Partner Spotlight: Branch

Posted Feb 11, 2020

When you’re growing your app, it’s important to make sure your user acquisition spend is going to the sources that are delivering value. Enter attribution providers. There are several large players in the space and Branch has been growing from strength to strength. We hear a lot of positive things from our clients about Branch,…

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Looking Back on a Successful 2019

Posted Dec 18, 2019

AdColony is growing! We recently crossed AdColony’s 11th birthday (November 15th) and we couldn’t be happier with our progress. More than a decade later, the mobile landscape looks very different, with more competitors and complexity than ever, but we’ve persevered through a focus on transparency, delivering award-winning ad experiences, and focusing on results for advertisers,…

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AdColony Mobile Network Infographic 2019

Posted Dec 18, 2019

With mobile games being the best place for today’s advertisers to connect with consumers and with one of the largest in-app presences amongst the top Apps Store and Google Play apps, we here at AdColony are able to surmise a lot about general user behavior and trends by looking at the ad requests we see…

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Partner Spotlight: Apptopia

Posted Dec 10, 2019

App Store and app intelligence is a complicated, data-rich field with only a few players. Apptopia has recently surged in prominence with major partnerships with Bloomberg, Spotify, Facebook, Uber, Sony, Baidu, and more – Not to mention, AdColony! We asked Jessica Demmer, Apptopia’s Director of Demand Generation, a little more about the company, the state…

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qCPM — Do we really need another marketing initialism? Maybe.

Posted Sep 4, 2019

The advertising industry has historically largely survived based on trust, where the agency and the vendor operate under an unspoken oath that they will do what is right for the client – and that they will be held accountable for anything that does not serve the client’s outcomes. But we are now in a bit…

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Creative Showcase: Telkom

Posted Aug 15, 2019

In this edition of the Creative Showcase, we’re seeing how AdColony Aurora HD Video™ with interactive elements can take a simple recharge on a prepaid phone to the next level for engagement and enjoyment by the mobile consumer. How it WorkedIn partnership with AdColony, Telkom South Africa served 30-second video ads to its target audiences…

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2019 Update: How Does Brand Safety Impact Consumer Perception?

Posted Apr 12, 2019

It’s now been two full years since the brand safety surfaced as a major issue. Since the problem has not dissipated, we surveyed consumers to check in on how their perception of social media and brand safety has changed – or how it has not. That original catalyst, when advertisers realized that their ads on YouTube were…

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Digital Ad Spend Now #1 in the US; Mobile Gaming Still a Powerhouse

Posted Apr 9, 2019

If you’re a developer with an app in the app store, or an advertiser looking to reach consumers, 2019 is going to be a good year for you. A few key reports came out last week from eMarketer and NewZoo with some strong insights regarding digital advertising and mobile gaming. Here’s what you need to…

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Mobile Monday: Apple’s Chinese Headwinds & Pokémon GO’s Summer Soirees

Posted Apr 7, 2019

Apple’s year in China may not be as rosy as initially planned. The company recently revised its guidance on the quarter citing strong competition in China. On the sunnier side of things, Niantic has announced their latest set of Pokémon GO summer events around the world, taking player engagement and retention (and hopefully re-engagement) to another…

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Mobile Monday: More In-App Ads Means More Conversions

Posted Apr 1, 2019

If you were putting a product on store shelves, with some very minor exceptions, you’d want them on as many store shelves as possible, right? Then why limit your mobile ads to just a few target apps? Research from programmatic bidding platform Appreciate shows that you shouldn’t. We’re going to dig into that, as well…

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