Mobile Monday: iPhone XR and the Latest Apple Watch Series

Posted Sep 17, 2018

Every September, Apple hosts its Gather Round event, announcing the new generation of iPhones, Apple Watch, iPads and accessories. Last week, the company revealed their 12th-generation phones along with major features now available in the Apple Watch. iPhone XR The latest and greatest from Apple includes three new smartphones: the iPhone XR, iPhone XS, and…

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Mobile Monday: User-Initiated Video’s Purchase Intent and Apple Devices

Posted Sep 10, 2018

User-Initiated Video Wins Again Last week saw the first ever AdColony Supernova Summit, bringing together publishers and app performance marketers in Snoqualmie, Washington for two days of education and relaxation. This week, the first ever AdColony Intelligence Summit is taking place in Istanbul, showcasing the latest in brand research across Europe and beyond! Earlier today,…

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Mobile Monday: Apple’s Next Event & AdColony Supernova Summit

Posted Sep 3, 2018

It’s that time of year again. Apple announced the announcement date for their annual iPhone (and more) reveal, with a little extra this time. We’ll take a quick dive before giving a brief preview of the AdColony Supernova Summit! September is shaping up to be quite the month. Apple’s Next iPhone Last week, Apple sent…

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Mobile Monday: Netflix’s Ad Experiment and Android Pie Go

Posted Aug 27, 2018

Netflix is bringing ads to users content streams and Android Pie Go Edition is bringing modern mobile OS features to cheaper and cheaper phones. Whether you’re bingeing blog entries or browsing this on a new budget phone, you can read all about it in this week’s Mobile Monday. Netflix Interruptions If you’ve been enjoying long…

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Mobile Monday: In-App Purchases, Messaging, and Analytics

Posted Aug 20, 2018

Did you know that women are almost 80 percent more likely to make in-app purchases in mobile games? According to some recent data, the female gaming market is a big opportunity for apps to grow their business. In-App Purchases According to Liftoff, women are 79 percent more likely to make in-app purchases after installing a…

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Mobile Monday: Ray Tracing for Mobile & AI on a Budget

Posted Aug 13, 2018

Adshir just announced a major breakthrough in graphic design: real-time ray tracing on mobile devices! In the past, ray tracing was only possible with high-end computer technology, but for the first time this feature is accessible to almost everyone! Ray Tracing for Mobile For the first time, Adshir has made it possible to show physically-accurate…

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Mobile Monday: Fortnite & Freemium

Posted Aug 6, 2018

Since its release in July of 2017, Fortnite has generated a huge following across the globe. Recently, there were rumors of the mobile version of the game only being available to download directly through the developer’s website. The Founder of Epic Games confirmed just that. Fortnite on Android Founder of Epic Games, Tim Sweeney, recently…

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Mobile Monday: App Store Optimization & Mixed Reality

Posted Jul 30, 2018

YellowHead is known for its expertise in app store optimization (ASO). Now, the Israel-based company is launching a data visualization platform for ASO which can help developers gain better results from ads. App Store Optimization Obtaining mobile users by optimizing the way an app can be discovered in the App Store is just another way…

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Mobile Monday: In-Ad Data Platforms & AR Interactivity

Posted Jul 23, 2018

IronSource’s new platform puts the power with the advertiser. Although this platform is only in its beta stage and available to a small selection of premium partners, it may soon be the new source of information for a lot of companies. Power to the Advertiser IronSource’s new in-ad data platform now allows advertisers access to…

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Monday Monday: Netflix’s Emmy Successes & Brand Voice Control

Posted Jul 16, 2018

It’s not a secret that users of video content love streaming video. This year, Netflix received more Emmy nominations that HBO, dethroning the 17-year leader in the TV awards game with a staggering 112 nominations. On the other side of the consumer device coin, major players outside of voice assistant first parties like Amazon, Google,…

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