Last Updated: January 1, 2014
AdColony, a division of Jirbo, Inc., is a mobile advertising company. We provide a mobile video advertising network (“AdColony,” “we,” “us,” “our” or “company”) that helps our advertisers deliver video ads primarily via mobile devices such as smartphones and tablets. We know that you care about how your information is used and shared, and we take your privacy seriously. This policy outlines AdColony’s privacy practices for our video advertising network (the “Network”) and our website, www.AdColony.com (the “Website”). If you would like to understand the privacy practices that pertain to our mobile applications or relating websites like Jirbo.com, please click here.
AdColony’s Website Privacy Practices
PERSONALLY IDENTIFIABLE INFORMATION (PII)
AdColony collects personally identifiable information (“PII”) from the Website, www.AdColony.com, when you choose to provide it to us. PII is any information that specifically identifies or locates a particular person or entity. We receive and store any PII you provide to us. The types of PII collected may include your name, postal address, telephone number, and email address. For example, you may choose to send PII about yourself in an email, by completing an online form on this website, or by signing up for our service or e-newsletter. AdColony uses this information our business purposes, including to contact you to respond to your inquiry or to provide the service requested. Once collected, AdColony will store your PII for as long as needed to provide services and for a reasonable time thereafter for record keeping purposes.
NON-PERSONALLY IDENTIFIABLE INFORMATION
AdColony also collects non-personally identifiable information (“Non-PII”) from visitors to the Website. Non-PII is information that cannot by itself be used to specifically identify a particular person or entity, and may include your IP host address, pages viewed, browser type, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer’s operating system. We use this information to help manage and improve the Website.
We may utilize “cookies” to automatically collect information about visitors to the Website. Cookies are alphanumeric identifiers that reside within your browser and that allow us to recognize your browser and tell us how and when pages on our Website are visited and by how many people. Our cookies do not collect PII. You may be able to change the preferences on your browser to prevent or limit your computer’s or mobile device’s acceptance of cookies, but this may prevent you from taking advantage of some features of the Website. We may also collect information on our Website using Web “beacons.” Web beacons are electronic images used on the Website or in our emails. We use web beacons to deliver cookies, count visits, understand usage and activity on the Website and to tell if an email has been opened and acted upon. For more information about cookies and web beacons, please visit http://www.allaboutcookies.org/cookies/.
CONTROLLING OUR USE OF THE PII COLLECTED VIA THE WEBSITE
You can always opt not to disclose PII to us, but keep in mind some PII may be needed to take advantage of some features of the Website. You may request deletion of your PII by sending an e-mail to firstname.lastname@example.org. If you do not wish to receive email or other mail from us, please contact us at email@example.com.
AdColony’s Advertising Network Privacy Practices
The AdColony Network offers a leading mobile video advertising and monetization platform that plays crystal-clear HD video at lightning speed and drives deep engagement with content. AdColony’s proprietary Instant-Play™ video ad technology serves video ads instantly on the most popular apps in the world across Apple’s iOS and Google’s Android platforms. The Network provides certain services to advertisers and publishers and collects mobile device information in the process. Generally, the Network may access, index, and cache requests made from the mobile sites, applications and device platforms (collectively, “Mobile Apps and Sites”) in order to deliver, tailor and report on the ads being run over the Network.
INFORMATION WE COLLECT AND USE VIA THE NETWORK
We do not collect PII via the Network. In the course of running the Network, we collect Non-PII from Mobile Apps and Sites and use such data for a number of purposes, including, but not limited to, providing publishers, advertisers and others with Non-PII information about traffic and Mobile App and Site usage on the Network.
AD NETWORK DATA RETENTION
We retain Non-PII collected via the Network in non-aggregate form for as long as we believe it is reasonably necessary for the purposes for which it was collected, but not longer than 36 months from the date of your last interaction with our Network. After such 36-month period, we aggregate the data and use it for analytics and similar purposes.
CHOICES REGARDING THE NON-PII COLLECTED VIA THE NETWORK
Privacy Practices for both the Network and Website
INFORMATION SECURITY AND INTEGRITY
The security of your information is important to us, including but not limited to the PII collected via the Website. AdColony has implemented reasonable security measures to protect the information, both during transmission and once it is received. This includes but is not limited to the use of firewalls and encryption. No method of transmission over the Internet or method of electronic storage is 100% secure; therefore, while the company strives to use commercially acceptable means to protect your information, it cannot guarantee absolute security. We process information in a way that is compatible with and relevant for the purpose for which it was collected. To the extent necessary for those purposes, we take reasonable steps to ensure that any information in our care is accurate, complete, current and reliable for its intended use. If you have any questions about these security or data integrity practices, please email firstname.lastname@example.org.
INFORMATION RELATING TO CHILDREN
We are very sensitive to the importance of children’s privacy. The Website and Network are directed to business and are neither developed for, nor directed at, children under the age of 13. We will not knowingly collect or use information to the extent prohibited by the Children’s Online Privacy Protection Act. Nor do we knowingly create profile segments of children under 13 years of age. If you believe your child has provided us with information that is covered by the Children’s Online Privacy Protection Act, or has registered with our Website, please contact us at email@example.com and we will make reasonable attempts to have the data purged from our records.
DISCLOSURE OF INFORMATION TO THIRD PARTIES
AdColony does not rent or sell your PII to third parties without your consent. The company may, however, share PII with trusted third-party partners. These third party contractors are prohibited from using the information for purposes other than performing services for AdColony. Please note that AdColony may freely share Non-PII and anonymous data collected on the Website or via the Network with unaffiliated third parties.
AdColony may disclose any information under our control to third parties when obligated to do so by law and in order to investigate, prevent, or take action regarding suspected, or actual prohibited activities, including but not limited to fraud and situations involving potential threats to the physical safety of any person.
AdColony also may transfer information, including any PII, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. If AdColony is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Website of any change in ownership or uses of your PII, as well as any choices you may have regarding your PII.
Finally, AdColony may disclose or utilize your PII in other ways if you have consented to such disclosure or usage.
THIRD PARTY SITES AND APPLICATIONS
SAFE HARBOR PRIVACY PRINCIPLES
We comply with the U.S.-EU Safe Harbor Framework and the U.S. Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries. We have certified that AdColony adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view our certification page, please visit http://www.export.gov/safeharbor/.
STORAGE IN THE UNITED STATES
CONTACT ADCOLONY WITH QUESTIONS OR CONCERNS
Attn: Privacy Officer
11440 San Vicente Blvd., Suite 100
Los Angeles, CA 90049
ENFORCEMENT, PRIVACY COMPLAINTS BY EUROPEAN UNION AND SWISS CITIZENS
AdColony has further committed to refer unresolved privacy complaints under the Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU Safe Harbor, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by the Privacy Officer at AdColony, please visit the BBB EU SAFE HARBOR web site at www.bbb.org/us/safe-harbor-complaints for more information and to file a complaint:
COUNCIL OF BETTER BUSINESS BUREAUS, INC.
BBB EU Safe Harbor
3033 Wilson Boulevard, Suite 600
Arlington, VA 22201