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iOS 14 — Brand & Agencies Update

Posted Jul 22, 2020

Mobile apps and games have seen a tremendous surge over the past few months, even more accelerated than the constant growth curve we’ve seen since starting life as mobile game developers ourselves in 2008, so it’s no surprise that brands and agencies have taken notice. It’s also no surprise we’ve received a lot of questions…

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iOS 14 — Developer & Publisher Update

Posted Jul 15, 2020

We’ve been listening to our clients and partners for a few weeks now, and wanted to address some of the questions we’ve been hearing most frequently around the changes coming to the mobile app ecosystem this Fall with iOS 14’s public release. Read on for more information.  Rumors of the total deprecation of the IDFA…

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Apple’s iOS 14 Privacy Changes — What You Need to Know

Posted Jul 2, 2020

To say privacy has gone from something most mobile developers kept in the back of their mind five years ago to one of the most important parts of their business is an understatement. With its WWDC announcement last week, Apple has placed the responsibility of consent on developers with a modal to track users or…

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Highlights from Apple’s WWDC 2020

Posted Jun 22, 2020

This year Apple hosted its annual Worldwide Developer Conference (WWDC) online instead of its usual spot in San Jose. Thanks to the continued health and safety concerns around COVID-19, Apple made the call earlier this year to host the entire event digitally. From privacy to new versions of iOS, we’ve got a quick recap. Developers…

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Mobile Monday: Mobile Ad Engagement Jumps 15%, GameClub Launches on Android

Posted Jun 21, 2020

Several studies have proven that more time been spent on mobile devices around the world as many communities have been forced to stay indoors. With more time on their smartphones, how are users responding to mobile ads? A report says that in the past few months mobile ad engagement has risen 15% as the coronavirus…

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Highlights from the Kochava Traffic Index & AppsFlyer Performance Index

Posted Apr 1, 2020

As the first quarter of the year comes to an end, it’s the time of year when global mobile attribution platforms release their semi-annual indexes, the industry-standard ranking of media sources in mobile advertising. We’re thrilled to announce that AdColony has been recognized in multiple categories from our partners are Kochava and AppsFlyer!  Kochava Traffic…

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AdColony Ranked As Top Media Source in Singular’s ROI Index 2020

Posted Feb 7, 2020

For the fourth year in a row, AdColony was named among the Top Media Sources in Singular’s ROI Index 2020. The annual report recognizes the top 15 ad networks in terms of ROI and retention. The marketing intelligence platform analyzed $6.3 billion in ad spend and 2.2 billion app installs from 550 ad networks. The…

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AdColony Mobile Network Infographic 2019

Posted Dec 18, 2019

With mobile games being the best place for today’s advertisers to connect with consumers and with one of the largest in-app presences amongst the top Apps Store and Google Play apps, we here at AdColony are able to surmise a lot about general user behavior and trends by looking at the ad requests we see…

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