As people experience multiple ads throughout their day, they have habitually found ways to ignore them. Advertisers need to ensure that the ads they are putting time and resources into are being noticed by their target customers. We look at an informative report that reveals what gets an ad noticed by consumers. Meanwhile, a survey…
When it comes to mobile advertising, brands are always concerned with increased efficiency and revenue, and so are developers. One of our trusted partners, Fyber, has launched the latest version of its mediation platform for mobile game developers and advertisers alike to achieve their goals. Meanwhile, brands are learning how to best serve engaging ads…
Although in-app game advertising is on the rise, there are still brands that are skeptical about dedicating marketing budgets to reach out to “gamers.” AdColony’s recent article on Digiday touches on the diverse gaming audience and why brands should get in on the mobile in-app gaming phenomenon. Meanwhile, Zynga’s strongest mobile earnings ever in Q2…
Digital ad spend has been growing rapidly for several years with mobile and video as dominant drivers for the huge numbers. According to a recent report, finance, and telecom companies are spending top dollar on mobile advertising. Meanwhile, digital ad spend in Europe is seeing its highest growth since 2011, thanks to mobile and video….
With a population of over 1.3 billion, India is sure to present lucrative opportunities for app developers. Increased smartphone adoption and access to unlimited 4G data plans have made India the fastest growing mobile app market. Results for Q2 2019 have been released and India is once again the top country for app downloads. Meanwhile,…
Numbers for Q2 are in, and it was a record-breaking quarter for mobile with downloads up from the previous year. We look at the quarter’s results and how games played a major part in the massive consumer spend. We also delve into South Korea’s time spent on the internet and how much of that is…
When looking at mobile advertising opportunities, brands cannot simply look for the correct apps and demographics to target. They also need to make sure that their ads are being shown in brand safe environments. A new study shows that there are high rates of brand safety incidents in mobile apps and breaks down the types…
Ad fraud has presented continuous challenges for the industry and it is exceptionally prevalent in the Asia-Pacific region. A new report touches on the developing mobile app market in APAC and why it is susceptible to fraud. Meanwhile, Harry Potter: Wizards Unite’s launch did not quite live up to the hype. Read all about it…
As they enter into adulthood, Gen Z is starting to make meaningful purchases and gaining the attention of brands and advertisers. A comprehensive report on the generation’s digital behaviors revealed that they are not only spending a considerable amount of time on mobile devices but are also spending money on them. Meanwhile, a recent industry…
Most of the research on the mobile gaming industry has been focused on large markets like China and the United States. A new report highlights the emerging markets including India and Brazil that are gaining publishers’ attention. Meanwhile, several countries have seen huge gains in consumer spend since 2016. Get all the details in this…
