AdColony Receives TAG Certified Against Fraud and Brand Safety Recertifications

Posted Mar 18, 2021

We’re pleased to announce that the Trustworthy Accountability Group (TAG) has again awarded AdColony the Certified Against Fraud certification for 2021, as well as TAG Brand Safety Certification (formerly JICWEBS Digital Trading Standards Group (DTSG)) certification. The certification comes after an external audit by BPA Worldwide, making AdColony one of the few mobile ad networks…

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AdColony Receives IAB UK Gold Standard 2.0 Certification

Posted Jan 7, 2021

AdColony, the in-app marketplace for brands, is excited to have been granted the Gold Standard 2.0 by the Interactive Advertising Bureau (IAB) UK. The standard encompasses the entire online advertising ecosystem, including advertisers, ad networks, media outlets, and beyond. This makes AdColony one of the first companies to receive the standard from the independent group,…

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AdColony Announces Exclusive Partnership with Turkey’s Popular, Traffic and Navigation Application Yandex.Navigasyon

Posted Jan 6, 2021

AdColony, which enables brands and agencies to reach their target audiences on the most reliable mobile platforms, signed an exclusive strategic partnership with traffic information and navigation leader Yandex.Navigasyon. Through this partnership, AdColony will now offer new advertising solutions to the brands and agencies to reach their target audience in their cars across Turkey. Yandex.Navigasyon’s…

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Get iOS14 Support with SDK 4.4

Posted Sep 29, 2020

The AdColony 4.4 SDK is available for download! The latest update supports the recently released iOS 14, including support for some great new features for developers and advertisers, and builds on the groundwork for Apple’s privacy changes coming in 2021. What makes this SDK better than ever? Check out some of the changes and new…

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AdColony ANZ and Anzu Partnership

AdColony ANZ Announces Exclusive Partnership with In-game Advertising Platform, Anzu.io

Posted Sep 14, 2020

AdColony, the in-app marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising solutions across both display and video to brands and agencies in Australia and New Zealand. Video not showing? You must accept marketing cookies for…

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AdColony Among First Recipients of TAG Brand Safety Certified Seal

Posted Sep 10, 2020

AdColony is excited to share that it is one of the first companies to be TAG Brand Safety Certified. The Trustworthy Accountability Group (TAG) announced the launch of the program today which is the ad industry’s largest and broadest global brand safety certification program. Prior to this launch, AdColony was a participant in the former…

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Getting Your Campaign Ready for iOS 14 and SKAdNetwork

Posted Aug 11, 2020

We’ve spent a lot of time recently discussing the changes to iOS 14 and what they mean for developers and advertisers both brand and UA. It’s time to move past the background and start talking about actionable items. SKAdNetwork will be the new standard for measuring installs of app install campaigns moving forward. While some…

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Introducing AdColony BidSheet™

Posted Aug 10, 2020

AdColony is pleased to announce its new granular bidding toolset for advertisers. The tool enables advertisers to manage campaigns targeting AdColony’s unparalleled SDK footprint. AdColony BidSheet™ gives advertisers the power to control their campaigns across AdColony’s premium inventory with support for hundreds of thousands of variable rows and more than a dozen bidding dimensions, including…

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More Transparency and Privacy Support with SDK 4.2

Posted Jul 13, 2020

The AdColony 4.2 SDK is now available for download! With improved transparency features, this version makes it even easier for publishers to easily adapt to the latest privacy regulations and increase fill rates. What makes this SDK better than ever? Check out some of the changes and new features below! SDK 4.2 Features New Privacy…

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Playing our Part for Communities at AdColony

Posted Apr 15, 2020

It’s been a long few weeks in the industry, and while our combined efforts around the globe appear to be flattening the curve, we’re still not out of the woods (Stay inside! Wash your hands! Social distancing!) yet. Much has been written on the impact COVID-19 is having on our daily lives, our industry, our…

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