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Under the Microscope: Mobile Gaming in the Middle East

Posted Jun 5, 2018

If it hasn’t been obvious by now with the previous research conducted by AdColony and On Device Research, there is no typical gamer. Instead, there is a wide variety of mobile gaming consumers, with different habits and preferences, across the globe, down to each region. Each region tells its own unique story though!

Reaching mobile consumers across several regions in Europe and South Africa, this survey revealed that the mobile gaming audience worldwide is a huge opportunity for developers and publishers to grow, and a positive market, ripe for advertisers to dive into.

In our previous posts, we examined gamers in Turkey, the UK, and South Africa. Next up in our “Under the Microscope” series, we’re taking a look at the results from the Middle East, specifically Egypt, the UAE, and Saudi Arabia!

Highlights from Egypt

  • More than 90% of Centennials and 88% of Gen Xers identify as “mobile gamers”
  • Egyptian mobile gamers average 20 to 40 minutes a day of gameplay
  • The majority of those who play mobile games every day, play games 5x or more
  • 79% of Egyptian mobile gamers selected “home” as the location they play games
  • 87% of Egyptian users prefer watching video ads for extra lives and in-app content

Check out the infographic for more great insights into mobile gamers in Egypt below!

Click the image for a full-size version!

Highlights from the United Arab Emirates

  • 86% of Centennials and 79% of Gen Xers identify as “mobile gamers”
  • Emirati mobile gamers average 20 to 40 minutes a day of gameplay
  • The majority of those who play mobile games every day, play games 5x or more
  • 77% of Emirati mobile gamers selected “home” as the location they play games
  • 85% of Emirati users prefer watching video ads for extra lives and in-app content

Check out the infographic for more great insights into mobile gamers in the United Arab Emirates below!

Click the image for a full-size version!

Highlights from Saudi Arabia

  • 88% of Centennials and 50% of Gen Xers identify as “mobile gamers”
  • Saudi mobile gamers average 10 to 20 minutes a day of gameplay
  • The majority of those who play mobile games every day, play games 5x or more
  • 77% of Saudi mobile gamers selected “home” as the location they play games
  • 80% of Saudi users prefer watching video ads for extra lives and in-app content

Check out the infographic for more great insights into mobile gamers in Saudi Arabia below!

Click the image for a full-size version!

Contact the AdColony Middle East team to learn more!

About On Device
On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. This mobile market research company, sample, and technology provider focuses on emerging markets and helps brands connect with consumers via mobile studies.

Join the Conversation
What do you have in common with mobile gamers from the Middle East? Is your region similar, or completely different? Tweet us at @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.

Sarin

Sarin

Marketing Coordinator at AdColony
Marketing Coordinator by day, foodie by night. Sarin enjoys writing, researching, and keeping up with the latest tech trends.
Sarin

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