Introducing AdColony BidSheet™

Posted Aug 10, 2020

AdColony is pleased to announce its new granular bidding toolset for advertisers. The tool enables advertisers to manage campaigns targeting AdColony’s unparalleled SDK footprint. AdColony BidSheet™ gives advertisers the power to control their campaigns across AdColony’s premium inventory with support for hundreds of thousands of variable rows and more than a dozen bidding dimensions, including…

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What You Need to Know About UA Campaigns for iOS 14

Posted Aug 7, 2020

iOS 14 is coming and with it, huge changes to the way app install campaigns are conducted for Apple devices. Apple’s consumer-privacy focus and strict guidelines will change the way app install marketers do business, and it’s important to lay those changes out ahead of time.  For more background on iOS 14’s changes to the…

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iOS 14 — App Install Advertiser Update

Posted Jul 29, 2020

The growth curve of mobile games is perhaps the steepest it’s been since AdColony started life as mobile game developers ourselves in 2008. During a huge growth year for mobile games and gaming in general, Apple announced in June changes to its identifier for advertisers (IDFA) that impact targeting, attribution, and beyond for app install…

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iOS 14 — Brand & Agencies Update

Posted Jul 22, 2020

Mobile apps and games have seen a tremendous surge over the past few months, even more accelerated than the constant growth curve we’ve seen since starting life as mobile game developers ourselves in 2008, so it’s no surprise that brands and agencies have taken notice. It’s also no surprise we’ve received a lot of questions…

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iOS 14 — Developer & Publisher Update

Posted Jul 15, 2020

We’ve been listening to our clients and partners for a few weeks now, and wanted to address some of the questions we’ve been hearing most frequently around the changes coming to the mobile app ecosystem this Fall with iOS 14’s public release. Read on for more information.  Rumors of the total deprecation of the IDFA…

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Leveling Up Hypercasual: Episode 3

Posted Jul 9, 2020

Hypercasual titles continue to dominate the charts, and one thing is clear: It’s not a genre, it’s a business model and a whole new way of thinking about the mobile game experience. We joined up with Boombit, publisher of titles like Tanks A Lot and Idle Coffee Corp, to dive into what makes hypercasual unique…

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Apple’s iOS 14 Privacy Changes — What You Need to Know

Posted Jul 2, 2020

To say privacy has gone from something most mobile developers kept in the back of their mind five years ago to one of the most important parts of their business is an understatement. With its WWDC announcement last week, Apple has placed the responsibility of consent on developers with a modal to track users or…

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Highlights from Apple’s WWDC 2020

Posted Jun 22, 2020

This year Apple hosted its annual Worldwide Developer Conference (WWDC) online instead of its usual spot in San Jose. Thanks to the continued health and safety concerns around COVID-19, Apple made the call earlier this year to host the entire event digitally. From privacy to new versions of iOS, we’ve got a quick recap. Developers…

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Hypercasual Episode 2

Leveling Up Hypercasual: Episode 2

Posted Jun 18, 2020

Hypercasual titles continue to dominate the charts, and one thing is clear: It’s not a genre, it’s a business model and a whole new way of thinking about the mobile game experience. We joined up with Boombit, publisher of titles like Tanks A Lot and Idle Coffee Corp, to dive into what makes hypercasual unique…

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Article 17 Part 3

The Article 17 Series Part 3: Privacy for Mobile Developers

Posted Jun 9, 2020

In our series on privacy with tech company privacy attorney and expert Alan Chapell, we’ve taken a look at both the history and future of privacy. But what does this mean for developers and publishers? In this final feature, Chapell shares where this is all going, so app publishers can anticipate these changes and get…

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