Mobile Monday: Spending Surges & Aligning Android APIs

Posted Jan 15, 2018

In this edition of Mobile Monday, we are exploring good news for both mobile publishers and users. First, in-app spending surged over the holidays as users setup new phones and cashed in on app store gift cards. Second, the user experience on Android is about to become a bit more reliable & consistent. In-App Spending…

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Mobile Monday: CES 2018 Edition

Posted Jan 8, 2018

In this edition of Mobile Monday, we’re covering the top stories from the CES 2018 held in Las Vegas, Nevada. Home to nearly 200,000 attendees, the stage for 4,000 exhibiting companies and the stage for over 1,200 speakers, CES is the world’s greatest gathering for consumer technologies, and mobile is no exception. Tuesday Sessions Here…

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Mobile Monday: Apps & the Holidays

Posted Dec 18, 2017

In this edition of Mobile Monday, we are taking a look at how brands are using apps to improve their holiday sales as well as the top games to check out while cozying up by a fireplace or waiting in line at the airport. Swarovski Launches AR App To drum up excitement — and likely…

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Mobile Monday: Delving for Data & Pressing Play

Posted Dec 11, 2017

In this edition of Mobile Monday, we’re taking a look at how brands are making sense of audience data and looking ahead to a webinar on making the most out of mobile video advertising. Delving for Data Recently, the IAB Data Center of Excellence published a study in conjunction with Data & Marketing Automation that…

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Mobile Monday: Top Apps, Big Fish, and Aiming for the Top

Posted Dec 4, 2017

In this edition of Mobile Monday, we are taking a look at the top apps honored by Google, what the future may hold for Big Fish Games, and how Supercell’s app release strategy is so unique. The Best of Google Play Late last week, Google announced its “Best of 2017” for Google Play. Nintendo’s Super Mario…

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Mobile Monday: Summoning New Formats & Huge Deals

Posted Nov 27, 2017

In this edition of Mobile Monday, we are taking a look at what a new deal between Com2uS and Skybound Entertainment will mean for the Summoners War franchise as well as what a rather large investment means for Huuuge Games. Com2uS Expands Popular IP As mobile games continue to establish their place as a form of…

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Mobile Monday: Fantasy League Mechanics, Voodoo’s Spell, & More

Posted Nov 20, 2017

In this edition of Mobile Monday, we are taking a look at the latest mobile publishing news, from the next Marvel mobile game to Voodoo’s chart-topping success and Mind Candy’s move to stay afloat. Marvel Strike Force Continuing to leverage its expansive franchise on mobile, Marvel’s next mobile game will be Marvel Strike Force. The title,…

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Mobile Monday: New Simultaneous Media Usage Estimates

Posted Nov 6, 2017

In this edition of Mobile Monday, we’re diving into the latest eMarketer study on consumer viewing habits to better understand both where attention lies as well as what semantics suggest about how we view modern media consumption behavior. Simultaneous Media Consumption Growth According to a new report released by eMarketer, the number of consumers engaging…

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Mobile Monday: Lessons from Adweek’s Digital Publishing Hot List

Posted Oct 30, 2017

In this edition of Mobile Monday, we’re examining what lessons can be gleaned from the 14 publishers honored as the “hottest voices on the internet” by Adweek. While the new hot list of publishers cultivated by the Adweek staff includes honorees across numerous categories, a few unifying characteristics are discernible. Focused Content While the temptation…

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Mobile Monday: Progressive Web Apps & the User Experience

Posted Oct 23, 2017

In this edition of Mobile Monday, we’re exploring how publishers can improve their mobile user experience, from following Wired’s lead & investing in a progressive web app to more closely monitoring their user experience rating. Wired’s Progressive Web App Push Understanding that an enjoyable and seamless user experience is essential to hook consumers on any…

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