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Mobile Monday: Apple’s Effect on Snap Revenue, Android 12’s Privacy Features, App Reviews’ Impact on Retention

Posted Oct 25, 2021

Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on SKAN’s effect on Snap’s revenue, AdColony recaps Android 12’s privacy features, and Fyber shares research on how important app reviews are for retention. Snap out of it! Despite…

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Under The Microscope: Mobile Gaming in EMEA

Posted Oct 20, 2021

Mobile gaming has quickly risen in popularity for fun and entertainment with users all over the world. With that, the amount of gamers and revenue from mobile games will only continue to rise. But as more consumers look to gaming and brands look to reach this large, diversified audience, brands and advertisers must understand the…

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AdColony Wins 14 Awards for the Marketing Magazine Group Mob-Ex Awards 2021

Posted Oct 20, 2021

We are thrilled to announce that our campaigns have received 14 awards across 10 different categories at one of the most prestigious awards shows in the mobile industry, Marketing Magazine Group’s Mob-Ex Awards 2021! Our APAC team was rewarded for their innovative and highly engaging mobile campaigns, and this is a great example of a…

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Social Features in Mobile Games

Posted Oct 18, 2021

It’s no secret that mobile gaming has grown from its original, more casual use-case from the early days of Solitaire and relatively simplified (by today’s standards) Cro-Mag Rally. Games like Genshin Impact and even casual puzzle games like Two Dots and HomeScapes have offered more of a long, in-depth experience.  According to Newzoo’s recent report,…

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Mobile Monday: The Effects of Apple’s Privacy Changes, In-game Advertising’s Untapped Potential, Mobile Time Spent on the Rise

Posted Oct 17, 2021

Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on how Apple’s privacy changes have affected its ad business, AdColony covers research on what brands know about in-game advertising, and Fyber shares that daily time spent on mobile…

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Machine Learning in Adtech with Pawel Godula

Posted Oct 14, 2021

Machine learning has become a crucial tool utilized in many industries, but what does that look like in the adtech space? In the past few years, more advertisers and platforms have been looking to machine learning in order to optimize campaigns, protect against fraud, and help consumers receive quality content that they will actually enjoy….

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AdColony Wins Two Awards at The Drum Digital Advertising APAC 2021

Posted Oct 13, 2021

We are proud to announce that our campaigns have received two awards and a highly commendable mention from The Drum Awards for Digital Advertising! Our APAC team was rewarded for their innovative and highly engaging mobile campaigns, and this is a great example of a true collaboration across multiple teams, vendors, and our partners. When…

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Mobile Gaming Research Highlights – EMEA & LATAM

Posted Oct 12, 2021

The past year will be remembered as a time of many changes for brands and marketers. The COVID-19 pandemic has led to great milestones for many media organizations. It has also created new opportunities through the acceleration of digital transformation at a huge scale.  As mobile gaming has exploded because of the COVID-19 pandemic, it…

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Mobile Monday: AppLovin’s Acquisition of MoPub, Record-breaking Estimates for Mobile Holiday Shopping, Winning Apps During Facebook’s Outage

Posted Oct 11, 2021

Mobile Monday is the weekly roundup of the latest news, trends, and developments in mobile apps, tech, and advertising. Digital Turbine, AdColony, and Fyber have partnered up to cover news and insights in apps and games. This week we touch AppLovin’s acquisition of MoPub, predictions for the holiday shopping season, and which apps prospered during…

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