Mobile Monday: Gamescom 2017 Edition

Posted Aug 21, 2017

In this edition of Mobile Monday, we’re taking a look at the top highlights thus far at Gamescom 2017, from the latest mobile iteration of an IP that explores life inside a game to immersive augmented reality experiences where attendees can experience what it’s like to have dragon wings, and everything in between. Bandai Namco…

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AdColonized: Getting to Know Kelley Zerga

Posted Aug 17, 2017

What do prototypes, competitor research, and designing the best solutions for our partners and users have in common? These are only a few of the many tasks Kelley Zerga handles at AdColony on a weekly basis! As a Product Designer in our San Francisco office, Kelley can tell you that there’s no such thing as…

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Event Preview: Gamescom 2017

Posted Aug 16, 2017

What’s Gamescom 2017 all about? Innovation, enthusiasm, and all things gaming. Gamescom is where global companies from the gaming and entertainment industry, as well as thousands of enthusiastic gamers themselves come together for product announcements, demonstrations, networking, and the exchange of ideas. This must-attend trade fair held in Germany is for anyone that’s obsessed with…

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Questing for Quality: What Mobile Publishers Look For

Posted Aug 15, 2017

To engage and retain high quality users is the goal of any sincere mobile publisher. While whales are coveted, it’s unrealistic to expect each user to become one. Instead, the potential minnows and dolphins must be identified and subsequently nurtured. So what do top mobile publishers look for as indicators of a high quality user?…

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Germany Mobile Data

Mobile Usage in Germany: Apps Dominate Mobile Web & More

Posted Aug 15, 2017

What can mobile usage in one of Europe’s most tech-literate markets show us about global trends? To find out, the AdColony team in Germany analyzed data across ad networks during Q1 to see just what trends, usage insights, and sentiments could be gleaned from citizens across Germany. Apps Dominate Today’s Primetime As measured by ad…

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Mobile Monday: 6 Seconds, Subscriptions, & Search

Posted Aug 14, 2017

In this edition of Mobile Monday, we are covering the rise of even shorter ads, how one company wants to revive app subscriptions via a new model, and the value that one search giant places on mobile discovery. The Rise of Shorter Ads It’s long been known that mobile advertising creatives need not adhere to…

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AdColonized: Getting to Know Baris Caliskan

Posted Aug 10, 2017

Meet Baris Caliskan: AdColony’s QA Lead in Istanbul, Turkey! Baris has a busy schedule, meeting with developers, looking for bugs in projects, and coordinating app and dynamic end-card testing. He has an extensive background in the mobile gaming industry, giving him the knowledge and skills to tackle any obstacle that comes his way. During his…

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Highlights from Casual Connect USA

Posted Aug 9, 2017

It’s been a busy summer for AdColony, attending several conferences and expos in only a few short weeks. One of the most exciting events of the season was Casual Connect USA, held August 1st to 3rd in Seattle! Casual Connect events are where the most respected thought leaders in the mobile games industry came to…

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Looking Back at ChinaJoy 2017

Posted Aug 8, 2017

Last week, AdColony’s APAC team joined partners and friends from the world over at the annual ChinaJoy International Digital Entertainment Expo. As one of the largest gaming exhibitions in the industry, ChinaJoy 2017 attracted professionals and gaming enthusiasts from over 30 countries around the world, not just the region. It showcased online, mobile, and console…

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Revenue to Rely on: Rewarded Video

Posted Aug 8, 2017

Publishers rely on ad monetization to survive. It’s a fact that some may consider a dirty truth of the trade, but the reality is that some users simply won’t make an in-app purchase, pay for an install, or subscribe for premium content. To monetize those users, another method must be considered. Advertising Supports Publishers For…

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