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Spring 2017 App Install Marketing Survey

How do marketers for the world’s top apps acquire high quality users at scale, what matters to them, and what’s changed thus far in 2017? The results are in with AdColony’s Spring 2017 App Install Marketing Survey.

Get the top trends and insights in one concise report. Here are a few highlights:

  • App install marketers are hustling. On average, their teams are larger than ever, are localizing ad creatives for 7+ languages at a time, and are optimizing their campaigns 4 times per week.
  • Budgets are going to video. Continuing to flood the top positions for campaign effectiveness, video ads now account for 50% of all app install marketer spend.
  • Playables have potential. Considered the 5th most effective app install format, playables are being used by 64% of top app install marketers, and the budgets assigned to them are on the rise.

About the Study
The AdColony Spring 2017 App Install Marketing Survey is the 7th of its kind since 2013. The survey provides insights, benchmarks, and trends from the world’s top-grossing app developers, asking over 100 detailed questions and enjoying a 70% survey response rate.

Respondents primarily represented mobile game developers (75%), with a minority making non-gaming apps (25%). A small number (4.0%) represented mobile publishers who make both gaming & non-gaming apps. The survey was distributed globally, with a majority (59%) of respondents in North America, followed by 27% in EMEA, 12% in APAC, and 2% in LATAM.