Site not loading correctly? Ad is in our name, because it's what we do. This may cause issues if you're using ad blockers, and we don't serve any ads on our site.
Please pause or disable your ad blocker for our domain.
Last week Digital Turbine and AdColony had the honor of hosting a panel during the Game Developers Conference in San Francisco – which was likely the first in-person event in a very long time for many people. After a warm and delicious breakfast, the first in three years for many of us, the panelists took…
Last month, AdColony participated in Harvard Business Review & Bloomberg Businessweek teams’ Turkey Summit 2022, leading a discussion about the shopping preferences of Turkish consumers, the rise of online shopping globally, the increase in mobile shopping, and the prominence of e-commerce mobile applications. Sales Director of Instant- Play™ Growth Markets EMEA & LATAM Serdar Çelik,…
Last week, our Seoul team traveled to Busan to attend the G-Star 2021, the biggest gaming conference in Korea. It was such a special trip not only because it was the first offline gaming event after the pandemics but also because we had the first marketing collaboration with Fyber in APAC as an OneDT company…
On November 9th, AdColony participated in IMPACT MENA 2021 – specifically, our very own General Manager of EMEA & LATAM Warrick Billingham moderated the webinar and led the discussion about attention metrics and the importance of measuring consumer attention. Together with Shaimaa Ismail (CMO at L’Oréal Egypt), Donnacha Kinsella (Data and Strategy Lead for P&G,…
In October, we participated in MMA Impact Indonesia 2021 – specifically, our Country Manager of Indonesia, Jayesh Shivdasani, spoke about how gaming is shaping the future of modern marketing. Together with Rohan Mahajan (Omnicon Media Group), Fahroni Arifin (Indosat Ooredoo), Matthias Blume (Coca-Cola) and Andi Airin (Samsung), the panel explored the latest trends in gaming…
Earlier this month, over 200 attendees gathered for Adweek’s Elevate Mobile Gaming event, hearing the POV on the $77.2 billion mobile gaming industry from speakers in our industry. From new insights from Deloitte to Nestle’s approach to esports to how Vans and Roblox are building a Metaverse strategy, the virtual event was all about cultivating…
In July, we participated in the IGX Creator Summit 2021 – specifically, our SVP of the APAC region, Tom Simpson, spoke about how to get your First Break in Gaming in India. Together with fellow panelists Vibhav V – MPL Gaming, Poornima Seetharaman – Zynga, Ahad Oomerbhoy – Singular Scheme, and Kashyap Singha Phukan –…
Last week we participated in the Digiday Gaming Advertising Forum – specifically, our VP of Global Marketing and Communications, Jonathan Harrop, did a short & sweet presentation about mobile gaming audiences. Let’s clarify how to read that: not “mobile gaming” audiences, but rather mobile “gaming audiences,” that is, consumers who play console games and mobile…
Mobile & E-commerce Marketing, brought to you by MARKETING-INTERACTIVE on Week 3 of Digital Marketing Asia 2020, will gather brands to debate and discuss the latest insights and revolutionary strategies on mobile and e-commerce marketing that will help to drive long-term digital customer acquisition, retention – and growth. Get in the game as we unlock…
Gaming is now the biggest mass marketing channel, similar to what social media marketing was 15 years ago. The stereotype of gamers is changing across all age groups and social demographics; It’s more female, affluent and older than you think. PC to Console to Mobile and now eSports are all showing the value of engagement…
