Fall 2017 App Install Marketing Survey

As 2017 comes to a close and mobile marketers begin their final push for the holiday season, two questions emerge: what strategies are they using successfully, and how are these strategies changing? The results are in with AdColony’s Fall 2017 App Install Marketing Survey. Get the top trends and insights in one concise report. Here are…

Dec 13, 2017

Case Study: Rewarded Video: Revenue Enhancer or IAP Cannibal?

Rewarded video might be the preferred method of ad engagement for users, but how does it impact the overall revenue for a publisher? AdColony partnered with one of our publishing partners to dig into the impacts of adding rewarded video to a mobile app. The answer is clear: Rewarded video not only improves the experience…

Oct 17, 2017

Consumer Sentiment Survey — Fall 2017

The AdColony 2017 Consumer Sentiment Survey provides insights into consumers’ mobile behaviors and preferences. Distributed via the AdColony platform to mobile users across the world, the survey asked 15 questions and received over 1,500 responses. Topics covered in the study include: Current sentiment by app category Current sentiment by situation Ad acceptability by format Frequency…

Oct 3, 2017

Consumer Road Trip Survey — Summer 2017

The AdColony 2017 Consumer Road Trip Survey is the first of its kind and provides insights into consumer behavior and preferences as they relate to travel and mobile usage. Distributed via the AdColony platform to mobile users globally, the survey asked 8 questions and received over 700 responses. Topics covered include: Travel plans Likelihood of…

Aug 30, 2017

Summer 2017 Mobile Publishing Trends

How do publishers of the world’s top apps monetize and engage their users in a meaningful way that is effective & respects the user experience? To find out, AdColony surveyed today’s top-grossing app developers, and the results are in! In This Report How today’s top publishers monetize their apps Revenue breakout by app type Which…

Jul 31, 2017

Spring 2017 App Install Marketing Survey

How do marketers for the world’s top apps acquire high quality users at scale, what matters to them, and what’s changed thus far in 2017? The results are in with AdColony’s Spring 2017 App Install Marketing Survey. Get the top trends and insights in one concise report. Here are a few highlights: App install marketers are…

May 31, 2017

The Appiness Index: The Appy Future of UK Media Planning – 2017

To measure the changing structure and role of media planning, the AdColony UK team is introducing its new research project, The Appiness Index (UK). This report will help advertisers, media buyers, and publishers take advantage of the changing media landscape and leverage Today’s Primetime. The Appiness Index examines media buying and the emergence of mobile…

Feb 27, 2017

The Big Game: Mobile Usage & Engagement Survey

As millions of people across the United States prepare for Super Bowl VI this Sunday, so advertisers are ramping up. Whether they are finalizing their cross-screen campaigns to supplement their television buy or otherwise looking for additional ways to engage with viewers, there’s one important question: where will consumers’ eyes truly be during the game?…

Jan 31, 2017

App Install Marketing Trends – Q3 2016

How are top earning publishers marketing their apps at scale? Learn what’s working for the top 100 — and what isn’t — in the latest AdColony App Install Survey. Survey Highlights Video continues to grow. 81% of top app install marketers are relying on video more than ever. Campaigns are becoming more global. 77% are…

Nov 2, 2016

Mobile First Insights — Q2 2016

As summer comes to a close, marketers at Fortune 1000 companies are putting their heads together to plan a strong end of the year, honing in on the best ways to reach their target audiences, at scale, with the most effective channel – which for many brands is now mobile. To fully take advantage of…

Aug 23, 2016