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MMA Smarties: AdColony Wins ‘Best Enabling Technology’ – #1 Global Ranking

Posted Mar 6, 2019

This week the Mobile Marketing Association (MMA) released its 2018 SMARTIES Business Impact Index, the lists of agencies, brands and technology enablers delivering the highest level of business impact through mobile-first campaigns. This year’s ranking was determined using data from the organization’s awards programs across the globe submitted between April and December 2018, and AdColony…

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Video On Track to Be Nearly 80% of Mobile Data Traffic by 2022

Posted Mar 5, 2019

Any casual observer can see from the way people look at their phones in public – all day, every day – that mobile data traffic must be increasing at a significant rate. And sure, all that time spent in apps, scrolling through feeds, searching on the web, etc. is counting toward that, however, if you…

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Mobile Monday: PubMatic’s OpenBid Launch & In-App Ads Inherent Safety

Posted Mar 3, 2019

It’s a big week for advertisers and publishers alike when it comes to joining of programmatic and in-app. Pubmatic is bringing more programmatic demand than ever to publishers who want to tap into multiple demand sources, and studies show that in-app ads are simply better when it comes to being naturally more resistant to ad…

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Mobile Devices & The Car Buying Process

Posted Feb 28, 2019

Smartphones and vehicles are two of the most commonly used technologies today. They go hand in hand, especially when it comes to purchasing or leasing a new car. But what activities do consumers actually engage with in the buying process? How important is their mobile device and how likely are they to consider advertisements? Interested…

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Mobile Monday: Behold, the Foldable Phone & Oracle

Posted Feb 24, 2019

After years of theory and CES examples of bendable LCD screens, Samsung has officially unveiled its foldable phone. The Galaxy Fold is coming, but is it any good? Speaking of things with Android, another major ad fraud scheme was uncovered by Oracle — Time to dive in. Double Your Phone Size, Double The Money It’s…

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Millennials Grow Up, But Their Phones Aren’t Going Away

Posted Feb 21, 2019

If you had a smartphone in high school, have been asked on a date through text or instant messenger, and Google is your go-to for all questions, chances are, you’re part of the now-famous generation called millennials. This is the generation that grew up with technology that makes connecting with others and instant gratification not…

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New Case Study: A Changing Business Strategy

Posted Feb 19, 2019

For publishers, it may make sense to not allow ads from competitors or from other user-acquisition apps that might accelerate your churn. Doing so might be costing developers a tremendous opportunity for revenue! AdColony worked with a well-known publisher to test this theory. Changing Monetization Strategy A well-known publisher with several social casino titles creates…

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Mobile Monday: Has YouTube Given Up on Brand Safety?

Posted Feb 10, 2019

Think YouTube is doing everything it can to address brand safety concerns after their rough spell a couple of years ago? Think again. Twitter has also changed how it calculates its user counts in order to show what it views as “monetizable” users. Social and web video platforms are looking a bit less reliable than…

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AdColony & Kochava in 2019 — Traffic Index & KMS 2019

Posted Feb 5, 2019

As their mobile summit nears, we’re pleased to announce that Kochava has named AdColony as a Top 5 for Signal Clarity, Top 5 Entertainment, and Top 20 Media Partner overall in the annual Kochava Traffic Index. We’re thrilled to be recognized for our commitment to quality across the industry. Of course, no Kochava news in…

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