Creative Showcase: Spider-Man on Disney XD

Posted Oct 20, 2017

Disney was the first advertiser to use our new Aurora™ HD Video technology, and after a successful campaign for Pirates of the Caribbean: Dead Men Tell No Tales, the team at Disney came back with another campaign for the new Marvel’s Spider-Man show on Disney XD. The Goal With many good superhero stories, there is an interesting…

Read more

AdColonized: Getting to Know Tom Simpson

Posted Oct 19, 2017

Meet Tom Simpson, Growth & Programmatic Director for AdColony APAC! You might miss him if you come by our Singapore office though! He might be busy traveling all across the region, meeting with clients and working with cross-functional teams on everything from programmatic to marketing and strategy. We’re also proud to announce Tom has been named…

Read more

Event Preview: GCAP 2017

Posted Oct 18, 2017

What is GCAP 2017? It stands for Game Connect Asia Pacific, and it’s the leading Australian conference for the games development, interactive media, and screen tech industries. This year, it’ll be held on October 24th and 25th at the Melbourne Convention and Exhibition Center. AdColony is excited to be sponsoring this two-day, information-packed event. GCAP…

Read more
Rewarded Video IAP Cannibal Header

New Case Study – Rewarded Video: Revenue Enhancer or IAP Cannibal?

Posted Oct 17, 2017

Rewarded video might be the preferred method of ad engagement for users, but how does it impact the overall revenue for a publisher? AdColony partnered with one of our publishing partners to dig into the impacts of adding rewarded video to a mobile app. Would users become more loyal after receiving rewards or would they…

Read more

Mobile Monday: Catching up with Time Spent

Posted Oct 16, 2017

In this edition of Mobile Monday, we are examining how the latest industry data shows how advertisers are beginning to catch up with consumer media behaviors. Evolving Ad Spend Expectations Recently, eMarketer released their new ad spending forecasts for 2016 through 2021, and the shifts since their last forecast are telling. In short, television projections…

Read more

Creative Showcase: Buffalo Wild Wings

Posted Oct 13, 2017

In this edition of the Creative Showcase, we’re taking a look into the story behind Buffalo Wild Wings’ recent Aurora™ HD video campaign. The Goal Eating buffalo wings is a fun albeit messy experience. To remind consumers of the joy of the Buffalo Wild Wings dining experience, BWW sought to create a mobile video ad…

Read more

AdColonized: Getting to Know Chenxi Zeng

Posted Oct 12, 2017

Analyzing data, building mathematical models, and using this information to implement new and improved internal processes and results for our partners is no easy task. Just ask Chenxi Zeng, Data Scientist in the AdColony Seattle office! Part detective, part number-cruncher, Chenxi has lots of experience doing research at Georgia Tech. When he takes a break…

Read more

Key Takeaways: Mobile Video Disruption

Posted Oct 11, 2017

Recently, AdColony co-hosted a webinar on mobile video disruption with the MMA. Tom Simpson, Director of Growth and Programmatic at AdColony, as well as Pedro Ramirez Caviedes, Digital Lead for Unilever at Mindshare, led a discussion about the changing dynamics of video advertising and how advertisers can engage users to drive outcomes. The purpose of…

Read more

Competing for Consumer Attention: Multitasking On-the-Go

Posted Oct 10, 2017

Let’s face it, hours of riding in a car can get tiresome after a while. If you’re ever been on a road trip, you know entertainment is essential. How many different activities can one person possibly be preoccupied with at the same time? The AdColony Consumer Road Trip Survey provides tons of insight on how…

Read more

Mobile Monday: Focused Distraction & Forfeit

Posted Oct 9, 2017

In this edition of Mobile Monday, we’re taking a look at what the latest user behavior numbers from eMarketer mean for advertisers as well as the quintessential reminder found within Microsoft’s mobile forfeiture. Focused Distraction The fact that consumers multitask while engaging with media is nothing new. After all, how many studies and articles have…

Read more
Page 1 of 59
+