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The Modern Mobile Gamer Webinar with Adweek— Recap and Q&A

Posted Oct 26, 2020

Gaming is today’s primetime – and there has never been a better year than this one to prove it. Last week AdColony’s SVP of Strategy & Business Development Matt Barash dove into the results from our Modern Mobile Gamer: A Study of Everything report with DISQO. Hosted by Adweek, the overview of our study and…

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Event Preview: MMA Virtual Impact India 2020

Posted Oct 20, 2020

Gaming is now the biggest mass marketing channel, similar to what social media marketing was 15 years ago. The stereotype of gamers is changing across all age groups and social demographics; It’s more female, affluent and older than you think. PC to Console to Mobile and now eSports are all showing the value of engagement…

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Event Preview: iOS 14 Privacy Check-in for Publishers

Posted Oct 19, 2020

Apple has given publishers in their various ecosystems a little more time to comply with their new privacy requirements, but that doesn’t mean they can rest easy – change is still coming, get the details – and the details on how to preserve your monetization in the new age of privacy. Join us for a…

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The IDFA Is Not Gone Yet, But Here’s What Advertisers (Still) Need to Do

Posted Oct 5, 2020

To say privacy has gone from something most mobile developers kept in the back of their mind five years ago to one of the most important parts of their business is an understatement. Apple has placed the responsibility of consent on developers with a modal to track users or share device IDs with third parties….

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Event Preview: Webinar – iOS 14: What You Need to Know NOW

Posted Aug 31, 2020

If you’ve been following the AdColony blog or mobile app news since June, you know iOS 14 is big news. Join AdColony next week to learn the core of how to succeed in the new world of iOS 14. Update: Apple may have delayed enforcement, but the requirements are still coming. We feel now is…

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Event Preview: GDC Summer 2020

Posted Jul 27, 2020

GDC is going to look a little different this year, but we are just as excited for all the fantastic gaming content, networking, and more! Taking place August 4-6, 2020, GDC Summer will be an all-digital Game Developers Conference experience featuring multi-disciplinary educational and inspirational talks alongside high-quality technical content. This year, AdColony is hosting…

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Creative Hacks June 11 2020

Event Preview: Creative Hacks – Engagement & Innovation

Posted Jun 7, 2020

The need of the hour is to think creatively. With a large part of the world under lockdown and fresh creative assets hard to come by, we need to maximize what we have in hand. In this webinar, we will take you through the journey of transforming existing assets produced for mediums like TV, print…

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Event Preview: There is No Playbook for This – Digitisation & Consumption

Posted May 28, 2020

We’re excited to sponsor MMA Global’s webinar series “There Is No Playbook For This” with Rohit Dadwal, MMA APAC Managing Director. The series focuses on building industry conversations with a positive look at how we enter and thrive in the new world post-COVID-19. Contemporary consumer society is increasingly saturated by digital technology, and the devices…

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