UTM Netherlands Blog Header

Under The Microscope: Mobile Gaming in the Netherlands

Posted Nov 11, 2020

While there may be a huge variety of gaming apps and even similar games within genres in the market, mobile gaming consumers aren’t one and the same. From game genres to how long they spend on their devices, mobile gamers are as diverse as it gets. We’ve looked at mobile gamers across the globe and…

Read more
Under the Microscope Turkey Blog Header

Under The Microscope: Mobile Gaming in Turkey

Posted Oct 28, 2020

When we think of countries associated with the gaming industry, our first thoughts will most likely go to Japan or the United States. What we might not realize is that gaming is a worldwide business with hubs on all continents. Turkey, for instance, has a growing gaming industry. The market is well on its way…

Read more
UTM Algeria Blog Header

Under The Microscope: Mobile Gaming in Algeria

Posted Oct 14, 2020

Mobile gaming is growing in markets across the globe and especially in Africa. As smartphone penetration rises in the region, so does mobile gaming. Currently, there isn’t much known about the individual mobile game markets in African countries. That’s why we’ve conducted a number of surveys in the region to better understand their mobile gaming…

Read more
UTM Germany Blog Header

Under The Microscope: Mobile Gaming in Germany

Posted Sep 30, 2020

More and more brands are deciding to invest their ad dollars in mobile, but specifically mobile games. Why? Because mobile games have a large and diverse audience that come from all over the world. Virtually every country has a growing mobile gaming audience and each one has its own set of habits and preferences. Mobile…

Read more
UTM France Blog Header

Under The Microscope: Mobile Gaming in France

Posted Sep 16, 2020

As the home to several major gaming companies, France is a key market in the mobile gaming industry. The country is also the fourth largest in terms of population in Europe which means this audience can bring lots of opportunities to both developers and advertisers looking to reach users in that region. In order to…

Read more

Under The Microscope: Mobile Gaming in Azerbaijan

Posted Sep 2, 2020

It’s no secret that mobile gaming has been thriving in the past several years. Mobile gaming has become a regular hobby for people at all corners of the world. Even after years of immense growth, we have seen record-breaking highs in 2020 due to the pandemic. Because every market is unique and valuable, we feature…

Read more
UTM EMEA Blog Header

Under The Microscope: Mobile Gaming in EMEA

Posted Aug 19, 2020

As mobile gaming technology continues to evolve, so does the size of the audience and industry. The EMEA (Europe, Middle East, and Africa) region is comprised of multiple gaming communities but it is rarely studied as a whole. AdColony partnered with On Device to learn more about gamers around the world and this week we…

Read more
UTM-Latin-America-Blog-Header

Under The Microscope: Mobile Gaming in Latin America

Posted Aug 5, 2020

AdColony’s Under the Microscope series highlights the different kinds of mobile gamers from all over the world. One of the world’s fastest-growing gaming markets is Latin America. In the past few months, we’ve featured survey results from Colombia, Mexico, and Brazil. In this edition, we’ll be looking at Latin America as a whole and the…

Read more
UTM-Canada-Blog-Header

Under The Microscope: Mobile Gaming in Canada

Posted Jul 22, 2020

Widespread availability of smartphones and data has made mobile gaming a mainstream pastime all over the world. There are so many kinds of audiences and its helpful to understand their individual preferences and habits. In our Under the Microscope series, we survey mobile gamers in various regions to see the common threads and differences across…

Read more
UTM Colombia Blog Header

Under The Microscope: Mobile Gaming in Colombia

Posted Jul 8, 2020

Did you know that there are 35 million mobile users in Colombia alone? But how many of these users are mobile gamers and what do their gaming preferences and habits look like? In partnership with On Device Research, AdColony conducted surveys that reached mobile consumers worldwide. The survey took a deep dive into everything from typical session…

Read more
Page 1 of 5