Mobile Monday: Spending Surges & Aligning Android APIs

Posted Jan 15, 2018

In this edition of Mobile Monday, we are exploring good news for both mobile publishers and users. First, in-app spending surged over the holidays as users setup new phones and cashed in on app store gift cards. Second, the user experience on Android is about to become a bit more reliable & consistent. In-App Spending…

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The Attention Gap: Where Impressions Fall Short

Posted Jan 12, 2018

It’s no secret or surprise that people multitask while watching television, whether they are using their mobile devices or chatting with others in the room. Countless studies have shown as much. Even television programming that drives unparalleled viewership and commands astronomical commercial rates is not immune from viewership distractions. The real question is what affect…

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AdColonized: Getting to Know Alvin Yang

Posted Jan 11, 2018

Say hello to Alvin Yang, one of our Technical Account Managers in our Los Angeles office! Managing programmatic accounts, troubleshooting, and collaborating with everyone from sales to engineering. He has over 6 years of ad ops experience and enjoys working with clients and product development teams to continue growing in his career. When he’s not…

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Event Preview: Casual Connect USA 2018

Posted Jan 10, 2018

The happiest place on Earth is about to get happier and gamified with Casual Connect USA. Hosted at the Disneyland Hotel in Anaheim, CA from January 16th to 18th, this event will feature 250 speakers across 14 topics leading the next generation of games. Casual Connect draws respected thought leaders, professionals, and game developers from…

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Divulging the Odds — Loot Boxes & The App Store

Posted Jan 9, 2018

Shortly before Christmas, Apple introduced several new rules for the App Store, the most notable of which is related to so-called “loot boxes” and requires developers need to share the odds of the contents before users make an IAP purchase. What does that mean for developers around the globe in 2018? This is a big…

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Mobile Monday: CES 2018 Edition

Posted Jan 8, 2018

In this edition of Mobile Monday, we’re covering the top stories from the CES 2018 held in Las Vegas, Nevada. Home to nearly 200,000 attendees, the stage for 4,000 exhibiting companies and the stage for over 1,200 speakers, CES is the world’s greatest gathering for consumer technologies, and mobile is no exception. Tuesday Sessions Here…

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AdColonized: Getting to Know Erin Venables

Posted Jan 4, 2018

As one of our Business Development Managers, Erin Venables handles everything from partner communications to working with certification and programmatic teams. Erin has several years of programmatic experience up her sleeve and enjoys continually learning and challenging herself in the industry. During her free time, you can find Erin at concerts, comedy shows, and college…

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AdColonized: Getting to Know Stephanie Bao

Posted Dec 21, 2017

Stephanie Bao knows what it takes to help publishers accomplish their business goals. As the Publisher Development Manager in our Singapore office, Stephanie spends most of her time planning and contacting publishers, helping them smoothly transition onto the AdColony platform. She comes from a background in technology, client services, and business development, equipping her with…

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Mobile Driving Digital Ad Spend in Hong Kong and Taiwan

Posted Dec 20, 2017

As shoppers increasingly spend more time and do more shopping on their mobile devices, so mobile ad spend is starting to catch up. This trend is particularly true in APAC. Indeed, according to a recent eMarketer study, digital ad spending is expected to grow by 14% in both Hong Kong and Taiwan this year. Within…

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Mobile Monday: Apps & the Holidays

Posted Dec 18, 2017

In this edition of Mobile Monday, we are taking a look at how brands are using apps to improve their holiday sales as well as the top games to check out while cozying up by a fireplace or waiting in line at the airport. Swarovski Launches AR App To drum up excitement — and likely…

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