IAB Australia

AdColony Joins IAB Australia as Part of Their Gaming Working Group

Posted Aug 18, 2021

We are thrilled to announce that AdColony is officially part of the IAB Australia Gaming Working Group, with our very own Lance Traore (Country Manager, ANZ) on the council! The Gaming Working Group was convened to educate and evangelize the power and value of Gaming to the Australian advertising industry. The council recently launched the…

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WWDC 2021

Highlights from Apple’s WWDC 2021

Posted Jun 8, 2021

Apple kicked off its annual Worldwide Developer Conference (WWDC) which was online once again instead of having a live event in Silicon Valley. The event started off with a keynote announcing updates for several of their major product lines as well as updates on privacy and app developer tools. We’ve gathered some highlights from the…

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Android 12 Privacy Updates: What You Should Know

Posted Jun 3, 2021

Every May, Google announces a new version of Android at its annual Google I/O event. This year, it hosted the conference online and unveiled Android 12, which will launch this fall — currently, the beta 1 version is available to the public. This new OS features a revamped interface, including increased CPU speed and battery…

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Singular ROI Index 2021 Blog Header

AdColony Ranked As Top Media Source in Singular’s ROI Index 2021

Posted Feb 9, 2021

For the fifth year in a row, AdColony was named one of the Top Media Sources in Singular’s ROI Index 2021. This annual report analyzes and ranks the top 15 performing ad networks across iOS and Android devices. This study looks at the largest costs, revenue, data fraud, and retention throughout the industry.  Singular’s report…

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ios-14-agencies

iOS 14 — Brand & Agencies Update

Posted Jul 22, 2020

Mobile apps and games have seen a tremendous surge over the past few months, even more accelerated than the constant growth curve we’ve seen since starting life as mobile game developers ourselves in 2008, so it’s no surprise that brands and agencies have taken notice. It’s also no surprise we’ve received a lot of questions…

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iOS 14 — Developer & Publisher Update

Posted Jul 15, 2020

We’ve been listening to our clients and partners for a few weeks now, and wanted to address some of the questions we’ve been hearing most frequently around the changes coming to the mobile app ecosystem this Fall with iOS 14’s public release. Read on for more information.  Rumors of the total deprecation of the IDFA…

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