The effects of COVID-19 on advertising have been heavily analyzed for the past few months and experts have had to update their forecasts on ad spends. Despite its continued growth, mobile has been feeling the effects of a decrease in overall digital advertising budgets. According to new data, mobile ad spend will be growing only…
In the past several years, app developers have been fighting install fraud to prevent billions of advertisers’ dollars from being stolen Thankfully, increased awareness of the dangers of mobile ad fraud has led to the advancement of protection solutions. A new report says that gaming apps face a much lesser risk of install fraud than…
Over the past few months, there have been numerous reports detailing the effects of COVID-19 on the mobile industry. However, data shared in the past weeks have given us the full picture of the unprecedented growth during Q2 2020. A recent report states that installs in both the App Store and Google Play have surged…
The pandemic has hit many industries, so advertisers have shifted money to mobile-centric platforms. With users spending more time on mobile, some app categories have been able to sustain ad revenues or even grow. In-game advertising has been steadily strong as people are playing an additional three minutes daily on average in 2020. Meanwhile, numbers…
The past few months have seen huge growths and shifts in the mobile app world. Mobile app usage, downloads, and consumer spend are reaching record-high numbers. App Annie’s recent data reveals that mobile app usage has reached an all-time high. They also reported that consumers downloaded nearly 35 billion new apps. Get all the details…
The subscription model for mobile game monetization has been a hot topic for the industry since tech giants launched their own services. In the past two years, all eyes have been on Google Play Pass and Apple Arcade to see if the model benefits developers and consumers alike. In a strategy shift, Apple Arcade has recently canceled…
The digital advertising industry is no stranger to rapid change but recent events could cause upheavals with long-lasting effects. After years of controversy, Facebook is facing an advertising boycott that has quickly grown larger than any before. Verizon and Honda have joined other major brands in pulling their ads from the platform to demand stricter…
Hypercasual games have been a dominating force in the mobile gaming market and the current pandemic has further catapulted the genre. Stay-at-home measures have resulted in massive gains in both downloads and user sessions since the beginning of the year. New data reveals that hypercasual installs have doubled between December 2019 and March 2020. Meanwhile,…
As we’ve seen in previous reports, lockdowns have had a profound impact on how people are using their time. Working from home has eliminated commute times for many and allowed people to spend more time on their mobile devices. A new study found that millennials are spending an average of 30 more minutes on mobile…
Year after year gaming apps continue their domination over the gaming industry. 2020 was already expected to be a banner year for mobile games and lockdowns due to COVID-19 has further boosted growth in downloads and consumer spend. In a report from App Annie and IDC, mobile gaming is said to extend its global lead…
