Today, brands not only have to be concerned about their messaging, but whether their messaging is reaching consumers in an environment that is safe for their brand. BVOD (broadcaster video on demand) as an advertising channel is impactful, but lacks scale. Social video promises scale, but also brings about ongoing challenges around brand safety and…
GDC is going to look a little different this year, but we are just as excited for all the fantastic gaming content, networking, and more! Taking place August 4-6, 2020, GDC Summer will be an all-digital Game Developers Conference experience featuring multi-disciplinary educational and inspirational talks alongside high-quality technical content. This year, AdColony is hosting…
The need of the hour is to think creatively. With a large part of the world under lockdown and fresh creative assets hard to come by, we need to maximize what we have in hand. In this webinar, we will take you through the journey of transforming existing assets produced for mediums like TV, print…
We’re excited to sponsor MMA Global’s webinar series “There Is No Playbook For This” with Rohit Dadwal, MMA APAC Managing Director. The series focuses on building industry conversations with a positive look at how we enter and thrive in the new world post-COVID-19. Contemporary consumer society is increasingly saturated by digital technology, and the devices…
We’re excited to sponsor MMA Global’s webinar series “There Is No Playbook For This” with Rohit Dadwal, MMA APAC Managing Director. The series focuses on building industry conversations with a positive look at how we enter and thrive in the new world post-COVID-19. Creativity & Content offers an unmatched level of power which can help…
We’re excited to sponsor MMA Global’s webinar series “There Is No Playbook For This” with Rohit Dadwal, MMA APAC Managing Director. The series will focus on building industry conversations with a positive look at how we enter and thrive in the new world post-COVID-19. Key learnings and highlights the panels will discuss: Staying healthy, happy,…
For Australians, it used to be “what to watch” and now it’s “whether to watch” – and the answer is increasingly “no, I’m going to play a game”. In fact, gaming is already the number one digital entertainment activity for all Australians. With almost 80% of Aussies gaming on a regular basis, brands need a…
The need of the hour is to think creatively. With a large part of the world under lockdown and fresh creative assets hard to come by, we need to maximize what we have in hand. In this webinar, we will take you through the journey of transforming existing assets produced for mediums like TV, print,…
We’re excited to sponsor Women in Media’s upcoming May 6 meetup “Analyzing of the Numbers: Making Sense of the Impacts of COVID-19 on Media”. AdColony’s Gabriella Aversa will be participating in the panel discussion as well so be sure to join! During these unprecedented times, it’s critical to keep an eye on emerging data to…
With more countries across Asia Pacific implementing varying degrees of lockdown, we are occupying more space in the virtual world and mobile gaming has since seen a surge in traffic. We have observed a 30% increase in time spent on mobile in comparison to February from our internal data as countries tighten their lockdown measures….
