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Mobile Monday: Facebook Video vs. Viewability and Our Favorite Siri Shortcuts!

Posted Oct 22, 2018

Facebook’s 2018 continues to be a bit grim on the news front. Election manipulation, Instagram founders leaving, and now the social network is under fire from its [real] customers — advertisers. But hey, they’re still working on that dating app? Apple’s started highlighting apps that feature Siri shortcuts and we couldn’t be more excited! Check out…

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Wins from MMA Smarties Indonesia

Posted Oct 17, 2018

The MMA Smarties Indonesia was a huge success! AdColony is thrilled to be bringing home 8 awards – that’s 2 Gold, 3 Silver, and 3 Bronze! The MMA Smarties Awards recognize innovation, creativity, and success in the mobile marketing space across a variety of categories. Check out our winning campaigns below: Promotion GOLD – Pond’s…

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Under the Microscope: Mobile Gaming in Korea

Posted Oct 16, 2018

Did you know that there are 41.6 million mobile internet users in South Korea alone? That’s a lot of typing and tapping, not to mention all the eyes glued to screens. With so many mobile users online, there’s also a ton playing mobile games and staying entertained. Mobile gaming consumers are a pretty diverse bunch, as…

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Mobile Monday: Time to Talk about Holiday Shopping

Posted Oct 15, 2018

It’s that time of year again. It may not feel like it (it’s not even Halloween yet!), but retailers, e-commerce sites, and advertisers are all ready for the holiday shopping season to begin in earnest. What you may not know is just how important mobile will be for shoppers this gift-buying season. We’ve got a…

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Event Preview: AdExchanger’s Programmatic I/O in New York

Posted Oct 10, 2018

Get educated on the future of digital marketing at AdExchanger’s Programmatic I/O in New York! This two-day event, which happens to be the world’s largest conference on programmatic media management, will be held on October 15th and 16th. Join more than 1,500 marketers, publishers, agencies, and executives for 55 compelling sessions featuring over 90 expert…

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Under the Microscope: Mobile Gamers Across the Globe

Posted Oct 9, 2018

Mobile gaming has become one of the biggest pastimes around the world. Whether users are on the bus, train, or hanging out after school or home, in the morning or night, mobile games provide entertainment and relaxation and are part of the daily routine for billions worldwide. Having conducted research on mobile gamers in specific…

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Mobile Monday: Mobile Native Ad Spend & MMA Forum Indonesia Details!

Posted Oct 8, 2018

If you’re still pouring money into desktop or mobile web and not giving mobile its fair shake, you’re officially behind the curve according to TripleLift’s latest research on programmatic spend patterns. Also this week, we’ve got a quick preview of Tom Simpson’s upcoming session during MMA Indonesia! It’s time for Mobile Monday. Maximizing Mobile –…

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Highlights from the Digiday Publishing Summit

Posted Oct 4, 2018

Just recently, Digiday hosted its Publishing Summit at the Ritz-Carlton in Key Biscayne, Florida! The theme for this 3-day event was “building a consumer mindset,” and it included lots of discussions surrounding privacy, quality, and building direct relationships with your audience. Aside from the insightful talks, the Digiday Publishing Summit also included exciting opportunities to…

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Global Smarties Wins

Posted Oct 4, 2018

The winners for the Global MMA Smarties have been announced and AdColony is extremely humbled to have won 3 awards! The MMA Smarties recognize innovation, creativity, and success in the mobile marketing space. Awards are given across a variety of categories, from Social Impact and Cross Media to VR and Innovation. Check out our winning…

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Event Preview: MMA Forum Indonesia

Posted Oct 3, 2018

Get ready for another exciting MMA Forum! This time, the event will be held in Indonesia on October 17th and the theme revolves around transformation. Mobile is continually growing and changing not only the way people do business, but how they carry out their lives. Join successful industry professionals and thought leaders at the forum…

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