Mobile Monday: Video Advertising & Games Surge

Posted Apr 17, 2017

In this edition of Mobile Monday, we are taking at how video advertising is driving growth according to a new IAB report as well as the implications of a new app store monetization study released by Sensor Tower. IAB Reports Mobile Video Advertising Growth As users spend an increasing amount of time on their phones,…

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Mobile Monday: Craving Data & Quick, Customized Content

Posted Apr 10, 2017

In this edition of Mobile Monday, we are examining how advertisers are craving — and purchasing — more audience insights than ever before, what this means for publishers, and why the push to customize content cannot lose sight of delivery speed. Craving Data As advertiser KPIs become more nuanced, it’s not surprising that they would…

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Mobile Monday: Resolving App & Latte Latency

Posted Apr 3, 2017

In this edition of Mobile Monday, we’ll take a look at why latency was one of the top concerns for publishers at the recent Digiday Publishing Summit as well as how Starbucks is looking to solve a different type of mobile latency in its stores. Latency Woes Last week, Digiday held its latest Publishing Summit…

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Mobile Monday: Myths & Resolving User Friction

Posted Mar 27, 2017

In this edition of Mobile Monday, we are taking a look at myths of mobile apps according to a leading mobile intelligence company as well as how removing frictions in the user experience can improve long-term engagement. Mobile Myths With the mobile ecosystem ever-changing, the proliferation of outdated or inaccurate information is common. To combat this, App Annie…

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Mobile Monday: Community & Cord-Cutting

Posted Mar 20, 2017

In this edition of Mobile Monday, we’re exploring how one mobile-first company leveraged community to create the hottest app among teens as well as why Business Insider is expecting a cord cutting to accelerate as consumers turn to more flexible content consumption experiences. Musical.ly & Community It’s no secret that advertisers are clamoring over Musical.ly as…

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Mobile Monday: Highlights from SXSW 2017

Posted Mar 13, 2017

In this edition of Mobile Monday, we’re taking a look at the latest highlights and developments from SXSW 2017. Rewop Launches As consumers spend an ever-increasing amount of time on their mobile devices, so the demand on those device batteries never quite seems to keep up. To aid those suffering from a red bar at…

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Mobile Monday: Luring Pedestrians and Unreal’s New Reality

Posted Mar 6, 2017

In this edition of Mobile Monday, we are taking a look at how one mobile app is driving pedestrians into the businesses of its advertising partners and what an upcoming title may mean for the prevalence of truly cross-platform gameplay. Pokémon & Pedestrians The overwhelming success of Pokémon go is just that: overwhelming. It was…

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Mobile Monday: Highlights from MWC 2017

Posted Feb 27, 2017

In this edition of Mobile Monday, we are taking a look at the latest news to emerge from Mobile World Congress 2017. In particular, we’re celebrating the return of an old phone in a new form, the curious revival of mobile keyboards, and a much-needed controller for VR. New & Familiar Devices A plethora of devices…

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Mobile Monday: Custom News Feeds & Engaging Alerts

Posted Feb 20, 2017

In this edition of Mobile Monday, we are examining the importance of customizable mobile news feeds and notifications, as evidenced by Upday’s continued expansion and the latest data from Reuters. Upday’s Upcoming Expansion The mobile news app Upday is preparing to expand into new markets soon. The news aggregation platform originally based in the UK…

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Mobile Monday: The Continued Growth of Video

Posted Feb 13, 2017

In this edition of Mobile Monday, we are examining what the latest report from Cisco means for the growth of mobile video — and the mobile ecosystem as a whole — through 2021. Mobile Video’s Continued Growth It’s no secret that people watch a large amount of video content on their mobile devices. According to…

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