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Success Story: UFC & User Engagement

Posted Jan 14, 2021

With all the things we have going on in our lives, sometimes we forget to slow down and celebrate the wins we’ve gained through hard work. In this new series, we are highlighting our valued clients’ outstanding mobile campaigns and their success stories. Looking to build awareness for an upcoming fight, UFC teamed up with…

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Under The Microscope: Mobile Gaming in Poland

Posted Jan 13, 2021

As mobile gaming activity continues to rise all around the world, it is important to realize that those audiences vary between different regions and countries. Having the inside scoop on what users in specific countries are looking for can help advertisers maximize their reach. AdColony surveyed mobile gamers around the world to better understand their…

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Mobile and Car Buying in EMEA

Posted Jan 12, 2021

Around the world, consumers are becoming more dependent on their mobile devices in every aspect. Especially with the start of the pandemic almost a year ago, online shopping skyrocketed to purchase anything from groceries, clothing, cosmetics, and yes even cars. As the usage of mobile is increasing, the relationship between vehicle purchases and mobile usage…

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Partner Spotlight: Kochava

Posted Jan 7, 2021

Managing millions of attribution, analytics, and performance data points without good technology can bog down the best teams. That’s why we work with our partner Kochava, offering AdColony clients industry leading real-time data solutions. We caught up with our friends at Kochava to learn more about what they offer, their outlook on the future of…

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AdColony Receives IAB UK Gold Standard 2.0 Certification

Posted Jan 7, 2021

AdColony, the in-app marketplace for brands, is excited to have been granted the Gold Standard 2.0 by the Interactive Advertising Bureau (IAB) UK. The standard encompasses the entire online advertising ecosystem, including advertisers, ad networks, media outlets, and beyond. This makes AdColony one of the first companies to receive the standard from the independent group,…

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AdColonized: Getting to Know Chris Manibog

Posted Jan 6, 2021

Meet Chris Manibog, Customer Support Advocate in our Los Angeles office! If one of our clients has a problem, Chris is often the first person they turn to for help. Chris is a major football fan, loves to travel, and is on the hunt for the best fried chicken sandwich in LA. Get to know…

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AdColony Announces Exclusive Partnership with Turkey’s Popular, Traffic and Navigation Application Yandex.Navigasyon

Posted Jan 6, 2021

AdColony, which enables brands and agencies to reach their target audiences on the most reliable mobile platforms, signed an exclusive strategic partnership with traffic information and navigation leader Yandex.Navigasyon. Through this partnership, AdColony will now offer new advertising solutions to the brands and agencies to reach their target audience in their cars across Turkey. Yandex.Navigasyon’s…

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2020 Ad Reaction & Attention Survey

Posted Dec 21, 2020

How many ads are we exposed to in a day? The average person was exposed to about 500 ads in the 1970s, according to CBS News. Today, this figure is about 5,000 ads! This means that advertisers are in severe competition to promote and market their own apps, products, or services. During this competition, challenges…

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