Independent marketplace for mobile campaigns recognized for the strength of its client services, creative executions, and technology platform
LOS ANGELES — OCTOBER 21, 2019 — AdColony, the in-app marketplace for brands, is proud to accept the award for “Best Mobile Ad Network” from the 2019 Adweek Readers’ Choice: Best of Tech awards. The renowned trade publication for the advertising and marketing industry asked its readers to recognize the top providers across 24 categories of advertising and marketing technology.
“We are thrilled to have our efforts recognized by our industry peers. Our mission is to provide the best in-app marketplace for brands to connect with their consumers and the support of Adweek’s community confirms that our commitment to providing technology-backed and qualitative solutions to our clients is not going unnoticed,” said Jude O’Connor, AdColony’s general manager, brand for North America.
“Our greatest assets are our amazing teams around the globe, and it’s because of them I’m confident we can reach even greater heights and continue to provide even more value to our advertising and publishing partners in 2020 and beyond.”
The Readers’ Choice award indicates strong support from the advertising and marketing community at large, and the company plans to sustain its positive brand reputation by providing ongoing value for brand advertisers and publishers, with particular focus on its high-touch approach to client service.
“Driving consumer reach in a way that is scalable, effective, entertaining and brand safe is becoming increasingly hard for marketers,” attested Rob Rakowitz, initiative lead for the Global Alliance for Responsible Media, part of the World Federation of Advertisers (WFA) – whose members represent 90% of global marketing communication spend, and former global media head at Mars, Inc., “AdColony has strategically positioned itself as a leader in providing brands a platform to check all of those boxes. Adweek’s readers chose well; this award is well deserved.”
“It’s an honor to be in the same category as Google and Unity, two undisputed leaders in the advertising and gaming space,” commented Matt Barash, AdColony’s head of strategy and business development.
“At a time when the industry is focused on automation more than ever, we firmly believe in the continued value of relationships and providing unparalleled support to our partners,” Barash said.AdColony’s most recent earnings reflected the results of its commitment to its brand and performance offerings, with an overall revenue increase of 10%, driven by a 24% quarterly gain in brand advertising (including programmatic open marketplaces).
“Our focus for the rest of the year is on revenue growth, with a commitment to continuing to make significant improvements to our ad technology platform. This will deliver better outcomes to both our advertisers and publishing partners,” said AdColony CEO Lars Boilesen. “Our new SDK is an all-in-one solution for display and video, and we feel confident it will produce superior results for all our partners.”
While improvements to its mobile ad technology platform are a top priority, AdColony will continue to invest in its other clear strengths: creative executions for brands and its powerful relationships with publishers and advertisers.
AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion users globally. With a mission to elevate the state of mobile advertising by focusing on the highest quality consumer experiences that deliver outcomes for brands and publishers on today’s most popular apps, AdColony is trusted by Fortune 500 brands and over 85% of the world’s top-grossing mobile publishers. Known for our exclusive Instant-Play™ HD video technology, proprietary rich media formats, our global performance advertising business and programmatic marketplace, and our extensive ad SDK footprint in the top apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Otello Corporation, AdColony is a global organization with over 20 offices worldwide.
About 2019 Adweek Readers’ Choice: Best of Tech Awards
Adweek, the leading weekly trade publication covering the business of advertising, launched the inaugural Readers’ Choice: Best of Tech Awards in 2019. The awards recognize the top advertising and marketing technology providers by putting the power in the hands of our community and offering readers a say in who should rise to the top.