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Best Practices 2020

This report provides useful data and insights about well-executed and interactive mobile video campaigns that AdColony served in 2019. The “Best Practices 2020” report also highlights the diversity of industries, ideas, and performances on the AdColony platform to show what’s happening around the world to help marketers think about their own markets in fresh ways and prepare for what’s to come.

Report Highlights

  • As the demand for advertising has grown consistently, this report covers the global ad spend forecast for 2020 and research for mobile gamers conducted in partnership with OnDevice
  • 2019 Best Practices by Industries – Dive deeper on what works best by industries by focusing on creative examples with the campaign results 
  • Top industries grabbing the attention with creative executions as well as outstanding performances: Technology & Telecommunications, Automotive, Entertainment, Finance, and FMCG. 
  • Each and every campaign creative is different! This means all products have different needs as well as native mobile engagement features. In this report, you’ll find the best working executions as well as matching AdColony product offerings, from Aurora Interactive Video to Nielsen certified optimization method, Optimized.