AdColony Receives TAG Certified Against Fraud and Brand Safety Recertifications

Posted Mar 18, 2021

We’re pleased to announce that the Trustworthy Accountability Group (TAG) has again awarded AdColony the Certified Against Fraud certification for 2021, as well as TAG Brand Safety Certification (formerly JICWEBS Digital Trading Standards Group (DTSG)) certification. The certification comes after an external audit by BPA Worldwide, making AdColony one of the few mobile ad networks…

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A Decade of AdColony III – Return of the Rocketship

Posted Mar 5, 2021

As the strongest and most successful brand under the Opera Mediaworks umbrella, it was clear that AdColony should become the name that publishers, brands, and agencies turn to leverage the power of mobile, and more innovation was coming fast! This final entry in the look back at our history, and a look forward, is just…

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A Decade of AdColony II – Opera & Back Again

Posted Mar 4, 2021

It’s been a wild 10 years at AdColony, and we couldn’t fit it all in one post! Last we left off, AdColony had just hit over 1 BILLION views across the platform (we now do that in about 10 days!) and that was only 3 years after a little mobile games company called Jirbo made…

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A Decade of AdColony I – Founding & Hyper Growth

Posted Mar 3, 2021

As of today, March 3rd, it’s officially been 10 years since a small mobile games company called Jirbo launched its own mobile ad network.  The company, founded by Jonathan Zweig and Randy Saaf, had created a mobile website back in 2007 (when the iPhone first launched) that showcased casual, Safari-based games. But with the launch…

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iOS 14 Apple Privacy Changes: Impacts for Brands & Agencies

Posted Feb 1, 2021

Apple has put privacy at the core of its value proposition for consumers. Its previously delayed requirements around device ID opt-ins and announced during World Privacy Day in January that it would begin requiring compliance in Spring 2021 across all Apple hardware — Macs, Apple TVs, Apple Watches, and most salient for the massive growth…

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SKAdNetwork: The Biggest Change Brand Advertisers are Ignoring

Posted Jan 19, 2021

It’s no secret that Apple will begin enforcing its AppTrackingTransparency framework soon, chipping away a decade of targeting practices and technologies. But there’s another side of Apple’s privacy coin that gets talked about less: SKAdNetwork, and it’s perhaps even more important that advertisers pay attention to the actions needed to stay current.  What is SKAdNetwork?…

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AdColony’s 2020 Year in Review

Posted Dec 15, 2020

2020 has been, generously, a year of differing expectations. What would have been a year with one of the biggest Olympics ever in Tokyo, massive movies set to raise the bar of both entertainment and art just to start, turned into a year that could be called “the year of delivery.” For AdColony though, it’s…

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AdColony Wins Enabling Technology Company of the Year & More!

Posted Dec 3, 2020

What a whirlwind December already for AdColony! In addition to five awards on November 23rd, we’re proud to announce AdColony has received 15 individual campaign awards across the Asia-Pacific region this week and been named Enabling Technology Company of the Year at MMA Smarties Indonesia! Read on for more details and the campaigns themselves! Check…

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The Modern Mobile Gamer Webinar with Adweek— Recap and Q&A

Posted Oct 26, 2020

Gaming is today’s primetime – and there has never been a better year than this one to prove it. Last week AdColony’s SVP of Strategy & Business Development Matt Barash dove into the results from our Modern Mobile Gamer: A Study of Everything report with DISQO. Hosted by Adweek, the overview of our study and…

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Webinar Recap: How Will Apple’s New Privacy Changes Affect Advertisers?

Posted Oct 23, 2020

Apple may have delayed the IDFA-restricting AppTrackingTransparency enforcement, but iOS 14 has already entered our lives, and the changes coming to the IDFA under the new privacy guidelines will be effective next year. This additional time is the best time to learn, test, and experiment for success when Apple flips the enforcement switch! Apple has placed…

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