Blog_Mobile_Monday_4_Mobile_Monday_4_feature_resized

Mobile Monday: Newly Launched Conversion Tool, Small Brands Diversify Media Spends, Casino Games Hit the Jackpot

Posted Sep 19, 2021

Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on AppsFlyer’s new conversion tool, AdColony shares how smaller brands are diversifying media spends, and Fyber spotlights casino games emerging as the second-highest revenue-generating genre. Check out Mobile Monday…

Read more
MM_082321_ 1200x630

Mobile Monday: Mobile Budgets Shift to Android, Effectiveness of In-game Ads, Monetization Models in Puzzle Games

Posted Aug 23, 2021

Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on mobile budgets continuing to shift to Android, AdColony recaps a study into the effectiveness of in-game advertising, and Fyber spotlights puzzle games and how publishers monetize them. Check…

Read more
Mobile Monday 080221 Blog Header

Mobile Monday: Mobile Game Performance Remains Strong After AppTrackingTransparency, Mobile Gamers are Most Accepting of Rewarded Ads

Posted Aug 1, 2021

Most consumers, understandably, avoid digital ads. Ad blockers are often used due to data privacy concerns and to keep intrusive ads at bay. However, consumers can be receptive to ads if they are getting something in return. A report from eMarketer details consumer attitudes toward digital ads and mobile games in particular. Meanwhile, new data…

Read more