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In-App vs. In-Store Shopping for Mobile Gamers

Posted Nov 29, 2021

When it comes to making buying decisions, consumers’ habits are often hard-coded and ingrained deeply from years of shopping a certain way. Online shopping (on mobile in particular) has certainly risen significantly for many verticals in the past several years but many shoppers are still accustomed to buying in-store for some items.  2020 accelerated the…

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Introducing SingleTap™ For AdColony Performance Campaigns

Posted Sep 21, 2021

One of the great things about coming together with other companies is leveraging new technologies for the benefit of our clients and partners together. Starting today, Google Android user acquisition campaigns across AdColony’s platform are now capable of delivering installs via Digital Turbine’s patented, industry-leading SingleTap technology on more than 500 million devices worldwide. What…

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AdColony Wins Best Mobile Ad Network in Adweek Readers’ Choice Awards – Again!

Posted Jul 26, 2021

Today we’re thrilled to announce that after a multi-week voting process, with over 10,000 votes from Adweek’s readership of leading brands and agencies, we’re taking home the award for “Best Mobile Ad Network” from the 2021 Adweek Readers’ Choice: Best of Tech awards! The industry-renowned trade publication asked its readers to recognize the top providers…

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Upcoming MMP Macro Changes

Posted Jul 15, 2021

AdColony was built on transparency from our inception as one of the first mobile ad networks devoted to helping game developers monetize their apps, and grow through user acquisition campaigns. We’re changing how our [APP_ID] macro works to continue to provide more transparency to our advertisers. This will increase our interoperability across the mobile advertising…

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AdColony Receives TAG Certified Against Fraud and Brand Safety Recertifications

Posted Mar 18, 2021

We’re pleased to announce that the Trustworthy Accountability Group (TAG) has again awarded AdColony the Certified Against Fraud certification for 2021, as well as TAG Brand Safety Certification (formerly JICWEBS Digital Trading Standards Group (DTSG)) certification. The certification comes after an external audit by BPA Worldwide, making AdColony one of the few mobile ad networks…

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A Decade of AdColony III – Return of the Rocketship

Posted Mar 5, 2021

As the strongest and most successful brand under the Opera Mediaworks umbrella, it was clear that AdColony should become the name that publishers, brands, and agencies turn to leverage the power of mobile, and more innovation was coming fast! This final entry in the look back at our history, and a look forward, is just…

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A Decade of AdColony II – Opera & Back Again

Posted Mar 4, 2021

It’s been a wild 10 years at AdColony, and we couldn’t fit it all in one post! Last we left off, AdColony had just hit over 1 BILLION views across the platform (we now do that in about 10 days!) and that was only 3 years after a little mobile games company called Jirbo made…

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A Decade of AdColony I – Founding & Hyper Growth

Posted Mar 3, 2021

As of today, March 3rd, it’s officially been 10 years since a small mobile games company called Jirbo launched its own mobile ad network.  The company, founded by Jonathan Zweig and Randy Saaf, had created a mobile website back in 2007 (when the iPhone first launched) that showcased casual, Safari-based games. But with the launch…

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iOS 14 Apple Privacy Changes: Impacts for Brands & Agencies

Posted Feb 1, 2021

Apple has put privacy at the core of its value proposition for consumers. Its previously delayed requirements around device ID opt-ins and announced during World Privacy Day in January that it would begin requiring compliance in Spring 2021 across all Apple hardware — Macs, Apple TVs, Apple Watches, and most salient for the massive growth…

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SKAdNetwork: The Biggest Change Brand Advertisers are Ignoring

Posted Jan 19, 2021

It’s no secret that Apple will begin enforcing its AppTrackingTransparency framework soon, chipping away a decade of targeting practices and technologies. But there’s another side of Apple’s privacy coin that gets talked about less: SKAdNetwork, and it’s perhaps even more important that advertisers pay attention to the actions needed to stay current.  What is SKAdNetwork?…

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