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Trust: The Key to a Successful Monetization Partnership

Posted Dec 2, 2021

There are many aspects to consider when developing or enhancing an in-app monetization strategy. Each publisher and app needs a carefully thought-out mix of tactics in order to achieve success. If you are wondering how the major app publishers are tackling monetization, look no further.  AdColony and Fyber reached out to their clients to gain…

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AdColony and Fyber Present the Mobile App Monetization Survey

Posted Nov 10, 2021

With evolving technology, increased user activity, and a shift toward consumer privacy, it can be pretty challenging to keep up with the latest in mobile app monetization. There have been many predictions on the changing state of in-app advertising, but we still have yet to learn the full scope of the recent years’ effects. So…

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Programmatic for Publishers

Posted Nov 9, 2020

Quick: Define “programmatic!” Given it was once dubbed marketing word of the year by the Association of National Advertisers and has been growing in importance ever since, this should be easy, shouldn’t it? Unfortunately, while advertisers have leapt on the programmatic train to great success, publishers have been much slower to do so.  Considering how…

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iOS 14 — Developer & Publisher Update

Posted Jul 15, 2020

We’ve been listening to our clients and partners for a few weeks now, and wanted to address some of the questions we’ve been hearing most frequently around the changes coming to the mobile app ecosystem this Fall with iOS 14’s public release. Read on for more information.  Rumors of the total deprecation of the IDFA…

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Leveling Up Hypercasual: Episode 3

Posted Jul 9, 2020

Hypercasual titles continue to dominate the charts, and one thing is clear: It’s not a genre, it’s a business model and a whole new way of thinking about the mobile game experience. We joined up with Boombit, publisher of titles like Tanks A Lot and Idle Coffee Corp, to dive into what makes hypercasual unique…

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Monetizing Programmatic Ads

The Benefits of Monetizing with Programmatic Advertising

Posted Jun 18, 2020

Smartphone adoption and the spread of 5G is changing the way we watch video content on mobile devices. Data consumption is being driven by mobile video not just for entertainment but also for advertising. Mobile video monetization is ever-evolving with the advancements in technology and programmatic advertising has been progressing along with it. Every year,…

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Leveling Up Hypercasual: Episode 2

Posted Jun 18, 2020

Hypercasual titles continue to dominate the charts, and one thing is clear: It’s not a genre, it’s a business model and a whole new way of thinking about the mobile game experience. We joined up with Boombit, publisher of titles like Tanks A Lot and Idle Coffee Corp, to dive into what makes hypercasual unique…

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Leveling Up Hypercasual

Leveling Up Hypercasual: Episode 1

Posted May 18, 2020

Hypercasual is one of the hottest app categories in the app stores today. Goldman-Sachs invested over $200MM in Voodoo, one of the most established publishers a couple of years ago, and things have exploded since — some estimates place the hypercasual category as a $4-5 billion (with a b!) industry! Looking at the App Store…

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Rewarded Video: Monetization Through Engagement

Posted Jun 18, 2019

When considering monetization strategies, app developers look for an advertising solution that will bring in revenue without compromising the user’s experience they’ve spent ages crafting. This is where rewarded video comes in. Rewarded video has proven itself to be a reliable and effective tactic for both advertisers and developers while keeping users engaged. If you’re…

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AMPing Up Monetization with AdColony

Posted May 3, 2019

With easy access to smartphones, mobile gaming has become a global pastime. The growing gaming audience has put pressure on app developers to choose the most effective monetization strategies. While some apps rely on in-app purchases only, approximately half of developers (49%) monetize with mobile ads, and only 20% use both ads and IAP. Given…

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