Publisher Spotlight: Niantic

Posted Feb 23, 2018

Niantic is a publisher whose latest game, Pokémon Go, needs very little introduction after the incredible and immediate rise to the top of the App Store’s Top Grossing charts. The company behind the game though is less well known, despite the success of their first location-based title Ingress. Google Born Niantic began as an internal…

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AdColonized: Getting to Know Liz Waldeck-Pinckert

Posted Feb 22, 2018

Say hello to Liz Waldeck-Pinckert, Account Manager in the Publishing Growth team at AdColony! She spends time working and strategizing with publishers, to consistently meet the needs of partners. She has experience in the mobile advertising space and loves to continually learn about the industry from the gaming side. On the weekends, Liz enjoys cooking,…

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Reaching New Heights with SDK 3.3

Posted Feb 22, 2018

Committed to improving mobile advertising for users, publishers, and advertisers alike, the recently released 3.3 version of the AdColony SDK features numerous enhancements designed to improve ad revenue as well as the user experience. Key Features of 3.3 Specifically, version 3.3 of the AdColony SDK features: Highest Quality Ads — With both Integral Ad Science…

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Event Preview: Mobile World Congress

Posted Feb 21, 2018

Every year, industry leaders, visionaries, and innovators come together to explore trends and technology breakthroughs that are driving mobile at Mobile World Congress (MWC). Organized by the Global System for Mobile Communications (GSMA), a trade body that represents mobile network operators around the world, MWC is a four-day event that attracts more than 108,000 mobile…

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Top 5 Content Annoyances to Avoid

Posted Feb 20, 2018

As mobile publishers continually seek to engage their users, so one old adage rings true: first do no harm. Best laid engagement plans are hindered if the experience features elements that actively disengage users. So what are common content offenses, what reactions do users take to them, and what can publishers do? To answer these…

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Mobile Monday: Read All Over & All Around

Posted Feb 19, 2018

This week, Mobile Monday is taking a look at how user engagement metrics are beginning to drive newspaper goals as well as how mobile apps are helping newspaper publishers increase their subscriber base globally. Read All Over It’s hard to forget one of the very first riddles we heard in the school yard that asked…

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AdColonized: Getting to Know Daniel Uhm

Posted Feb 15, 2018

The life of a Product Manager at AdColony is pretty exciting. Just ask Daniel Uhm! One day he’s meeting with stakeholders and another he’s using feedback and diving into data to improve products and processes. He started at AdColony as an intern and transitioned into his current analytical role, where he continues to grow and…

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Singular Names AdColony a Top Media Source for ROI

Posted Feb 14, 2018

Each year, mobile attribution and campaign analytics platform Singular ranks media sources based on their ROI they deliver for their advertisers. While the number of sources analyzed is massive, only a few earn the designation of a “top media source”, an honor that AdColony has once again received. As the report examines the behaviors of…

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Event Preview: Kochava Mobile Summit

Posted Feb 14, 2018

Where do decision makers and thought leaders gather for insightful exchanges about the mobile advertising industry? Kochava Mobile Summit of course, a 3-day annual event with lots of opportunities to learn and connect with successful professionals. Hosted at the Sandpoint Technology Center in Sandpoint, Idaho (think ski slopes, not potatoes), the summit will take place…

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Avoiding the Unsavory & Measuring Safety

Posted Feb 13, 2018

From affiliation with questionable content to questionable reporting, the topic of brand safety reached a fever pitch in 2017 and is a top concern today. So what are brand advertisers doing about it?  How are they avoiding unsavory placements and measuring safety? A new report from eMarketer entitled The Brand Safety Dilemma: Looking Beyond Scale…

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