Aurora™ HD Video Delivers Results for Initial Partners

Posted Aug 23, 2017

Launched in early June, Aurora™ HD Video is our innovative new immersive video technology designed to allow mobile users new and interesting ways to engage with ads, including on-screen interactivity, haptic feedback, and more. Full of promising features for engaging users from the outset, we looked into the results from our first few Aurora™ campaigns…

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Top Mobile Publishers Weigh in on User Engagement

Posted Aug 22, 2017

Mobile publishers consider multiple metrics of engagement when assessing user quality, so what methods are they using to engage and how effective are those strategies? Simply put, a majority of top mobile publishers rely rewards and messaging to engage their users. In particular, achievement systems (65%) and push notifications (62%) are the most commonly used…

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Mobile Monday: Gamescom 2017 Edition

Posted Aug 21, 2017

In this edition of Mobile Monday, we’re taking a look at the top highlights thus far at Gamescom 2017, from the latest mobile iteration of an IP that explores life inside a game to immersive augmented reality experiences where attendees can experience what it’s like to have dragon wings, and everything in between. Bandai Namco…

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AdColonized: Getting to Know Kelley Zerga

Posted Aug 17, 2017

What do prototypes, competitor research, and designing the best solutions for our partners and users have in common? These are only a few of the many tasks Kelley Zerga handles at AdColony on a weekly basis! As a Product Designer in our San Francisco office, Kelley can tell you that there’s no such thing as…

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Event Preview: Gamescom 2017

Posted Aug 16, 2017

What’s Gamescom 2017 all about? Innovation, enthusiasm, and all things gaming. Gamescom is where global companies from the gaming and entertainment industry, as well as thousands of enthusiastic gamers themselves come together for product announcements, demonstrations, networking, and the exchange of ideas. This must-attend trade fair held in Germany is for anyone that’s obsessed with…

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Questing for Quality: What Mobile Publishers Look For

Posted Aug 15, 2017

To engage and retain high quality users is the goal of any sincere mobile publisher. While whales are coveted, it’s unrealistic to expect each user to become one. Instead, the potential minnows and dolphins must be identified and subsequently nurtured. So what do top mobile publishers look for as indicators of a high quality user?…

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Germany Mobile Data

Mobile Usage in Germany: Apps Dominate Mobile Web & More

Posted Aug 15, 2017

What can mobile usage in one of Europe’s most tech-literate markets show us about global trends? To find out, the AdColony team in Germany analyzed data across ad networks during Q1 to see just what trends, usage insights, and sentiments could be gleaned from citizens across Germany. Apps Dominate Today’s Primetime As measured by ad…

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Mobile Monday: 6 Seconds, Subscriptions, & Search

Posted Aug 14, 2017

In this edition of Mobile Monday, we are covering the rise of even shorter ads, how one company wants to revive app subscriptions via a new model, and the value that one search giant places on mobile discovery. The Rise of Shorter Ads It’s long been known that mobile advertising creatives need not adhere to…

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AdColonized: Getting to Know Baris Caliskan

Posted Aug 10, 2017

Meet Baris Caliskan: AdColony’s QA Lead in Istanbul, Turkey! Baris has a busy schedule, meeting with developers, looking for bugs in projects, and coordinating app and dynamic end-card testing. He has an extensive background in the mobile gaming industry, giving him the knowledge and skills to tackle any obstacle that comes his way. During his…

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Highlights from Casual Connect USA

Posted Aug 9, 2017

It’s been a busy summer for AdColony, attending several conferences and expos in only a few short weeks. One of the most exciting events of the season was Casual Connect USA, held August 1st to 3rd in Seattle! Casual Connect events are where the most respected thought leaders in the mobile games industry came to…

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