AdColonized: Getting to Know Asiye Açıkgöz

Posted Jan 17, 2019

Meet Asiye Açıkgöz, HR Business Partner in our Istanbul office! From hiring amazing new talent to streamlining business operations, Asiye has her hands full. Her energetic attitude and constant strive to expand her knowledge in the mobile space are only a couple reasons why she excels at AdColony. During her free time, Asiye loves to…

Read more

Event Preview: Pocket Gamer Connects London

Posted Jan 16, 2019

It’s that time of the year! Gear up for Pocket Gamer Connects London, Europe’s biggest Mobile Games Industry Conference, held this year from January 21st to the 22nd. Learn from over 250 speakers, 90 hours of content, and 140 sessions. Connect with like-minded professionals from over 900 companies and 55 countries. Pocket Gamer Connects London…

Read more

Under the Microscope: Mobile Gaming in China

Posted Jan 15, 2019

Mobile games come in all shapes and sizes, from action and adventure to puzzle and word games. Just like the diversity of games available, mobile gamers vary in age, background, preferences, and behaviors. That’s why we decided to conduct some research and gain a well-rounded understanding of this audience. Our previous research looked into mobile…

Read more
MM 1-14 Mobile Retail Header

Mobile Monday: European Programmatic Growth & In-Store Mobile Retail

Posted Jan 14, 2019

Programmatic advertising has continued its growth through 2018, despite a bump in the road as companies adjusted to the realities of GDPR, especially in Europe. Meanwhile, in the US, the holiday season results were punctuated by a success correlation between those companies that have embraced mobile ecommerce and the app space and those who have…

Read more

Event Preview: AdExchanger’s Industry Preview

Posted Jan 9, 2019

If you’re prepping and planning your marketing strategy for the year ahead, then AdExchanger’s Industry Preview is for you. All you need is 2 days and AdExchanger will provide insight on what you should expect in the next 12 months in marketing technology. Held from January 23rd to the 24th at the Grand Hyatt in…

Read more

Canada Advertising & Tech Trends in 2019

Posted Jan 8, 2019

The new year is in full swing and there’s already some trends to look out for. While there will be changes happening globally, new trends based on countries or regions are also expected. Canada, for one, has three major opportunities coming in 2019 — and they shouldn’t be ignored. According to eMarketer, the first opportunity…

Read more

Mobile Monday: App Monetization & Changing Consumer Needs

Posted Jan 7, 2019

A new year means new opportunities to grow and new trends to look out for. As mentioned in Mobile Marketing, our very own David Pokress shares 5 ways mobile app monetization will change in 2019. But that’s not all. We’ve got you covered with the ultimate SDK guide from AppSee and additional insights on consumer…

Read more
MM-12-24-Rewarded Video

Mobile Monday: Record High App Installs for the Holidays

Posted Dec 24, 2018

As 2018 draws to a close, it’s the time of year when new devices are being unwrapped, or perhaps just straight up bought for oneself! That means new app installers, app updaters, and new users all firing up their devices. According to some analysis by BusinessOfApps, it’s never hotter for app installs than it is in…

Read more
Mobile Network Infographic 2018 Header

AdColony Mobile Network Infographic 2018

Posted Dec 19, 2018

Can’t sleep because you’re on your phone? You’re not alone! We dug into user behavior and device profiles to see how consumers connect, what devices are most popular, and more. We’ve organized all of this information in one handy infographic! With one of the largest in-app presences amongst the 1,000 apps on the App Store…

Read more

Under the Microscope: Mobile Gaming in Australia

Posted Dec 18, 2018

When it comes to mobile gamers, one size does not fit all. In fact, gamers are one of the most diverse groups out there and they vary in almost every way. From demographics and typical behaviors to session times and engagements with in-app rewards, this study dives into everything you need to know about mobile…

Read more
Page 1 of 82
+