Success Story: Draw Happy Life & Monetization

Posted Apr 22, 2021

Hypercasual is certainly one of the most downloaded genres in mobile gaming, which proved to be true especially during the lockdown last year. According to SensorTower’s Mobile Game Taxonomy Report, it reached 6.3 billion downloads, which accounted for one-third of the overall downloads in 2020. The hype doesn’t seem to be cooling down any time…

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Case Study Tactile Lilys Garden

Success Story: Tactile Games & User Acquisition

Posted Apr 15, 2021

If you are into puzzle games, building, decorating, and reconstructing a place from scratch, completing daily in-game tasks, and then recreating the game’s story with side characters, Tactile Games’ Lily’s Garden is the right choice for you! While the game had successful downloads worldwide, it also managed to reach a rating of 4.8 in both…

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Getting to Yes: iOS 14.5 Opt-In Suggestions

Posted Mar 22, 2021

It’s March 2021, which means the release of iOS 14.5 is just around the corner, bringing with it Apple’s required privacy framework, AppTrackingTransparency (ATT). As you probably already know, the framework will prompt users to opt-in to allow app tracking. For developers (and therefore advertisers), getting users to opt-in will be a challenging yet imperative…

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Success Story: 1945 Air Force & User Acquisition

Posted Mar 18, 2021

AdColony is working with many global publishers extensively in order to reach users worldwide. Today, we’d like to introduce OneSoft – Falcon, the ASEAN top 5 game studio headquartered in Vietnam, and share tips on how they’re successfully acquiring users globally. 1945 Air Force: Airplane Shooting Games is one of the most popular arcade games….

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App Clips: How They Work & Help Acquire Users

Posted Feb 23, 2021

WWDC in June 2020 has cemented itself as an event that has marked a major change in the app industry. The announcement of the AppTrackingTransparency framework has primarily occupied developers’ minds and time, but there was another introduction from WWDC that should not be forgotten: App Clips.  App Clips were created to enable developers to…

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SKAdNetwork: The Biggest Change Brand Advertisers are Ignoring

Posted Jan 19, 2021

It’s no secret that Apple will begin enforcing its AppTrackingTransparency framework soon, chipping away a decade of targeting practices and technologies. But there’s another side of Apple’s privacy coin that gets talked about less: SKAdNetwork, and it’s perhaps even more important that advertisers pay attention to the actions needed to stay current.  What is SKAdNetwork?…

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Case Study Faladdin

New Case Study – User Acquisition with Faladdin & Adjust

Posted Dec 17, 2020

If you’re looking to grow your app, whether you’re an entertainment app, a utility app, or a mobile game, campaign measurement is an essential part of the equation. One such app is the daily horoscope and tarot reading entertainment app Faladdin. They worked with AdColony and our partner, global app marketing platform Adjust, who provided…

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Get Your iOS 14 Nutritional Label Ready

Posted Nov 19, 2020

One of the hottest topics of this year is undoubtedly the disappearance of the IDFA in iOS 14. While the industry has been preparing for these changes to be enforced by Apple next year, there has been a lot less chatter about another requirement that app publishers will have to fulfill very soon. We’re talking…

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Programmatic for Publishers

Posted Nov 9, 2020

Quick: Define “programmatic!” Given it was once dubbed marketing word of the year by the Association of National Advertisers and has been growing in importance ever since, this should be easy, shouldn’t it? Unfortunately, while advertisers have leapt on the programmatic train to great success, publishers have been much slower to do so.  Considering how…

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iOS 14 — Apple Announces IDFA Delay

Posted Sep 3, 2020

Today Apple did something it rarely does: Delay a requirement based on feedback from developers and the rest of the industry. The opt-in modal to enable tracking (practically speaking, IDFA sharing) was set to launch with iOS 14 this fall but will now go into effect in early 2021. Developers and advertisers are surely sighing…

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