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IAB Australia

AdColony Joins IAB Australia as Part of Their Gaming Working Group

Posted Aug 18, 2021

We are thrilled to announce that AdColony is officially part of the IAB Australia Gaming Working Group, with our very own Lance Traore (Country Manager, ANZ) on the council! The Gaming Working Group was convened to educate and evangelize the power and value of Gaming to the Australian advertising industry.

The council recently launched the IAB Australia Game Advertising State of the Nation Survey, which focuses on uncovering the gaming ecosystem’s immediate opportunities for advertising agencies and marketers. The survey aims to understand the value of gaming advertising and how new user behaviors emerging from the pandemic have created unique ways for gaming stakeholders to reach them.

As such, we want to hear from Australian agencies and advertisers on their thoughts on game advertising – whether it is mobile gaming, rewarded video, streaming, or esports sponsorship. The data collected will be used to prioritize industry education and training as well as initiatives to help marketers use game advertising and marketing to drive business results.

It only takes 5 minutes to complete! Take the survey to help support and inform the industry:

About IAB

IAB Australia is the peak trade association for online advertising in Australia. As one of over 47 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia. In the always-evolving and rapidly-changing digital advertising and technology ecosystem, IAB Australia is constantly moving forward and identifying how best to assist their members and the industry at large.

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