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qCPM — Do we really need another marketing initialism? Maybe.

Posted Sep 4, 2019

The advertising industry has historically largely survived based on trust, where the agency and the vendor operate under an unspoken oath that they will do what is right for the client – and that they will be held accountable for anything that does not serve the client’s outcomes. But we are now in a bit…

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Creative Showcase: Telkom

Posted Aug 15, 2019

In this edition of the Creative Showcase, we’re seeing how AdColony Aurora HD Video™ with interactive elements can take a simple recharge on a prepaid phone to the next level for engagement and enjoyment by the mobile consumer. How it WorkedIn partnership with AdColony, Telkom South Africa served 30-second video ads to its target audiences…

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2019 Update: How Does Brand Safety Impact Consumer Perception?

Posted Apr 12, 2019

It’s now been two full years since the brand safety surfaced as a major issue. Since the problem has not dissipated, we surveyed consumers to check in on how their perception of social media and brand safety has changed – or how it has not. That original catalyst, when advertisers realized that their ads on YouTube were…

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Digital Ad Spend Now #1 in the US; Mobile Gaming Still a Powerhouse

Posted Apr 9, 2019

If you’re a developer with an app in the app store, or an advertiser looking to reach consumers, 2019 is going to be a good year for you. A few key reports came out last week from eMarketer and NewZoo with some strong insights regarding digital advertising and mobile gaming. Here’s what you need to…

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Mobile Monday: Apple’s Chinese Headwinds & Pokémon GO’s Summer Soirees

Posted Apr 7, 2019

Apple’s year in China may not be as rosy as initially planned. The company recently revised its guidance on the quarter citing strong competition in China. On the sunnier side of things, Niantic has announced their latest set of Pokémon GO summer events around the world, taking player engagement and retention (and hopefully re-engagement) to another…

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Mobile Monday: More In-App Ads Means More Conversions

Posted Apr 1, 2019

If you were putting a product on store shelves, with some very minor exceptions, you’d want them on as many store shelves as possible, right? Then why limit your mobile ads to just a few target apps? Research from programmatic bidding platform Appreciate shows that you shouldn’t. We’re going to dig into that, as well…

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Partner Spotlight: Adjust

Posted Mar 28, 2019

It should come as no surprise that measurement and accuracy are part of AdColony’s blood. Transparency is one of our core tenets and we like to surround ourselves with partners who think like we do. Adjust is one such partner. They’re called The Measurement Company for a reason. With offices in Berlin, San Francisco, New York, Sao…

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GDC Panel Looks Past the Waterfall, Into the Programmatic Future

Posted Mar 27, 2019

As thousands gathered at the Moscone Center in San Francisco last week, a roomful of GDC (Game Developers Conference) attendees were intently focused on the topic of advanced mediation in the Looking Past The Waterfall panel, led by our very own David Pokress, EVP of Global Publishing. Why so intently focused? Because a lot is…

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2018’s Privacy Scandals Left Indelible Impact on Consumers, Study Finds

Posted Mar 26, 2019

One of mobile marketing’s core strengths is the ability to target individual devices with mobile IDs, but the events of the past year – from the Cambridge Analytica data scandal to the Experian breach – have put consumers on high alert. Now, a full year after these privacy concerns began to surface, and the European…

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Mobile Monday: The GDC Dust Settles

Posted Mar 25, 2019

The dust has settled on GDC 2019. It was a show to remember, with a larger show floor than previous years and more mobile games and apps than ever, the show was a success for attendees, speakers, and for AdColony! We’ve got a quick wrap of the week’s mobile news and more this week. AdColony’s Great…

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