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Adweek Elevate Recap

Recap: Adweek’s Elevate Mobile Gaming

Posted Sep 13, 2021

Earlier this month, over 200 attendees gathered for Adweek’s Elevate Mobile Gaming event, hearing the POV on the $77.2 billion mobile gaming industry from speakers in our industry. From new insights from Deloitte to Nestle’s approach to esports to how Vans and Roblox are building a Metaverse strategy, the virtual event was all about cultivating…

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Getting Your First Break In Gaming – IGX Creator Summit 2021 Recap

Posted Jul 30, 2021

In July, we participated in the IGX Creator Summit 2021 – specifically, our SVP of the APAC region, Tom Simpson, spoke about how to get your First Break in Gaming in India. Together with fellow panelists Vibhav V – MPL Gaming, Poornima Seetharaman – Zynga, Ahad Oomerbhoy – Singular Scheme, and Kashyap Singha Phukan –…

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Reaching Gamers on Mobile – Digiday Gaming Advertising Forum Recap

Posted Apr 16, 2021

Last week we participated in the Digiday Gaming Advertising Forum – specifically, our VP of Global Marketing and Communications, Jonathan Harrop, did a short & sweet presentation about mobile gaming audiences. Let’s clarify how to read that: not “mobile gaming” audiences, but rather mobile “gaming audiences,” that is, consumers who play console games and mobile…

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Event Preview: Digital Marketing Asia 2020

Posted Nov 22, 2020

Mobile & E-commerce Marketing, brought to you by MARKETING-INTERACTIVE on Week 3 of Digital Marketing Asia 2020, will gather brands to debate and discuss the latest insights and revolutionary strategies on mobile and e-commerce marketing that will help to drive long-term digital customer acquisition, retention – and growth. Get in the game as we unlock…

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Event Preview: MMA Virtual Impact Indonesia 2020

Posted Nov 18, 2020

Gaming is now the biggest mass marketing channel, similar to what social media marketing was 15 years ago. The stereotype of gamers is changing across all age groups and social demographics; It’s more female, affluent and older than you think. PC to Console to Mobile and now eSports are all showing the value of engagement…

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Event Preview: Drum Digital Summit 2020

Posted Nov 11, 2020

Despite the huge amount of time spent across gaming, from console to casual mobile gaming, the understanding and investment from marketers is still in early stages. To help marketers get up to speed, AdColony and The Drum will be bringing together leading marketers to battle it out against each other in a game show-style panel…

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The Modern Mobile Gamer Webinar with Adweek— Recap and Q&A

Posted Oct 26, 2020

Gaming is today’s primetime – and there has never been a better year than this one to prove it. Last week AdColony’s SVP of Strategy & Business Development Matt Barash dove into the results from our Modern Mobile Gamer: A Study of Everything report with DISQO. Hosted by Adweek, the overview of our study and…

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Event Preview: MMA Virtual Impact India 2020

Posted Oct 20, 2020

Gaming is now the biggest mass marketing channel, similar to what social media marketing was 15 years ago. The stereotype of gamers is changing across all age groups and social demographics; It’s more female, affluent and older than you think. PC to Console to Mobile and now eSports are all showing the value of engagement…

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Event Preview: iOS 14 Privacy Check-in for Publishers

Posted Oct 19, 2020

Apple has given publishers in their various ecosystems a little more time to comply with their new privacy requirements, but that doesn’t mean they can rest easy – change is still coming, get the details – and the details on how to preserve your monetization in the new age of privacy. Join us for a…

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The IDFA Is Not Gone Yet, But Here’s What Advertisers (Still) Need to Do

Posted Oct 5, 2020

To say privacy has gone from something most mobile developers kept in the back of their mind five years ago to one of the most important parts of their business is an understatement. Apple has placed the responsibility of consent on developers with a modal to track users or share device IDs with third parties….

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