User preference for positive and rewarding ad experiences is clear, but which types of rewards are best? To find out, we surveyed over 1000 mobile users around the globe to get a better understanding of the reward types they prefer and how that correlates to both sentiment and in-app purchase behavior.
The results of that survey are now available in this AdColony Spring 2018 Rewarded Video Sentiment study. Building upon insights gleaned from the Fall 2017 Consumer Sentiment Study, this study provides insights into user mobile behaviors and preferences with respect to in-app rewarded video ads.
Distributed via the AdColony platform exclusively to rewarded video zones, the study reached mobile users in the United States, Europe, and Asia. The survey asked 8 questions and received over 1,000 responses.