Mobile Monday: New Studios & Publishing Deals

Posted May 22, 2017

This week in Mobile Monday, we’re taking a look at the latest developments in mobile publishing, from new studios that have popped up to new deals that have been announced. In particular, we’re covering the latest news from Paradox Interactive, NBCUniversal, and Gamevil. Paradox Interactive’s New Mobile Studio Paradox Interactive, a publisher that’s better known for the…

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Mobile Monday: Embracing User Preferences & Modern Storytelling

Posted May 15, 2017

In this edition of Mobile Monday, we’re examining how major brands are beginning to truly embrace audience preferences and content consumption behaviors. Check out what the latest eMarketer report, Microsoft announcements, and Business Insider data tell us about the current mobile-driven digital disruption facing brands. Embracing Digital Preferences Recently, eMarketer released a study examining how technology is…

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Mobile Monday: Shifting Consumer Attention & Advertiser Budgets

Posted May 8, 2017

In this edition of Mobile Monday, we’re taking a look at the latest eMarketer report to uncover the top trends in consumer attention and how this is affecting advertiser budgets. Traditional Media’s Slow Decay As users now consumer over 12 hours of media per day, talks of consumption saturation have increased. As a result, the more…

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Mobile Monday: Top Takeaways from the IAB’s Advertising Revenue Report

Posted May 1, 2017

In this edition of Mobile Monday, we’re exploring what the IAB’s latest internet advertising revenue report means for both mobile advertisers and publishers. Mobile Driving Digital Growth While the overall digital ad spend growth of 21.8% in 2016 is notable in its own right, the story becomes more interesting when the data is broken into desktop…

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Mobile Monday: Blocking the Bad & Delving In-App

Posted Apr 24, 2017

In this edition of Mobile Monday, we’re taking a look at how mobile web has a lesson or two to learn from the ad experiences offered within mobile apps as well as what the latest eMarketer report on mobile user behavior means for publishers and advertisers. Blocking Bad Ads As user experience expectations continue to…

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Mobile Monday: Video Advertising & Games Surge

Posted Apr 17, 2017

In this edition of Mobile Monday, we are taking at how video advertising is driving growth according to a new IAB report as well as the implications of a new app store monetization study released by Sensor Tower. IAB Reports Mobile Video Advertising Growth As users spend an increasing amount of time on their phones,…

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Mobile Monday: Craving Data & Quick, Customized Content

Posted Apr 10, 2017

In this edition of Mobile Monday, we are examining how advertisers are craving — and purchasing — more audience insights than ever before, what this means for publishers, and why the push to customize content cannot lose sight of delivery speed. Craving Data As advertiser KPIs become more nuanced, it’s not surprising that they would…

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Mobile Monday: Resolving App & Latte Latency

Posted Apr 3, 2017

In this edition of Mobile Monday, we’ll take a look at why latency was one of the top concerns for publishers at the recent Digiday Publishing Summit as well as how Starbucks is looking to solve a different type of mobile latency in its stores. Latency Woes Last week, Digiday held its latest Publishing Summit…

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Mobile Monday: Myths & Resolving User Friction

Posted Mar 27, 2017

In this edition of Mobile Monday, we are taking a look at myths of mobile apps according to a leading mobile intelligence company as well as how removing frictions in the user experience can improve long-term engagement. Mobile Myths With the mobile ecosystem ever-changing, the proliferation of outdated or inaccurate information is common. To combat this, App Annie…

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Mobile Monday: Community & Cord-Cutting

Posted Mar 20, 2017

In this edition of Mobile Monday, we’re exploring how one mobile-first company leveraged community to create the hottest app among teens as well as why Business Insider is expecting a cord cutting to accelerate as consumers turn to more flexible content consumption experiences. & Community It’s no secret that advertisers are clamoring over as…

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