Mobile gaming has become a common pastime around the world and games based on established franchises (IP-based games) have been on the rise. Apple’s privacy changes could change the way developers acquire users so many of them are jumping on IP-based games that have loyal audiences. A new report from Newzoo goes deep into IP-based…
Consumers can’t get enough of their favorite apps. Instead of sticking to one app for a certain function, research shows that consumers are increasingly using similar apps especially for communication and entertainment. Mobile users have also taken to wellness apps and a report says that category will reach 1 billion downloads this year. Get all…
Every Monday we cover the latest research and news in the mobile world. We regularly share stories about the growth of mobile gaming and this week we’re giving another update. eMarketer published a comprehensive report on digital gaming which revealed that it continues to grow and mobile is the most popular device for gaming. Check…
Game developers around the world rely on the App Store and Google Play to get their games in front of valued audiences. This kind of exposure can come at a hefty price in the form of commission fees. After some pushback by the gaming industry, Google Play announced that they are reducing service fees starting…
Ad fraud continues to be a recurring topic, and while there have been great strides to combat it, there’s still a long way to go. App-ads.txt was launched two years ago to create more transparency, but many publishers have yet to implement it. New reports state that app-ads.txt adoption increased 77% in the top 10,000…
2020 was undoubtedly a banner year for mobile gaming, and we’re continuing to see that in certain genres and regions. In a new report, the latest trends in mobile game genres were outlined, and hypercasual came out on top. Hypercasual games reached 6.3 billion downloads last year and grew a massive 123% from the previous…
In the past year, people have had to adjust their lives when it comes to fitness and socialization. Lockdowns have forced people to turn to their mobile phones in order to stay healthy and connect with others. A new report says that health and fitness apps reached new heights in 2020 in terms of downloads…
Whether it’s for dating or gaming, mobile devices have changed the way people have sought out personal connections and entertainment. The change in user behavior translated into big business for app companies. This past week Bumble was all over the news with its IPO breaking $2 billion. Meanwhile, Electronic Arts made one of the most…
In our weekly Mobile Monday series, we cover the latest news and research in the mobile world. Last week, we discussed trends in the mobile app industry trends and hypercasual games, in particular, as the continued hot trend in mobile gaming. This week we’re diving back into that report to highlight the international markets and…
January 28 is known as Data Privacy Day in an effort to raise awareness and promote privacy and data protection best practices. Apple commemorated the day giving an update on the much anticipated App Tracking Transparency feature which is now set to be enabled in early spring. Meanwhile, hypercasual games and Among Us, in particular,…
