Would you like your B2B brand to be one of the leading brands in your market? In this Masterclass presented by LinkedIn and AdColony, LinkedIn’s Robin Hüdepohl and Sam Parker present an overview of what a successful B2B marketing strategy should contain, and explain why the best brands succeed through sharing case studies. This event covers and answers:

• • 5 tips when creating a successful B2B marketing strategy
  • Why companies investing in building valuable brands grow their top-line faster
  • How Thought Leadership have an impact on this process
  • How to utilize acquired data

Equip yourself with the tools to help you invest in building valuable corporate and consumer brands in order to drive your business. The Masterclass also examines how longer-term pipelining through brand marketing creates efficiencies and halo effects for demand gen campaigns.