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How AdColony Protects Our Partners, Clients, and Users

Posted Apr 30, 2021

AdColony has always put quality first. From our very first mobile games as Jirbo, Inc. in 2008, to the award-winning ads we produce for our clients around the world today, we’ve always been focused on doing things right, and doing the right thing. It means working with partners to help us protect our clients and…

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AdColony Receives IAB UK Gold Standard 2.0 Certification

Posted Jan 7, 2021

AdColony, the in-app marketplace for brands, is excited to have been granted the Gold Standard 2.0 by the Interactive Advertising Bureau (IAB) UK. The standard encompasses the entire online advertising ecosystem, including advertisers, ad networks, media outlets, and beyond. This makes AdColony one of the first companies to receive the standard from the independent group,…

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Brand Safety in North America: Which Channels Users Prefer to Encounter Ads

Posted Dec 16, 2020

When reputation is everything, brands have faced many challenges in the mobile advertising space. In-app is one of the best ways to reach consumers but it can also be hard to keep track of content-wise. Brands are looking for safe environments to serve ads where their content won’t be placed next to inappropriate material that…

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Brand Safety Across LATAM

Posted Nov 16, 2020

Whether it’s monitoring a brand’s presence or re-evaluating platforms to advertise in, brands are becoming more proactive when it comes to protecting their image. No matter where users are online, user-generated content is a huge part of everyone’s mobile experience. With unverified content everywhere online, brand safety is becoming even more difficult to maintain and…

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Top Priority in Today’s Mobile Advertising: Brand Safety – EMEA

Posted Nov 2, 2020

Globally, time spent online has reached an average of 6 hours and 49 minutes per day on computers, tablets, laptops, and mobiles combined. This is half an hour longer than Internet users were spending just three years ago. On the other hand, when looking at mobile time spent in EMEA, mobile apps account for more…

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AdColony Among First Recipients of TAG Brand Safety Certified Seal

Posted Sep 10, 2020

AdColony is excited to share that it is one of the first companies to be TAG Brand Safety Certified. The Trustworthy Accountability Group (TAG) announced the launch of the program today which is the ad industry’s largest and broadest global brand safety certification program. Prior to this launch, AdColony was a participant in the former…

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The CYA Privacy Checklist (For Developers)

Posted Aug 13, 2020

It’s official: Privacy is a big deal. In just the past five years, it has gone from something mobile game developers could handle with just a little common sense and some basic precautions to something that warrants much more concern – and resources.  If you are a sizeable mobile publisher with a law firm on…

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iOS 14 — Brand & Agencies Update

Posted Jul 22, 2020

Mobile apps and games have seen a tremendous surge over the past few months, even more accelerated than the constant growth curve we’ve seen since starting life as mobile game developers ourselves in 2008, so it’s no surprise that brands and agencies have taken notice. It’s also no surprise we’ve received a lot of questions…

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The Article 17 Series Part 3: Privacy for Mobile Developers

Posted Jun 9, 2020

In our series on privacy with tech company privacy attorney and expert Alan Chapell, we’ve taken a look at both the history and future of privacy. But what does this mean for developers and publishers? In this final feature, Chapell shares where this is all going, so app publishers can anticipate these changes and get…

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CCPA Enforcement is Coming Soon — Are You Ready?

Posted Jun 4, 2020

In recent years, consumers’ growing concerns regarding digital privacy have prompted legislators to pass policies to protect their data. The General Data Protection Regulation (GDPR) went into effect in 2018 and not only affected organizations and residents in the European Union but created a massive shift for companies around the world. As you may know,…

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