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2022 Ramadan Research Blog Header

Mobile Gaming Set to Dominate Ramadan this 2022 – EMEA & APAC

Posted Mar 14, 2022

Ramadan, the holiest season of the Islamic world, is just around the corner. Sharing joy, happiness, and spiritual enthusiasm with our loved ones are the most important qualities during Ramadan. Even though we had tough times during pandemic days, people are ready to leave those days behind.  Usage of digital platforms is expected to increase…

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How Greek Mobile Gamers Engage With Brands

Posted Feb 23, 2022

With a population of close to 11 million, Greece has been a growing market and has focused on its development in the gaming industry. The growth of this industry has led to mobile gaming becoming a big part of leisure time for Greek smartphone users. Having grabbed the attention of Greek consumers mobile gamers present…

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Where the Gaming Industry is Headed

Posted Dec 20, 2021

During the past two years with the COVID-19 pandemic, people have had more time than ever on their mobile devices at home, and with a lack of socializing, gaming became one of the most common activities in our daily lives. As the gaming world is forever evolving and warmly welcomes millions of new gamers each…

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Creative Showcase: Bear Brand

Posted Jun 24, 2021

When the COVID-19 pandemic hit Indonesia, the Indonesian government imposed the lockdown across the country. During this period, people spent more time on their mobile phones and placed more emphasis to improve their health and fitness to reduce the risk of being infected with the virus. As Indonesia transitioned to the new normal and people…

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COVID-19: One Year On

Posted May 10, 2021

Not proudly but unfortunately, it has now been a year since the start of the COVID-19 pandemic, which has claimed millions of lives and changed ways in which each of us relates to and navigates the world.   The same question is on everyone’s mind: How has the pandemic impacted our lives these past 12…

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Event Preview: MMA Impact Vietnam 2020

Posted Nov 17, 2020

Gaming is now the biggest mass marketing channel, similar to what social media marketing was 15 years ago. The stereotype of gamers is changing across all age groups and social demographics; It’s more female, affluent and older than you think. PC to Console to Mobile and now eSports are all showing the value of engagement…

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Webinar Recap: How Will Apple’s New Privacy Changes Affect Advertisers?

Posted Oct 23, 2020

Apple may have delayed the IDFA-restricting AppTrackingTransparency enforcement, but iOS 14 has already entered our lives, and the changes coming to the IDFA under the new privacy guidelines will be effective next year. This additional time is the best time to learn, test, and experiment for success when Apple flips the enforcement switch! Apple has placed…

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Getting Your App Ready for iOS 14

Posted Aug 18, 2020

iOS 14 is just around the corner, and developers continue to build, test, and adjust for the changes Apple’s latest operating system is bringing. However, there is one significant change many developers may not be taking seriously: Consent gathering for user data. Get familiar with the what, the why, and the how before Apple asks…

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