Reports

Reports

Gen Z: Born into Digital, Gamers by Choice

Gen Z is a distinct group, not just a younger version of a Millennial. Perhaps because the term “Millennial” came into play while many of the group were still in their twenties, marketers have often made the mistake of grouping the two together. But there are distinct differences that we discovered while creating our Modern Mobile Gamer Report, in partnership with DISQO. This report focuses on the Gen Z audience in mobile gaming and what sets them apart from other age groups.

Topics include:

  • Do Gen Z’ers Identify as Gamers?
  • Multi-tasking is the Norm
    • Why Gen Z consumers play and how they are multi-tasking while playing
  • More games, longer session times
    • How long are they playing and how often are they downloading new games
  • Game Category Preferences
    • Distinct differences in their preferred types of games
  • Pay to play, or watch an ad?

About the Study
The survey was developed by AdColony and DISQO and distributed online to a nationally representative sample of DISQO Audience members within the United States via the Survey Junkie platform, which is wholly owned by DISQO. The survey was taken on both desktop and mobile devices, garnering a total of 1,208 responses over a fourteen-day period in Q2 of 2020. For this Gen Z analysis, we exclusively focused on the responses from respondents falling with that age range. As each respondent was a member of DISQO’s 100% first-party opt-in research audience, responses were verified against fraud and were compiled against known and validated demographic information, enabling a rich, cohorted analysis by age, gender, education level, household income, and more.