AdBlock Detected!

Site not loading correctly? Ad is in our name, because it's what we do. This may cause issues if you're using ad blockers, and we don't serve any ads on our site.
Please pause or disable your ad blocker for our domain.

Building a Mediation with Purpose and Value

Posted Jun 14, 2022

The last few years in the ad tech space have been tumultuous, to say the least. We’ve gone from the outright banning of certain reward requirements in the advertising “value exchange” space, to allies becoming threats via acquisitions, and now face a second wave of doom to advertising identifiers that some strategies completely rely on….

Read more
Blog-ac-whale hunting-1200x630

Effectively Scaling Apps – The Myth of the Whale Busted

Posted May 17, 2022

Is it better to have 50 customers who each spend $2 with your business or 2 customers who each spend $50? From the POV of a mobile publisher, it can be easy to believe that it’s the latter, but that can be a dangerous fallacy. Mobile whales are also a dangerous concept to buy into…

Read more

Offer Walls for App Monetization: Everything You Ever Wanted to Know

Posted Apr 14, 2022

Offer walls are a great tool in app developers’ toolbox but have flown under the radar for many developers over the past few years. Like all opt-in ad formats, they provide a great option to monetize non-paying users and can incentivize mature users to stay in my app even longer. Smart offer wall implementations also…

Read more
Monetization-Survey-Blog-Header

Trust: The Key to a Successful Monetization Partnership

Posted Dec 2, 2021

There are many aspects to consider when developing or enhancing an in-app monetization strategy. Each publisher and app needs a carefully thought-out mix of tactics in order to achieve success. If you are wondering how the major app publishers are tackling monetization, look no further.  AdColony and Fyber reached out to their clients to gain…

Read more
Monetization Survey 2021 - Blog Header

AdColony and Fyber Present the Mobile App Monetization Survey

Posted Nov 10, 2021

With evolving technology, increased user activity, and a shift toward consumer privacy, it can be pretty challenging to keep up with the latest in mobile app monetization. There have been many predictions on the changing state of in-app advertising, but we still have yet to learn the full scope of the recent years’ effects. So…

Read more
Programmatic Publishers Blog Header

Programmatic for Publishers

Posted Nov 9, 2020

Quick: Define “programmatic!” Given it was once dubbed marketing word of the year by the Association of National Advertisers and has been growing in importance ever since, this should be easy, shouldn’t it? Unfortunately, while advertisers have leapt on the programmatic train to great success, publishers have been much slower to do so.  Considering how…

Read more

iOS 14 — Developer & Publisher Update

Posted Jul 15, 2020

We’ve been listening to our clients and partners for a few weeks now, and wanted to address some of the questions we’ve been hearing most frequently around the changes coming to the mobile app ecosystem this Fall with iOS 14’s public release. Read on for more information.  Rumors of the total deprecation of the IDFA…

Read more

Leveling Up Hypercasual: Episode 3

Posted Jul 9, 2020

Hypercasual titles continue to dominate the charts, and one thing is clear: It’s not a genre, it’s a business model and a whole new way of thinking about the mobile game experience. We joined up with Boombit, publisher of titles like Tanks A Lot and Idle Coffee Corp, to dive into what makes hypercasual unique…

Read more
Monetizing Programmatic Ads

The Benefits of Monetizing with Programmatic Advertising

Posted Jun 18, 2020

Smartphone adoption and the spread of 5G is changing the way we watch video content on mobile devices. Data consumption is being driven by mobile video not just for entertainment but also for advertising. Mobile video monetization is ever-evolving with the advancements in technology and programmatic advertising has been progressing along with it. Every year,…

Read more
Hypercasual Episode 2

Leveling Up Hypercasual: Episode 2

Posted Jun 18, 2020

Hypercasual titles continue to dominate the charts, and one thing is clear: It’s not a genre, it’s a business model and a whole new way of thinking about the mobile game experience. We joined up with Boombit, publisher of titles like Tanks A Lot and Idle Coffee Corp, to dive into what makes hypercasual unique…

Read more