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Partner Spotlight: Ads By Nimbus

Posted Jan 20, 2022

Ads By Nimbus is a mobile ad platform that delivers maximum monetization through unified and hybrid auctions for publishers and a seamless mobile advertising experience for users through top-of-the-line technology, all in one place. We caught up with our friends at Ads By Nimbus to learn more about what they offer, their ideas about mobile…

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What Mobile Gamers Are Watching: Movies, TV, and Video

Posted Jan 18, 2022

Smartphones have changed not only how we act as shoppers but also how we act as viewers. Digital video is easily accessible nowadays, and, after a year of staying mostly at home, people are watching more than ever. Since digital video encompasses many forms, AdColony delved into what types of content mobile gamers are watching…

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Mobile Monday: A Mobile-First World, Newzoo’s Trends to Watch

Posted Jan 17, 2022

Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, AdColony covers how much time is spent on apps and Fyber gives you the latest trends in games to watch. Learn all about it in this week’s…

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Creative Showcase: Axe 0.1% Effect

Posted Jan 13, 2022

In this Creative Showcase, the Unilever-owned Axe brand of deodorant, set out to discover if its confidence-boosting powers could influence overall gaming ability by 0.1% with AdColony’s highly engaging video technology.  Axe wanted to bring awareness and engagement to their ‘Axeperiment’ and teamed up with the world’s top streamers to test the theory that wearing…

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What’s Next for Mobile Gaming in 2022

Posted Jan 11, 2022

With 2021 behind us, it’s time to look ahead at what is surely going to be another big year for mobile gaming. Mobile gaming has proven to be the largest and most impactful segment of the gaming industry. Revenue continues to grow and the industry as a whole remains solid despite the many uncertainties facing…

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Mobile Monday: Retail App Report, Super Apps, and ATT’s Effect on Opt-in Rates

Posted Jan 10, 2022

Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explores a new retail app report that breaks down consumer awareness and install rate, AdColony discusses the rise of super apps and shopping in-app, and…

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Success Story: Rescue Cut & User Acquisition

Posted Jan 6, 2022

Hypercasual is certainly one of the gaming genres that has a wide audience with various demographics that enjoy playing. Their simple UI with an easy interface lowers a barrier for publishers to make the game but then it boosts high competition within this genre, and it’s surely not easy to survive when numerous new games…

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Self-care with Health and Fitness Apps

Posted Jan 3, 2022

During the start of the pandemic, people’s routines were upended with the closure of many businesses and services used in everyday lives. Gyms and fitness studios were closed making health and fitness apps even more valuable and necessary. Naturally, the number of users using those apps skyrocketed. As the pandemic continues and people focus on…

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Digital Turbine, Fyber, and AdColony Win 98 Awards in 2021

Posted Dec 22, 2021

Another year is in the books and the Digital Turbine family is celebrating the many accolades it has deservedly received. We are excited to announce that Digital Turbine, Fyber, and AdColony have collectively won an outstanding 98 awards in 2021! Thanks to teams across the three organizations, the Digital Turbine family has been recognized for…

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