Doritos Cool and Hot

Creative Showcase: Doritos Cool and Hot

Posted Nov 15, 2019

In this edition of the Creative Showcase, we look at how AdColony’s Aurora HD Video™ is paired with interactive elements to recreate the sensations of Doritos Cool & Hot in its Smarties X award-winning campaign! How it WorkedThe mobile ad campaign was for Doritos Cool and Hot was inspired by the different sensations that are…

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Steve Dunkley AdColonized

AdColonized: Steve Dunkley

Posted Nov 14, 2019

Meet Steve Dunkley, Senior Growth Manager in our Berlin office! As a part of the performance team, Steve’s day is full of communicating with clients and collaborating with the Account Management teams. When he’s not working, Steve can be found training for his next cyclocross race. Get to know Steve in this week’s AdColonized feature!…

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UTM Blog Header Italy

Under The Microscope: Mobile Gaming in Italy

Posted Nov 7, 2019

When you think about who has the biggest spending power in video games, which countries come to mind? China, the United States, Japan? Those are all great answers but you may have not thought about a huge market developing in Europe. Video game revenue in Italy has already reached huge numbers, but the mobile game…

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Starting UA Blog Header

Tips for Starting a User Acquisition Campaign

Posted Nov 6, 2019

After creating your exciting and innovative mobile game, it’s time to get people to play it! Whether this is your first or hundredth title, your game’s audience always starts at zero so you will need to develop a unique, strategic plan for user growth. With so many media and advertising options out there, it’s important…

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GSTAR 2019

Event Preview: G-STAR 2019

Posted Nov 6, 2019

G-STAR 2019 is almost here! The gaming and mobile industry event will be hosted at the BEXCO in Busan, Korea from November 14th to the 17th. G-STAR is the perfect place for all types of gaming enthusiasts, with tons of PC, online, mobile, and console games available to test out. The Global Games Exhibition will…

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Mobile Monday: Gen Z’s Mobile Gaming Behavior, Apple Revenue Reaches $64B in Q4

Posted Nov 4, 2019

Generation Z has become the largest generation globally, giving them major spending power that will only increase as they get more disposable income. The digitally native age group is still developing their brand preferences and spending habits so companies need to start fostering brand loyalty and maximizing customer lifetime value. App Annie’s recent report shares…

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Desiree Janda AdColonized

AdColonized: Getting to Know Desiree Janda

Posted Oct 31, 2019

Meet Desiree Janda, Sales Director in Los Angeles! As a part of the sales team, Desiree keeps a busy schedule meeting with AdColony clients and working with her tight-knit team. When she’s not working, Desiree enjoys traveling with her husband, attending Lakers games, and spending time with her new Aussiedoodle puppy. Get to know Desiree…

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The Shift Toward Mobile Blog Header

The Shift Toward Mobile In-game Advertising

Posted Oct 31, 2019

While console games generate revenue mostly through unit sales, mobile games can get their earnings from a couple of sources. Download fees, in-app purchases, in-game advertising, and more recently, subscription fees can all contribute to a game’s overall earnings. Many mobile game publishers have a combination of these strategies but lately, there has been a…

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