Event Preview: G-Star 2017

Posted Nov 8, 2017

Get ready for G-Star 2017, the largest gaming and mobile industry event for enthusiasts across Korea. G-Star stands for Global Game Exhibition and it’s held from November 16th to 19th at the BEXCO in Busan, South Korea. G-Star will showcase everything from PC and online gaming, to mobile, console gaming, and more. G-Star has both…

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Event Preview: Programmatic Punch

Posted Nov 8, 2017

Get ready for The Drum’s Programmatic Punch event, held at the Congress Centre in London this Thursday, November 9th. The event will be packed with tons of insight on current issues and opportunities to connect with other resourceful and knowledgeable professionals in the digital space. AdColony is thrilled to be officially sponsoring and speaking at…

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Insights from the Publishing Insider Summit

Posted Oct 25, 2017

Just last week, MediaPost hosted its Publishing Insider Summit in Austin, Texas! Discussions dove into the changing economy and how publishers have to continually look for ways to innovate when presenting new ad, data, video, and branded content. In addition to insightful presentations and panels, the summit explored case studies and best practices from senior…

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Event Preview: GCAP 2017

Posted Oct 18, 2017

What is GCAP 2017? It stands for Game Connect Asia Pacific, and it’s the leading Australian conference for the games development, interactive media, and screen tech industries. This year, it’ll be held on October 24th and 25th at the Melbourne Convention and Exhibition Center. AdColony is excited to be sponsoring this two-day, information-packed event. GCAP…

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Key Takeaways: Mobile Video Disruption

Posted Oct 11, 2017

Recently, AdColony co-hosted a webinar on mobile video disruption with the MMA. Tom Simpson, Director of Growth and Programmatic at AdColony, as well as Pedro Ramirez Caviedes, Digital Lead for Unilever at Mindshare, led a discussion about the changing dynamics of video advertising and how advertisers can engage users to drive outcomes. The purpose of…

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Looking Back at DMEXCO 2017

Posted Sep 28, 2017

Earlier this month, AdColony traveled back to Cologne, Germany for DMEXCO 2017, a two-day business expo and conference for marketers, media professionals, and creative minds. Nearly 50,000 guests attended from around the globe, sharing insight, creating connections, and discussing everything from programmatic and AI to the importance of promoting ad standards and brand safety. Three…

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MMA Webinar Series: Mobile Video Disruption

Posted Sep 27, 2017

Considering the variety of video formats available to marketers today, what does it take for an ad to make a difference for both the user and advertiser? How are users engaged? Do they retain information after the ad is over, and does it cause them to take action? What about skippable ads? All of these…

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Event Preview: MMA SM2 Innovation Summit

Posted Sep 20, 2017

The MMA SM2 Innovation Summit is a game-changer, especially when it comes to mobile and marketing. It’s two days of inspiration and exploration, bringing together marketing professionals from a variety of industries. Held on September 25th and 26th at Industria in NYC, the MMA SM2 Summit is where you’ll learn everything you need to create…

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Event Preview: DMEXCO 2017

Posted Sep 6, 2017

DMEXCO 2017 is the ultimate business expo and conference that brings marketing and media professionals, techies, creative thinkers, and visionaries together under one roof. With more than 50,000 visitors from all over the world, and over 250 hours of ideas and discussion, this is one event you won’t want to miss. This two-day event is…

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Event Preview: Gamescom 2017

Posted Aug 16, 2017

What’s Gamescom 2017 all about? Innovation, enthusiasm, and all things gaming. Gamescom is where global companies from the gaming and entertainment industry, as well as thousands of enthusiastic gamers themselves come together for product announcements, demonstrations, networking, and the exchange of ideas. This must-attend trade fair held in Germany is for anyone that’s obsessed with…

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