Black Friday & Cyber Monday 2018 Primer

The Holiday shopping season is upon us and Black Friday will be the big blowout shopping day for many. Nowadays that frenzy of gift-buying spills over to Cyber Monday, and even Cyber WEEK in some cases. Mobile devices have become indispensable tools to navigate not just the in-store experience, but online shopping as well. To…

Nov 13, 2018

Under the Microscope — Global Survey

The AdColony Under the Microscope Survey was distributed globally and asked users about their habits and preferences in regards to mobile games. The majority of respondents were between 18 and 44 years old. Some highlights from the survey include: Device usage distribution Mobile gaming frequency, session times, and preferred times of day to play Top…

Oct 9, 2018

APAC Brand Safety Survey — 2018

The latest AdColony Brand Safety Survey for APAC was distributed across the region and asked consumers about purchasing behavior, undesirable content, preferred platforms to encounter ads, and more. Survey Highlights Consumer Preferences — Where do consumers prefer to encounter ads? Purchasing Behavior — Are consumers more likely to purchase products and/or services in one platform…

Aug 15, 2018

Case Study: Opening the Floodgates

For publishers, only allowing ads that fit your app’s intended audience and an ideal user is leaving money on the table. Traditional media has known for decades that people indulging in one level of entertainment might still have a want or need for others, and so don’t limit themselves to the same rating when showing…

Aug 3, 2018

Brand Safety Survey — 2018

The latest AdColony Brand Safety Survey was distributed globally and asked consumers about purchasing behavior, undesirable content, preferred platforms to encounter ads, and more. Respondents were typically 35 years of age or older and female. Survey Highlights Consumer Preferences — Where do consumers prefer to encounter ads? Purchasing Behavior — Are consumers more likely to…

Jul 25, 2018

The AdColony Mobile Observatory — 2018

The first issue of the AdColony Mobile Observatory provides detailed insights into the digital marketing ecosystem. This includes useful research on global mobile user habits from 2017 and the most anticipated technological developments of 2018 and beyond. The Mobile Observatory also includes research conducted in partnership with OnDevice on mobile gaming habits across the world….

Jul 20, 2018

Rewarded Video Sentiment Study — Spring 2018

User preference for positive and rewarding ad experiences is clear, but which types of rewards are best? To find out, we surveyed over 1000 mobile users around the globe to get a better understanding of the reward types they prefer and how that correlates to both sentiment and in-app purchase behavior. The results of that…

Mar 28, 2018

Fall 2017 App Install Marketing Survey

As 2017 comes to a close and mobile marketers begin their final push for the holiday season, two questions emerge: what strategies are they using successfully, and how are these strategies changing? The results are in with AdColony’s Fall 2017 App Install Marketing Survey. Get the top trends and insights in one concise report. Here are…

Dec 13, 2017

Case Study: Rewarded Video: Revenue Enhancer or IAP Cannibal?

Rewarded video might be the preferred method of ad engagement for users, but how does it impact the overall revenue for a publisher? AdColony partnered with one of our publishing partners to dig into the impacts of adding rewarded video to a mobile app. The answer is clear: Rewarded video not only improves the experience…

Oct 17, 2017

Consumer Sentiment Survey — Fall 2017

The AdColony 2017 Consumer Sentiment Survey provides insights into consumers’ mobile behaviors and preferences. Distributed via the AdColony platform to mobile users across the world, the survey asked 15 questions and received over 1,500 responses. Topics covered in the study include: Current sentiment by app category Current sentiment by situation Ad acceptability by format Frequency…

Oct 3, 2017