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Misclicks or Malicious? The Role of Intent in Mobile Fraud Detection

Posted Apr 24, 2018

One of keys factor in identifying mobile fraud is intent, and intent is hard to determine through algorithms and analysis. Sometimes intent is hard for human beings to determine face to face! Courts and attorneys have wrestled with it for centuries. What does intent have to do with fraud in mobile though? It’s all about…

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Mobile Monetization Explosion

Mobile Monday: A Mobile Monetization Explosion

Posted Apr 23, 2018

Monetization is the bread and butter of the mobile industry, and the latest phones from Samsung, Google, and Apple have hit monetization records — Good news for mobile publishers and advertisers alike. Meanwhile, Netflix has announced it plans on doubling down on original content. Monetization Milestones According to the latest study from analytics platform DeltaDNA,…

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AdColonized: Getting to Know April Pratt

Posted Apr 19, 2018

She’s a problem-solver and data cruncher. Her name is April Pratt and she’s the Technical Program Manager in our Seattle office! April’s role focuses on designing solutions and ensuring GDPR compliance for various cross-functional teams. Before coming to AdColony, she was an advisor to the Air Force, working on satellite programs. During her free time,…

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Event Preview: Mobile Apps Unlocked 2018

Posted Apr 18, 2018

Join over 2,000 leaders from top mobile brands at Mobile Apps Unlocked 2018. MAU is the world’s leading mobile acquisition and retention summit, hosted this year on April 25th and 26th at the MGM Grand in Las Vegas! AdColony is thrilled to be a gold sponsor for this event, where we’ll also be hosting a…

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The Default Position

Posted Apr 17, 2018

Mobile fraud is one of the biggest issues facing the digital advertising industry today, including mobile ads. With so many different types of fraud continually evolving, it can be difficult to keep up. Advertisers and publishers should be aware, because mobile fraud could cost them more than they realize. As the mobile performance ad industry…

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Mobile Monday: Cybersecurity Alliances & Sketchy Android Updates

Posted Apr 16, 2018

Given recent goings on in Europe and in the US Congress, it’s no surprise security is on the minds of users and companies across the mobile industry of late. Users are actively choosing devices and services that they see as protecting their privacy. It’s no wonder we’re looking at a newly formed global cybersecurity alliance…

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AdColonized: Getting to Know June Choi

Posted Apr 12, 2018

An Account Manager has a pretty busy schedule. Just ask June Choi, one of our Account Managers on the Korea team! June spends a lot of time collaborating with external stakeholders and cross-functional teams within the company. She’s an expert at optimizing campaigns and knows just the right way to deliver high-quality results to her…

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Under the Microscope: Mobile Gaming in the UK

Posted Apr 11, 2018

While there may be a huge variety of gaming apps and even similar games within genres in the market, the mobile gaming consumers aren’t one and the same. From the amount of gameplay achieved per day to gaming location preferences, mobile gamers are as diverse as it gets. To better understand and identify these consumers,…

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Mobile Monday: Retaining Users & App Overload

Posted Apr 9, 2018

As retention numbers in the second half of 2017 picked up, so too did users’ strain and stress at having too many apps. Are the two related? Have you been pickier about the apps you install? We’re taking a look at app overload and Localytic’s latest Mobile App Retention report in this Mobile Monday. Slowing…

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AdColonized: Getting to Know Erik Domholt

Posted Apr 5, 2018

Say hello to Video Producer and design extraordinaire, Erik Domholt! He works out of our LA headquarters and can be found diligently working on multiple Aurora™ HD Playable ads and traditional video ads simultaneously, from concept to design. Erik has years of motion graphics design experience and loves sharpening his skills with passion projects on…

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