In-Car Engagement: How Consumers Stay Entertained

Posted Sep 19, 2017

Consumers are always on the hunt for the best entertainment, especially when they spend hours traveling from city to city. To assess in-car engagement, our 2017 Consumer Roadtrip Survey asked travelers exactly how they pass the time on the road. From reading and watching the scenery, to eating and listening to the radio, passengers have…

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Mobile Apps Take the Wheel

Posted Aug 30, 2017

Three-day weekends call for killer food, spontaneous adventures, and unforgettable road trips. What are travelers concerned about when planning a road trip and how do they spend their time on the drive? AdColony’s 2017 Consumer Road Trip Survey can answer all that, and more. Get the Full Report Making its first appearance this year, the Consumer…

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Top Mobile Publishers Weigh in on User Engagement

Posted Aug 22, 2017

Mobile publishers consider multiple metrics of engagement when assessing user quality, so what methods are they using to engage and how effective are those strategies? Simply put, a majority of top mobile publishers rely rewards and messaging to engage their users. In particular, achievement systems (65%) and push notifications (62%) are the most commonly used…

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Questing for Quality: What Mobile Publishers Look For

Posted Aug 15, 2017

To engage and retain high quality users is the goal of any sincere mobile publisher. While whales are coveted, it’s unrealistic to expect each user to become one. Instead, the potential minnows and dolphins must be identified and subsequently nurtured. So what do top mobile publishers look for as indicators of a high quality user?…

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Germany Mobile Data

Mobile Usage in Germany: Apps Dominate Mobile Web & More

Posted Aug 15, 2017

What can mobile usage in one of Europe’s most tech-literate markets show us about global trends? To find out, the AdColony team in Germany analyzed data across ad networks during Q1 to see just what trends, usage insights, and sentiments could be gleaned from citizens across Germany. Apps Dominate Today’s Primetime As measured by ad…

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Revenue to Rely on: Rewarded Video

Posted Aug 8, 2017

Publishers rely on ad monetization to survive. It’s a fact that some may consider a dirty truth of the trade, but the reality is that some users simply won’t make an in-app purchase, pay for an install, or subscribe for premium content. To monetize those users, another method must be considered. Advertising Supports Publishers For…

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Top Publishers Weigh in on Mobile Monetization & User Engagement

Posted Jul 31, 2017

How do publishers of the world’s top apps monetize and engage their users in a meaningful way that is effective & respects the user experience? To find out, AdColony surveyed today’s top-grossing app developers, and the results of the AdColony Summer 2017 Publishing Survey are now available. Get the Full Report While the full report…

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Turkey-Mobile-Gaming

Mobile Gaming in Turkey Under the Microscope

Posted Jul 18, 2017

What can mobile consumer sentiment and behaviors in one bustling market illuminate about global trends? To find out, the AdColony team in Istanbul partnered with Nielsen to conduct a survey of mobile gamers and mobile gaming habits, and the results reaffirm the global trend across mobile: mobile gaming is a demographically diverse audience that continues…

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Programmatic for the People — Working with the Machines

Posted Jul 11, 2017

One of the terms thrown around on the advertising side of mobile is the term “programmatic.” It sounds simple: automated advertising, but the reality is much deeper. The term “programmatic” describes advanced marketplaces that utilize complex algorithms to analyze massive amounts of metadata, then use real-time bidding methodology to bid on impressions from thousands of…

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Advertisers Rally Behind Immersive Mobile Video

Posted Jun 6, 2017

When seeking to entice high quality & loyal users to install an app, nothing quite beats the power of sight, sound, and motion to captivate & convert. It’s for this reason full-screen mobile video is consistently ranked as the most effective app install format by top advertisers, the the results of the Spring 2017 App…

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