Mobile Monday: Catching up with Time Spent

Posted Oct 16, 2017

In this edition of Mobile Monday, we are examining how the latest industry data shows how advertisers are beginning to catch up with consumer media behaviors. Evolving Ad Spend Expectations Recently, eMarketer released their new ad spending forecasts for 2016 through 2021, and the shifts since their last forecast are telling. In short, television projections…

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Creative Showcase: Buffalo Wild Wings

Posted Oct 13, 2017

In this edition of the Creative Showcase, we’re taking a look into the story behind Buffalo Wild Wings’ recent Aurora™ HD video campaign. The Goal Eating buffalo wings is a fun albeit messy experience. To remind consumers of the joy of the Buffalo Wild Wings dining experience, BWW sought to create a mobile video ad…

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AdColonized: Getting to Know Chenxi Zeng

Posted Oct 12, 2017

Analyzing data, building mathematical models, and using this information to implement new and improved internal processes and results for our partners is no easy task. Just ask Chenxi Zeng, Data Scientist in the AdColony Seattle office! Part detective, part number-cruncher, Chenxi has lots of experience doing research at Georgia Tech. When he takes a break…

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Key Takeaways: Mobile Video Disruption

Posted Oct 11, 2017

Recently, AdColony co-hosted a webinar on mobile video disruption with the MMA. Tom Simpson, Director of Growth and Programmatic at AdColony, as well as Pedro Ramirez Caviedes, Digital Lead for Unilever at Mindshare, led a discussion about the changing dynamics of video advertising and how advertisers can engage users to drive outcomes. The purpose of…

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Competing for Consumer Attention: Multitasking On-the-Go

Posted Oct 10, 2017

Let’s face it, hours of riding in a car can get tiresome after a while. If you’re ever been on a road trip, you know entertainment is essential. How many different activities can one person possibly be preoccupied with at the same time? The AdColony Consumer Road Trip Survey provides tons of insight on how…

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Mobile Monday: Focused Distraction & Forfeit

Posted Oct 9, 2017

In this edition of Mobile Monday, we’re taking a look at what the latest user behavior numbers from eMarketer mean for advertisers as well as the quintessential reminder found within Microsoft’s mobile forfeiture. Focused Distraction The fact that consumers multitask while engaging with media is nothing new. After all, how many studies and articles have…

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Adsmovil and AdColony join forces to strengthen mobile video in Latin America

Posted Oct 6, 2017

AdColony and Adsmovil are pleased to announce a partnership to offer Instant-Play™ HD Video ads via programmatic purchase across Latin America. The agreement brings together AdColony’s award-winning Instant-Play™ HD Video technology and Adsmovil’s reach and expertise in this growing marketing for mobile. Instant-Play™ HD Video technology enables the crystal-clear and buffer-free delivery of HD video…

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AdColonized: Getting to Know Emir Oltulugil

Posted Oct 5, 2017

On the weekends, you can find Emir Oltulugil relaxing outdoors and during the week, you can find him collaborating with our growth region product and sales teams to create innovative marketing strategies. As an Ad Sales Marketing Manager located in the AdColony Istanbul office, Emir spends his time brainstorming ideas for product stories, working on…

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Measuring the Mobile Mood: Consumers Share Sentiments in New Survey

Posted Oct 3, 2017

Just as finding the ideal moment is critical for captivating consumers, so it’s essential to know how they feel, both about the types of messages they are being shown and based on their current environment. To gain a better understanding of these key consumer sentiments, we recently conducted a survey across the AdColony platform. Globally…

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Mobile Monday: Top 50 Developers & Relaxing Paywall Restrictions

Posted Oct 2, 2017

In this edition of Mobile Monday, we’re examining what shifts in PocketGamer’s top 50 mobile developer lists says about the industry as well as what the end of FCF means for content publishers. PocketGamer Honors Top Developers Once again, PocketGamer has released its list of top 50 mobile game developers. While many of the honorees…

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