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Partner Spotlight: Apptopia

Posted Dec 10, 2019

App Store and app intelligence is a complicated, data-rich field with only a few players. Apptopia has recently surged in prominence with major partnerships with Bloomberg, Spotify, Facebook, Uber, Sony, Baidu, and more – Not to mention, AdColony! We asked Jessica Demmer, Apptopia’s Director of Demand Generation, a little more about the company, the state…

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Christmas Shopping in the UK

Posted Dec 5, 2019

Christmas is approaching quickly so consumers around the world are already preparing for the festivities. Since we do everything on our smartphones these days, it would only make sense that we would also do our gift shopping on our mobile devices as well. To better understand shoppers’ behavior and preferences, we conducted our annual Holiday…

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Creative Showcase: Toyota Corolla Hatchback

Posted Dec 3, 2019

In this edition of the Creative Showcase, we look at how AdColony’s Aurora HD Video™ and Instant-Play™ HD Video were utilized to drive greater vehicle awareness for Toyota in this multiple award-winning campaign! How it WorkedAdColony worked with Toyota and their agency Conill Advertising to create a three-month-long campaign to drive user engagement. Two versions of…

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Event Preview: VSMCamp and CSMOSummit 2019

Posted Dec 2, 2019

AdColony is headed to Hồ Chí Minh City! Our APAC team is excited to attend VSMCamp and CSMOSummit 2019, the largest annual sales and marketing event in Vietnam. The two-day event will be held at the White Palace Event and Exhibition Center on December 4th and 5th. Over 4,000 sales and marketing professionals from the…

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Event Recap: LevelUp with AppsFlyer and Remerge

Posted Nov 26, 2019

Last week, AdColony EMEA partnered with our friends at AppsFlyer & Remerge to host LevelUp at AppsFlyer’s office in Tel Aviv, Israel. Mobile game marketers from the region were invited to this brunch and learn to expand hear about the latest trends from industry experts. After a delicious brunch, the speaking event started with a…

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Mobile Monday: GameAnalytics Launches Mobile Insights Platform, Top 1% of App Publishers Drive 80% of Downloads

Posted Nov 25, 2019

When it comes to long-term success, app publishers rely on having excellent resources to create data-driven strategies. Companies like GameAnalytics and Sensor Tower continue to offer valuable insights regarding the mobile app industry. GameAnalytics recently launched a mobile insights platform that will show aggregated performance data from the top mobile games. Meanwhile, Sensor Tower’s latest…

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Awards Wins November

Wins from MMA Smarties and The Drum Digital Advertising Awards

Posted Nov 22, 2019

AdColony is proud to announce that our mobile campaigns have received three awards from the MMA Smarties and another one from The Drum! This month, our teams from North America, Turkey, and Asia-Pacific were recognized for our innovative mobile campaigns by two of the most prestigious award organizations in the industry. Check out our award-winning…

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Under The Microscope: Mobile Gaming in Norway

Posted Nov 21, 2019

Mobile gaming consumers are as diverse as it gets. That’s why this audience is a huge opportunity for advertisers to tap into. Some of the biggest mobile publishers have come out of the Nordic territories but is their audience just as into mobile gaming as they are? Statista estimates that mobile game revenue in Norway…

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