2020 isn’t over yet but it’s already been a landmark year for mobile gaming. Downloads, time spent, and revenue have seen growth as people rely on their smartphones to pass the time during COVID-19. A new report says that mobile gaming in the United States reached $5.8 billion in revenue in Q3 2020. Meanwhile, a…
Mobile apps have become more important to consumers than ever before in navigating these times of extraordinary change. Smartphone users have relied heavily on apps not just for function but also for entertainment. Recent data shows that mobile app usage has gone up 25% in Q3 2020. Furthermore, mobile gaming has its largest quarter ever…
From hypercasual games to hardcore titles, people are playing more types of mobile games than ever before. Among midcore and hardcore games, Strategy games have been a longstanding favorite for committed gamers looking for a challenge. A new report from GameRefinery details the success of Strategy games in the U.S. as the third-largest genre on iOS….
App usage has been skyrocketing in 2020 and TikTok has been a major player in this rise. In the past few months, there has been much discussion over the possibility of the app being banned in the United States due to the White House’s concern over its security. Although TikTok was set to be removed…
Today’s digital world has presented consumers with personalized and highly-engaged content and that includes advertisements. That’s why brands need to make sure both the content and the platform are relevant to reach their target audience. Amazon Advertising recently announced they will be offering Twitch’s ad inventory in order to connect brands with younger and highly-engaged…
Back in June, Apple rocked the ad industry by announcing it would be implementing a new opt-in system for tracking users’ IDFA (Identifier for Advertisers). After updating to iOS14, users will be prompted with a pop-up to allow personal tracking for advertising purposes. In the past few months, industry experts have been predicting opt-in rates…
For many industries, 2020 has slowed down business and consumer spending. On the opposite end, mobile has seen booming demand which in turn has bolstered some industries. App Annie’s newest report showed that interstitial ads are pushing major growth for mobile ad placements. Meanwhile, Pubmatic revealed that mobile header bidding in programmatic advertising has jumped…
In the past few months, data analysts have been adjusting advertising forecasts after the pandemic upended many industries. Although digital display advertising has taken a hit, it is still expected to show some growth this year. A new report from eMarketer details how mobile and programmatic will be driving digital ad spends in 2020. Meanwhile,…
The effects of COVID-19 on advertising have been heavily analyzed for the past few months and experts have had to update their forecasts on ad spends. Despite its continued growth, mobile has been feeling the effects of a decrease in overall digital advertising budgets. According to new data, mobile ad spend will be growing only…
In the past several years, app developers have been fighting install fraud to prevent billions of advertisers’ dollars from being stolen Thankfully, increased awareness of the dangers of mobile ad fraud has led to the advancement of protection solutions. A new report says that gaming apps face a much lesser risk of install fraud than…
