App Install Marketing Trends – Q3 2016

Posted Nov 2, 2016

How are top earning publishers marketing their apps at scale? Learn what’s working for the top 100 — and what isn’t — in the latest AdColony App Install Survey.

Survey Highlights

  • Video continues to grow. 81% of top app install marketers are relying on video more than ever.
  • Campaigns are becoming more global. 77% are expanding to more geos.
  • As 89% of budgets increase, 48% of total spend is allocated to video, followed by 32% for display.
  • As advertisers look for more immersive ways to engage, so playable & native ads are on the rise.