Introducing AdColony BidSheet™

Posted Aug 10, 2020

AdColony is pleased to announce its new granular bidding toolset for advertisers. The tool enables advertisers to manage campaigns targeting AdColony’s unparalleled SDK footprint. AdColony BidSheet™ gives advertisers the power to control their campaigns across AdColony’s premium inventory with support for hundreds of thousands of variable rows and more than a dozen bidding dimensions, including…

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More Transparency and Privacy Support with SDK 4.2

Posted Jul 13, 2020

The AdColony 4.2 SDK is now available for download! With improved transparency features, this version makes it even easier for publishers to easily adapt to the latest privacy regulations and increase fill rates. What makes this SDK better than ever? Check out some of the changes and new features below! SDK 4.2 Features New Privacy…

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Playing our Part for Communities at AdColony

Posted Apr 15, 2020

It’s been a long few weeks in the industry, and while our combined efforts around the globe appear to be flattening the curve, we’re still not out of the woods (Stay inside! Wash your hands! Social distancing!) yet. Much has been written on the impact COVID-19 is having on our daily lives, our industry, our…

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Highlights from the Kochava Traffic Index & AppsFlyer Performance Index

Posted Apr 1, 2020

As the first quarter of the year comes to an end, it’s the time of year when global mobile attribution platforms release their semi-annual indexes, the industry-standard ranking of media sources in mobile advertising. We’re thrilled to announce that AdColony has been recognized in multiple categories from our partners are Kochava and AppsFlyer!  Kochava Traffic…

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A Message from AdColony

Posted Mar 20, 2020

We take pride in the personal relationships our teams have built with every single one of you. And so in light of the global COVID-19 coronavirus pandemic, we wanted to post a short update regarding how AdColony is handling things.  These are unusual times, to say the least. I feel like we are all managing…

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Looking Back on a Successful 2019

Posted Dec 18, 2019

AdColony is growing! We recently crossed AdColony’s 11th birthday (November 15th) and we couldn’t be happier with our progress. More than a decade later, the mobile landscape looks very different, with more competitors and complexity than ever, but we’ve persevered through a focus on transparency, delivering award-winning ad experiences, and focusing on results for advertisers,…

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Go All In With SDK 4

Posted Sep 23, 2019

AdColony is pleased to announce that SDK 4 is officially available for download! The latest version brings together our industry-leading HD video ad platform with display and programmatic offerings in a single SDK. Additionally, we’ve added IAB Open Measurement to existing viewability integrations for advertiser transparency. By offering an all-in-one ad solution, developers have more…

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AdColony Awarded DTSG Brand Safety Certificate

Posted May 28, 2019

It’s 2019 and advertisers that still haven’t placed importance on brand safety are few and far between. It is imperative that their media partners demonstrate their efforts in providing trust and transparency.  As a commitment to being a brand-safe partner, AdColony has once again received the Digital Trading Standards Group (DTSG) Brand Safety certificate and…

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AMPing Up Monetization with AdColony

Posted May 3, 2019

With easy access to smartphones, mobile gaming has become a global pastime. The growing gaming audience has put pressure on app developers to choose the most effective monetization strategies. While some apps rely on in-app purchases only, approximately half of developers (49%) monetize with mobile ads, and only 20% use both ads and IAP. Given…

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Highlights from the AppsFlyer Performance Index & App Advertising Leaderboard

Posted Mar 22, 2019

If you’re not already aware, the AppsFlyer Performance Index is back with Edition VII. This index is a tool for app marketers to see the performance ranking of mobile media sources. From ROI and retargeting to growth in the gaming and non-gaming sectors, this report covers 20 billion installs and 39 billion app opens of…

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