Mobile Monday Archives

Mobile Monday: Newly Launched Conversion Tool, Small Brands Diversify Media Spends, Casino Games Hit the Jackpot

Posted Sep 19, 2021

Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on AppsFlyer’s new conversion tool, AdColony shares how smaller brands are diversifying media spends, and Fyber spotlights casino games emerging as the second-highest revenue-generating genre. Check out Mobile Monday…

Mobile Monday: Importance of Ads Matching Content, Apple v. Epic Ruling, Esports in APAC

Posted Sep 13, 2021

Mobile Monday is the weekly roundup of the latest news, trends, and developments in mobile apps, tech, and advertising. Digital Turbine, AdColony, and Fyber have partnered up to cover news and insights in apps and games. This week we touch on the importance of ads matching content, the ruling in the Epic versus Apple lawsuit,…

Mobile Monday: Getting Creative with Mobile Advertising, Acceptable Ads in Mobile Games, and Updated App Reviews on Android

Posted Sep 5, 2021

Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine reflects on the future of digital advertising, AdColony covers ad preference for in-game ads, and Fyber shares upcoming updates to the Play Store that will…

Mobile Monday: Content Fortresses in Adtech, The Boom of Real Estate Apps, U.S. Consumers’ App Usage in H1 2021

Posted Aug 30, 2021

Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine touches on AppTrackingTransparency’s effect on consolidation in adtech, AdColony covers the rise of real estate and housing apps, and Fyber shares new research on the…

Mobile Monday: Mobile Budgets Shift to Android, Effectiveness of In-game Ads, Monetization Models in Puzzle Games

Posted Aug 23, 2021

Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on mobile budgets continuing to shift to Android, AdColony recaps a study into the effectiveness of in-game advertising, and Fyber spotlights puzzle games and how publishers monetize them. Check…

Mobile Monday: Facebook Explores Monetizing WhatsApp, The Growth of Mobile Tabletop Games, Preserving Mobile Game Spend Post-pandemic

Posted Aug 15, 2021

Mobile Monday is the weekly roundup of the latest news, trends, and developments in mobile apps, tech, and advertising. Digital Turbine and AdColony are now joined by Fyber as we cover news and insights in apps and games. This week we touch on Facebook exploring bringing ads to WhatsApp, the growth of player spending in…

Mobile Monday: Facebook Declutters its Mobile Apps, Gen Z and Millennials Play Games on Multiple Platforms

Posted Aug 9, 2021

Things are always changing in the mobile world and that is now true even in this blog series. Mobile Monday has been AdColony’s weekly roundup of the latest news, trends, and developments in mobile apps, tech, and advertising. We will now be joining forces with our parent and sister companies to cover a broader range…

Mobile Monday: Mobile Game Performance Remains Strong After AppTrackingTransparency, Mobile Gamers are Most Accepting of Rewarded Ads

Posted Aug 1, 2021

Most consumers, understandably, avoid digital ads. Ad blockers are often used due to data privacy concerns and to keep intrusive ads at bay. However, consumers can be receptive to ads if they are getting something in return. A report from eMarketer details consumer attitudes toward digital ads and mobile games in particular. Meanwhile, new data…

Mobile Monday: U.S. Consumers’ Time Spent in Apps Increases 20%, Netflix Announces Venture into Mobile Gaming

Posted Jul 25, 2021

2020 was a year of great change for people in many ways. Around the world, people were mandated to stay at home and most of them relied on technology to keep them entertained and connected. Subsequently, consumers spent more time in apps daily than ever before. As lockdown restrictions have eased, will people maintain their…

Mobile Monday: Mobile Game Spending Grows 10% in June, Rewarded Video Ads Generate Highest eCPMs for Apps

Posted Jul 18, 2021

In several places around the world, lockdown restrictions are being lifted as vaccines are being distributed. Although many people are starting to resume life outside of the home, they are still playing mobile games and spending a ton of money on them. New data show that spending in mobile games last month was up 10%…

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Category: Mobile Monday