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Event Recap: Unify

Posted Jun 14, 2019

Singular, our marketing intelligence partner, recently held their annual Unify event and the AdColony team was there to attend! The growth marketing summit took place in Napa Valley and brought together innovators from companies like Amazon Music, Airbnb, and Nike. Because the event was invite-only, the summit was an intimate experience that allowed thought-provoking conversations…

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AdColonized: Getting to Know Demet Özyazı

Posted Jun 13, 2019

Meet Demet Özyazı, our Interactive Designer based in Istanbul! As a part of the Creative team, Demet creates designs based on clients’ requests for mobile platforms. In her free time, she enjoys dancing with her team, listening to electronic music, and traveling with her fiancé. Read on to learn more about Demet! What exactly does…

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Event Preview: ATS Singapore

Posted Jun 12, 2019

Join industry experts from programmatic advertising and marketing technology at ATS Singapore! The two-day conference will be held on June 24th and 25th at the landmark Marina Bay Sands resort. Attendees will have the opportunity to discuss the challenges specific to programmatic and data-driven advertising in an honest and unbiased way. AdColony is excited to…

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Mobile Monday: Users Process Mobile Ads in Less Than Half a Second

Posted Jun 10, 2019

With so much digital content, consumers’ have learned to process information faster than ever, but they’re also moving the focus of their attention faster too. Research has found that advertisers have less than half a second to make an impact with consumers on mobile ads. Meanwhile, a report reveals the playing and spending habits of…

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Event Recap: Casual Connect Europe

Posted Jun 5, 2019

Casual Connect Europe returned to London in May 2019 and the AdColony team was there to enjoy the festivities! We joined leaders from established and emerging markets of the gaming industry for three days of lectures, networking parties, and showcases from the region’s best games. This year’s lecture topics covered game design, esports, live ops,…

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Highlights from WWDC 2019

Posted Jun 4, 2019

This week Apple kicked off their Worldwide Developer Conference (WWDC) 2019 with a two-hour keynote announcing updates for several of their major product lines, including iOS, Mac, macOS, Apple TV, iPad, and Apple Watch. We’ve gathered some highlights from the keynote announcements that are getting us excited in the mobile space. More Speed and SpaceApple’s…

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Mobile Monday: Americans Spend Most Mobile Time on Apps

Posted Jun 3, 2019

The ubiquity of smartphones and accessibility of high-speed internet has raised the question: how much time are we really spending on our phones? eMarketer recently released a comprehensive study in which they looked at how the globalization of digital technology has changed the way we consume media. This week we’ll look at research that details…

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AdColony Awarded DTSG Brand Safety Certificate

Posted May 28, 2019

It’s 2019 and advertisers that still haven’t placed importance on brand safety are few and far between. It is imperative that their media partners demonstrate their efforts in providing trust and transparency.  As a commitment to being a brand-safe partner, AdColony has once again received the Digital Trading Standards Group (DTSG) Brand Safety certificate and…

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AdColonized: Getting to Know Scott Bi

Posted May 23, 2019

Meet Scott Bi, our Business Development Manager based in Beijing! As a part of the Publishing team, Scott uses his expertise in the mobile advertising industry to find business opportunities with app developers. In his free time, he enjoys going to the gym, listening to country music, and traveling to beaches for vacation. What exactly…

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