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Mobile Monday: Apple vs. T-Mobile Advertising, Consumers Want Personalization, and Q2 Mobile Gaming Spend

Posted Jun 27, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering T-Mobile’s shift to more mobile enabled advertising, consumer desire for personalized experiences and trustworthiness from brands, and predictions for consumer spend on apps…

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The BRAG Blog: Hop on the Brand-wagon!

Posted Jun 23, 2022

Looking for hot off the presses brand insight? Check out our new BRAG Index Brand Insight Infographics released June 23, 2022. What do they include? Well read on!   Our BRAG Report, launched with Apptopia in May 2022, provided breakthrough insight on how apps performed relative to their brand strength (hence the report name – Brand…

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Continuous Growth of Mobile Leads to Impressive Number of Game App Downloads

Posted Jun 22, 2022

With over 6.3 billion smartphone users around the world, no one is able to deny that the mobile app industry is continuously growing. It’s not just any phones though: It’s smartphones, and with the growth in smartphones, app downloads and usage are still growing constantly, without any sign of slowing, according to Sensor Tower’s latest…

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A New Kind of DSP: A Better Ad Experience For Consumers… and Everyone

Posted Jun 21, 2022

Imagine that you’re killing it during a session with your favorite mobile game. You crush level 14 and eagerly await taking on your next challenge. While you wait, a brief ad appears that looks interesting. But you’ve got your game face on and you don’t want to lose focus by leaving the game, going to…

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Mobile Monday: Clever Digital Advertising, Mobile Game Monetization Methods, and the Growth of Mobile Gaming

Posted Jun 20, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering the popularity of digital advertising through clever ads, the latest monetization methods players and publishers are loving, and mobile gaming accelerating digital gaming…

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Building a Mediation with Purpose and Value

Posted Jun 14, 2022

The last few years in the ad tech space have been tumultuous, to say the least. We’ve gone from the outright banning of certain reward requirements in the advertising “value exchange” space, to allies becoming threats via acquisitions, and now face a second wave of doom to advertising identifiers that some strategies completely rely on….

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The BRAG Blog: Music Apps That Can Blow Their Own Horn

Posted Jun 10, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…

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A Win for Everyone: How Offer Wall Carousel Enhanced UX and Improved Performance

Posted Jun 9, 2022

Whether you are an app developer that cares about your users’ experience with your title, or an advertiser who wants to create a frictionless experience for your audience  – everything revolves around the end users. With Offer Wall being a highly customizable and user-centric ad unit, we constantly improve its look and feel from a…

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How to Succeed in the Attention Economy

Posted Jun 7, 2022

In a competitive digital advertisement environment where brands and marketers need to know and keep up each day with the highlighted practices for maintaining the audience’s attention, what should be pointed out is advertisements need to include an attractive context. To understand how consumers are engaging with mobile ads with greater ad attention and superior…

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