Event Preview: Mobile World Congress

Posted Feb 21, 2018

Every year, industry leaders, visionaries, and innovators come together to explore trends and technology breakthroughs that are driving mobile at Mobile World Congress (MWC). Organized by the Global System for Mobile Communications (GSMA), a trade body that represents mobile network operators around the world, MWC is a four-day event that attracts more than 108,000 mobile…

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Top 5 Content Annoyances to Avoid

Posted Feb 20, 2018

As mobile publishers continually seek to engage their users, so one old adage rings true: first do no harm. Best laid engagement plans are hindered if the experience features elements that actively disengage users. So what are common content offenses, what reactions do users take to them, and what can publishers do? To answer these…

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Mobile Monday: Read All Over & All Around

Posted Feb 19, 2018

This week, Mobile Monday is taking a look at how user engagement metrics are beginning to drive newspaper goals as well as how mobile apps are helping newspaper publishers increase their subscriber base globally. Read All Over It’s hard to forget one of the very first riddles we heard in the school yard that asked…

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AdColonized: Getting to Know Daniel Uhm

Posted Feb 15, 2018

The life of a Product Manager at AdColony is pretty exciting. Just ask Daniel Uhm! One day he’s meeting with stakeholders and another he’s using feedback and diving into data to improve products and processes. He started at AdColony as an intern and transitioned into his current analytical role, where he continues to grow and…

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Singular Names AdColony a Top Media Source for ROI

Posted Feb 14, 2018

Each year, mobile attribution and campaign analytics platform Singular ranks media sources based on their ROI they deliver for their advertisers. While the number of sources analyzed is massive, only a few earn the designation of a “top media source”, an honor that AdColony has once again received. As the report examines the behaviors of…

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Event Preview: Kochava Mobile Summit

Posted Feb 14, 2018

Where do decision makers and thought leaders gather for insightful exchanges about the mobile advertising industry? Kochava Mobile Summit of course, a 3-day annual event with lots of opportunities to learn and connect with successful professionals. Hosted at the Sandpoint Technology Center in Sandpoint, Idaho (think ski slopes, not potatoes), the summit will take place…

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Avoiding the Unsavory & Measuring Safety

Posted Feb 13, 2018

From affiliation with questionable content to questionable reporting, the topic of brand safety reached a fever pitch in 2017 and is a top concern today. So what are brand advertisers doing about it?  How are they avoiding unsavory placements and measuring safety? A new report from eMarketer entitled The Brand Safety Dilemma: Looking Beyond Scale…

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Mob-Ex Award Wins

Posted Feb 12, 2018

Last week, the InterContinental Singapore hosted the Mob-Ex Awards, one of the top awards in the Asia-Pacific region! These awards reward companies that push creative and technological limits to achieve success in mobile marketing. AdColony is thrilled to be bringing home two awards from Mob-Ex 2018! GOLD: Pond’s Gains Ground in Indonesia (Unilever) — Best…

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Mobile Monday: IGDA Board Updates & New GDC Report

Posted Feb 12, 2018

This week, Mobile Monday takes a look at the newest appointments to the IGDA board as well as highlights from GDC’s new State of the Game Industry report. IGDA Appoints New Executive Director Earlier this morning, the International Game Developers Association (IGDA) announced that its interim Executive Director Jen MacLean would take the post permanent….

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Event Preview: White Nights Prague

Posted Feb 8, 2018

White Nights is starting off its 2018 European tour of conferences in the Czech capital of Prague, the City of a Hundred Spires! From February 13th to 14th, the Clarion Congress Hotel will open its doors to the gaming industry, setting the stage for insightful talks, panels, and workshops, along with several opportunities to connect…

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