Almost everyone is a gamer these days, but how we play varies across ages and genders. We’ll delve into players’ preferences for gaming devices and how this is driving ad revenue. Meanwhile, Q1 numbers are in, and mobile app revenue continues to rise. Check out all the details in this week’s Mobile Monday! More Gamers…
It is no secret that app developers need to make money, but what is their favorite way to get that cheddar? We’ll take a look at developers’ preferences for monetization and ad mediation and if they actually understand what is going on with the different bidding methods. Speaking of making money, Pearl Abyss’ role-playing game…
Apple’s year in China may not be as rosy as initially planned. The company recently revised its guidance on the quarter citing strong competition in China. On the sunnier side of things, Niantic has announced their latest set of Pokémon GO summer events around the world, taking player engagement and retention (and hopefully re-engagement) to another…
If you were putting a product on store shelves, with some very minor exceptions, you’d want them on as many store shelves as possible, right? Then why limit your mobile ads to just a few target apps? Research from programmatic bidding platform Appreciate shows that you shouldn’t. We’re going to dig into that, as well…
The dust has settled on GDC 2019. It was a show to remember, with a larger show floor than previous years and more mobile games and apps than ever, the show was a success for attendees, speakers, and for AdColony! We’ve got a quick wrap of the week’s mobile news and more this week. AdColony’s Great…
App extensions bring added functionality and features to your app, elevating the user experience and enabling tasks that can set you apart from others. IAB recently announced that the app-ads.txt extension is out of its beta stage, with the final version ready for adoption by app developers and programmatic media buyers alike. App-Ads.Txt Extension After…
Do consumers really care about privacy? A report by Global Web Index found that less than half (49%) of digital consumers agreed that they feel in control of their personal data. But do users really care, asks Adweek, or is their need to use an app higher than their concern about whether their personal data…
It’s a big week for advertisers and publishers alike when it comes to joining of programmatic and in-app. Pubmatic is bringing more programmatic demand than ever to publishers who want to tap into multiple demand sources, and studies show that in-app ads are simply better when it comes to being naturally more resistant to ad…
After years of theory and CES examples of bendable LCD screens, Samsung has officially unveiled its foldable phone. The Galaxy Fold is coming, but is it any good? Speaking of things with Android, another major ad fraud scheme was uncovered by Oracle — Time to dive in. Double Your Phone Size, Double The Money It’s…
Think YouTube is doing everything it can to address brand safety concerns after their rough spell a couple of years ago? Think again. Twitter has also changed how it calculates its user counts in order to show what it views as “monetizable” users. Social and web video platforms are looking a bit less reliable than…
