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Under The Microscope: Mobile Gaming in France

Posted Sep 16, 2020

As the home to several major gaming companies, France is a key market in the mobile gaming industry. The country is also the fourth largest in terms of population in Europe which means this audience can bring lots of opportunities to both developers and advertisers looking to reach users in that region. In order to…

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Who is the American Mobile Gamer?

Posted Sep 15, 2020

As the gaming industry continues to grow and evolve rapidly, the same can be said about mobile gaming demographics. The evolution of the American mobile gamer is the product of the widespread adoption of smartphones and the increasing time spent on these devices. Mobile gaming is no longer a niche market but one that contains…

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AdColony ANZ Announces Exclusive Partnership with In-game Advertising Platform, Anzu.io

Posted Sep 14, 2020

AdColony, the in-app marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising solutions across both display and video to brands and agencies in Australia and New Zealand. Video not showing? You must accept marketing cookies for…

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Mobile Monday: Google Launches Android 11, Twitch Inventory Available on Amazon Advertising

Posted Sep 13, 2020

Today’s digital world has presented consumers with personalized and highly-engaged content and that includes advertisements. That’s why brands need to make sure both the content and the platform are relevant to reach their target audience. Amazon Advertising recently announced they will be offering Twitch’s ad inventory in order to connect brands with younger and highly-engaged…

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Over The Top (OTT) Services Market 2020

Posted Sep 10, 2020

Globally, time spent online has reached an average of 6 hours and 49 minutes per day on computers, tablets, laptops, and mobiles combined. This is half an hour longer than Internet users were spending just three years ago and part of that rise is the increase in connected TV (CTV) or “over the top” (OTT)…

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AdColony Among First Recipients of TAG Brand Safety Certified Seal

Posted Sep 10, 2020

AdColony is excited to share that it is one of the first companies to be TAG Brand Safety Certified. The Trustworthy Accountability Group (TAG) announced the launch of the program today which is the ad industry’s largest and broadest global brand safety certification program. Prior to this launch, AdColony was a participant in the former…

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The Modern Mobile Gamer — A Study of Everything

Posted Sep 10, 2020

It’s no secret that mobile gaming as a market has been burgeoning over recent years. Prior to this year’s COVID-19 prompted boom, games were far and away the most popular mobile app category in both the Apple App Store and Google Play Store by share of available apps. Because the vast majority of gaming apps…

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AdColonized: Getting to Know Ahmet Genç

Posted Sep 9, 2020

Meet Ahmet Genç, Head of Client Solutions & Business Growth in our London office! Ahmet draws on his background in customer service to lead a team serving the Northern Europe region. He loves to travel, stay up-to-date with the latest news, and play with his cute puppy! Get to know Ahmet in this week’s AdColonized…

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