Car Buying Survey 2021 — EMEA

AdColony Car Buying Survey was distributed in EMEA and LATAM and asked consumers about their car shopping behavior, dealership visits, device usage, and ad engagement. 

Survey Highlights

  • Consumer Preferences — What do consumers use their smartphones when shopping for a car? 
  • Purchasing Behavior — What would make consumers more likely to consider one brand or model over another?
  • Advertiser Impacts & Platform Perceptions —  Do consumers’ consider relevant auto ads when shopping for a car and do they ever click on an auto ad when shopping for a car online? 
  • COVID-19 Effects –  How the consumers’ car-buying plans changed due to the COVID-19 pandemic?

Fill out the form to download the complete Car Buying Survey 2021 Report with insights from 15 countries and regions! 

Download individual Car Buying 2021 Survey Results: