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Mobile Monday: What Gets An Ad Noticed, Consumer Perception of Brand Safety

Posted Aug 19, 2019

As people experience multiple ads throughout their day, they have habitually found ways to ignore them. Advertisers need to ensure that the ads they are putting time and resources into are being noticed by their target customers. We look at an informative report that reveals what gets an ad noticed by consumers. Meanwhile, a survey…

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Creative Showcase: Telkom

Posted Aug 15, 2019

In this edition of the Creative Showcase, we’re seeing how AdColony Aurora HD Video™ with interactive elements can take a simple recharge on a prepaid phone to the next level for engagement and enjoyment by the mobile consumer. How it WorkedIn partnership with AdColony, Telkom South Africa served 30-second video ads to its target audiences…

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Breaking Down Mobile Gaming Demographics

Posted Aug 14, 2019

Next time you’re on public transport, take a look around and it’s a solid bet most if not all of your fellow passengers are on their mobile phones, and many will be playing games. The gaming audience has been growing rapidly over the last several years thanks in large part to mobile devices and the…

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Event Preview: GameDaily Connect USA

Posted Aug 14, 2019

Join professionals from the gaming industry at GameDaily Connect USA! Formerly known as Casual Connect USA, the conference will be held at the Disneyland Hotel in Anaheim, California from August 27th to 29th. The three-day event will feature wide-ranging industry talks, valuable networking opportunities, and the Indie Prize and Dev Showcase, spotlighting the new and…

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Mobile Monday: Why Brands Should Try Rewarded Video, Fyber’s New FairBid Platform

Posted Aug 12, 2019

When it comes to mobile advertising, brands are always concerned with increased efficiency and revenue, and so are developers. One of our trusted partners, Fyber, has launched the latest version of its mediation platform for mobile game developers and advertisers alike to achieve their goals. Meanwhile, brands are learning how to best serve engaging ads…

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Event Preview: Dodgeball for DonorsChoose.org

Posted Aug 9, 2019

AdColony is excited to be sponsoring and participating in Dodgeball for DonorsChoose. The competition is scheduled for August 14th at Pier 36 in New York City. The event will support class projects for the upcoming school year for PS 20 Anna Silver School in Manhattan through DonorsChoose.org. Our NYC team will be competing in a…

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AdColony Shortlisted for 14 Mob-Ex Awards

Posted Aug 9, 2019

AdColony is proud to share that our campaigns have been shortlisted for 14 Mob-Ex Awards! The event rewards the leading organizations that have pushed their limits and achieved success on mobile platforms, through sound and innovative mobile marketing strategies. A panel of 20 industry leaders and senior marketers will judge the finalists and winners of…

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AdColonized: Getting to Know Hazal Çetin

Posted Aug 8, 2019

Meet Hazal Çetin, Head of Growth & Client Solutions, in Istanbul! As a part of the Sales Operations team, Hazal handles partnership growth opportunities at our Turkey office. When not working, she enjoys cooking for friends, doing yoga, and playing Pixel Shot 3D. Get to know Hazal in this week’s AdColonized feature! What exactly does…

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Mobile’s Big Role in Back to School Shopping

Posted Aug 6, 2019

Summer isn’t quite over but families are already prepping for the new school year. Technology has changed the way consumers shop and that is no exception for back to school shopping. Not only are shoppers going online to buy supplies but, smartphones and laptops are becoming essential supplies for students. AdColony’s Back to School Shopping…

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