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2018’s Privacy Scandals Left Indelible Impact on Consumers, Study Finds

Posted Mar 26, 2019

One of mobile marketing’s core strengths is the ability to target individual devices with mobile IDs, but the events of the past year – from the Cambridge Analytica data scandal to the Experian breach – have put consumers on high alert. Now, a full year after these privacy concerns began to surface, and the European…

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Video On Track to Be Nearly 80% of Mobile Data Traffic by 2022

Posted Mar 5, 2019

Any casual observer can see from the way people look at their phones in public – all day, every day – that mobile data traffic must be increasing at a significant rate. And sure, all that time spent in apps, scrolling through feeds, searching on the web, etc. is counting toward that, however, if you…

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Improving & Outsmarting the Smart Speaker

Posted Jan 21, 2019

As more consumers choose to upgrade their devices and purchase new tech, the adoption of smart speakers continues to rise. The product that once may have experienced significant hesitation from consumers, is now being implemented in households all over the country. While this new product can make life a lot easier, it does come with…

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Mobile In-App Ad Monetization Performance Index

Posted Dec 5, 2018

As more mobile app publishers and developers incorporate ads, the need for transparency continues to increase. In an effort to equip industry leaders with better insights to make better business decisions, the trusted ad mediation platform, Appodeal, released its second iteration of the Mobile In-App Ad Monetization Performance Index — a very helpful tool for…

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Apple’s Event: The Latest iPad Pros are Here

Posted Oct 30, 2018

Just this morning, Apple announced its latest devices, live from the Brooklyn Academy of Music, Howard Gilman Opera House. The lineup included a few new gadgets, but the most impressive was the new iPad Pro, which is offered in both an 11-inch and 12.9 inch display. This iPad comes with a lot of updated technology,…

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Performance & Power Rankings — AppsFlyer & Mobbo on AdColony

Posted Sep 28, 2018

It’s technically Fall in the Northern Hemisphere, though you wouldn’t know it from our LA offices (our New York and London offices are a different story) and that means it’s performance and power ranking time from some of the largest players in the mobile space. As always, AdColony’s strengths are there for all to see….

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Adsmovil and AdColony join forces to strengthen mobile video in Latin America

Posted Oct 6, 2017

AdColony and Adsmovil are pleased to announce a partnership to offer Instant-Play™ HD Video ads via programmatic purchase across Latin America. The agreement brings together AdColony’s award-winning Instant-Play™ HD Video technology and Adsmovil’s reach and expertise in this growing marketing for mobile. Instant-Play™ HD Video technology enables the crystal-clear and buffer-free delivery of HD video…

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The iPhone X, iOS 11, and the Future of Mobile at Apple’s Special Event

Posted Sep 12, 2017

Another year, another new round of Apple hardware and a new version of iOS in tow. While the tenth anniversary of the iPhone and iOS yielded some real surprises and some expected updates, the latest changes to Apple’s largest operating system will no doubt be at the forefront of developers’ minds. Other than getting an…

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The Apple iPhone at 10

Posted Jul 5, 2017

Last Thursday marked the tenth anniversary of the launch of the very first iPhone. While Steve Jobs introduced the phone in January 2007 at Macworld, it wasn’t until the end of June that buyers lined up outside Apple and AT&T stores to purchase what would end up being a world-changing device. It wouldn’t be an…

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WWDC 2017: Better Developer Tools, Better User Experiences

Posted Jun 6, 2017

Yesterday Apple kicked off Worldwide Developer Conference 2017 with its traditional keynote, providing updates on its product and software alike. Unveiling new features to make life better for its developer community is what WWDC is all about, so what’s next for developers, publishers, and advertisers? Time for a hot take. While HomePod is exciting and…

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