Top 5 Tips to Optimize Your SDK 3.1 Integration

Posted Apr 18, 2017

To help mobile publishers upgrade to the AdColony 3.1 SDK and enable the highest quality & most innovative ad formats in mobile, we’ve compiled a quick checklist for both iOS and Android integrations. Check it out below, and reach out to your account manager if you have any questions!  Get the SDK  Top 5 Android…

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Kickstarting Organic Growth with Smart UA

Posted Apr 4, 2017

Recently we asked our partners about their app install marketing strategy this year. More than half of publishers said they have a team of 5 or less to handle all of their user acquisition (UA). There’s also patterns of growth in the size of UA teams, but it’s clear that efficiency is still the key to app growth….

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Closing the Deal on Mobile

Posted Mar 28, 2017

With the ability to browse products and services on mobile devices, users not only research before they buy, but some directly purchase on his/her smartphone. Clearly, companies desire consumers to make purchases… But, how does one move a mobile shopper into completing a purchase? First, let’s get a quick overview of smartphone habits, and what defines…

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Media Planning for a Data-Driven Future

Posted Mar 21, 2017

Media planners are often inundated with advice, often unsolicited. From taunts to be braver with new platforms to cajoling curiosity about technology, planners are constantly pushed to be more ambitious for their agencies and brands. Roadblocks to Innovation However, the reality is that time, budget, and client constraints can often hinder even the most sincere…

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Appiness and the Shifting UK Media Landscape

Posted Mar 7, 2017

Modern media is all about the interactive, the exciting, and the innovative. Isn’t it? People want content they can engage with in new ways and ad messaging that grabs and holds their attention. Preferably because it’s doing something more than just sitting on the page. Well, sort of…but not entirely. After all, while some thought…

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Captivating without Sound: New Mobile Advertising Study

Posted Feb 28, 2017

How often is your phone set to silent, or at least the media volume all the way down at 0? For many people it’s the case for the majority, if not the entirety, of the day. Whilst just a simple matter of preference or necessity for device owners, this trend poses a real challenge to…

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User-acquisition

Driving Installs with the Right Partners & Data

Posted Dec 21, 2016

In November, AdColony together with Adjust, a leading mobile attribution and analytics company, held a joint event in Singapore, bringing together creative mobile experts and veterans to discuss how user acquisition is more than just bringing new people to a product. Centred around performance marketing and data, AdColony APAC Managing Director Vikas Gulati was part of…

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ATS & HTTPS 101

Posted Dec 15, 2016

App Transport Security, or ATS as it’s more commonly known as, is one of the biggest changes Apple has mandated of its development community in a long time. On a simple level, ATS requires that publishers utilize secure, encrypted connections between their app and any back-end services. Next year, Apple will require all apps and…

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An Introduction to Push Notifications

Posted Dec 8, 2016

Push notifications have been with us almost as long as smart phones themselves. You see push notifications frequently, ranging from the latest news alerts, to alerts that your friend has beaten your score in the hottest new mobile game. Put simply though, a push notification is a small message for a specific app that is…

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Pokemon-Halloween

Events & Increased Engagement Lessons From Pokémon Go

Posted Nov 9, 2016

Short-term events have been a tactic game publishers use to create an uptick in engagement for some time. While “double XP weekends” and holiday-themed updates have long been a staple in the console world, mobile is still catching up. Since its launch in July, Pokémon Go has had its share of ups and downs. October, though,…

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