Creative Showcase: Rexona Aurora Campaign

Posted Jun 1, 2018

In this edition of the Creative Showcase, we’re looking at the award-winning Rexona Invisible Black + White Aurora campaign and why it was so successful. How it Worked The Rexona Invisible Black + White campaign was one of the first interactive mobile video campaigns that utilized Aurora™ HD Video technology in the EMEA region. The…

Read more

Creative Showcase: Transformers

Posted Feb 2, 2018

In this edition of the Creative Showcase, we’re exploring how mobile users were captivated by an interactive Aurora™ HD video ad for Transformers: The Last Knight. To get started, we sat down with Skylab’s senior interactive designer Cande Lopez to understand the perspective of the team who elevate the traditional movie trailer experience. Without further…

Read more

Creative Showcase: Pirates of the Caribbean

Posted Nov 3, 2017

In this edition of the Creative Showcase, we’re exploring how Disney drummed up excitement for Pirates of the Caribbean with a well-executed and interactive mobile video campaign. To get started, we sat down with Doug Manson, our VP of Creative to discuss what made this particular ad creative so special. And now, without further ado,…

Read more

Creative Showcase: Spider-Man on Disney XD

Posted Oct 20, 2017

Disney was the first advertiser to use our new Aurora™ HD Video technology, and after a successful campaign for Pirates of the Caribbean: Dead Men Tell No Tales, the team at Disney came back with another campaign for the new Marvel’s Spider-Man show on Disney XD. The Goal With many good superhero stories, there is an interesting…

Read more

Creative Showcase: Buffalo Wild Wings

Posted Oct 13, 2017

In this edition of the Creative Showcase, we’re taking a look into the story behind Buffalo Wild Wings’ recent Aurora™ HD video campaign. The Goal Eating buffalo wings is a fun albeit messy experience. To remind consumers of the joy of the Buffalo Wild Wings dining experience, BWW sought to create a mobile video ad…

Read more

Creative Showcase: Gardenscapes

Posted Jun 2, 2017

In this edition of the Creative Showcase, we’re taking a look at how Playrix Games is driving installs for its Gardenscapes title with Instant-Play™ HD Vertical Video. Without further adieu, here’s the creative:     Why It Works This video ad creative is particularly successful for a number of reasons, including: Prominent branding. Whenever a…

Read more

Creative Showcase: UFC®

Posted Mar 24, 2017

In this week’s creative showcase, we’re taking a look at one of the first major brand campaigns to leverage Instant-Play™ HD Vertical Video. As recently announced, the UFC® partnered with AdColony to promote UFC® 207: Nunes vs Rousey, and saw stellar results. Objectives In addition to driving awareness for the Nunes vs Rousey broadcast, the…

Read more

Creative Showcase: Dragon Mania Legends

Posted Feb 17, 2017

In this week’s creative showcase, we are taking a look at how mobile publisher Gameloft is winning over users with their endearing mobile video ad for Dragon Mania Legends. Why It Works Beyond bursting at the seams with cute graphics, this ad creative is successful for a number of important reasons, which are as follows:…

Read more

Creative Showcase: Jameson Caskmates

Posted Feb 2, 2017

When reinventing a classic product to appeal to new audiences, explaining the new features in an interesting way is often challenging for marketers, and doing so on mobile is no exception. In this week’s creative showcase, we’re taking a look at how Jameson is captivating mobile users with a new ad for its Jameson Caskmates…

Read more

Creative Showcase: Wish

Posted Jan 20, 2017

In this week’s Creative Showcase, we’re taking a look at a shopping app that is driving app installs in droves with its well-designed mobile ad creatives. Described on Bloomberg as an app that was “reinventing e-Commerce,” Wish is a shopping app that is designed to appeal to bargain hunters who find joy in getting great…

Read more