SDK 4.4 Blog Header

Get iOS14 Support with SDK 4.4

Posted Sep 29, 2020

The AdColony 4.4 SDK is available for download! The latest update supports the recently released iOS 14, including support for some great new features for developers and advertisers, and builds on the groundwork for Apple’s privacy changes coming in 2021. What makes this SDK better than ever? Check out some of the changes and new…

Read more
AdColony ANZ and Anzu Partnership

AdColony ANZ Announces Exclusive Partnership with In-game Advertising Platform, Anzu.io

Posted Sep 14, 2020

AdColony, the in-app marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising solutions across both display and video to brands and agencies in Australia and New Zealand. Video not showing? You must accept marketing cookies for…

Read more
TAG Brand Safety Blog Header

AdColony Among First Recipients of TAG Brand Safety Certified Seal

Posted Sep 10, 2020

AdColony is excited to share that it is one of the first companies to be TAG Brand Safety Certified. The Trustworthy Accountability Group (TAG) announced the launch of the program today which is the ad industry’s largest and broadest global brand safety certification program. Prior to this launch, AdColony was a participant in the former…

Read more

Getting Your Campaign Ready for iOS 14 and SKAdNetwork

Posted Aug 11, 2020

We’ve spent a lot of time recently discussing the changes to iOS 14 and what they mean for developers and advertisers both brand and UA. It’s time to move past the background and start talking about actionable items. SKAdNetwork will be the new standard for measuring installs of app install campaigns moving forward. While some…

Read more

Introducing AdColony BidSheet™

Posted Aug 10, 2020

AdColony is pleased to announce its new granular bidding toolset for advertisers. The tool enables advertisers to manage campaigns targeting AdColony’s unparalleled SDK footprint. AdColony BidSheet™ gives advertisers the power to control their campaigns across AdColony’s premium inventory with support for hundreds of thousands of variable rows and more than a dozen bidding dimensions, including…

Read more
SDk 4.2 Blog Header

More Transparency and Privacy Support with SDK 4.2

Posted Jul 13, 2020

The AdColony 4.2 SDK is now available for download! With improved transparency features, this version makes it even easier for publishers to easily adapt to the latest privacy regulations and increase fill rates. What makes this SDK better than ever? Check out some of the changes and new features below! SDK 4.2 Features New Privacy…

Read more
COVID Charity Header

Playing our Part for Communities at AdColony

Posted Apr 15, 2020

It’s been a long few weeks in the industry, and while our combined efforts around the globe appear to be flattening the curve, we’re still not out of the woods (Stay inside! Wash your hands! Social distancing!) yet. Much has been written on the impact COVID-19 is having on our daily lives, our industry, our…

Read more

Highlights from the Kochava Traffic Index & AppsFlyer Performance Index

Posted Apr 1, 2020

As the first quarter of the year comes to an end, it’s the time of year when global mobile attribution platforms release their semi-annual indexes, the industry-standard ranking of media sources in mobile advertising. We’re thrilled to announce that AdColony has been recognized in multiple categories from our partners are Kochava and AppsFlyer!  Kochava Traffic…

Read more

A Message from AdColony

Posted Mar 20, 2020

We take pride in the personal relationships our teams have built with every single one of you. And so in light of the global COVID-19 coronavirus pandemic, we wanted to post a short update regarding how AdColony is handling things.  These are unusual times, to say the least. I feel like we are all managing…

Read more
2019 Recap - Blog Header

Looking Back on a Successful 2019

Posted Dec 18, 2019

AdColony is growing! We recently crossed AdColony’s 11th birthday (November 15th) and we couldn’t be happier with our progress. More than a decade later, the mobile landscape looks very different, with more competitors and complexity than ever, but we’ve persevered through a focus on transparency, delivering award-winning ad experiences, and focusing on results for advertisers,…

Read more