Under the Microscope: Mobile Gaming in Colombia

Posted Aug 14, 2018

Did you know that there are 34.3 million mobile users in Colombia alone? But how many of these users are mobile gamers and what do their gaming preferences and habits look like? In partnership with On Device Research, AdColony conducted a survey that reached mobile consumers worldwide. The survey took a deep dive into everything…

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Smartphone Users & Reinstall Rate

Posted Aug 7, 2018

It’s no surprise that smartphone users download a variety of apps for different purposes — from gaming and music streaming, to social media and lifestyle tips. What does come as a surprise is that a lot of users actually delete and redownload apps at an alarming rate. According to eMarketer, almost 30% of app downloads…

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Opening the Floodgates: Ad Variety & Revenue

Posted Aug 3, 2018

A successful 17+ rated publisher with several social casino titles on the AdColony exchange was only displaying ads that fit their intended audience. This may make sense on paper but could be costing publishers millions of impressions per day and leaving money on the table. Have you ever been to a PG-13 movie and seen…

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Under the Microscope: Mobile Gaming in Brazil

Posted Jul 31, 2018

If you’ve read the previous posts from our “Under the Microscope” series, then you’re well aware of the fact that mobile gamers range across the board in terms of diversity. Demographics, preferences, and habits differ from one person to the next, making this audience very important for advertisers to consider. AdColony partnered with On Device…

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The Importance of Brand Safety

Posted Jul 25, 2018

The phrase “brand safety” has been a buzz word in the advertising industry for quite some time now. With 67% of Marketers stating that their brands, or brands they’ve worked with, have been exposed to brand safety issues at least once, it’s no wonder why companies are buckling down on safety measures. While inappropriate content…

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Under the Microscope: Mobile Gaming in Argentina

Posted Jul 17, 2018

From teenagers to retirees, male and female, mobile gamers are a diverse group of people. They don’t just fall into one big category. Variations in demographics, as well as preferences and habits, are a few reasons why mobile gamers are an important audience for advertisers to consider. Interested in learning more about mobile gamers worldwide,…

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FIFA World Cup & Digital Ad Spending

Posted Jul 10, 2018

Every four years, soccer fans across the globe gather together to watch the FIFA World Cup. Alarms are set earlier and schedules are rearranged to make sure no single moment is missed in the biggest sports celebrations in the world. This week, we’ll watch France and Belgium, along with Croatia and England, go head-to-head, with…

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Digital Media Usage & Trends

Posted Jun 26, 2018

Nowadays, almost everyone is occupied with a digital device at some point in their day. Whether it be at work, home, or a coffee shop, you can find eyes fixed to tablet screens and fingers tapping away on phones. Mary Meeker’s Internet Trends report indicates that there has been a 4% increase in digital media…

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Under the Microscope: Mobile Gaming in the Nordics

Posted Jun 19, 2018

Mobile gaming consumers are as diverse as it gets. That’s why this audience is a huge opportunity for advertisers to tap into. Some of the biggest mobile publishers have come out of the Nordic territories — is their audience just as into mobile gaming as they are? Reaching mobile consumers across several regions in Europe…

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Under the Microscope: Mobile Gaming in the Middle East

Posted Jun 5, 2018

If it hasn’t been obvious by now with the previous research conducted by AdColony and On Device Research, there is no typical gamer. Instead, there is a wide variety of mobile gaming consumers, with different habits and preferences, across the globe, down to each region. Each region tells its own unique story though! Reaching mobile…

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