Mobile Publishing Survey 2020

The AdColony Mobile Publishing Survey provides insights, benchmarks, and trends from the world’s top-grossing app developers.

The survey was distributed globally and garnered responses from 100+ mobile publishers. Respondents were asked 35 questions regarding their strategies and results for monetization and user experience (UX). The mobile publishers included gaming and non-gaming app developers and averaged at least 3M monthly average users (MAU).

Topics include:

  • Monetization
    • Top ways publishers choose to monetize
    • Most effective monetization methods
  • Revenue Sources
    • Gaming apps vs. non-gaming apps
  • Top Demand Sources
  • Top Mediation Platforms