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Under The Microscope: Mobile Gaming in France

Posted Apr 23, 2019

Widespread adoption of smartphones has made gaming a mainstream pastime across the globe. With a worldwide audience, advertisers are spending billions to promote their brands on mobile games. There are so many regions to reach but it is important to understand their individual preferences and habits. This week we are delving into mobile gaming in…

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Mobile Monday: Gaming Audience Expands, App Revenue Increases in Q1

Posted Apr 22, 2019

Almost everyone is a gamer these days, but how we play varies across ages and genders. We’ll delve into players’ preferences for gaming devices and how this is driving ad revenue. Meanwhile, Q1 numbers are in, and mobile app revenue continues to rise. Check out all the details in this week’s Mobile Monday! More Gamers…

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Event Preview: GamesBeat Summit 2019

Posted Apr 19, 2019

Join leaders in the gaming industry for GamesBeat Summit 2019 in Los Angeles! The summit will be held on April 23rd and 24th with attendance by game developers and publishers, as well as industry CEOs, executives, marketers, and VCs. VentureBeat’s flagship industry event is limited to only 350 attendees (including our EVP of Publishing, David…

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Event Preview: Stream Indonesia 2019

Posted Apr 17, 2019

Looking for a different kind of conference? Stream Indonesia 2019 is the event for you! Join leaders from 300 brands and technology companies in Yogyakarta, Indonesia from April 25th to the 27th. The invitation-only event will welcome guests from the region including CEOs from global brands and start-ups, VCs, social entrepreneurs, publishers, and media professionals….

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Mobile Monday: Developers Prefer In-App Ads While Ad Mediation Rises

Posted Apr 15, 2019

It is no secret that app developers need to make money, but what is their favorite way to get that cheddar? We’ll take a look at developers’ preferences for monetization and ad mediation and if they actually understand what is going on with the different bidding methods. Speaking of making money, Pearl Abyss’ role-playing game…

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2019 Update: How Does Brand Safety Impact Consumer Perception?

Posted Apr 12, 2019

It’s now been two full years since the brand safety surfaced as a major issue. Since the problem has not dissipated, we surveyed consumers to check in on how their perception of social media and brand safety has changed – or how it has not. That original catalyst, when advertisers realized that their ads on YouTube were…

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AdColonized: Getting to Know Melissa White

Posted Apr 11, 2019

Meet Melissa White, Head of Tech Support at AdColony. When Melissa isn’t fielding support requests, she’s scuba diving, enjoying tropical life, or traveling around the world. Get to know Melissa White in this AdColonized feature. What exactly does a Head of Tech Support do at AdColony? What’s an average day like for you? It’s a…

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Digital Ad Spend Now #1 in the US; Mobile Gaming Still a Powerhouse

Posted Apr 9, 2019

If you’re a developer with an app in the app store, or an advertiser looking to reach consumers, 2019 is going to be a good year for you. A few key reports came out last week from eMarketer and NewZoo with some strong insights regarding digital advertising and mobile gaming. Here’s what you need to…

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Mobile Monday: Apple’s Chinese Headwinds & Pokémon GO’s Summer Soirees

Posted Apr 7, 2019

Apple’s year in China may not be as rosy as initially planned. The company recently revised its guidance on the quarter citing strong competition in China. On the sunnier side of things, Niantic has announced their latest set of Pokémon GO summer events around the world, taking player engagement and retention (and hopefully re-engagement) to another…

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Mobile Monday: More In-App Ads Means More Conversions

Posted Apr 1, 2019

If you were putting a product on store shelves, with some very minor exceptions, you’d want them on as many store shelves as possible, right? Then why limit your mobile ads to just a few target apps? Research from programmatic bidding platform Appreciate shows that you shouldn’t. We’re going to dig into that, as well…

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