Under the Microscope: Mobile Gaming in Germany

Posted Feb 13, 2019

More and more brands are deciding to invest their ad dollars in mobile, but specifically mobile games. Why? Because mobile games have a large and diverse audience, and they’re eager to engage with content on their screen. Interested in learning more about gamers from different regions, we conducted another survey in our Under the Microscope…

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Mobile Monday: Has YouTube Given Up on Brand Safety?

Posted Feb 10, 2019

Think YouTube is doing everything it can to address brand safety concerns after their rough spell a couple of years ago? Think again. Twitter has also changed how it calculates its user counts in order to show what it views as “monetizable” users. Social and web video platforms are looking a bit less reliable than…

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Event Preview: White Nights Berlin

Posted Feb 8, 2019

Pack your bags and get ready for one of the biggest business conferences in the gaming industry, White Nights! This year, it’ll be held at the Intercontinental Hotel in Berlin, Germany from February 12th to the 13th. Expect to hear from over 70 speakers and rub shoulders with 1300+ attendees – including us from AdColony!…

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AdColony & Kochava in 2019 — Traffic Index & KMS 2019

Posted Feb 5, 2019

As their mobile summit nears, we’re pleased to announce that Kochava has named AdColony as a Top 5 for Signal Clarity, Top 5 Entertainment, and Top 20 Media Partner overall in the annual Kochava Traffic Index. We’re thrilled to be recognized for our commitment to quality across the industry. Of course, no Kochava news in…

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The Year of Mobile — Again — Mobile Now Dominates e-Commerce Sales

Posted Feb 5, 2019

It was just a few months ago that all eyes were turned to e-commerce projections around the holiday shopping season, with high expectations that the numbers would match the behaviors we’re seeing all around us: Consumers using their phones for pretty much everything, including shopping. A Clear Lift in Smartphone Use We found from our…

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Mobile Monday: 64 Bits for Android Apps & Video Ad Spend Keeps Growing

Posted Feb 4, 2019

Almost 4 years after Apple required developers to submit apps as 64-bit, Google is also requiring developers to do the same, what does this mean for developers? A lot, as it turns out. Meanwhile, mobile video ad spend is continuing to rise and looks set to be the majority in just a few short years….

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AdColonized: Getting to Know Wei Guo

Posted Jan 31, 2019

Say hello to Wei Guo, one of the amazing individuals from our Tech Support team in Beijing! She works directly with publishers and advertisers to alleviate any issues that may arise, while also assisting with product improvements. She has a technical background and experience with programming, which allows her to excel in her current role….

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Mobile Monday: Beta Releases & Mobile Game Churn

Posted Jan 25, 2019

Apple recently released a line of new operating systems for developers, available exclusively through Apple’s developer portal. This announcement falls in line with the company’s trend of releasing developer betas soon after final public versions. It also doesn’t come as a surprise that Apple didn’t disclose the new features that come along with this release….

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Getting Ready for The Big Game

Posted Jan 24, 2019

The big game is just around the corner and football fans are gearing up for one of the most anticipated shows of the season. The event this year will be held on Sunday, February 3rd at 6:30pm ET at the Mercedes-Benz Stadium in Atlanta, Georgia. Curious about learning more about the fans who tune in,…

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WARC Media and Smarties Award Wins

Posted Jan 23, 2019

AdColony is excited to announce 3 wins at the MMA Smarties in MENA, along with another win at the WARC Media Awards! On top of all of this, we had a couple campaigns shortlisted for two different categories. Check it all out below: WARC Media Award Win Effective Use of Tech BRONZE: World Cup Winning…

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