The AdColony Back to School Shopping Survey asked global consumers a series of easy-to-answer questions about back to school shopping revealing a generous amount regarding shopping preferences and patterns of behavior while purchasing items for the new school year in a variety of age groups. Distributed via the AdColony platform to mobile users globally, the survey asked 18 questions and received over 1,200 responses. Topics covered include:
- Back to school shoppers’ demographics
- Devices used to make online purchases
- The role of mobile while shopping online and in-store
- Amount spent on school items
- Consumer interactions with ads
A majority of respondents were 55 to 64 years old (19%). The survey had a global reach, with 50% of respondents in North America, 39% in Europe, the Middle East, or Africa, 6% in Asia-Pacific, and 5% in Central and South America.
For highlights and to download the infographic, see our blog post about the Back to School Shopping Survey.