With so many major players in the mobile advertising space, it’s hard to keep up with what’s current when planning advertising strategies for the year. Publications have been gathering predictions from industry leaders on mobile advertising trends for the rest of this year. Two common threads among professionals are the increased ad budgets for in-app…
2019 was a huge year for the mobile game industry and its revenue. As we keep it moving in 2020, mobile gaming will continue to see growth in ad spend and consumer spend. Two recent reports have revealed the total revenue of mobile gaming in North America in 2019 and how much mobile ad spend…
Mobile gaming is becoming the primary way people enjoy their games so companies must innovate to keep up with the changing landscape. Last week two gaming companies announced new products geared toward mobile gamers. Razer introduced a new cloud-gaming controller that will plug directly mobile devices. Meanwhile, Rainway has launched their app for users to…
2019 was a huge year for mobile games because more and more smartphone users included gaming as a part of their regular routines. Mobile gaming ended the year with a huge boost during Christmas as users spent their holiday time playing games on their new devices. Meanwhile, a study says that more developers are using…
The 2010s was undeniably a banner decade for mobile games. As the adoption of smartphones grew around the world, more consumers were turning to mobile games for convenient entertainment. The most downloaded game apps of the decade have been revealed and the results might surprise you. Meanwhile, global ad spend is expected to grow by…
Mobile ad fraud continues to be a concern for app developers. As ad spending on mobile apps grows, so does digital ad fraud. While app developers are looking for companies they can trust, Adjust has proven themselves a worthy partner by sharing that they prevented 200 million fraudulent app installs in 2019 so far. Meanwhile,…
The biggest holiday shopping event is almost at an end and sales are expected to be huge this year. Revenue from Thanksgiving Day, Black Friday, and Cyber Monday are all expected to grow by double digits thanks in large part to mobile shopping. Meanwhile, the growing popularity of hyper-casual games has changed the way developers…
When it comes to long-term success, app publishers rely on having excellent resources to create data-driven strategies. Companies like GameAnalytics and Sensor Tower continue to offer valuable insights regarding the mobile app industry. GameAnalytics recently launched a mobile insights platform that will show aggregated performance data from the top mobile games. Meanwhile, Sensor Tower’s latest…
The digital landscape has been shifting to mobile in the past few years so advertisers are also moving. Advertisers have followed audiences who have turned to their smartphones to watch video content. Pubmatic’s recent report revealed that mobile video ad inventory continues to grow and mobile video impressions will soon surpass desktop. Meanwhile, smartphone users…
With so many features on mobile devices these days, companies are always looking for the best way to hold an audience’s attention. That’s why Google has launched its new rewards program that gives users points for app activity. While Google is encouraging more time on apps, Chinese regulators are trying to restrict it. Young mobile…
