Improving Ads with Speed, Trust, & Sincerity

Posted Mar 13, 2018

Users want high quality content, advertisers want to engage those users, and publishers want to keep their doors open. To satiate all of these wants, publishers are forever looking for ways to finesse their ad monetization so that they that can support the cost of production without turning away users. This search isn’t easy, and…

Read more

The Promising Future of Playables

Posted Mar 6, 2018

Over the last year, more and more app install marketers have been allured by the promise of playables, an ad format that offers far more user immersion than anything that has come before it. So, how have initial campaigns fared, and what’s the outlook for playables in 2018? Data from recent studies sheds some light….

Read more

Pauses & Perks of Playing with Programmatic

Posted Feb 27, 2018

Every year, more advertisers are testing the mobile programmatic waters, whether they are mobile marketers buying programmatically first time or experienced programmatic buyers testing out mobile. With tests come surprises, both good and otherwise. So what are the aspects of programmatic that are giving senior ad buyers pause, and what are the aspects that are…

Read more

Top 5 Content Annoyances to Avoid

Posted Feb 20, 2018

As mobile publishers continually seek to engage their users, so one old adage rings true: first do no harm. Best laid engagement plans are hindered if the experience features elements that actively disengage users. So what are common content offenses, what reactions do users take to them, and what can publishers do? To answer these…

Read more

Avoiding the Unsavory & Measuring Safety

Posted Feb 13, 2018

From affiliation with questionable content to questionable reporting, the topic of brand safety reached a fever pitch in 2017 and is a top concern today. So what are brand advertisers doing about it?  How are they avoiding unsavory placements and measuring safety? A new report from eMarketer entitled The Brand Safety Dilemma: Looking Beyond Scale…

Read more

Looking for More with Look-alike Modeling

Posted Feb 6, 2018

Performance advertisers turn to a myriad of means for targeting their user acquisition campaigns to the ideal users. Historically, one of the top rated methods noted by top app install marketers has been look-alike modeling. Indeed, year after year, the vast majority of top advertisers have reported using look-alike modeling, and have found it to…

Read more

Seven Perks of Fraud Prevention

Posted Jan 30, 2018

Advertisers deserve better. While honest partners are working diligently to combat and prevent ad fraud, others are simply dragging their feet, which does the entire ecosystem a disservice. After all, when ad fraud prevention is improved, so is overall ad effectiveness. To quantify the benefits of improved ad fraud prevention, Appsflyer and Forrester recently conducted…

Read more

Defining Quality: What App Install Marketers Look For

Posted Jan 23, 2018

When you ask performance marketers what they look for when acquiring users, one word will come up more often than any other: quality. But what defines user quality, how does it differ by region, and what does that say about the app install market? Delving into the data from our most recent app install marketing…

Read more
Facebook News Feed Changes Header

Mobile Beyond Social: Why Brands Should Move Past the News Feed

Posted Jan 16, 2018

Printed things, the adage goes, is more believable than word of mouth. In the era of the Internet, that “printing” has moved from ink and paper to zeroes and ones. With the screens in our pocket taking up more and more of our attention, and social a huge part of that, it’s no wonder that…

Read more