Mobile Monday: Blocking the Bad & Delving In-App

Posted Apr 24, 2017

In this edition of Mobile Monday, we’re taking a look at how mobile web has a lesson or two to learn from the ad experiences offered within mobile apps as well as what the latest eMarketer report on mobile user behavior means for publishers and advertisers. Blocking Bad Ads As user experience expectations continue to…

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AdColonized: Getting to Know Ezequiel Espino

Posted Apr 20, 2017

On the southern tip of South America, lies the capital of Argentina- the beautiful Buenos Aires. The city is a top tourist destination, known for its architecture and rich culture and is also is home to over 3 million people. One of those residents includes Ezequiel Espino, who works as Head of Traffic in AdColony’s Argentina office. Besides…

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Top 5 Tips to Optimize Your SDK 3.1 Integration

Posted Apr 18, 2017

To help mobile publishers upgrade to the AdColony 3.1 SDK and enable the highest quality & most innovative ad formats in mobile, we’ve compiled a quick checklist for both iOS and Android integrations. Check it out below, and reach out to your account manager if you have any questions!  Get the SDK  Top 5 Android…

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Elevating Monetization with SDK 3.1

Posted Apr 18, 2017

The future of mobile ad engagement is here with version 3.1 of the AdColony SDK. Designed to drive premium demand with innovative formats & viewability reporting, the new SDK offers the best user experience yet. The SDK features: Viewability-driven demand. With industry-leading viewability reporting for advertisers, the 3.1 SDK can unlock premium demand from brands…

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Mobile Monday: Video Advertising & Games Surge

Posted Apr 17, 2017

In this edition of Mobile Monday, we are taking at how video advertising is driving growth according to a new IAB report as well as the implications of a new app store monetization study released by Sensor Tower. IAB Reports Mobile Video Advertising Growth As users spend an increasing amount of time on their phones,…

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Publisher Spotlight: Magmic

Posted Apr 14, 2017

Magmic emerged from Ottawa, Canada in 2002, well ahead of the curve of mobile gaming as we know it today. They’ve continued to innovate and ride the wave of smartphones, to over 500 million installs and have a storied history of developing content for leading publishers and brands. Back in Blackberry While Magmic is currently…

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AdColonized: Getting to Know Roman Diaz

Posted Apr 13, 2017

What do the Golden Gate Bridge and Roman Diaz have in common? They both reside in San Francisco, California! As a Graphic Designer for AdColony, Roman taps into his creative side and builds mobile ads. Beyond his work hard mentality, Roman enjoys going on new adventures with his family and exploring the city of San Fran. American…

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Veering Vertical: Video Designed for Mobile

Posted Apr 11, 2017

Not long ago, “pillarbox” was a dirty word. Videos uploaded online with giant black squares on the side of the video frustrated many who bemoaned the inability for amateur videographers to “hold the phone the right way!” All that has changed. Vertical video is now a thing. Social platforms, messaging apps,  and other mobile-first apps…

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Mobile Monday: Craving Data & Quick, Customized Content

Posted Apr 10, 2017

In this edition of Mobile Monday, we are examining how advertisers are craving — and purchasing — more audience insights than ever before, what this means for publishers, and why the push to customize content cannot lose sight of delivery speed. Craving Data As advertiser KPIs become more nuanced, it’s not surprising that they would…

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AdColonized: Getting to Know Andrea Barros

Posted Apr 6, 2017

A chef puts a lot of thought into preparing his/her meals. Which ingredients should he/she buy? How long does each component simmer or bake? How should the food be positioned on the plate? Like preparing a quality meal for patrons, Andrea Barros, AdColony’s Client Services Director, carefully considers her clients’ needs before launching a campaign. With a passion for food and campaign…

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