MMMasterclass_EventPreview

Event Preview: Mobile Marketing Mobile & App Marketing Masterclass

Posted Feb 21, 2020

We are excited to announce our participation in Mobile Marketing’s February 25th masterclass on mobile and app marketing in New York City. Jude O’Connor, GM of Brand, North America, will join other industry experts to teach attendees how to successfully engage with customers and prospects on mobile. You’ll also learn how to rise above the…

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Under the Microscope: Mobile Gaming in Spain

Posted Feb 20, 2020

It won’t come as a shock to anyone that the gaming industry is a huge market that generates billions worldwide. For a long time, most people thought of console and PC gaming as the moneymakers but more and more we’re seeing mobile games take over the industry. The mobile gaming community is spreading all over…

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Monetization Insights from Top Mobile Publishers

Posted Feb 19, 2020

With a growing audience and evolving technology, it can be pretty challenging to keep up with the latest in mobile marketing and advertising. Effective monetization methods, user experience, and acquiring high-quality users are all vital to an app’s success. So how do the most successful mobile publishers achieve these goals? We asked them! AdColony recently…

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Event Recap: Kochava Summit

Posted Feb 19, 2020

Last week, AdColony attended the annual Kochava Summit in Sandpoint, Idaho! We had a fantastic time at the three-day conference, especially at the AdColony after party. Ben Bring, our VP of Sales, East, participated on the panel “A 360 Degree Perspective Fraud”. Ben, Alvin Chachra (Account Executive), and Zahra Johnston (Brand Performance), shared their key…

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Mobile Monday: Chrome to Block Intrusive Video Ads, GameClub Brings Subscription Service to Android

Posted Feb 17, 2020

In the past few years, the subscription service model has spread rapidly across several industries including mobile gaming. After Apple Arcade and Google Play Pass, another company is bringing premium games to subscribers. Starting in March, Android users will have access to exclusive games through GameClub’s service. Meanwhile, Google’s Chrome browser will start blocking intrusive…

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AdColonized: Getting to Know Neha Kalra

Posted Feb 13, 2020

Meet Neha Kalra, Director of Revenue Assurance, APAC in our Gurgaon office! Neha is an important member of the finance department and came to AdColony with a strong background in revenue assurance. We love to work with the best! Outside of the office, Neha loves to listen to audiobooks, play around with her new DSLR…

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Top Publishers Rely on Video Ads for Mobile Monetization

Posted Feb 12, 2020

How do publishers of the world’s top apps monetize and engage their users in a meaningful way that is effective & respects the user experience? To find out, AdColony surveyed today’s top-grossing app developers, and the results of the AdColony Mobile Publishing Survey are now available. The mobile publishers included gaming and non-gaming app developers…

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AdColony Wins Five Awards at MMA Smarties Middle East

Posted Feb 11, 2020

AdColony is proud to announce that we have received five awards at MMA Smarties Middle East 2020! A global panel of senior brand marketers and agency executives evaluated entries based on strategy, execution, creativity, and business impact. In addition to the awards for our campaigns, the team was honored to accept the prestigious award for…

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Partner Spotlight: Branch

Posted Feb 11, 2020

When you’re growing your app, it’s important to make sure your user acquisition spend is going to the sources that are delivering value. Enter attribution providers. There are several large players in the space and Branch has been growing from strength to strength. We hear a lot of positive things from our clients about Branch,…

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It’s That Time of Year Again: Valentine’s Day!

Posted Feb 10, 2020

Maybe you’re a love bug, looking forward to Valentine’s Day each year with great expectations. Or maybe you’re one of the ones trying to avoid it. Even if you’re not the “hearts and flowers” type, the hearts and flowers of Valentine’s Day are everywhere. Regardless of your personal feelings about it, it’s a big deal,…

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