WARC Media and Smarties Award Wins

Posted Jan 23, 2019

AdColony is excited to announce 3 wins at the MMA Smarties in MENA, along with another win at the WARC Media Awards! On top of all of this, we had a couple campaigns shortlisted for two different categories. Check it all out below: WARC Media Award Win Effective Use of Tech BRONZE: World Cup Winning…

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Under the Microscope: Mobile Gaming in New Zealand

Posted Jan 22, 2019

Our trek to learn more about gamers from different regions continues with our Under the Microscope series! While there are several similarities between different countries, there are also noticeable differences when it comes to gaming preferences and demographics. Our previous research looked into mobile gamers in China. Now, we’re taking a look at gamers from…

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Mobile Monday: Improving & Outsmarting the Smart Speaker

Posted Jan 21, 2019

As more consumers choose to upgrade their devices and purchase new tech, the adoption of smart speakers continues to rise. The product that once may have experienced significant hesitation from consumers, is now being implemented in households all over the country. While this new product can make life a lot easier, it does come with…

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AdColonized: Getting to Know Asiye Açıkgöz

Posted Jan 17, 2019

Meet Asiye Açıkgöz, HR Business Partner in our Istanbul office! From hiring amazing new talent to streamlining business operations, Asiye has her hands full. Her energetic attitude and constant strive to expand her knowledge in the mobile space are only a couple reasons why she excels at AdColony. During her free time, Asiye loves to…

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Event Preview: Pocket Gamer Connects London

Posted Jan 16, 2019

It’s that time of the year! Gear up for Pocket Gamer Connects London, Europe’s biggest Mobile Games Industry Conference, held this year from January 21st to the 22nd. Learn from over 250 speakers, 90 hours of content, and 140 sessions. Connect with like-minded professionals from over 900 companies and 55 countries. Pocket Gamer Connects London…

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Under the Microscope: Mobile Gaming in China

Posted Jan 15, 2019

Mobile games come in all shapes and sizes, from action and adventure to puzzle and word games. Just like the diversity of games available, mobile gamers vary in age, background, preferences, and behaviors. That’s why we decided to conduct some research and gain a well-rounded understanding of this audience. Our previous research looked into mobile…

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Mobile Monday: European Programmatic Growth & In-Store Mobile Retail

Posted Jan 14, 2019

Programmatic advertising has continued its growth through 2018, despite a bump in the road as companies adjusted to the realities of GDPR, especially in Europe. Meanwhile, in the US, the holiday season results were punctuated by a success correlation between those companies that have embraced mobile ecommerce and the app space and those who have…

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Event Preview: AdExchanger’s Industry Preview

Posted Jan 9, 2019

If you’re prepping and planning your marketing strategy for the year ahead, then AdExchanger’s Industry Preview is for you. All you need is 2 days and AdExchanger will provide insight on what you should expect in the next 12 months in marketing technology. Held from January 23rd to the 24th at the Grand Hyatt in…

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Canada Advertising & Tech Trends in 2019

Posted Jan 8, 2019

The new year is in full swing and there’s already some trends to look out for. While there will be changes happening globally, new trends based on countries or regions are also expected. Canada, for one, has three major opportunities coming in 2019 — and they shouldn’t be ignored. According to eMarketer, the first opportunity…

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Mobile Monday: App Monetization & Changing Consumer Needs

Posted Jan 7, 2019

A new year means new opportunities to grow and new trends to look out for. As mentioned in Mobile Marketing, our very own David Pokress shares 5 ways mobile app monetization will change in 2019. But that’s not all. We’ve got you covered with the ultimate SDK guide from AppSee and additional insights on consumer…

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