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IAB Australia

AdColony Joins IAB Australia as Part of Their Gaming Working Group

Posted Aug 18, 2021

We are thrilled to announce that AdColony is officially part of the IAB Australia Gaming Working Group, with our very own Lance Traore (Country Manager, ANZ) on the council! The Gaming Working Group was convened to educate and evangelize the power and value of Gaming to the Australian advertising industry. The council recently launched the…

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Upcoming MMP Macro Changes

Posted Jul 15, 2021

AdColony was built on transparency from our inception as one of the first mobile ad networks devoted to helping game developers monetize their apps, and grow through user acquisition campaigns. We’re changing how our [APP_ID] macro works to continue to provide more transparency to our advertisers. This will increase our interoperability across the mobile advertising…

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SDK 4.6 Blog Header

iOS 14.5 is Almost Here — Get Support with SDK 4.6.1

Posted Apr 20, 2021

The public release of iOS version 14.5 is coming next week, with Apple announcing their release candidate (RC) shortly after their “Spring Loaded” event. That means Apple’s privacy updates are coming with it. Apple will require all developers to begin requesting permission to share data and tracking, in addition, to support for SKAdNetwork to receive…

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AdColony Receives TAG Certified Against Fraud and Brand Safety Recertifications

Posted Mar 18, 2021

We’re pleased to announce that the Trustworthy Accountability Group (TAG) has again awarded AdColony the Certified Against Fraud certification for 2021, as well as TAG Brand Safety Certification (formerly JICWEBS Digital Trading Standards Group (DTSG)) certification. The certification comes after an external audit by BPA Worldwide, making AdColony one of the few mobile ad networks…

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AdColony Receives IAB UK Gold Standard 2.0 Certification

Posted Jan 7, 2021

AdColony, the in-app marketplace for brands, is excited to have been granted the Gold Standard 2.0 by the Interactive Advertising Bureau (IAB) UK. The standard encompasses the entire online advertising ecosystem, including advertisers, ad networks, media outlets, and beyond. This makes AdColony one of the first companies to receive the standard from the independent group,…

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Yandex AdColony

AdColony Announces Exclusive Partnership with Turkey’s Popular, Traffic and Navigation Application Yandex.Navigasyon

Posted Jan 6, 2021

AdColony, which enables brands and agencies to reach their target audiences on the most reliable mobile platforms, signed an exclusive strategic partnership with traffic information and navigation leader Yandex.Navigasyon. Through this partnership, AdColony will now offer new advertising solutions to the brands and agencies to reach their target audience in their cars across Turkey. Yandex.Navigasyon’s…

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Get iOS14 Support with SDK 4.4

Posted Sep 29, 2020

The AdColony 4.4 SDK is available for download! The latest update supports the recently released iOS 14, including support for some great new features for developers and advertisers, and builds on the groundwork for Apple’s privacy changes coming in 2021. What makes this SDK better than ever? Check out some of the changes and new…

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AdColony ANZ and Anzu Partnership

AdColony ANZ Announces Exclusive Partnership with In-game Advertising Platform, Anzu.io

Posted Sep 14, 2020

AdColony, the in-app marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising solutions across both display and video to brands and agencies in Australia and New Zealand. Video not showing? You must accept marketing cookies for…

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AdColony Among First Recipients of TAG Brand Safety Certified Seal

Posted Sep 10, 2020

AdColony is excited to share that it is one of the first companies to be TAG Brand Safety Certified. The Trustworthy Accountability Group (TAG) announced the launch of the program today which is the ad industry’s largest and broadest global brand safety certification program. Prior to this launch, AdColony was a participant in the former…

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Getting Your Campaign Ready for iOS 14 and SKAdNetwork

Posted Aug 11, 2020

We’ve spent a lot of time recently discussing the changes to iOS 14 and what they mean for developers and advertisers both brand and UA. It’s time to move past the background and start talking about actionable items. SKAdNetwork will be the new standard for measuring installs of app install campaigns moving forward. While some…

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