Influencing App Opens Via Notifications

While an immediate reaction to a message or ad is often desired, more often than not, users who engage will do so at a later time. This is the case for all types of mobile marketing campaigns, from user acquisition to re-engagement. According to a recent report from Business Insider, this is particularly true for push … More >>

Mobile Monday: The Future of Modular & the Note

In this edition of Mobile Monday, we are examining the future of modular phones and the outlook for Samsung’s Note. The Future of Modular Phones When Google announced its Project Ara modular phone in 2013, the industry was ablaze with curiosity and excitement. However, Google announced its cancellation of Project Ara in September, a blow for … More >>

Mobile Monday: Adweek’s Top Ads & the Mobile Shopping Takeover

In this edition of Mobile Monday, we are celebrating the mobile publishers whose ads earned a spot on Adweek’s top ads for September & exploring what App Annie’s new study on mobile shopping means for retailers. Adweek’s Top Ads Each month, Adweek compiles a list of the top video ads on YouTube. To make the … More >>

AdColonized: Getting to Know Rui Li

Ever heard of Chi-beria? Me neither. If you ask Rui Li, however, she’d tell you immediately that it’s what Chicago turns into when it’s so cold out you wonder whether you might actually be on the frozen tundra of Siberia. Before moving to sunny Los Angeles, Rui lived in Chicago for 7 years, a large … More >>

Introducing Aurora™: The Next Generation SDK from AdColony

The next generation of mobile video is here. Today, the AdColony Aurora™ SDK is available, offering exciting improvements and new features for publishers and advertisers alike. Mobile app publishers can now download the Aurora™ SDK on the AdColony Github here. Instant-Play™ HD Vertical Video The highest quality ad experience on mobile is now available in … More >>