Mobile app usage skyrocketed last year as people were in lockdown and many are left wondering if that will change when people are vaccinated and slowly return to a life outside of the home. Research has shown that people have already adopted these mobile habits and games, in particular, will be here to stay. A…
App usage continued to evolve in 2020 while users turned to apps for daily routines and entertainment more than ever. Lockdowns changed life for people across the globe, which led to more downloaded and opened apps at rates higher than anticipated. A new report says that installs and sessions were still growing at the beginning…
For many people, apps have become an essential part of navigating through daily life. During a time that has caused a lot of stress for people, those struggling have turned to technology to cope with the challenges they face. Mental health apps have been particularly helpful to consumers and that has resulted in the growth…
Mobile is a huge and ever-changing business that can be hard to keep up with. That’s why we recap the latest insights and news in the industry on a weekly basis. In this week’s edition, we share Newzoo’s updated forecast of the games market in Brazil as it stands to earn $2.3 billion this year….
Last year, industries that had been in growth stages were unexpectedly stalled due to the worldwide pandemic. A year later and while some businesses are still struggling, others have found their footing. eMarketer recently published their forecasts for worldwide digital ad spending and the industry is expected to bounce back this year. The report also…
Research surrounding mobile games is often focused on who plays them. But what about the people that make them? A recent survey asked thousands of game developers about trends in the industry and most of them said their current or next projects are for mobile platforms. They also gave their opinions on digital stores’ revenue…
The time has finally come! After almost a year since its announcement, Apple will now require apps to receive permission from users to track them. In their event last week, Apple announced AppTrackingTransparency will be enforced starting today and iOS 14.5 will be released sometime this week. They also announced new iOS 14.5 features for…
The mobile advertising sector has been intently waiting on Apple’s imminent iOS update to drop any day. While ad tech and publishers have been preparing for the worst, some research suggests that the outlook might be more hopeful than anticipated. Appsflyer’s recent data shows that opt-in rates could be 41%, much higher than previously predicted…
Mobile gaming has become a common pastime around the world and games based on established franchises (IP-based games) have been on the rise. Apple’s privacy changes could change the way developers acquire users so many of them are jumping on IP-based games that have loyal audiences. A new report from Newzoo goes deep into IP-based…
Consumers can’t get enough of their favorite apps. Instead of sticking to one app for a certain function, research shows that consumers are increasingly using similar apps especially for communication and entertainment. Mobile users have also taken to wellness apps and a report says that category will reach 1 billion downloads this year. Get all…
