Reports

Reports

Mobile Gaming Mothers Research – EMEA & LATAM

To better understand the mobile gaming mothers, AdColony, in partnership with independent research company GlobalWebIndex, conducted global research among 16-45+-year-old women who have at least one child. This research in this space has revealed a distinct set of insights globally that extends across the mobile gaming vertical, as well as their sphere of moods, unique behaviors, and habits.

The main purpose was to understand mobile gaming mothers, including their attitudes and behaviors while exploring the opportunities to engage with them. Specifically, this presentation was created to clarify their mobile gaming habits, purchasing power, role in purchasing decisions, and explore how mobile gaming mothers are different from others.