavior Survey ⁠— Philippines

Posted Oct 10, 2019

While the hustle and bustle of Christmas is hardly new, this season promises to be especially active. In the past few years, the Asia-Pacific region has played a big part in bolstering the continued growth of mobile device and app usage.  For this research, we sought to explore some of the spending activities and mobile…

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AdColony Shortlisted in 3 Categories for MMA Smarties X and North America Awards

Posted Oct 10, 2019

AdColony is excited to announce that three of our campaigns have been shortlisted for MMA Smarties X and North America Awards! Every year the Mobile Marketing Association honors companies for their industry-leading works in mobile advertising. This year the organization is introducing Smarties X to celebrate the industry’s best innovators across the globe. The best mobile…

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How to Optimize Your SDK 4 Integration

Posted Oct 9, 2019

Committed to improving mobile advertising for developers and advertisers alike, we have recently released SDK 4, a significantly upgraded version of our mobile monetization platform. We’ve unified the SDK to include display and programmatic offerings for increased monetization options for publishers. Here’s a guide to streamline the integration processes for both iOS and Android: Android…

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Event Preview: White Nights Moscow

Posted Oct 4, 2019

We’re headed to Moscow! White Nights will be holding its last event of the year at the Expocentre on October 16th and 17th. Representatives from the gaming industry will be gathering for insightful talks, panels, and workshops, along with networking opportunities to connect with other professionals in the industry. A unique factor of this conference…

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AdColonized: Getting to Know Rohan Palav

Posted Oct 3, 2019

Say hello to Rohan Palav, Sales Planner in Mumbai! As a part of the Sales team, Rohan creates proposals and annual media strategies. In his spare time, he enjoys playing guitar and platform diving. Get to know Rohan in this week’s AdColonized feature! What exactly does a Sales Strategy Manager do at AdColony? What’s an…

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Tet Shopping and Mobile Gaming Behavior Survey

Posted Oct 3, 2019

In the past few years, the Asia-Pacific region has played a big part in bolstering the continued growth of mobile device and app usage. Vietnam, in particular, has become one of the most exciting emerging markets for the industry as the country’s smartphone adoption increases every year. For advertisers looking to reach this expanding audience’s…

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Choosing the Right Display Format for Your App

Posted Oct 2, 2019

Every app has its own set of challenges when it comes to finding the right placements for ads. It’s important that developers have a variety of ad options that best suit their app and audience. That’s why major brands like Toyota, Sony, Starbucks, and Unilever incorporate both video and display banner ads to maximize monetization…

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