Elevating the User Experience with SDK 3.2

Posted Aug 29, 2017

The mobile user experience is better than ever with version 3.2 of the AdColony SDK. Designed with both the mobile publisher and user in mind, the new SDK is iOS 11 & Android Oreo ready and offers numerous improvements, including: iOS 11 compatibility Enhanced skippability controls Convenient volume controls Enhanced security Improved ad relevance Post-install…

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AdColony Earnings

Q2 Results: Aurora, Programmatic, and SDK Growth

Posted Aug 25, 2017

Yesterday, AdColony reported our Q2 2017 results as part of Opera Software ASA’s quarterly earnings. The quarter was highlighted by growth in our SDK penetration and the results of our latest Aurora™ HD Video ads. AdColony revenue for Q2 was $96.1M and we were EBITDA positive at $0.9M. While both numbers were softer than we…

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Aurora™ HD Video Delivers Results for Initial Partners

Posted Aug 23, 2017

Launched in early June, Aurora™ HD Video is our innovative new immersive video technology designed to allow mobile users new and interesting ways to engage with ads, including on-screen interactivity, haptic feedback, and more. Full of promising features for engaging users from the outset, we looked into the results from our first few Aurora™ campaigns…

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Viewability and Ensuring Quality Ad Experiences

Posted Jul 12, 2017

“Quality ad experiences” can mean different things to different people. In some cases, the quality of an ad is diminished to a simple analysis of the creative, but ad quality is much more than that. What is the app/environment the ad is served in? What is the mindset of the consumer when they see the…

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Introducing Aurora™ HD Video: Mobile Advertising Will Never Be the Same

Posted Jun 7, 2017

Advertisers around the world have embraced mobile video, and in a relatively short time, it has become one of the most important channels in all of advertising for marketers of all sizes. Knowing this, we’re incredibly excited to unveil the latest evolution of our mobile video technology, Aurora™ HD Video, a game-changing interactive video ad…

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Adweek Lists AdColony CEO Will Kassoy as Mar Tech Superstar

Posted May 23, 2017

Yesterday, Adweek released a list of “Mar Tech Superstars,” a look at top executives in the marketing/advertising space who are driving the industry forward and rethinking how technology can be used to drive results. AdColony’s CEO, Will Kassoy, was featured on the list, and was joined by executives from companies like Salesforce, Oracle, and Adobe….

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Introducing Skylab: AdColony’s Creative Innovators

Posted May 16, 2017

Before any mobile ad creative shatters benchmarks or wins awards, it begins as an idea — an idea to elevate a story, to create a thumb-stopping experience, to look beyond impressions and drive meaningful audience engagement. Here, those ideas come to life at the AdColony Skylab, our in-house group of 60+ award-winning designers and engineers…

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Q1 Update: Brands and Publishers are Embracing New Ad Formats

Posted May 11, 2017

We know that there are many components that go into a successful campaign (targeting, brand safety, viewability measures, technology and optimization, etc.), but above all else, we value outcomes driven by creativity. We regularly challenge ourselves to think through how can we help advertisers stand out, and throughout 2017, one of our main priorities is…

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Elevating Monetization with SDK 3.1

Posted Apr 18, 2017

The future of mobile ad engagement is here with version 3.1 of the AdColony SDK. Designed to drive premium demand with innovative formats & viewability reporting, the new SDK offers the best user experience yet. The SDK features: Viewability-driven demand. With industry-leading viewability reporting for advertisers, the 3.1 SDK can unlock premium demand from brands…

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AdColony Partners with NinthDecimal

Posted Mar 23, 2017

Attention lives where consumers live, and while the activity and location is ever-changing, one thing is certain: their phones are with them. However, how do advertisers leverage location data to improve message targeting and timing? To bolster our data-driven campaign planning, targeting, and measurement capabilities, today we announced AdColony’s new strategic partnership with NinthDecimal, a…

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