AdColony Ranked As Top Media Source in Singular’s ROI Index 2020

Posted Feb 7, 2020

For the fourth year in a row, AdColony was named among the Top Media Sources in Singular’s ROI Index 2020. The annual report recognizes the top 15 ad networks in terms of ROI and retention. The marketing intelligence platform analyzed $6.3 billion in ad spend and 2.2 billion app installs from 550 ad networks. The…

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AdColony Mobile Network Infographic 2019

Posted Dec 18, 2019

With mobile games being the best place for today’s advertisers to connect with consumers and with one of the largest in-app presences amongst the top Apps Store and Google Play apps, we here at AdColony are able to surmise a lot about general user behavior and trends by looking at the ad requests we see…

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Apple Event 2019 Recap: Apple Arcade, iPhone 11, and iPadOS

Posted Sep 11, 2019

This week Apple streamed its annual media event from Cupertino, CA to announce exciting and some surprising product updates and launches. While the company remains a tech juggernaut, a decline in iPhone sales has prompted a greater need to revive enthusiasm for the brand. Announcements were made about Apple Arcade, iPhone 11, and the 7th…

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Tinder and Epic are Bypassing Google’s Walled Garden — Who’s next?

Posted Jul 23, 2019

Google and Apple are currently taking 15%-30% of non-ad revenue from developers. While Android has always been seen as a more open ecosystem than iOS, Google’s own “walled garden” has become too constricting for some big developers. Since Android doesn’t require apps to be installed through the Play Store to run, these companies are trying…

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Highlights from WWDC 2019

Posted Jun 4, 2019

This week Apple kicked off their Worldwide Developer Conference (WWDC) 2019 with a two-hour keynote announcing updates for several of their major product lines, including iOS, Mac, macOS, Apple TV, iPad, and Apple Watch. We’ve gathered some highlights from the keynote announcements that are getting us excited in the mobile space. More Speed and SpaceApple’s…

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2018’s Privacy Scandals Left Indelible Impact on Consumers, Study Finds

Posted Mar 26, 2019

One of mobile marketing’s core strengths is the ability to target individual devices with mobile IDs, but the events of the past year – from the Cambridge Analytica data scandal to the Experian breach – have put consumers on high alert. Now, a full year after these privacy concerns began to surface, and the European…

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Video On Track to Be Nearly 80% of Mobile Data Traffic by 2022

Posted Mar 5, 2019

Any casual observer can see from the way people look at their phones in public – all day, every day – that mobile data traffic must be increasing at a significant rate. And sure, all that time spent in apps, scrolling through feeds, searching on the web, etc. is counting toward that, however, if you…

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Improving & Outsmarting the Smart Speaker

Posted Jan 21, 2019

As more consumers choose to upgrade their devices and purchase new tech, the adoption of smart speakers continues to rise. The product that once may have experienced significant hesitation from consumers, is now being implemented in households all over the country. While this new product can make life a lot easier, it does come with…

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