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Mobile Monday: The Rapid Growth of Programmatic Advertising in Mobile Video, Consumer Privacy’s Role in Ad Targeting

Posted Jan 27, 2020

With so many major players in the mobile advertising space, it’s hard to keep up with what’s current when planning advertising strategies for the year. Publications have been gathering predictions from industry leaders on mobile advertising trends for the rest of this year. Two common threads among professionals are the increased ad budgets for in-app…

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Mobile Monday: GameAnalytics Launches Mobile Insights Platform, Top 1% of App Publishers Drive 80% of Downloads

Posted Nov 25, 2019

When it comes to long-term success, app publishers rely on having excellent resources to create data-driven strategies. Companies like GameAnalytics and Sensor Tower continue to offer valuable insights regarding the mobile app industry. GameAnalytics recently launched a mobile insights platform that will show aggregated performance data from the top mobile games. Meanwhile, Sensor Tower’s latest…

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