AdColonized: Getting to Know Mikala Krüger

Posted Aug 16, 2018

Say hello to Mikala Kruger, one of our Key Account Managers in Denmark! She works with current and new clients as well as local agencies to conduct training sessions and presentations with LinkedIn. She has worked in digital media sales for the last twelve years and keeps up with new LinkedIn marketing solutions to continually…

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Event Preview: Gamescom 2018

Posted Aug 15, 2018

It’s that time again! Gamescom is back at the Cologne Exhibition Centre in Germany from August 21st to the 25th! This annual event is the meeting point for European computer and video game industry experts, merging together digital gaming, retail, trade, and media to forge powerful business relationships. Business Area The Business Area is the…

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Event Preview: AdColony x Fyber Webinar — The State of In-App Header Bidding

Posted Aug 15, 2018

Header bidding is revolutionizing the ad monetization landscape and it’s coming to mobile. With buyers competing side-by-side in a real-time, unified auction, publishers are able to compare what each demand source is willing to bid on different impression levels and make more informed business decisions. Join AdColony and Fyber for a webinar that explains the…

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Under the Microscope: Mobile Gaming in Colombia

Posted Aug 14, 2018

Did you know that there are 34.3 million mobile users in Colombia alone? But how many of these users are mobile gamers and what do their gaming preferences and habits look like? In partnership with On Device Research, AdColony conducted a survey that reached mobile consumers worldwide. The survey took a deep dive into everything…

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Mobile Monday: Ray Tracing for Mobile & AI on a Budget

Posted Aug 13, 2018

Adshir just announced a major breakthrough in graphic design: real-time ray tracing on mobile devices! In the past, ray tracing was only possible with high-end computer technology, but for the first time this feature is accessible to almost everyone! Ray Tracing for Mobile For the first time, Adshir has made it possible to show physically-accurate…

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Event Preview: MediaPost’s Data & Programmatic Insider Summit

Posted Aug 8, 2018

Data-driven advertising and automation are leading the industry today. So what’s next? How are companies going to bridge brand and performance to maintain success? Find out at MediaPost’s Data and Programmatic Insider Summit, hosted at The Resort at Squaw Creek in Lake Tahoe, California! This three-day event will run from August 22nd to the 25th,…

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Smartphone Users & Reinstall Rate

Posted Aug 7, 2018

It’s no surprise that smartphone users download a variety of apps for different purposes — from gaming and music streaming, to social media and lifestyle tips. What does come as a surprise is that a lot of users actually delete and redownload apps at an alarming rate. According to eMarketer, almost 30% of app downloads…

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Mobile Monday: Fortnite & Freemium

Posted Aug 6, 2018

Since its release in July of 2017, Fortnite has generated a huge following across the globe. Recently, there were rumors of the mobile version of the game only being available to download directly through the developer’s website. The Founder of Epic Games confirmed just that. Fortnite on Android Founder of Epic Games, Tim Sweeney, recently…

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Opening the Floodgates: Ad Variety & Revenue

Posted Aug 3, 2018

A successful 17+ rated publisher with several social casino titles on the AdColony exchange was only displaying ads that fit their intended audience. This may make sense on paper but could be costing publishers millions of impressions per day and leaving money on the table. Have you ever been to a PG-13 movie and seen…

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AdColonized: Getting to Know Lizzie Spayde-Barnes

Posted Aug 2, 2018

Creating custom ad units involves a series of steps, from ideation to publication. One of the most important steps in the process is testing, which is exactly what Lizzie Spayde-Barnes does every day as a QA Tester in our Seattle office! She works with Software Engineers, Creative Designers, and other Testers to ensure the production…

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