APAC Brand Safety Survey — 2018

Posted Aug 15, 2018

The latest AdColony Brand Safety Survey for APAC was distributed across the region and asked consumers about purchasing behavior, undesirable content, preferred platforms to encounter ads, and more.

Survey Highlights

  • Consumer Preferences — Where do consumers prefer to encounter ads?
  • Purchasing Behavior — Are consumers more likely to purchase products and/or services in one platform over another?
  • Undesirable Content & “Fake News” — What are brand-safe environments and areas to avoid?
  • Advertiser Impacts & Platform Perceptions — How does offensive content impact the way consumers view the advertiser and platform?