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AdColonized: Getting to Know Scott Bi

Posted May 23, 2019

Meet Scott Bi, our Business Development Manager based in Beijing! As a part of the Publishing team, Scott uses his expertise in the mobile advertising industry to find business opportunities with app developers. In his free time, he enjoys going to the gym, listening to country music, and traveling to beaches for vacation. What exactly…

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Event Preview: Digiday Programmatic Marketing Summit

Posted May 22, 2019

Join leaders from top agencies and brands at Digiday Programmatic Marketing Summit in Austin! The event will be held May 29th to 31st, 2019 and will feature candid discussions on where brands are investing in programmatic advertising across platforms. This year’s summit will cover the evolving programmatic supply chain, new transparency tools, the upcoming release…

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Tom Simpson Shortlisted for Ad Tech Personality of the Year, APAC

Posted May 20, 2019

Tom Simpson, our VP, Brand & Exchange, APAC has been shortlisted for Ad Tech Personality of the Year for The Wires APAC Awards! For the past five years, The Wires has recognized an individual who has made a significant contribution to the ad tech industry and this year the Ad Tech Personality of the Year…

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Mobile Monday: Mobile Video Fuels Record Digital Ad Spend

Posted May 20, 2019

Two recent studies have confirmed the undeniable power of mobile video. Digital advertising spend in the United States was reported as exceeding $100 billion for the first time, thanks to mobile video. Meanwhile, a study suggests that 5G connection speeds will further accelerate mobile ad spend. Get all the details in this week’s Mobile Monday!…

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Event Preview: Huddle AMEA and Russia

Posted May 15, 2019

Connect with the brightest stars in tech and media at Huddle AMEA & Russia! Huddle is the premier regional conference hosted by global media and marketing company Mindshare and will take place May 22 – 25 in Bali. We are excited to be a silver sponsor for the event that is expected to host more…

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Under the Microscope: Mobile Gaming in the United States

Posted May 14, 2019

One of the fastest growing audiences in the United States are people who play video games — of all kinds, but especially mobile. Although there are many stereotypes around gamers, we’ve learned in recent years that the audience is diversifying. As the gaming population grows rapidly, it’s important that developers and their advertisers understand the…

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AdColonized: Getting to Know CJ Hillyer

Posted May 9, 2019

Say hello to CJ Hillyer, one of the amazing individuals from our Programmatic team! He currently works as our Manager of Technical Solutions and is based in Massachusetts. After work, you can catch him playing golf, listening to sports radio, or planning his wedding. Get to know CJ in his AdColonized feature! What exactly does…

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How to Optimize Your AdColony SDK 3.3 Integration

Posted May 7, 2019

Last week, we announced the Advanced Monetization Program (AMP), a $5 million program created to encourage publishers to monetize using our advanced technology SDK. Incentives include 100% revenue share for 90 days, a 15% user acquisition credit and a 10% bonus on first position waterfall deals. Once you’ve signed up for the AMP, it is…

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