Mobile Monday: Donuts, Candy, & Documentaries

Posted Sep 18, 2017

In this edition of Mobile Monday, we are taking a look at what two campaigns featured in Adweek’s latest list of best media plans tells us about mobile’s ability to reach consumers in those innocuous, in-between moments as well as what the rise of mini-documentaries means for mobile video content consumption. Adweek Honors Top Media…

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Mobile Monday: The Growth of Maple, Dmexco, & No Comment News

Posted Sep 11, 2017

In this edition of Mobile Monday, we are covering the growth of Maple Media, how excitement is continuing to build for Dmexco, and what NPR’s success with comment-free news environments may mean for other news publications. Maple Media’s Growing Roots Earlier this year, Maple Media raised $30 million in order acquire mobile games it felt…

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Mobile Monday: Peripheral Experiences & Media Lag

Posted Aug 28, 2017

In this edition of Mobile Monday, we are examining how the lines between desktop and mobile are blurring for one popular mobile title and how interactive ads may finally help close the gap between marketer spend and consumer habits. Peripherals & the Mobile Experience When the concept for a serious mobile esport title was first…

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Mobile Monday: Gamescom 2017 Edition

Posted Aug 21, 2017

In this edition of Mobile Monday, we’re taking a look at the top highlights thus far at Gamescom 2017, from the latest mobile iteration of an IP that explores life inside a game to immersive augmented reality experiences where attendees can experience what it’s like to have dragon wings, and everything in between. Bandai Namco…

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Mobile Monday: 6 Seconds, Subscriptions, & Search

Posted Aug 14, 2017

In this edition of Mobile Monday, we are covering the rise of even shorter ads, how one company wants to revive app subscriptions via a new model, and the value that one search giant places on mobile discovery. The Rise of Shorter Ads It’s long been known that mobile advertising creatives need not adhere to…

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Mobile Monday: Stamp, NCSoft, & the Leader 8

Posted Aug 7, 2017

In this edition of Mobile Monday, we’re covering what Google’s Stamp project could mean for the consumer experience, how NCSoft’s latest earnings may signal a new era for the publisher, and why a flip phone is oddly interesting. Google Stamp Understanding that consumers are increasingly turning to their phones for news, Google is now working…

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Mobile Monday: Digital Video & Catching up to Consumers

Posted Jul 24, 2017

In this edition of Mobile Monday, we are examining what the latest consumer behavior data means for digital video and the advertisers trying to captivate users through the power of sight, sound, and motion. If the latest data and forecasts from Zenith are any indicator, video advertising budgets will continue to trail behind consumer behavior….

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Mobile Monday: Bloomberg’s Boost & RuneScape’s Revival

Posted Jul 17, 2017

In this edition of Mobile Monday, we’re celebrating both Bloomberg’s commitment to improving the mobile user experience as well as RuneScape’s cross-platform future. Bloomberg’s Boost Consumers expect content to be available immediately. It’s why Instant-Play™’s creation was so important on the mobile video front, it’s true for all forms of content: consumers simply don’t have…

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Mobile Monday: CNN’s Great Big Story & 50 States of Sneakers

Posted Jul 10, 2017

In this edition of Mobile Monday, we are examining what the latest developments at CNN’s video startup mean for publishing trends as well as how Adidas is leveraging product customization with a singular message to support a cause. CNN Doubles Down on Modern Storytelling A couple years ago, CNN unveiled its short-form video startup Great Big…

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Mobile Monday: Games, Video, & the News Format Struggle

Posted Jul 3, 2017

In this edition of Mobile Monday, we’re taking a look at some of the latest media and consumer trends data to understand what the growth of video & games coupled with long-form & short-form video preferences mean for news outlets seeking to monetize consumers on mobile. Games & Video Continue to Grow According to the…

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