AdColonized: Getting to Know Sudeep Rao

Posted Dec 14, 2017

Collecting and analyzing data, then using that information to improve processes is no easy task. Just ask Sudeep Rao, Sr. Sales Analyst for AdColony APAC! He comes from a background in mobile advertising and enjoys challenging himself in his current role with a number of external certifications. When he’s not in the office, Sudeep loves…

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Trends from the Top: New App Install Marketing Survey Results Released

Posted Dec 13, 2017

As 2017 comes to a close and mobile marketers begin their final push for the holiday season, two questions emerge: what strategies are they using successfully, and how are these strategies changing? To answer these questions, AdColony recently conducted the 8th edition of our App Install Marketing Survey, and the results are now available. Get…

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Highlights from Go Beyond!

Posted Dec 12, 2017

Recently, DayDayUp invited leaders in the mobile advertising and video spaces to Go Beyond! in Beijing, an event where they shared industry experiences and insights. This event explored the changing mobile advertising landscape with over 150 attendees from both advertising and publishing. DayDayUp is a business community that connects Chinese and global innovators, offering an…

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Mobile Monday: Delving for Data & Pressing Play

Posted Dec 11, 2017

In this edition of Mobile Monday, we’re taking a look at how brands are making sense of audience data and looking ahead to a webinar on making the most out of mobile video advertising. Delving for Data Recently, the IAB Data Center of Excellence published a study in conjunction with Data & Marketing Automation that…

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AdColonized: Getting to Know Lokesh Mehta

Posted Dec 7, 2017

Who’s responsible for creating software solutions at AdColony? That’s Lokesh Mehta, one of our Directors of Engineering in our San Mateo office! Lokesh has a packed schedule full of coding, mentoring, and working across different teams to understand their needs and implementing solutions. He has lots of R&D experience in adtech and technology in general,…

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Event Preview: MIGS 2017

Posted Dec 6, 2017

Marquez la date sur vos calendriers pour MIGS 2017! Hosted in Montreal, Quebec, from December 11th to 13th, The Montreal International Game Summit is where experts in video game development gather from all over the world and share their knowledge with local and international professionals. Conference sessions, master classes, personalized coaching, and tons of networking…

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Mobile Monday: Top Apps, Big Fish, and Aiming for the Top

Posted Dec 4, 2017

In this edition of Mobile Monday, we are taking a look at the top apps honored by Google, what the future may hold for Big Fish Games, and how Supercell’s app release strategy is so unique. The Best of Google Play Late last week, Google announced its “Best of 2017” for Google Play. Nintendo’s Super Mario…

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Publisher Spotlight: Wooga

Posted Dec 1, 2017

If you’ve ever spent your time searching for a picture frame in a crowded bedroom you’ve probably played one of Wooga’s famous hidden object games. Not content to rule social media gaming, the company branched out into mobile in 2011 and has been surging from strength to strength since. Based in Berlin, the company specializes…

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AdColonized: Getting to Know Fulya Pekserbes

Posted Nov 30, 2017

Designing interactive visuals and user experiences is both exciting and challenging. That’s what Fulya Pekserbes, Interactive Designer in the AdColony Istanbul office, had to say about her role. After analyzing how different cultures respond to technology and the motivations behind their behavior, she works with other designers and Sales teams to brainstorm ideas to implement…

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AdColony Receives Security & Brand Safety Certification From DTSG

Posted Nov 28, 2017

AdColony has received Digital Trading Standards Group (DTSG) certification, by JICWEBS, the leading independent digital ad benchmarking organization for the UK & Ireland. This certification continues to underscore our commitment to delivering the highest-quality ad experiences to real, genuine users and giving advertisers the best return for their ad spend. The certification required a rigorous…

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