Event Preview: Casual Connect USA

Posted Jul 26, 2017

Explore investment, innovation, and creativity at Casual Connect USA. Held on August 1 through 3 in Seattle, Casual Connect is where the most respected thought leaders in the mobile games industry come to inspire and share their successful business tips. With over 250 speakers discussing topics from market navigation and industry insights, to design innovations…

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Event Preview: ChinaJoy 2017

Posted Jul 26, 2017

Held annually in Shanghai, the ChinaJoy International Digital Entertainment Expo is one of the largest gaming exhibitions in the global digital entertainment industry. Hosted this year at the Shanghai New International Expo Center from July 27 to 29, this expo attracts the best in the gaming industry from over 30 countries. ChinaJoy showcases online, mobile,…

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AdColony Ranked as the Most Trustworthy Programmatic Mobile Ad Platform

Posted Jul 25, 2017

Pixalate recently released the latest version of their Mobile Sellers Trust Index where they rank the top mobile platforms in programmatic advertising, and AdColony was number one on the list, rising three spots from the last ranking. As mobile advertisers increasingly turn to programmatic ad buying, the issue of trust comes up frequently. Advertisers and…

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Mobile Monday: Digital Video & Catching up to Consumers

Posted Jul 24, 2017

In this edition of Mobile Monday, we are examining what the latest consumer behavior data means for digital video and the advertisers trying to captivate users through the power of sight, sound, and motion. If the latest data and forecasts from Zenith are any indicator, video advertising budgets will continue to trail behind consumer behavior….

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Developing Monetization Strategies at AdColony Space 2017

Posted Jul 20, 2017

Last week, our team in Korea invited mobile game developers and publishers to our 2nd annual event, AdColony Space 2017. This event was prepared for developers who are interested in monetization but concerned about the impact on user experience, IAP revenue, and their games’ identity. AdColony Space 2017 wasn’t just about promoting ad monetization, but…

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AdColonized: Getting to Know Nihat Albayrak

Posted Jul 20, 2017

Located in Istanbul, Nihat Albayrak strives to manage successful InstantPlay™ Brand Campaigns all across EMEA. As a Campaign Manager, he constantly balances the needs of advertising and publishers to create success for everyone involved. While studying Industrial Engineering in college, Nihat gained experience working as a Production Planning Intern at a chocolate factory! On the…

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Secret Garden Party

Posted Jul 20, 2017

A few weeks ago, the AdColony London team made their way to the Old Truman Brewery for the Modern Marketing Summit (MMS). Located on the famous Brick Lane, the intimate venue was filled with flowers and hang lights, which was a delightful atmosphere for an afternoon of mobile marketer mingling.    MMS London is one…

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Event Preview: WORLDZ 2017

Posted Jul 19, 2017

WORLDZ 2017 is where those who know go to learn and connect with the most influential minds and powerful brands. WORLDZ is the must-attend marketing event of the Summer. Attendees will rub shoulders with elite global executives and sit in on tons of master classes ranging from engagement and influencer marketing to location intelligence, partnerships,…

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Mobile Gaming in Turkey Under the Microscope

Posted Jul 18, 2017

What can mobile consumer sentiment and behaviors in one bustling market illuminate about global trends? To find out, the AdColony team in Istanbul partnered with Nielsen to conduct a survey of mobile gamers and mobile gaming habits, and the results reaffirm the global trend across mobile: mobile gaming is a demographically diverse audience that continues…

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Mobile Monday: Bloomberg’s Boost & RuneScape’s Revival

Posted Jul 17, 2017

In this edition of Mobile Monday, we’re celebrating both Bloomberg’s commitment to improving the mobile user experience as well as RuneScape’s cross-platform future. Bloomberg’s Boost Consumers expect content to be available immediately. It’s why Instant-Play™’s creation was so important on the mobile video front, it’s true for all forms of content: consumers simply don’t have…

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