Under the Microscope: Mobile Gaming in Australia

Posted Dec 18, 2018

When it comes to mobile gamers, one size does not fit all. In fact, gamers are one of the most diverse groups out there and they vary in almost every way. From demographics and typical behaviors to session times and engagements with in-app rewards, this study dives into everything you need to know about mobile…

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Under the Microscope: Mobile Gaming in the UK

Posted Dec 11, 2018

Our Under the Microscope series continues, this time searching for the trends and preferences with mobile gamers in the UK. Whether it’s demographic data or behavioral data, this study dives into everything you need to know about gamers in this region. We partnered with On Device research to conduct the survey, which yielded some interesting…

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Mobile Monday: “Pause” Ads & 2019 Mobile Trends

Posted Dec 10, 2018

Cord-cutters and continuing to eat into traditional media companies’ pockets as ad spend drops, but can AT&T and Hulu’s latest innovation stem the tide of ad dollars from TV to mobile? Probably not if the trends detailed in eMarketer’s latest Mobile Trends report continue and they look set to, according to industry experts! Read on…

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AdColonized: Getting to Know Jenny Wallen

Posted Dec 6, 2018

Meet Jenny Wallen, Sr. Account Manager in Berlin! From meeting with clients to collaborating with the Growth, Creative, and Business Intelligence teams, Jenny has a full and productive schedule. She holds a degree in Business and Marketing and loves the gaming industry. During her free time, you can find Jenny training for Ironman, trying out…

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Mobile In-App Ad Monetization Performance Index

Posted Dec 5, 2018

As more mobile app publishers and developers incorporate ads, the need for transparency continues to increase. In an effort to equip industry leaders with better insights to make better business decisions, the trusted ad mediation platform, Appodeal, released its second iteration of the Mobile In-App Ad Monetization Performance Index — a very helpful tool for…

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Holiday Shopping in APAC & the UK

Posted Dec 4, 2018

The holiday season is in full swing and consumers are searching for the best discounts and deals to check off their shopping list. AdColony conducted a global Holiday Shopping Survey to gain more insight on shopping behaviors during this busy time of year and find out how mobile plays a part in the buying process….

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Mobile Monday: Forbes on Brand Safety & The Organic Install Drop

Posted Dec 3, 2018

Are large advertisers helping to perpetuate some of the root causes of ad fraud? Have organic installs really hit the bottom of the trough and how will user acquisition fill the app growth gap? We’re looking at both those questions this week in Mobile Monday, with stories from Forbes and MarTechSeries. Context is King We…

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The Upcoming Holiday Season & What it Means for Mobile

Posted Nov 29, 2018

The holidays are coming! You know what that means — Consumers everywhere are getting ready to grab the best deals, not just for themselves, but for friends and family too. This time of year means big opportunity for brands to gain reach and mindshare, but understanding consumer behavior is the first step to engaging and…

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Digital Ad Spend in China

Posted Nov 27, 2018

Digital ad spend is growing at an alarming rate. The U.S. is only one area where digital is expected to exceed traditional media spend in 2019. But this isn’t just a trend in the states. China is actually a big growth region for digital advertising as well, but we’ll let the numbers speak for themselves….

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