Papaya Gaming Blog Header

Success Story: Papaya Gaming – Solitaire Cash & Bubble Cash

Posted Jul 22, 2021

Papaya Gaming is a rapidly-growing mobile gaming company that develops innovative versions of the most exciting and popular games and turns them into skill-based, real money tournaments. The company has reached a growth of over 2,000% active users in 2020 alone. Its games, Solitaire Cash & Bubble Cash, have been downloaded over 4 million times…

Read more
Sasha Mircov AdColonizedCompanyCulture

AdColonized: Getting to Know Sasha Mircov

Posted Jul 21, 2021

Meet Sasha Mircov, VP of Brand Performance, working out of our San Francisco office! Sasha has been with AdColony for eight years, so before it was even AdColony! He worked in the advertising space before joining our team and is happy now to be working as a resource and to provide support for his team….

Read more
Mobile Campaign Performance

Designing, Tracking, and Evaluating Mobile Campaigns, According to UA Marketers

Posted Jul 19, 2021

In our latest App Install Marketing Survey, publishers and UA marketers provided insights into their current preferred operating system, the utilization of SKAdNetwork, budget spend, inventory post-IDFA, and more. The survey also revealed the latest ideas for mobile campaign development, execution, and evaluation.  Because there are many different ways to create and measure a successful…

Read more

Upcoming MMP Macro Changes

Posted Jul 15, 2021

AdColony was built on transparency from our inception as one of the first mobile ad networks devoted to helping game developers monetize their apps, and grow through user acquisition campaigns. We’re changing how our [APP_ID] macro works to continue to provide more transparency to our advertisers. This will increase our interoperability across the mobile advertising…

Read more
UK-UTM Blog Header

Under The Microscope: Mobile Gaming in the United Kingdom

Posted Jul 14, 2021

Mobile games saw exponential growth in 2020, and this love of mobile games from consumers all around the world is here to stay. With this growth in mobile games and time spent on mobile, brands and advertisers have an amazing chance to connect with global consumers through mobile games. But in order to better understand…

Read more
Android Audiences

Secrets of Android Audiences: Diversity, Interests, and Growth

Posted Jul 13, 2021

In review of the industry over the first half of this year, many mobile marketers are coming to grips on how to best optimize in a privacy-centric world, and with that, are looking to Android in order to reach a diverse audience. Some are worried about the shift to Android and losing access to iOS…

Read more
M&S Creative-Showcase

Creative Showcase: Marks & Spencer

Posted Jul 8, 2021

Marks & Spencer, a multinational retailer, was looking to increase awareness and downloads of their Sparks program and app that offer special rewards and perks for members. In order to achieve this goal, Marks & Spencer partnered with AdColony to create a campaign that would allow for engagement with their target audience within the landscape…

Read more

App Install Marketers Adapt to New Challenges — Survey Results

Posted Jul 8, 2021

With so many apps competing for audiences’ attention, mobile publishers have had to stay on top of the latest technologies and strategies to earn those downloads. Over the past few years, app install marketing has become a priority for mobile publishers and their budgets. User acquisition evolves every year and 2020 was certainly no exception….

Read more
Page 1 of 129