The Lovely Mobile Report & Rankings

Posted Jun 22, 2018

The Lovely Mobile Report and Rankings are back! This year’s rankings honor the best and brightest in mobile marketing from 2017. Project, agency, and brand performance are researched and analyzed over the course of a year and points are assigned based on the level of success. AdColony is thrilled to have placed 2nd in the…

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AdColony Receives IAB UK Gold Standard 1.0 Certification

Posted Jun 21, 2018

AdColony is excited to have been granted the Gold Standard 1.0 by the Interactive Advertising Bureau (IAB) UK! This makes AdColony one of the first group of companies to receive the standard from the independent group. The standard encompasses across the entire online advertising ecosystem, including advertisers, ad networks, media outlets, and beyond. IAB UK…

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Reaching New Heights with SDK 3.3

Posted Feb 22, 2018

Committed to improving mobile advertising for users, publishers, and advertisers alike, the recently released 3.3 version of the AdColony SDK features numerous enhancements designed to improve ad revenue as well as the user experience. Key Features of 3.3 Specifically, version 3.3 of the AdColony SDK features: Highest Quality Ads — With both Integral Ad Science…

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Singular Names AdColony a Top Media Source for ROI

Posted Feb 14, 2018

Each year, mobile attribution and campaign analytics platform Singular ranks media sources based on their ROI they deliver for their advertisers. While the number of sources analyzed is massive, only a few earn the designation of a “top media source”, an honor that AdColony has once again received. As the report examines the behaviors of…

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Mob-Ex Award Wins

Posted Feb 12, 2018

Last week, the InterContinental Singapore hosted the Mob-Ex Awards, one of the top awards in the Asia-Pacific region! These awards reward companies that push creative and technological limits to achieve success in mobile marketing. AdColony is thrilled to be bringing home two awards from Mob-Ex 2018! GOLD: Pond’s Gains Ground in Indonesia (Unilever) — Best…

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Mob-Ex Awards 2018

Posted Jan 29, 2018

The Mob-Ex Awards are one of the Asia-Pacific region’s top awards, celebrating excellence in mobile marketing. This year, the event will be held on February 9th at the InterContinental Singapore! With over 20 senior experts judging the submissions, nominees can earn a Gold, Silver, or Bronze award in each category, with the leading performers receiving…

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Trends from the Top: New App Install Marketing Survey Results Released

Posted Dec 13, 2017

As 2017 comes to a close and mobile marketers begin their final push for the holiday season, two questions emerge: what strategies are they using successfully, and how are these strategies changing? To answer these questions, AdColony recently conducted the 8th edition of our App Install Marketing Survey, and the results are now available. Get…

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AdColony Receives Security & Brand Safety Certification From DTSG

Posted Nov 28, 2017

AdColony has received Digital Trading Standards Group (DTSG) certification, by JICWEBS, the leading independent digital ad benchmarking organization for the UK & Ireland. This certification continues to underscore our commitment to delivering the highest-quality ad experiences to real, genuine users and giving advertisers the best return for their ad spend. The certification required a rigorous…

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Singular Names AdColony One of the Most Secure Mobile Ad Networks

Posted Nov 21, 2017

Recently, marketing analytics platform Singular published its inaugural Fraud Index, wherein AdColony was named one of the most secure mobile ad networks. Why It Matters As the mobile advertising ecosystem evolves, so do the tactics and actions of malevolent actors. Indeed, advertising fraud continues to haunt the mobile ecosystem. With total damages expected to reach…

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Making Changes to Help Us Focus and Grow

Posted Nov 13, 2017

The AdColony business today was built from over ten different acquisitions, and all of the various companies had different specialties. In the earlier days of AdColony/Opera Mediaworks, the breadth of services we offered allowed us to work with publishers and advertisers in a variety of different ways, and this was a huge advantage for us….

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