Publisher Spotlight: Soundhound

Posted May 26, 2017

SoundHound is one of the premiere audio recognition and cognition companies in the world. With over 300 million downloads, and offices in six cities across three countries, their founder’s goal of making the future a reality is getting closer every day. We spoke to a few members of the SoundHound team to find out the…

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AdColonized: Getting to Know Fernando Pernica

Posted May 25, 2017

You may have seen Fernando Pernica speaking at a number of industry events from London to Tel Aviv. He may have the success of our partners on his mind most of the time, but our EMEA Monetization and Publisher Growth Manager is also a globe-trotting, book-reading, master-degree holding, multi-lingual information junky. See what his day…

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Google IO ’17 and Android O – Better Tools & A New Language

Posted May 23, 2017

Last week, Google ran through their vision for the next year. The show included highlights from all the various Google teams, including promising demos from the Google Pictures, AR/VR, and YouTube groups. While improvements to Google Assistant (including an iPhone release!) and the introduction of Google Lens are exciting for the consumer, it’s the developer…

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Adweek Lists AdColony CEO Will Kassoy as Mar Tech Superstar

Posted May 23, 2017

Yesterday, Adweek released a list of “Mar Tech Superstars,” a look at top executives in the marketing/advertising space who are driving the industry forward and rethinking how technology can be used to drive results. AdColony’s CEO, Will Kassoy, was featured on the list, and was joined by executives from companies like Salesforce, Oracle, and Adobe….

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Mobile Monday: New Studios & Publishing Deals

Posted May 22, 2017

This week in Mobile Monday, we’re taking a look at the latest developments in mobile publishing, from new studios that have popped up to new deals that have been announced. In particular, we’re covering the latest news from Paradox Interactive, NBCUniversal, and Gamevil. Paradox Interactive’s New Mobile Studio Paradox Interactive, a publisher that’s better known for the…

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AdColonized: Getting to Know James Vela

Posted May 18, 2017

Los Angeles is definitely filled with movie magic, but people sometimes forget the other artistic opportunities available in the city. Marketing Designer, James Vela not only creates beautiful graphic designs for AdColony Skylab but also captures life through his side hobby: photography. To give us more insight into his role in Skylab, James has agreed…

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Video Anywhere: Looking Ahead to Digiday’s Summit in New Orleans

Posted May 17, 2017

The next stop on the Digiday 2017 event tour is the Video Anywhere Summit taking place this week in New Orleans, Louisiana. The three-day event promises over 20 thought-provoking sessions and will be home to hundreds of industry leaders from over 70 companies. Building a Content Universe After Sahil Patel delivers the welcoming remarks &…

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Introducing Skylab: AdColony’s Creative Innovators

Posted May 16, 2017

Before any mobile ad creative shatters benchmarks or wins awards, it begins as an idea — an idea to elevate a story, to create a thumb-stopping experience, to look beyond impressions and drive meaningful audience engagement. Here, those ideas come to life at the AdColony Skylab, our in-house group of 60+ award-winning designers and engineers…

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Mobile Monday: Embracing User Preferences & Modern Storytelling

Posted May 15, 2017

In this edition of Mobile Monday, we’re examining how major brands are beginning to truly embrace audience preferences and content consumption behaviors. Check out what the latest eMarketer report, Microsoft announcements, and Business Insider data tell us about the current mobile-driven digital disruption facing brands. Embracing Digital Preferences Recently, eMarketer released a study examining how technology is…

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Publisher Spotlight: Futureplay

Posted May 12, 2017

With over 180 years combined industry experience, Futureplay’s offices in Helsinki, Finland, is one of the strongest mobile game studios around. Not only have their Build Away! and Farm Away! titles seen over 14 million downloads and counting, but the team is having a blast doing it. We spoke to Camilo Fitzgerald, an analyst and…

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