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The Modern Mobile Gamer Webinar with Adweek— Recap and Q&A

Posted Oct 26, 2020

Gaming is today’s primetime – and there has never been a better year than this one to prove it. Last week AdColony’s SVP of Strategy & Business Development Matt Barash dove into the results from our Modern Mobile Gamer: A Study of Everything report with DISQO. Hosted by Adweek, the overview of our study and…

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The Gamer Stereotype – All Wrong

Posted Oct 20, 2020

Gaming as a category and as an opportunity has grown steadily over the past few years – and has accelerated even more over the past six months. Yet there is still a pervasive stereotype of gamers, held by both marketers and consumers. AdColony’s recent research has been focused on breaking down the stereotype of gamers…

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Voting & Mobile

Posted Oct 19, 2020

The American general election is in only two weeks, and projections are estimating more Americans will vote in the 2020 general than several previous elections. With mobile devices in everyone’s pocket, we looked at what exactly Americans were doing while waiting to vote this year.  According to the Pew Research Center, more voters say it…

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Under The Microscope: Mobile Gaming in Algeria

Posted Oct 14, 2020

Mobile gaming is growing in markets across the globe and especially in Africa. As smartphone penetration rises in the region, so does mobile gaming. Currently, there isn’t much known about the individual mobile game markets in African countries. That’s why we’ve conducted a number of surveys in the region to better understand their mobile gaming…

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Get Ready for Mobile’s Biggest Holiday Shopping Season Yet

Posted Oct 14, 2020

Halloween hasn’t passed yet, but all eyes are already on holiday shopping. It’s no secret that this year’s holiday season will be very different than years’ past. The global pandemic has prompted most Americans to spend the majority of their time at home, leading to a surge in mobile activity. When it comes to shopping,…

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Rewarded Video Versus In-App Purchases

Posted Oct 12, 2020

With a massive worldwide audience, mobile gaming has presented lucrative opportunities for game developers. Because most mobile games today are free-to-play, developers choose from a number of methods to monetize their titles. The most commonly used are rewarded video ads and in-app purchases. AdColony’s Modern Mobile Gamer study revealed that an overwhelming amount of respondents…

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Gen Z: Born into Digital, Gamers by Choice

Posted Oct 6, 2020

Generation Z, or “Gen Z,” is mostly known for its global connectedness, having been born into the technology era and being entrenched in the digital world since the moment they became aware. They are ever-present online, from messaging to social networks, and their smartphone is an extension of themselves in a way that previous generations will…

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The Mobile Gaming Experience: Motivations and Multitasking

Posted Oct 5, 2020

At this point, we’ve established that mobile gaming is ubiquitous. Whether they self-identify with the label or not, gamers span generations, genders, income brackets, education levels, geographies, and almost every other socio-economic-demographic split imaginable. While mobile gaming is popular across demographics, the gaming experience and the motivation to engage with mobile games differ greatly between…

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Under The Microscope: Mobile Gaming in Germany

Posted Sep 30, 2020

More and more brands are deciding to invest their ad dollars in mobile, but specifically mobile games. Why? Because mobile games have a large and diverse audience that come from all over the world. Virtually every country has a growing mobile gaming audience and each one has its own set of habits and preferences. Mobile…

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Self-Identification: Which Americans Call Themselves Gamers

Posted Sep 28, 2020

Several years of research have proven that gaming (especially on mobile) is no longer a niche market. What we once thought of who “gamers” are has been completely upended. The truth is not everyone who plays games identifies as a gamer and the definition of “gamer” can vary from person to person. That being said,…

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