Global Brand Safety Survey 2019

The AdColony Brand Safety Survey was distributed globally, with the majority (57%) of respondents from North America, followed by EMEA. Ages ranged from 16 to 75, participants were typically over 35 years old and skewed slightly female. Some highlights from the findings: Mobile users prefer to encounter ads in mobile games (16%) over social media…

Consumer Behavior in the Auto Industry — Car Buying Survey 2019

Smartphones and vehicles are two of the most commonly used technologies today. They go hand in hand, especially when it comes to purchasing or leasing a new car. But what activities do consumers actually engage with during the buying process? How important is their mobile device and how likely are they to consider advertisements? Interested…

Car Buying, Consumers, and Mobile 2019

Interested in learning more about consumers decision-making and just how much influence their mobile device has when shopping for a car, AdColony conducted its Car Buying Survey. The results make a big statement, and advertisers should pay attention. Highlights of the Study Smartphones are Essential — 53% of respondents said it’s very important or important…

Case Study: Keyword Blacklisting — A Changing Business Strategy

A well-known publisher with several social casino titles creates unique mobile gaming experiences that attract almost five million users across the globe per month. The company decided to adjust its monetization strategy based on changing business needs. Looking to gain rapid results, they partnered with AdColony to assist them in reaching their goals. Highlights include:…

UK Holiday Shopping Survey 2018

The AdColony Holiday Shopping Survey was distributed to consumers across the globe, however this report dives into the results specifically from the United Kingdom. The UK version of the survey garnered several hundred responses from consumers ranging from 14 years old to over 75. It asked participants 16 questions about their shopping behaviors and preferences,…

APAC Holiday Shopping Survey 2018

The AdColony Holiday Shopping Survey was distributed to consumers across the globe, however this report dives into the results specifically from the Asia Pacific region (Singapore, Philippines, Australia, and New Zealand). The APAC version of the survey garnered several hundred responses from consumers ranging from 14 years old to over 75. It asked participants 16…

Holiday Shopping Survey 2018 (NA)

The AdColony Holiday Shopping Survey was distributed to consumers across the globe, however this report dives into the results specifically from the U.S. and Canada. The North American version of the survey garnered several hundred responses from consumers ranging from 14 years old to over 75. It asked participants 16 questions about their shopping behaviors…

Black Friday & Cyber Monday 2018 Primer

The Holiday shopping season is upon us and Black Friday will be the big blowout shopping day for many. Nowadays that frenzy of gift-buying spills over to Cyber Monday, and even Cyber WEEK in some cases. Mobile devices have become indispensable tools to navigate not just the in-store experience, but online shopping as well. To…

Under the Microscope — Global Survey

The AdColony Under the Microscope Survey was distributed globally and asked users about their habits and preferences in regards to mobile games. The majority of respondents were between 18 and 44 years old. Some highlights from the survey include: Device usage distribution Mobile gaming frequency, session times, and preferred times of day to play Top…

APAC Brand Safety Survey — 2018

The latest AdColony Brand Safety Survey for APAC was distributed across the region and asked consumers about purchasing behavior, undesirable content, preferred platforms to encounter ads, and more. Survey Highlights Consumer Preferences — Where do consumers prefer to encounter ads? Purchasing Behavior — Are consumers more likely to purchase products and/or services in one platform…