Countries affected by COVID-19 are having to acclimate to the new normal of people staying indoors for the majority of their days. The huge increase in work and leisure activities at home has placed a great demand on internet companies. Internet usage is reported to have surged up to 50% in some European countries. Meanwhile,…
While some brands are just now warming up to advertising in mobile games, others are creating their own titles altogether. Numbers continue to grow for people playing games on their smartphones and branded game apps are just another effective way of targeting consumers. Starbucks has launched their own mobile game that will allow consumers to…
The ongoing Covid-19 coronavirus outbreak has been at the forefront of global news for weeks and has even made its way into the mobile gaming world. The virus has affected the industry in unprecedented ways including event cancellations, production delays, and increases in mobile game downloads. China’s population has been encouraged to stay at home…
If you’ve been attached to your smartphone for years, you might be surprised to find out that the majority of the population in the developing world still does not own smartphones. While smartphone adoption rises, app download numbers are growing in massive numbers. As a result, app install ad spends are expected to grow by…
In the past few years, the subscription service model has spread rapidly across several industries including mobile gaming. After Apple Arcade and Google Play Pass, another company is bringing premium games to subscribers. Starting in March, Android users will have access to exclusive games through GameClub’s service. Meanwhile, Google’s Chrome browser will start blocking intrusive…
It has only been a few weeks after Google’s announcement to phase out third-party cookies and we are already seeing its effects. Facebook made headlines last week by announcing its plan to shut down the mobile web portion of its Audience Network and this could be a response to the changes in cookies. Meanwhile, mobile…
Around the world, people are gradually moving away from traditional media and spending more time with digital media. The accessibility of smartphones has made it much more convenient to consume media in digital formats. This week we’ll learn how much time adults in the United Kingdom are spending with digital media daily. We’ll also touch…
With so many major players in the mobile advertising space, it’s hard to keep up with what’s current when planning advertising strategies for the year. Publications have been gathering predictions from industry leaders on mobile advertising trends for the rest of this year. Two common threads among professionals are the increased ad budgets for in-app…
2019 was a huge year for the mobile game industry and its revenue. As we keep it moving in 2020, mobile gaming will continue to see growth in ad spend and consumer spend. Two recent reports have revealed the total revenue of mobile gaming in North America in 2019 and how much mobile ad spend…
Mobile gaming is becoming the primary way people enjoy their games so companies must innovate to keep up with the changing landscape. Last week two gaming companies announced new products geared toward mobile gamers. Razer introduced a new cloud-gaming controller that will plug directly mobile devices. Meanwhile, Rainway has launched their app for users to…
