Under the Microscope: Mobile Gaming in EMEA

Posted Nov 13, 2018

As mobile gaming continues to evolve, so does the volume of gamers and the esports audience. With over 2.2 billion gamers across the globe, it’s no surprise that this market is very diverse. From gaming frequency to average session times, mobile gamers and fans come in all shapes and sizes. Our previous research looked into…

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The Rise of Esports

Posted Nov 6, 2018

Did you know there are over 2.2 billion (with a b!) active gamers across the globe? As the number of gamers increases, so is the number of esports fans, and Business Insider has a thing or two to say about the topic. According to BI, the number of esports fans is predicted to increase 59%…

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Ad Spend on the Rise

Posted Oct 23, 2018

With 2019 soon approaching, marketers are keeping an eye out on emerging trends and new ways to reach their intended audience. Places to invest, areas to avoid, up-and-coming technologies – they’re all things to consider. According to eMarketer, digital ad spend in the U.S. will exceed traditional media in 2019. Currently, about $111 billion is…

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Under the Microscope: Mobile Gaming in Korea

Posted Oct 16, 2018

Did you know that there are 41.6 million mobile internet users in South Korea alone? That’s a lot of typing and tapping, not to mention all the eyes glued to screens. With so many mobile users online, there’s also a ton playing mobile games and staying entertained. Mobile gaming consumers are a pretty diverse bunch, as…

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Under the Microscope: Mobile Gamers Across the Globe

Posted Oct 9, 2018

Mobile gaming has become one of the biggest pastimes around the world. Whether users are on the bus, train, or hanging out after school or home, in the morning or night, mobile games provide entertainment and relaxation and are part of the daily routine for billions worldwide. Having conducted research on mobile gamers in specific…

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Under the Microscope: Mobile Gaming in Greece

Posted Oct 2, 2018

Did you know that almost half of online users in Greece play mobile games? But when, where, and how long do they play? What do their demographic distribution and preferences look like? AdColony partnered with On Device Research to conduct a global survey on mobile consumers. The survey provided a lot of insight on the…

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Digital Ad Spending in Entertainment & Media

Posted Sep 11, 2018

As the digital landscape continues to expand, more companies are beginning to increase their online advertising spend. This can be seen across the board, from retail and consumer products to automotive and travel. Looking for a deeper analysis on the subject, eMarketer did some research, which revealed some interesting information. Among all the industries increasing…

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Shopaholics & App Usage

Posted Sep 4, 2018

Online shopping has become the norm when it comes to consumers getting access to the products they want and need. Sometimes, however, this shopping can go from an occasional passtime to a weekly or even daily routine. According to Verto Analytics, if you’re part of the top 20 percent of online shoppers, you’re considered a…

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Under the Microscope: Mobile Gaming in Mexico

Posted Aug 28, 2018

Sixty-eight percent of gamers in Mexico prefer to play video games on their smartphone. But what do their typical gaming sessions and habits look like? AdColony partnered with On Device Research to conduct a survey that reached mobile consumers all over the globe. The survey provided a lot of insight on the audience, from gaming…

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Brand Safety Across Asia-Pacific

Posted Aug 21, 2018

Whether it’s monitoring your brand’s presence or cutting down on platforms you advertise in, more and more brands are taking active steps to protect their image. With user-generated content being a huge part of everyone’s mobile experience no matter where users live, brand safety is becoming even more difficult to maintain and is something all…

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