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A Decade of AdColony II – Opera & Back Again

Posted Mar 4, 2021

It’s been a wild 10 years at AdColony, and we couldn’t fit it all in one post! Last we left off, AdColony had just hit over 1 BILLION views across the platform (we now do that in about 10 days!) and that was only 3 years after a little mobile games company called Jirbo made…

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A Decade of AdColony I – Founding & Hyper Growth

Posted Mar 3, 2021

As of today, March 3rd, it’s officially been 10 years since a small mobile games company called Jirbo launched its own mobile ad network.  The company, founded by Jonathan Zweig and Randy Saaf, had created a mobile website back in 2007 (when the iPhone first launched) that showcased casual, Safari-based games. But with the launch…

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Creative Showcase: ESPN on DStv

Posted Feb 25, 2021

In this Creative Showcase, we’re highlighting our work in South Africa with ESPN’s campaign to increase awareness of their return to DStv through an engaging Dynamic End Card. ESPN has a large audience that they were able to reach by using AdColony’s Dynamic End Card and an interactive quiz that would allow users to gain…

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New Report — Xennials: Analog Childhood, Digital Adult

Posted Feb 25, 2021

If your first phone was a Nokia, your first computer was a Commodore 64, or the first note that you sent your crush was written by hand (vs. a series of emoji-laden texts), then you are part of the group that some call “Xennials” and others call the “Oregon Trail Generation.”  Xennials often see themselves…

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Under The Microscope: Mobile Gaming in Tunisia

Posted Feb 24, 2021

Over the past year, more consumers have looked to mobile games for entertainment and stress relief, and this increase in mobile gaming is here to stay. However, mobile gamers can look different from country to country. Looking at the behaviors and interests of mobile gamers in Tunisia can help advertisers deliver the most engaging, customized…

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App Clips: How They Work & Help Acquire Users

Posted Feb 23, 2021

WWDC in June 2020 has cemented itself as an event that has marked a major change in the app industry. The announcement of the AppTrackingTransparency framework has primarily occupied developers’ minds and time, but there was another introduction from WWDC that should not be forgotten: App Clips.  App Clips were created to enable developers to…

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Partner Spotlight: MoPub

Posted Feb 18, 2021

Over ten years ago, MoPub was founded with the goal of maximizing growth for publishers with mobile advertising. Since then, they have grown into a leader in the mobile industry delivering growth for developers through monetization and connecting brands with high-quality mobile audiences. We are excited to be working with MoPub in order to boost…

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AdColonized: Getting to Know Fredrik Vikström

Posted Feb 17, 2021

Meet Fredrik Vikström, a Sales Manager working out of our Stockholm office! Besides working with his team to develop our LinkedIn presence, Fredrik enjoys spending time with his kids, using the Calm app to meditate and relax, and listening to all types of music. Get to know him better in this week’s AdColonized employee spotlight!…

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