Webinar Recap: How Will Apple’s New Privacy Changes Affect Advertisers?

Posted Oct 23, 2020

Apple may have delayed the IDFA-restricting AppTrackingTransparency enforcement, but iOS 14 has already entered our lives, and the changes coming to the IDFA under the new privacy guidelines will be effective next year. This additional time is the best time to learn, test, and experiment for success when Apple flips the enforcement switch! Apple has placed…

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AdColonized: Getting to Know Nanna Dahl

Posted Oct 21, 2020

Meet Nanna Dahl, Strategic Marketing Director at LinkedIn Marketing Solutions by AdColony in our Copenhagen office! Nanna has been working with our LinkedIn team since the Opera Media Works days. She stays busy with her young daughter, jogging around Copenhagen, and trying new restaurants on the weekends. Get to know her better in this week’s…

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The Gamer Stereotype – All Wrong

Posted Oct 20, 2020

Gaming as a category and as an opportunity has grown steadily over the past few years – and has accelerated even more over the past six months. Yet there is still a pervasive stereotype of gamers, held by both marketers and consumers. AdColony’s recent research has been focused on breaking down the stereotype of gamers…

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Event Preview: MMA Virtual Impact India 2020

Posted Oct 20, 2020

Gaming is now the biggest mass marketing channel, similar to what social media marketing was 15 years ago. The stereotype of gamers is changing across all age groups and social demographics; It’s more female, affluent and older than you think. PC to Console to Mobile and now eSports are all showing the value of engagement…

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Voting & Mobile

Posted Oct 19, 2020

The American general election is in only two weeks, and projections are estimating more Americans will vote in the 2020 general than several previous elections. With mobile devices in everyone’s pocket, we looked at what exactly Americans were doing while waiting to vote this year.  According to the Pew Research Center, more voters say it…

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Event Preview: iOS 14 Privacy Check-in for Publishers

Posted Oct 19, 2020

Apple has given publishers in their various ecosystems a little more time to comply with their new privacy requirements, but that doesn’t mean they can rest easy – change is still coming, get the details – and the details on how to preserve your monetization in the new age of privacy. Join us for a…

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Creative Showcase: Everest Bite Club Optimized Campaign

Posted Oct 18, 2020

In this Creative Showcase, we are looking at Everest’s Bite Club optimized campaign from Greece where the well-known snack and coffee brand reached its target audience with a successful and engaging campaign using a different optimization methodology by AdColony. Everest had the chance to promote its online food delivery application and its new loyalty program…

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Under The Microscope: Mobile Gaming in Algeria

Posted Oct 14, 2020

Mobile gaming is growing in markets across the globe and especially in Africa. As smartphone penetration rises in the region, so does mobile gaming. Currently, there isn’t much known about the individual mobile game markets in African countries. That’s why we’ve conducted a number of surveys in the region to better understand their mobile gaming…

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Get Ready for Mobile’s Biggest Holiday Shopping Season Yet

Posted Oct 14, 2020

Halloween hasn’t passed yet, but all eyes are already on holiday shopping. It’s no secret that this year’s holiday season will be very different than years’ past. The global pandemic has prompted most Americans to spend the majority of their time at home, leading to a surge in mobile activity. When it comes to shopping,…

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