The Mobile Programmatic Video Buyers’ Guide

Posted Nov 16, 2018

As the number of digital video viewers continues to increase, so does the number of dollars put towards digital advertising. Today, there’s over 229 million digital video viewers and by 2020, that number is expected to pass 240 million. What’s even more noteworthy? By 2020, mobile ad spend is set to exceed that of all…

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Event Preview: G-Star 2018

Posted Nov 14, 2018

It’s time for G-Star 2018! Once again, the biggest gaming and mobile industry event will be hosted at the BEXCO in Busan, South Korea from November 15th to the 18th. G-Star is the perfect place for all types of gaming enthusiasts, with tons of PC, online, mobile, and console games available to test out. With…

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Highlights from APAC & Vietnam MMA Smarties

Posted Nov 14, 2018

Another successful round of the MMA Smarties – this time for the wider APAC region and Vietnam. The Smarties are a global awards program that honor innovation, creativity, and success. AdColony is proud to be bringing home a total of 5 awards: 3 from APAC and 2 from Vietnam! Check out the winning campaigns below:…

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Under the Microscope: Mobile Gaming in EMEA

Posted Nov 13, 2018

As mobile gaming continues to evolve, so does the volume of gamers and the esports audience. With over 2.2 billion gamers across the globe, it’s no surprise that this market is very diverse. From gaming frequency to average session times, mobile gamers and fans come in all shapes and sizes. Our previous research looked into…

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Mobile Monday: Ad Fraud in Asia & New Benchmarks

Posted Nov 12, 2018

Mobile measurement and ad fraud prevention is kind of Adjust’s thing, so it’s important news when they release new standards. This week they published their Global Benchmarks 2.0 report. It’s also timely, as TrafficGuard and Juniper Research also this week released their latest study on fraud across Asia. Time to take a look this Mobile Monday!…

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AdColonized: Getting to Know Nitish Goyal

Posted Nov 8, 2018

Meet Nitish Goyal, Publisher Support in our AdColony office in India! From connecting with new publishers for potential partnerships, to maintaining positive relationships with those we currently work with, Nitish has a pretty busy schedule. He has experience on both the publisher end and the ad network side, which gives him lots of knowledge on…

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Level Up with SDK 3.3.6

Posted Nov 8, 2018

Did you hear? The AdColony 3.3.6 SDK is officially available for download! Not only does this SDK support iOS 12 and Android Pie, but it also has a ton of improvements in stability and user experience. Whether your app is a game, a food delivery app, or a news reader, the new AdColony SDK makes…

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Event Preview: MoPub Momentum 2018

Posted Nov 7, 2018

It’s almost time for #Momentum2018. Momentum is the ads monetization summit for today’s top mobile app publishers and it will be hosted by MoPub on November 8th in San Francisco, California. Leading publishers, ad network partners, and measurement and analytics experts will gather here to share knowledge for increased monetization success. Turn emerging industry challenges…

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Wins from MMA Smarties South Africa

Posted Nov 7, 2018

AdColony is excited to announce that it won Publisher of the Year not only in Istanbul, but also at the MMA Smarties in South Africa! In addition to being shortlisted for the Mobile Video category, we brought home the Bronze award for the Product & Services category! Find the winning campaigns below: Publisher of the…

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The Rise of Esports

Posted Nov 6, 2018

Did you know there are over 2.2 billion (with a b!) active gamers across the globe? As the number of gamers increases, so is the number of esports fans, and Business Insider has a thing or two to say about the topic. According to BI, the number of esports fans is predicted to increase 59%…

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