Mobile Monday: Digital Video & Catching up to Consumers

Posted Jul 24, 2017

In this edition of Mobile Monday, we are examining what the latest consumer behavior data means for digital video and the advertisers trying to captivate users through the power of sight, sound, and motion. If the latest data and forecasts from Zenith are any indicator, video advertising budgets will continue to trail behind consumer behavior….

Read more
AdColony-Korea-Space

Developing Monetization Strategies at AdColony Space 2017

Posted Jul 20, 2017

Last week, our team in Korea invited mobile game developers and publishers to our 2nd annual event, AdColony Space 2017. This event was prepared for developers who are interested in monetization but concerned about the impact on user experience, IAP revenue, and their games’ identity. AdColony Space 2017 wasn’t just about promoting ad monetization, but…

Read more

AdColonized: Getting to Know Nihat Albayrak

Posted Jul 20, 2017

Located in Istanbul, Nihat Albayrak strives to manage successful InstantPlay™ Brand Campaigns all across EMEA. As a Campaign Manager, he constantly balances the needs of advertising and publishers to create success for everyone involved. While studying Industrial Engineering in college, Nihat gained experience working as a Production Planning Intern at a chocolate factory! On the…

Read more

Secret Garden Party

Posted Jul 20, 2017

A few weeks ago, the AdColony London team made their way to the Old Truman Brewery for the Modern Marketing Summit (MMS). Located on the famous Brick Lane, the intimate venue was filled with flowers and hang lights, which was a delightful atmosphere for an afternoon of mobile marketer mingling.    MMS London is one…

Read more

Event Preview: WORLDZ 2017

Posted Jul 19, 2017

WORLDZ 2017 is where those who know go to learn and connect with the most influential minds and powerful brands. WORLDZ is the must-attend marketing event of the Summer. Attendees will rub shoulders with elite global executives and sit in on tons of master classes ranging from engagement and influencer marketing to location intelligence, partnerships,…

Read more
Turkey-Mobile-Gaming

Mobile Gaming in Turkey Under the Microscope

Posted Jul 18, 2017

What can mobile consumer sentiment and behaviors in one bustling market illuminate about global trends? To find out, the AdColony team in Istanbul partnered with Nielsen to conduct a survey of mobile gamers and mobile gaming habits, and the results reaffirm the global trend across mobile: mobile gaming is a demographically diverse audience that continues…

Read more

Mobile Monday: Bloomberg’s Boost & RuneScape’s Revival

Posted Jul 17, 2017

In this edition of Mobile Monday, we’re celebrating both Bloomberg’s commitment to improving the mobile user experience as well as RuneScape’s cross-platform future. Bloomberg’s Boost Consumers expect content to be available immediately. It’s why Instant-Play™’s creation was so important on the mobile video front, it’s true for all forms of content: consumers simply don’t have…

Read more

AdColonized: Getting to Know Rudy Tabasa

Posted Jul 13, 2017

This week’s AdColonized features Rudy Tabasa, Performance Advertising Sales Director in AdColony San Francisco! With over 22 years of experience selling web and mobile advertising, Rudy knows the ins and outs of the profession. He is a pro at creating and maintaining relationships with publishers, agencies, and partner networks alike, all while analyzing and keeping…

Read more

Taking Aim at Postback 2017

Posted Jul 12, 2017

Where do 1,000 marketers, ad partners, agencies, and CMOs come together for two days of insightful ideas and memorable moments? Two words: Postback 2017. Hosted by TUNE in Seattle, Washington on July 20th and 21st, Postback is the ultimate mobile marketing event of the summer. AdColony couldn’t be more excited to be an official donor…

Read more

Viewability and Ensuring Quality Ad Experiences

Posted Jul 12, 2017

“Quality ad experiences” can mean different things to different people. In some cases, the quality of an ad is diminished to a simple analysis of the creative, but ad quality is much more than that. What is the app/environment the ad is served in? What is the mindset of the consumer when they see the…

Read more
Page 1 of 53