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Category: Mobile Monday

Category: Mobile Monday

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Mobile Monday: 43% of Consumers Believe Mobile Games Benefit Mental Health, Number of Mobile Gamers in the U.S. and Canada Up 12%

Posted Jan 24, 2021

It is no question that more and more people are adopting mobile games as a daily pastime. Smartphone users around the world are spending an increasing amount of time playing games and researchers have examined how that affects mental health. A recent survey revealed that almost half of respondents playing mobile games said it has…

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Mobile Monday: Consumers Spent $143 billion on Mobile, Gaming to Surpass $120 billion in 2021

Posted Jan 17, 2021

After a banner year in 2020, what’s next for mobile? COVID-19 forced people to stay at home for most of the year leading to a surge in mobile usage. The latest research from App Annie reveals the huge demand for mobile apps, driven predominately by gaming. Their report said that consumers spent $143 billion on…

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Mobile Monday: Mobile Games Earnings Up 10% in 2020, European Mobile Gamers Spend $36.6 Million on Christmas Day

Posted Jan 10, 2021

Winter holidays are usually spent gathering with family and friends but the pandemic has prompted many people to stay at home. With time off and nowhere to go, people spent a lot of time and money on apps and especially on games during this time. New data shows that Europeans spent $36.6 million on mobile…

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Mobile Monday: Mobile Ad Spend To Reach $290 Billion in 2021, 37% of Apple Gamers are Aware of Arcade

Posted Dec 13, 2020

Prominent tech companies like Apple have spent the past few years launching subscription services to capture more of the mobile gaming market. Apple Arcade in particular launched in September 2019 but subscriber numbers have yet to be released. How do we know if it has been successful? A survey was conducted to better understand where…

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Mobile Monday: Immersive In-game Ads Considered Key in 2021, 79% of U.S. Consumers Are Gaming

Posted Dec 6, 2020

While mobile gaming and advertising on the platform was huge this year, 2021 is expected to see even more growth. A recent survey conducted revealed that 46% of game developers consider immersive in-game advertising a key opportunity for monetization next year. Meanwhile, a new report says that 79% of American consumers have played a video…

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Mobile Monday: Mobile Shoppers Expected to Break Records for Time Spent, U.S. Mobile Strategy Game Spending Reaches $2.8 Billion

Posted Nov 29, 2020

Today is Cyber Monday and consumers are looking to get some good deals for the holidays. This year mobile users have been spending much more time on their devices and they are expected to break some records on shopping apps. New data predicts that American consumers will spend over 110 million hours shopping in apps…

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Mobile Monday: Apple Reduces App Store Commission to 15% for Small Businesses, Moves Forward with App Tracking Transparency

Posted Nov 22, 2020

In the mobile world, Apple always looms large and this week’s news was no exception. The tech giant’s recent statements has brought on much discussion from developers and the ad tech industry. Apple announced its plans to launch the App Store Small Business Program that will allow some developers to qualify for a reduced commission….

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Mobile Monday: Mobile Games Installs Grew By 45%, Non-organic Installs for Hypercasual Games Surged 250%

Posted Nov 15, 2020

This year we’ve seen a massive shakeup in the apps world and games in particular. Games have driven most of the growth in the app economy for years but 2020 saw games reach a totally new level. A new report from AppsFlyer says that mobile games had a 45% jump in installs while non-organic installs…

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Mobile Monday: Sports Apps Bounce Back in Europe, Activision Blizzard Plans to Expand in Mobile Gaming

Posted Nov 8, 2020

People have undoubtedly spent more time in apps this year than ever before but some categories have been negatively affected by the lockdowns. With professional leagues coming to a halt earlier this year, sports apps saw a slowdown in installs in Q2. Since then, many leagues have resumed which has prompted sports apps to bounce…

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Mobile Monday: Mobile Gaming Increases By Users and Time Spent, Health and Fitness Apps Reach 1.5 Downloads in H1 2020

Posted Nov 1, 2020

The beginning of the year is usually when health and fitness apps see a jump in activity. People have just made their resolutions and are eager to keep with them. With mobile users being forced to stay indoors and avoid gyms, the app category has seen peaks later on in the year. A recent report…

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