Event Preview: MMA SM2 Innovation Summit

Posted Sep 20, 2017

The MMA SM2 Innovation Summit is a game-changer, especially when it comes to mobile and marketing. It’s two days of inspiration and exploration, bringing together marketing professionals from a variety of industries. Held on September 25th and 26th at Industria in NYC, the MMA SM2 Summit is where you’ll learn everything you need to create…

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Event Preview: DMEXCO 2017

Posted Sep 6, 2017

DMEXCO 2017 is the ultimate business expo and conference that brings marketing and media professionals, techies, creative thinkers, and visionaries together under one roof. With more than 50,000 visitors from all over the world, and over 250 hours of ideas and discussion, this is one event you won’t want to miss. This two-day event is…

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Event Preview: Gamescom 2017

Posted Aug 16, 2017

What’s Gamescom 2017 all about? Innovation, enthusiasm, and all things gaming. Gamescom is where global companies from the gaming and entertainment industry, as well as thousands of enthusiastic gamers themselves come together for product announcements, demonstrations, networking, and the exchange of ideas. This must-attend trade fair held in Germany is for anyone that’s obsessed with…

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Highlights from Casual Connect USA

Posted Aug 9, 2017

It’s been a busy summer for AdColony, attending several conferences and expos in only a few short weeks. One of the most exciting events of the season was Casual Connect USA, held August 1st to 3rd in Seattle! Casual Connect events are where the most respected thought leaders in the mobile games industry came to…

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Looking Back at ChinaJoy 2017

Posted Aug 8, 2017

Last week, AdColony’s APAC team joined partners and friends from the world over at the annual ChinaJoy International Digital Entertainment Expo. As one of the largest gaming exhibitions in the industry, ChinaJoy 2017 attracted professionals and gaming enthusiasts from over 30 countries around the world, not just the region. It showcased online, mobile, and console…

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Memories from Postback 2017

Posted Aug 4, 2017

Postback by TUNE is definitely one conference to remember. Hosted recently in Seattle, it was the ultimate mobile marketing event of the summer. Marketers, advertising partners, agencies, and CMOs all gathered for a variety of discussions, panels, and networking opportunities. Beyond being excited to attend this amazing event, AdColony was proud to help support IGNITE…

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Bowling Mixer Recap

Posted Aug 2, 2017

Last month, members of the AdColony Los Angeles and San Francisco offices came together for some friendly competition. Colleagues and clients put on their game faces at Lucky Strikes Bowling in San Francisco! Partners from Fyber, Sega, Playstudios, GLU, Jam City, Nexon, Pocket Gems, and many more turned out for an evening of strikes and…

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Event Preview: Casual Connect USA

Posted Jul 26, 2017

Explore investment, innovation, and creativity at Casual Connect USA. Held on August 1 through 3 in Seattle, Casual Connect is where the most respected thought leaders in the mobile games industry come to inspire and share their successful business tips. With over 250 speakers discussing topics from market navigation and industry insights, to design innovations…

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Event Preview: ChinaJoy 2017

Posted Jul 26, 2017

Held annually in Shanghai, the ChinaJoy International Digital Entertainment Expo is one of the largest gaming exhibitions in the global digital entertainment industry. Hosted this year at the Shanghai New International Expo Center from July 27 to 29, this expo attracts the best in the gaming industry from over 30 countries. ChinaJoy showcases online, mobile,…

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Developing Monetization Strategies at AdColony Space 2017

Posted Jul 20, 2017

Last week, our team in Korea invited mobile game developers and publishers to our 2nd annual event, AdColony Space 2017. This event was prepared for developers who are interested in monetization but concerned about the impact on user experience, IAP revenue, and their games’ identity. AdColony Space 2017 wasn’t just about promoting ad monetization, but…

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