Turkey-Mobile-Gaming

Mobile Gaming in Turkey Under the Microscope

Posted Jul 18, 2017

What can mobile consumer sentiment and behaviors in one bustling market illuminate about global trends? To find out, the AdColony team in Istanbul partnered with Nielsen to conduct a survey of mobile gamers and mobile gaming habits, and the results reaffirm the global trend across mobile: mobile gaming is a demographically diverse audience that continues…

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Programmatic for the People — Working with the Machines

Posted Jul 11, 2017

One of the terms thrown around on the advertising side of mobile is the term “programmatic.” It sounds simple: automated advertising, but the reality is much deeper. The term “programmatic” describes advanced marketplaces that utilize complex algorithms to analyze massive amounts of metadata, then use real-time bidding methodology to bid on impressions from thousands of…

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Advertisers Rally Behind Immersive Mobile Video

Posted Jun 6, 2017

When seeking to entice high quality & loyal users to install an app, nothing quite beats the power of sight, sound, and motion to captivate & convert. It’s for this reason full-screen mobile video is consistently ranked as the most effective app install format by top advertisers, the the results of the Spring 2017 App…

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What’s Performing: Top Trends in App Install Marketing

Posted May 31, 2017

How do marketers for the world’s top apps acquire high quality users at scale, what matters to them, and what’s changed thus far in 2017? The results are in with AdColony’s Spring 2017 App Install Marketing Survey. The 7th study of its kind since 2013, the AdColony Spring 2017 App Install Marketing Survey provides insights,…

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What Young Agency Execs are Looking For, and Why it Matters

Posted May 9, 2017

There’s a saying in technology that if you want to know what the next mainstream consumer hit will be, you just need to ask a 14 year-old. From Snapchat (and the rise of vertical video) to treating mobile phones as our go-to devices for entertainment content, a lot of today’s tech trends first came to…

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Promoting Engagement Ethically

Posted May 2, 2017

The better an app’s overall experience, the more loyal its users will be. For most publishers, part of that experience includes the ad experiences delivered by ad monetization partners. Those experiences may not be something a publisher can control directly, but it is something users will hold them accountable for. This isn’t limited to the…

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Veering Vertical: Video Designed for Mobile

Posted Apr 11, 2017

Not long ago, “pillarbox” was a dirty word. Videos uploaded online with giant black squares on the side of the video frustrated many who bemoaned the inability for amateur videographers to “hold the phone the right way!” All that has changed. Vertical video is now a thing. Social platforms, messaging apps,  and other mobile-first apps…

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Closing the Deal on Mobile

Posted Mar 28, 2017

With the ability to browse products and services on mobile devices, users not only research before they buy, but some directly purchase on his/her smartphone. Clearly, companies desire consumers to make purchases… But, how does one move a mobile shopper into completing a purchase? First, let’s get a quick overview of smartphone habits, and what defines…

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Media Planning for a Data-Driven Future

Posted Mar 21, 2017

Media planners are often inundated with advice, often unsolicited. From taunts to be braver with new platforms to cajoling curiosity about technology, planners are constantly pushed to be more ambitious for their agencies and brands. Roadblocks to Innovation However, the reality is that time, budget, and client constraints can often hinder even the most sincere…

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Millennials Embrace In-App Shopping

Posted Mar 14, 2017

Buying products and services on a smartphone is becoming increasingly common. From swiftly ordering a Lyft or coffee to shopping for groceries or home goods, mobile devices have become both the wallet and shopping cart. However, which method of mobile shopping is preferred: purchasing in-app or through mobile web? Depending on who you ask —…

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