Case Study Faladdin

New Case Study – User Acquisition with Faladdin & Adjust

Posted Dec 17, 2020

If you’re looking to grow your app, whether you’re an entertainment app, a utility app, or a mobile game, campaign measurement is an essential part of the equation. One such app is the daily horoscope and tarot reading entertainment app Faladdin. They worked with AdColony and our partner, global app marketing platform Adjust, who provided…

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Get Your iOS 14 Nutritional Label Ready

Posted Nov 19, 2020

One of the hottest topics of this year is undoubtedly the disappearance of the IDFA in iOS 14. While the industry has been preparing for these changes to be enforced by Apple next year, there has been a lot less chatter about another requirement that app publishers will have to fulfill very soon. We’re talking…

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Programmatic for Publishers

Posted Nov 9, 2020

Quick: Define “programmatic!” Given it was once dubbed marketing word of the year by the Association of National Advertisers and has been growing in importance ever since, this should be easy, shouldn’t it? Unfortunately, while advertisers have leapt on the programmatic train to great success, publishers have been much slower to do so.  Considering how…

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iOS 14 — Apple Announces IDFA Delay

Posted Sep 3, 2020

Today Apple did something it rarely does: Delay a requirement based on feedback from developers and the rest of the industry. The opt-in modal to enable tracking (practically speaking, IDFA sharing) was set to launch with iOS 14 this fall but will now go into effect in early 2021. Developers and advertisers are surely sighing…

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What is an IDFA Anyway?: The History of IDFA and Its Predecessors

Posted Sep 2, 2020

Since the WWDC earlier this year, the mobile world has seen a huge disruption. The announcement of iOS 14 and its features has brought along a new era in mobile identity. In the past several months, the industry has been preparing for a pivotal change in mobile advertising and attribution. Apple will require users to…

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iOS 14 for Developers: Asking for Permission

Posted Aug 26, 2020

Privacy is Apple’s latest product, and mobile app developers have become the door greeters of the App Store. If an app makes a request to share user data, developers must use Apple’s AppTrackingTransparency framework to request permission from the user the first time this happens. No ifs, ands, or buts! We’ve heard a lot of…

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The CYA Privacy Checklist (For Developers)

Posted Aug 13, 2020

It’s official: Privacy is a big deal. In just the past five years, it has gone from something mobile game developers could handle with just a little common sense and some basic precautions to something that warrants much more concern – and resources.  If you are a sizeable mobile publisher with a law firm on…

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Getting Your Campaign Ready for iOS 14 and SKAdNetwork

Posted Aug 11, 2020

We’ve spent a lot of time recently discussing the changes to iOS 14 and what they mean for developers and advertisers both brand and UA. It’s time to move past the background and start talking about actionable items. SKAdNetwork will be the new standard for measuring installs of app install campaigns moving forward. While some…

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New Case Study – User Acquisition & FiNC

Posted Aug 9, 2020

There’s no one magic spell for successful user acquisition. The best practices of user acquisition always challenge account managers to reach the target audience precisely and effectively via a combination of outstanding creatives, innovative technology, and continuous campaign optimization. AdColony partnered with one of our biggest publishers in Japan, FiNC Technologies Inc. to reveal our…

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