Creative Showcase: McDonald’s Regional Brand Trust // Hygiene

Posted Nov 26, 2020

In this Creative Showcase, we are looking at the sound-driven McDonald’s Regional Brand Trust Hygiene campaign, which recently ran in the MENA region. During the ongoing pandemic where people all over the world are still concerned about protecting themselves from exposure, McDonald’s wanted to promote its food delivery with an emphasis on safety and hygiene….

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The Car Buying Process and Mobile Usage ⁠— Japan

Posted Nov 25, 2020

The accessibility of data and smartphones has changed the way many cultures approach everyday tasks. This year, Japan’s smartphone penetration is 79% and is expected to reach 92% by 2025. Mobile devices are already vital to Japanese consumers’ shopping habits and car buying is no exception. We wanted to identify what car-buying activities consumers use…

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AdColony Wins Four Awards at The Maddies Awards 2020

Posted Nov 24, 2020

AdColony is proud to announce that our mobile campaigns have received four awards from The Maddies Awards 2020! This month, our team from India were recognized for our innovative mobile campaigns by one of the most prestigious award organizations in the industry in India. The winners were selected from among hundreds of submissions across India,…

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Optimizing the Use Rate 2020

Posted Nov 24, 2020

There are multiple metrics of mobile app monetization; some say there might be too many! Sometimes though, it’s always best to stick with basics. In the process of optimizing the app monetization, one of the most powerful methods is optimizing ad use rate. What’s Use Rate? An app’s use rate is the percentage of DAU…

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AdColony Wins Five Awards at MMA Smarties X & North America

Posted Nov 23, 2020

AdColony is proud to announce that our mobile campaigns have received five awards from the MMA Smarties! This month, our teams from North America and Asia-Pacific were recognized for our innovative mobile campaigns by one of the most prestigious award organizations in the industry. The winners were selected from among hundreds of submissions across more…

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Event Preview: Digital Marketing Asia 2020

Posted Nov 22, 2020

Mobile & E-commerce Marketing, brought to you by MARKETING-INTERACTIVE on Week 3 of Digital Marketing Asia 2020, will gather brands to debate and discuss the latest insights and revolutionary strategies on mobile and e-commerce marketing that will help to drive long-term digital customer acquisition, retention – and growth. Get in the game as we unlock…

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Get Your iOS 14 Nutritional Label Ready

Posted Nov 19, 2020

One of the hottest topics of this year is undoubtedly the disappearance of the IDFA in iOS 14. While the industry has been preparing for these changes to be enforced by Apple next year, there has been a lot less chatter about another requirement that app publishers will have to fulfill very soon. We’re talking…

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Event Preview: MMA Virtual Impact Indonesia 2020

Posted Nov 18, 2020

Gaming is now the biggest mass marketing channel, similar to what social media marketing was 15 years ago. The stereotype of gamers is changing across all age groups and social demographics; It’s more female, affluent and older than you think. PC to Console to Mobile and now eSports are all showing the value of engagement…

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AdColonized: Getting to Know Celeste Hidalgo

Posted Nov 18, 2020

Meet Celeste Hidalgo, Senior HR Manager, APAC, in our Singapore office! Celeste brings a wealth of HR knowledge to her role and helps ensure our APAC employees have a great experience at AdColony. She’s a podcast junkie and has been playing a lot of Nintendo Switch with her kids lately. Get to know her better…

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