Mobile Monday: New Simultaneous Media Usage Estimates

Posted Nov 6, 2017

In this edition of Mobile Monday, we’re diving into the latest eMarketer study on consumer viewing habits to better understand both where attention lies as well as what semantics suggest about how we view modern media consumption behavior. Simultaneous Media Consumption Growth According to a new report released by eMarketer, the number of consumers engaging…

Read more

Mobile Monday: Lessons from Adweek’s Digital Publishing Hot List

Posted Oct 30, 2017

In this edition of Mobile Monday, we’re examining what lessons can be gleaned from the 14 publishers honored as the “hottest voices on the internet” by Adweek. While the new hot list of publishers cultivated by the Adweek staff includes honorees across numerous categories, a few unifying characteristics are discernible. Focused Content While the temptation…

Read more

Mobile Monday: Progressive Web Apps & the User Experience

Posted Oct 23, 2017

In this edition of Mobile Monday, we’re exploring how publishers can improve their mobile user experience, from following Wired’s lead & investing in a progressive web app to more closely monitoring their user experience rating. Wired’s Progressive Web App Push Understanding that an enjoyable and seamless user experience is essential to hook consumers on any…

Read more

Mobile Monday: Catching up with Time Spent

Posted Oct 16, 2017

In this edition of Mobile Monday, we are examining how the latest industry data shows how advertisers are beginning to catch up with consumer media behaviors. Evolving Ad Spend Expectations Recently, eMarketer released their new ad spending forecasts for 2016 through 2021, and the shifts since their last forecast are telling. In short, television projections…

Read more

Mobile Monday: Focused Distraction & Forfeit

Posted Oct 9, 2017

In this edition of Mobile Monday, we’re taking a look at what the latest user behavior numbers from eMarketer mean for advertisers as well as the quintessential reminder found within Microsoft’s mobile forfeiture. Focused Distraction The fact that consumers multitask while engaging with media is nothing new. After all, how many studies and articles have…

Read more

Mobile Monday: Top 50 Developers & Relaxing Paywall Restrictions

Posted Oct 2, 2017

In this edition of Mobile Monday, we’re examining what shifts in PocketGamer’s top 50 mobile developer lists says about the industry as well as what the end of FCF means for content publishers. PocketGamer Honors Top Developers Once again, PocketGamer has released its list of top 50 mobile game developers. While many of the honorees…

Read more

Mobile Monday: Advertising Week & Live Appeal

Posted Sep 25, 2017

In this edition of Mobile Monday, we’re getting reading for Advertising Week as well as taking a look at the types of live digital video content most likely to appeal to consumers. Advertising Week New York Advertising Week New York kicks off today at numerous venues throughout NYC. While the actual calendar of events may…

Read more

Mobile Monday: Donuts, Candy, & Documentaries

Posted Sep 18, 2017

In this edition of Mobile Monday, we are taking a look at what two campaigns featured in Adweek’s latest list of best media plans tells us about mobile’s ability to reach consumers in those innocuous, in-between moments as well as what the rise of mini-documentaries means for mobile video content consumption. Adweek Honors Top Media…

Read more

Mobile Monday: The Growth of Maple, Dmexco, & No Comment News

Posted Sep 11, 2017

In this edition of Mobile Monday, we are covering the growth of Maple Media, how excitement is continuing to build for Dmexco, and what NPR’s success with comment-free news environments may mean for other news publications. Maple Media’s Growing Roots Earlier this year, Maple Media raised $30 million in order acquire mobile games it felt…

Read more

Mobile Monday: Peripheral Experiences & Media Lag

Posted Aug 28, 2017

In this edition of Mobile Monday, we are examining how the lines between desktop and mobile are blurring for one popular mobile title and how interactive ads may finally help close the gap between marketer spend and consumer habits. Peripherals & the Mobile Experience When the concept for a serious mobile esport title was first…

Read more