Creative Showcase Sanofi Pharmaton

Creative Showcase: Sanofi Pharmaton Optimized Campaign

Posted Aug 3, 2020

In this edition of the Creative Showcase, we are looking at Sanofi Healthcare Turkey’s Pharmaton campaign. The well-known multivitamin brand reached its target audience with a successful and engaging campaign using AdColony’s unique optimization methodology. While the creative itself used standard video creative, it was AdColony’s amazing campaign management team that set this campaign apart…

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From GDPR to CCPA: A Guide to Global Privacy Laws

Posted Jul 30, 2020

In the digital age, businesses rely on data collection to communicate, advertise, and sell to consumers. As a result, there has been a heightened focus on the protection of users’ data and privacy laws have been enacted all over the world. Failure to comply with these laws can lead to tough consequences including fines and…

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Apps We’re Loving This Week

Posted Jul 30, 2020

Across the globe, people are spending more time indoors and looking for ways to have fun, stay engaged, and connect with others. Well, there are lots of apps to satisfy all of those needs! We’re showing you our favorite apps each week, whether it’s mobile games we can #PlayApartTogether or new apps to keep our…

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AdColonized: Getting to Know Seher Basaran

Posted Jul 29, 2020

Meet Seher Basaran, a Senior Campaign Manager who works in our Istanbul office! A member of one of our fastest-growing offices, Seher’s days are filled with monitoring campaigns and data, and making the necessary adjustments for success. She is big on meditation and social media apps lately. Get to know her better in this week’s…

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ios14-UA

iOS 14 — App Install Advertiser Update

Posted Jul 29, 2020

The growth curve of mobile games is perhaps the steepest it’s been since AdColony started life as mobile game developers ourselves in 2008. During a huge growth year for mobile games and gaming in general, Apple announced in June changes to its identifier for advertisers (IDFA) that impact targeting, attribution, and beyond for app install…

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GDC20

Event Preview: GDC Summer 2020

Posted Jul 27, 2020

GDC is going to look a little different this year, but we are just as excited for all the fantastic gaming content, networking, and more! Taking place August 4-6, 2020, GDC Summer will be an all-digital Game Developers Conference experience featuring multi-disciplinary educational and inspirational talks alongside high-quality technical content. This year, AdColony is hosting…

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tripeaks

Publisher Spotlight: GSN Games

Posted Jul 23, 2020

If you love playing casino or card games on your mobile device, there’s a good chance you’ve played Solitaire TriPeaks, GSN Casino, or Bingo Bash. These apps and more are made by one of the world’s top mobile game publishers and creators, GSN Games. With the top-grossing solitaire game on all three major app stores,…

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