Mobile Monday: Fantasy League Mechanics, Voodoo’s Spell, & More

Posted Nov 20, 2017

In this edition of Mobile Monday, we are taking a look at the latest mobile publishing news, from the next Marvel mobile game to Voodoo’s chart-topping success and Mind Candy’s move to stay afloat. Marvel Strike Force Continuing to leverage its expansive franchise on mobile, Marvel’s next mobile game will be Marvel Strike Force. The title,…

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AdColonized: Getting to Know Jasslyn Yip Lai Mun

Posted Nov 16, 2017

Say hello to Jasslyn Yip Lai Mun, APAC Sales Director for Performance in the AdColony Singapore office! With over ten years of experience in mobile, Jasslyn brings her expertise to everything she does, from monitoring campaigns to brainstorming ideas with her team and building strong relationships with our partners. On the weekends, you can find…

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Making Changes to Help Us Focus and Grow

Posted Nov 13, 2017

The AdColony business today was built from over ten different acquisitions, and all of the various companies had different specialties. In the earlier days of AdColony/Opera Mediaworks, the breadth of services we offered allowed us to work with publishers and advertisers in a variety of different ways, and this was a huge advantage for us….

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Publisher Spotlight: PlayDog

Posted Nov 9, 2017

With mobile gaming in Korea continuing to grow, it’s no wonder companies like PlayDog have embraced the potential to reach a global audience. With games like Monster Busters, Link Flash, Ice Slide, and more, PlayDog have been growing on an international level. We spoke to Seungkyu Kim, PlayDog’s New Game Task Force Team Manager, about…

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AdColonized: Getting to Know Aman Goyal

Posted Nov 9, 2017

Interactive Designers have their hands full, brainstorming creative ad ideas, making mock-ups, and finalizing campaigns that eventually go live for millions of users to experience. Aman Goyal, one of our Interactive Designers in the APAC region, can definitely agree with that assessment! He constantly pushes boundaries to come up with innovative concepts while staying up-to-date…

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Event Preview: G-Star 2017

Posted Nov 8, 2017

Get ready for G-Star 2017, the largest gaming and mobile industry event for enthusiasts across Korea. G-Star stands for Global Game Exhibition and it’s held from November 16th to 19th at the BEXCO in Busan, South Korea. G-Star will showcase everything from PC and online gaming, to mobile, console gaming, and more. G-Star has both…

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Event Preview: Programmatic Punch

Posted Nov 8, 2017

Get ready for The Drum’s Programmatic Punch event, held at the Congress Centre in London this Thursday, November 9th. The event will be packed with tons of insight on current issues and opportunities to connect with other resourceful and knowledgeable professionals in the digital space. AdColony is thrilled to be officially sponsoring and speaking at…

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AdColony Partner Spotlight: Aarki

Posted Nov 7, 2017

Programmatic continues to push mobile advertising forward toward new efficiencies and enabling better results for advertisers and developers alike. Helping AdColony push the programmatic envelope is Aarki, one of the premiere DSPs in the mobile marketplace, with a unique creative management toolset. Like us, Aarki is focused on the highest quality creative and making sure…

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Mobile Monday: New Simultaneous Media Usage Estimates

Posted Nov 6, 2017

In this edition of Mobile Monday, we’re diving into the latest eMarketer study on consumer viewing habits to better understand both where attention lies as well as what semantics suggest about how we view modern media consumption behavior. Simultaneous Media Consumption Growth According to a new report released by eMarketer, the number of consumers engaging…

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