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Under The Microscope: Mobile Gaming in the United Arab Emirates

Posted Jun 16, 2021

Consumers are continuing to spend more time on their mobile devices, and while they are on those devices, they are playing mobile games. While consumers are spending time in mobile games, they are able to engage in messaging from brands. Brands and advertisers have to take control of this amazing opportunity to reach global consumers…

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Mobile Usage During Esports

Posted Jun 16, 2021

Esports is a fast-growing industry that involves professional, competitive video gaming between individuals or team players, often in an organized league. Viewers can tune in to watch these competitions on sites like Twitch and YouTube, streaming them live or watching later. AdColony wanted to discover how users are watching esports, what they are doing while…

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Father’s Day Survey 2021 – Highlights from EMEA & LATAM

Posted Jun 8, 2021

Father’s Day is a day where families appreciate their fathers who play an important role in their lives, emotionally, mentally, and morally. This day acknowledges the contribution of fathers to their own families and society. While most of the kids have a closer bond with their mothers, this day helps forge a closer relationship with…

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Breaking Down the Mobile Gaming Trends of 2021

Posted Jun 7, 2021

No one can deny that while the world was experiencing the second wave of the COVİD-19 during the first half of 2021, mobile games had become our saviors while were spending most of our time at our home. According to Sensor Tower’s latest report, mobile game revenue spiked during the start of the COVID-19 pandemic….

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Android 12 Privacy Updates: What You Should Know

Posted Jun 3, 2021

Every May, Google announces a new version of Android at its annual Google I/O event. This year, it hosted the conference online and unveiled Android 12, which will launch this fall — currently, the beta 1 version is available to the public. This new OS features a revamped interface, including increased CPU speed and battery…

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Under The Microscope: Mobile Gaming in Sweden

Posted Jun 2, 2021

2020 was a record year for growth in the mobile app industry, and that growth is still expected to increase in 2021 and beyond. Brands and advertisers have to take control of this amazing opportunity to reach global consumers through mobile games, as users continue to look to this activity for fun and relaxation. In…

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Mobile App User Behavior & Privacy Research 2021 – EMEA & LATAM Highlights

Posted May 31, 2021

In-app advertising, personalization, and analytics evolve each day since applications started to appear on our smartphones. The data we leave behind while watching mobile ads help marketers, brands, advertisers to track, reach, and target better accordingly. But at what level are users aware of how their data is being used? And most importantly are they…

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Mobile App User Behavior & Privacy Research 2021 – APAC Highlights

Posted May 25, 2021

As featured last week, AdColony conducted its Mobile App User Behavior & Privacy Research (USA) to find out how users respond to the mobile app advertising ecosystem and their behaviors and preferences when it comes to app privacy. App users in APAC countries are very unique country by country. We asked users in four major…

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Mobile’s Evolving Gaming Experience

Posted May 24, 2021

The overall gaming industry had already been growing steadily over the past several years, but 2020 brought on a massive push in the market. Gamers found themselves with more time on their hands and consequently spent more time (and money) on games on various platforms. Games continue to evolve, but where are the audiences now…

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