Fostering Safe Environments for Brands

Posted Mar 28, 2017

It’s no question that brand safety is a top concern for advertisers. After all, brands need to know that their messaging is aligned with quality content, whether it’s on mobile, the web, or elsewhere. As a platform built around quality — from innovative ad formats and creative executions to the environments in which they’re shown — we…

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Apple Stock

Apple’s Slow Quarter is Good News for Publishers

Posted May 5, 2016

Apple’s disappointing earnings call last week has already generated a lot of discussion in the industry. For the first time in 13 years, Apple saw its revenues decline, mostly due to slower iPhone and iPad shipments. Apple’s stock prices took an appropriate and expected dip as well. The silver lining to the bad news for shareholders is that…

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Wearables: 5 Risks (and Rewards) for Early Developers

Posted Feb 17, 2015

The time frame: The mid 80s. The must-have gadget: A Sony Walkman. The verdict: Almost perfect, except for the fact that when I clipped it to my belt, the Walkman made it somewhat awkward to sit down. Still, given how long I’d been asking for one, there was no way that I was going to…

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Hot Trend: Using “Old-School” Tactics to Drive New Downloads

Posted Nov 25, 2014

App developers are on a continuous quest to find new ways to drive downloads. And we know that it’s about both quantity and quality, meaning that the goal is to attract users who will consistently invest time – and maybe even money – in an app. What’s interesting is that two decidedly “old school” methods…

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UK Spotlight: ‘Tis the Season for Mobile Shopping

Posted Sep 26, 2014

We like to keep our fingers on the pulse of all things mobile here at AdColony, and we felt a big beat this week after reading eMarketer’s latest predictions for how mobile users in the UK will approach the upcoming holiday season.

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Life in Shutter Speed: Zooming in on Hyperlapse

Posted Sep 15, 2014

Time flies when you’re having fun … It’s been just over two weeks since Instagram introduced the new Hyperlapse app to the digital world, and now brands, agencies and even celebrities are already finding ways to capture and create time-lapsed masterpieces. Let’s make a movie!

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Four Ways Apple Will Transform Mobile Marketing (Again): The 9/9 Event Recap

Posted Sep 10, 2014

Bigger screens. Better graphics for mobile apps. Mobile payments redefined. Oh … and a kick-ass wearable … Apple surprised and delighted (as usual) during its latest launch event. And while you’ll find recaps on various tech, mobile and gaming blogs, check out our CEO Will Kassoy’s quick take how Apple’s newest product developments will specifically impact…

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Nielsen’s Mobile OCR: This Could Be an Industry Game-Changer

Posted Aug 11, 2014

Nielsen’s Mobile OCR: This Could Be a Mobile Ad Industry Game-Changer For years, brands have used Nielsen ratings to understand the demographics of who’s watching what (and who’s seeing their ads). If a 50-year-old Man in Nebraska tunes into Burn Notice every Friday night, theoretically, Nielsen knows. The same goes for the 22-year-old female watching The Real Housewives of New…

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