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AdColony Observatory 2019 — North America Edition
The 2019 issue of the AdColony Mobile Observatory provides detailed insights into the digital marketing ecosystem. This includes useful research on global mobile user habits from 2019 and the most anticipated technological developments of 2020 and beyond. The Mobile Observatory also includes research conducted in partnership with OnDevice on mobile gaming habits across the world…
Global Brand Safety Survey 2019
The AdColony Brand Safety Survey was distributed globally, with the majority (57%) of respondents from North America, followed by EMEA. Ages ranged from 16 to 75, participants were typically over 35 years old and skewed slightly female. Some highlights from the findings: Mobile users prefer to encounter ads in mobile games (16%) over social media…
Car Buying, Consumers, and Mobile 2019
Interested in learning more about consumers decision-making and just how much influence their mobile device has when shopping for a car, AdColony conducted its Car Buying Survey. The results make a big statement, and advertisers should pay attention. Highlights of the Study Smartphones are Essential — 53% of respondents said it’s very important or important…
Black Friday & Cyber Monday 2018 Primer
The Holiday shopping season is upon us and Black Friday will be the big blowout shopping day for many. Nowadays that frenzy of gift-buying spills over to Cyber Monday, and even Cyber WEEK in some cases. Mobile devices have become indispensable tools to navigate not just the in-store experience, but online shopping as well. To…
Rewarded Video Sentiment Study — Spring 2018
User preference for positive and rewarding ad experiences is clear, but which types of rewards are best? To find out, we surveyed over 1000 mobile users around the globe to get a better understanding of the reward types they prefer and how that correlates to both sentiment and in-app purchase behavior. The results of that…
Mobile First Insights — Q2 2016
As summer comes to a close, marketers at Fortune 1000 companies are putting their heads together to plan a strong end of the year, honing in on the best ways to reach their target audiences, at scale, with the most effective channel – which for many brands is now mobile. To fully take advantage of…
Mobile First Insights — Q1 2016
Introducing the new Mobile First Insights report, which is divided into three sections: DATA, TECHNOLOGY, and CREATIVITY. DATA. The report opens with a set of statistics (derived both from our own platform and other sources) that paint a picture of where we are today, including “where the heat is” in the mobile app market and how…