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Rewarded Video: Monetization Through Engagement

Posted Jun 18, 2019

When considering monetization strategies, app developers look for an advertising solution that will bring in revenue without compromising the users experience they’ve spent ages crafting. This is where rewarded video comes in. Rewarded video has proven itself to be a reliable and effective tactic for both advertisers and developers while keeping users engaged. If you’re…

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How to Optimize Your AdColony SDK 3.3 Integration

Posted May 7, 2019

Last week, we announced the Advanced Monetization Program (AMP), a $5 million program created to encourage publishers to monetize using our advanced technology SDK. Incentives include 100% revenue share for 90 days, a 15% user acquisition credit and a 10% bonus on first position waterfall deals. Once you’ve signed up for the AMP, it is…

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GDC Panel Looks Past the Waterfall, Into the Programmatic Future

Posted Mar 27, 2019

As thousands gathered at the Moscone Center in San Francisco last week, a roomful of GDC (Game Developers Conference) attendees were intently focused on the topic of advanced mediation in the Looking Past The Waterfall panel, led by our very own David Pokress, EVP of Global Publishing. Why so intently focused? Because a lot is…

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Black Friday & Cyber Monday: Are You Ready?

Posted Nov 20, 2018

The Holiday shopping season is upon us and Black Friday will be the big blowout shopping day for many. Nowadays that frenzy of gift-buying spills over to Cyber Monday, and even Cyber WEEK in some cases. Mobile devices have become indispensable tools to navigate not just the in-store experience, but online shopping as well. We’ve…

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Playables Best Practices

Posted May 29, 2018

For the past couple years, playable ads have grown tremendously and gained popularity with top marketers and brands. Not only are playables a great way to enhance the user experience and improve ad quality, but they also offer interaction capabilities other ad formats don’t, which in turn increases engagement, retention, and user acquisition. AdColony started…

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Divulging the Odds — Loot Boxes & The App Store

Posted Jan 9, 2018

Shortly before Christmas, Apple introduced several new rules for the App Store, the most notable of which is related to so-called “loot boxes” and requires developers need to share the odds of the contents before users make an IAP purchase. What does that mean for developers around the globe in 2018? This is a big…

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New Case Study – Rewarded Video: Revenue Enhancer or IAP Cannibal?

Posted Oct 17, 2017

Rewarded video might be the preferred method of ad engagement for users, but how does it impact the overall revenue for a publisher? AdColony partnered with one of our publishing partners to dig into the impacts of adding rewarded video to a mobile app. Would users become more loyal after receiving rewards or would they…

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App Store Optimization in iOS 11

Posted Sep 26, 2017

iOS 11 has already hit upward of 25% of consumer Apple devices in the short time since officially launching. That number will only continue to grow, and with a completely new App Store design to think about, developers and publishers should think about their discovery and UA strategies. Launched with iOS 11, the complete overhaul…

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6 Steps to Optimize Your 3.2.1 SDK Integration

Posted Sep 14, 2017

In preparation for the launch of iOS 11 next week, the AdColony 3.2.1 SDK is now available with numerous user experience and monetization improvements. To streamline the integration process, check out this handy checklist: Integration Checklist Check your orientation. For an optimal integration, follow our documentation around configuring supported orientations. Please note that restricting an…

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