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Mobile Monday: Advertising Opportunities, Apple vs. Google on Privacy, and Digital Ad Spending on Mobile

Posted May 23, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering new trends in advertising that allow for user privacy and advertiser success, Google and Apple’s latest privacy initiatives and ad opportunities, and mobile’s…

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The BRAG Blog: How CashApp Ruled Finance

Posted May 19, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…

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The BRAG Blog: Food & Drink Apps

Posted May 17, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…

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Effectively Scaling Apps – The Myth of the Whale Busted

Posted May 17, 2022

Is it better to have 50 customers who each spend $2 with your business or 2 customers who each spend $50? From the POV of a mobile publisher, it can be easy to believe that it’s the latter, but that can be a dangerous fallacy. Mobile whales are also a dangerous concept to buy into…

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Mobile Monday: Brands in Mobile, Mobile Used for Grocery, Shopping, and Package Tracking, and Ad Preferences for Gamers

Posted May 16, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering opportunities for brand advertising on mobile, shopping and delivery app growth over the past two years, and what mobile gamers want from their…

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Which Apps Got UA BRAG-ging Rights. . . and How Did They Get Them?

Posted May 11, 2022

In sports, bragging rights usually go to the winner on the field. The LA Rams, for example, have bragging rights for winning the Super Bowl in February. But while they can certainly brag to the other teams in the NFL, does that mean they had a stronger season than, say, your state high school football…

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Mobile Monday: Spotify in Gaming and Mobile Taking 51% of Global Gaming Market

Posted May 9, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering Spotify’s launch into gaming with Spotify Island in Roblox and the growth of the global gaming market. Learn all about these stories in…

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Creative Showcase: Ford Stormtrak & Raptor

Posted May 5, 2022

Ford as a brand needs no introduction, but sometimes their newest products need to reach potential buyers! Ford continues to honor their legacy as they build the future and wanted to capture their target audience in South Africa, and promote the newest models of their iconic pick-ups the Stormtrak and the Raptor. About the Campaign…

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Mobile Monday: One Year of AppTrackingTransparency and Privacy Protection on Android

Posted May 2, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering the first year of AppTrackingTransparency and Google adding a safety section to the Play store. Learn all about these stories in this week’s…

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