Mobile Monday: Digital Video & Catching up to Consumers

Posted Jul 24, 2017

In this edition of Mobile Monday, we are examining what the latest consumer behavior data means for digital video and the advertisers trying to captivate users through the power of sight, sound, and motion. If the latest data and forecasts from Zenith are any indicator, video advertising budgets will continue to trail behind consumer behavior….

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Mobile Monday: Bloomberg’s Boost & RuneScape’s Revival

Posted Jul 17, 2017

In this edition of Mobile Monday, we’re celebrating both Bloomberg’s commitment to improving the mobile user experience as well as RuneScape’s cross-platform future. Bloomberg’s Boost Consumers expect content to be available immediately. It’s why Instant-Play™’s creation was so important on the mobile video front, it’s true for all forms of content: consumers simply don’t have…

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Mobile Monday: CNN’s Great Big Story & 50 States of Sneakers

Posted Jul 10, 2017

In this edition of Mobile Monday, we are examining what the latest developments at CNN’s video startup mean for publishing trends as well as how Adidas is leveraging product customization with a singular message to support a cause. CNN Doubles Down on Modern Storytelling A couple years ago, CNN unveiled its short-form video startup Great Big…

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Mobile Monday: Games, Video, & the News Format Struggle

Posted Jul 3, 2017

In this edition of Mobile Monday, we’re taking a look at some of the latest media and consumer trends data to understand what the growth of video & games coupled with long-form & short-form video preferences mean for news outlets seeking to monetize consumers on mobile. Games & Video Continue to Grow According to the…

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Mobile Monday: Kongregate Collects & Glu Adheres

Posted Jun 26, 2017

In this edition of Mobile Monday, we’re covering Kongregate’s acquisition by Modern Times Group and Glu Mobile’s new partnership with the WWE. Kongregate Collects $55 Million While some may have first known Kongregate as a creator of Flash games, today they are rather well known for their successful mobile titles. So successful, in fact, that Modern…

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Mobile Monday: Lessons from the Programmatic for Publishers Summit

Posted Jun 19, 2017

In this edition of Mobile Monday, we’re covering the top highlights from the Programmatic for Publishers Summit held last week by Mobile Marketing Magazine. The one-day conference  “aimed to demystify some of the latest developments in programmatic,” a daunting mission to say the least. From the summit, a few trends were clear: data is king, apps are primary,…

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Mobile Monday: E3 2017

Posted Jun 12, 2017

In this edition of Mobile Monday, we are exploring the top mobile news to emerge thus far from E3 2017, where over 100 mobile-focused exhibitors will be showcasing their latest projects at the Los Angeles Convention Center. Nintendo & Mobile While some publishers began their press conferences rather early this year, Nintendo is making its…

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Mobile Monday: Thinking Vertically as the App Store Grows

Posted Jun 5, 2017

In this edition of Mobile Monday, we’re examining how advertisers are beginning to think vertically — and who is stepping in to help them — as well as what the latest numbers from Apple mean for the health of the app store & the mobile publishing ecosystem. Thinking Vertically When it comes to offering impactful…

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Mobile Monday: Quality, Trust, & Low-Key Branding

Posted May 29, 2017

In this edition of Mobile Monday, we’re exploring what a recent survey tells us about the need for high quality video from trusted sources as well as how branded a brand’s story should be in order to be effective. Quality & Trust, Please While influencer campaigns may be a hot topic for discussion, they are hardly…

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Mobile Monday: New Studios & Publishing Deals

Posted May 22, 2017

This week in Mobile Monday, we’re taking a look at the latest developments in mobile publishing, from new studios that have popped up to new deals that have been announced. In particular, we’re covering the latest news from Paradox Interactive, NBCUniversal, and Gamevil. Paradox Interactive’s New Mobile Studio Paradox Interactive, a publisher that’s better known for the…

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