AdColony Wins Four Awards at IAB MIXX Turkey

Posted Apr 18, 2021

AdColony is proud to announce that our mobile campaigns have received four awards from the IAB Mixx Turkey! Our Turkey team was rewarded for their innovative and highly engaging mobile campaigns and unsurprisingly won four awards in this prestigious ceremony. The winners were chosen from among hundreds of applications across Turkey and were evaluated by…

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Mobile Monday: Crash Bandicoot: On the Run Reaches 33 million Downloads, App Tracking Opt-in Higher Than Anticipated

Posted Apr 18, 2021

The mobile advertising sector has been intently waiting on Apple’s imminent iOS update to drop any day. While ad tech and publishers have been preparing for the worst, some research suggests that the outlook might be more hopeful than anticipated. Appsflyer’s recent data shows that opt-in rates could be 41%, much higher than previously predicted…

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Reaching Gamers on Mobile – Digiday Gaming Advertising Forum Recap

Posted Apr 16, 2021

Last week we participated in the Digiday Gaming Advertising Forum – specifically, our VP of Global Marketing and Communications, Jonathan Harrop, did a short & sweet presentation about mobile gaming audiences. Let’s clarify how to read that: not “mobile gaming” audiences, but rather mobile “gaming audiences,” that is, consumers who play console games and mobile…

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Case Study Tactile Lilys Garden

Success Story: Tactile Games & User Acquisition

Posted Apr 15, 2021

If you are into puzzle games, building, decorating, and reconstructing a place from scratch, completing daily in-game tasks, and then recreating the game’s story with side characters, Tactile Games’ Lily’s Garden is the right choice for you! While the game had successful downloads worldwide, it also managed to reach a rating of 4.8 in both…

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AdColonized: Getting to Know Syazni Sulaiman

Posted Apr 14, 2021

Meet Syazni Sulaiman, a Technical Solutions Manager working out of our Singapore office! Outside of working with her team at AdColony, Syazni loves to cook and have game nights with friends, listen to BTS and Taylor Swift, and play match 3 games. Get to know her better in this week’s AdColonized employee spotlight! What exactly…

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Mobile and Technology Trends in North America

Posted Apr 12, 2021

Looking back at the whirlwind of 2020, coronavirus has definitely made changes in the consumer landscape. People’s behavior during the pandemic could have long term and, in many instances, permanent effects on their daily habits. How has consumer behavior changed in regards to mobile and technology? GlobalWebIndex surveyed internet users in North America to answer…

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Under The Microscope: Mobile Gaming in Denmark

Posted Apr 7, 2021

The mobile gaming industry has grown exponentially over the past year, and those mobile gamers have formed a habit that is here to stay. In order to better understand and reach specific consumer groups, advertisers must understand the unique behaviors and interests of mobile gamers in different regions. AdColony surveyed mobile gamers around the world…

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3 ‘Forever’ Trends From Covid-19 and 2020 – Our New Normal

Posted Apr 6, 2021

Forget 24 hours – the pandemic news cycle is now never-ending. Even within trade media, headlines abound around the new normal and how the past year has changed us forever and what the future might bring for brands and advertisers.  Recently we penned our own perspective on this for Ad Age, highlighting the ways that…

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