Gaming is now the biggest mass marketing channel, similar to what social media marketing was 15 years ago. The stereotype of gamers is changing across all age groups and social demographics; It’s more female, affluent and older than you think. PC to Console to Mobile and now eSports are all showing the value of engagement to advertisers especially during the recent COVID times.
Moderated by Shankar Rajagopal (CEO, Mindshare Vietnam) along with Tom Simpson (SVP, APAC, AdColony), Itamar Benedy (Co-founder & CEO, Anzu.io), and Nguyen Thi Ngoc Anh (Marketing Manager, Oppo) who will help you understand how brands can communicate effectively within this massive gaming ecosystem.
MMA Impact Vietnam 2020
- Date: 19 November 2020 (Thursday)
- Time: 12:20PM – 12:50PM (GMT+8)
- Topic: Unlock the Marketing Opportunity in Gaming
- Shankar Rajagopal — CEO, Mindshare Vietnam
- Tom Simpson — Senior Vice President, APAC, AdColony
- Itamar Benedy — Co-Founder & CEO, Anzu
- Nguyen Thi Ngoc Anh — Marketing Manager, Oppo
For more details, check out the full event agenda for MMA Virtual Impact Vietnam 2020.
MMA is the world’s leading global non-profit trade association consisting of 800 member companies from nearly fifty countries across the globe. From brand marketers and agencies to enabling technologies and media companies, MMA members come from every corner of the mobile media ecosystem. Its mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.
Join the Conversation
Are you attending the MMA Virtual Impact Vietnam? Tell us what you’re looking forward to by tweeting @AdColony_APAC. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.