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Black Friday & Cyber Monday 2018 Primer

The Holiday shopping season is upon us and Black Friday will be the big blowout shopping day for many. Nowadays that frenzy of gift-buying spills over to Cyber Monday, and even Cyber WEEK in some cases. Mobile devices have become indispensable tools to navigate not just the in-store experience, but online shopping as well.

To help brands get the most of the opportunity, we have a primer on what to expect from mobile shoppers this season. Full of data from oodles of different sources including Nielsen, Business Insider, comScore, and more. In the primer, you will find:

  • Stats on mobile usage during this busy time of year
  • Information on the growth of mobile commerce and projected expansion into the future
  • A breakdown of Black Friday shopping habits
  • User acquisition tips for this peak new-device time!

Examples of how to remind consumers of the big date in your ad creative!

And how to showcase all of the great products you have to offer!

Black Friday Cyber Monday Product Carousel

Download the full report to the right!

For more information about Holiday shopping in the United States, Asia, Australia, and beyond, check back soon!