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AdColony Receives TAG Certified Against Fraud and Brand Safety Recertifications

Posted Mar 18, 2021

We’re pleased to announce that the Trustworthy Accountability Group (TAG) has again awarded AdColony the Certified Against Fraud certification for 2021, as well as TAG Brand Safety Certification (formerly JICWEBS Digital Trading Standards Group (DTSG)) certification. The certification comes after an external audit by BPA Worldwide, making AdColony one of the few mobile ad networks to have its practices externally validated.

For the fourth year running, we’ve met the stringent requirements designed to protect advertisers, publishers, technology providers and consumers from digital ad fraud. Internally, we’ve been consistently vetted by third-party auditor BPA Worldwide, who examined AdColony’s technology and internal processes, concluding that the advertising marketplace not only met but in fact, exceeded expectations. This is a continuation of external auditing we’ve been doing since our first TAG certification, and we’re incredibly pleased to have set the bar on validation once again — We don’t grade our own homework. 

“AdColony takes great pride in keeping our inventory safe for all of our key stakeholders,” said Gabriella Aversa, AdColony’s director of strategy and planning. “We want to ensure our publishers are able to monetize their apps safely, while remaining accountable to advertisers that trust us with their media spend.”

AdColony has continued to push forward the envelope in the mobile ad industry around brand safety and anti-fraud practices, including being amongst the first to receive TAG’s Brand Safety seal last year and IAB UK Gold Standard 2.0 certification in 2021.

In addition to meeting all TAG requirements for fraud, AdColony employs other sophisticated technologies and processes to protect our publishers and advertisers from fraudulent apps and ads, and our monetization team takes a proactive approach to vetting our inventory. 

“This fourth successive certification, and our other external validations this year, send the signal that AdColony is as committed combating fraud and brand safety and down our entire technology stack as we can possibly be,” said Kelly McIvor, AdColony’s TAG Compliance Officer, “The additional tools, like TAG’s Payment ID System and Data Center IP list, will be highly useful as we continue to combat fraud as a company and as an industry.”

As a TAG compliance partner, AdColony has access to various anti-fraud tools, such as the Payment ID System, which creates a chain of custody for digital advertising transactions, an additional security step to ensure that payments go to legitimate digital ad partners. TAG also publishes a monthly Data Center IP List, which gives AdColony the ability to enable data center IP threat filtering to remove invalid traffic sources across all of its monetizable transactions.

About TAG
Trustworthy Accountability Group (TAG) is a first-of-its-kind cross-industry accountability program to create transparency in the business relationships and transactions that undergird the digital ad industry while continuing to enable innovation. A joint marketing-media industry program, TAG was created with a focus on four core areas: eliminating fraudulent digital advertising traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency.

About AdColony
AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion monthly users globally. AdColony’s mission is to drive business outcomes that matter for advertisers and publishers using its best-in-class mobile technology, the highest-quality mobile ad experiences and leveraging its curated reach. AdColony is known throughout the mobile industry for its unparalleled third-party verified viewability rates, exclusive Instant-Play™ and Aurora™ HD video technologies, rich media formats, global performance advertising business, programmatic marketplace, and extensive SDK footprint in the Top 1000 apps worldwide.


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