Publisher Spotlight: PlayDog

Posted Nov 9, 2017

With mobile gaming in Korea continuing to grow, it’s no wonder companies like PlayDog have embraced the potential to reach a global audience. With games like Monster Busters, Link Flash, Ice Slide, and more, PlayDog have been growing on an international level. We spoke to Seungkyu Kim, PlayDog’s New Game Task Force Team Manager, about…

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AdColony Partner Spotlight: Aarki

Posted Nov 7, 2017

Programmatic continues to push mobile advertising forward toward new efficiencies and enabling better results for advertisers and developers alike. Helping AdColony push the programmatic envelope is Aarki, one of the premiere DSPs in the mobile marketplace, with a unique creative management toolset. Like us, Aarki is focused on the highest quality creative and making sure…

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Publisher Spotlight: BonusXP

Posted Oct 27, 2017

You’ve probably already heard of BonusXP, the Dallas mobile game development studio behind Stranger Things: The Game, but the company is so much more than that. A diverse team in Dallas, Texas is responsible for side-scrolling shooters, action-RPGs, matching games, and more. We spoke with CEO and cofounder Dave Pottinger about what made BonusXP the…

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New Case Study – Rewarded Video: Revenue Enhancer or IAP Cannibal?

Posted Oct 17, 2017

Rewarded video might be the preferred method of ad engagement for users, but how does it impact the overall revenue for a publisher? AdColony partnered with one of our publishing partners to dig into the impacts of adding rewarded video to a mobile app. Would users become more loyal after receiving rewards or would they…

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Adsmovil and AdColony join forces to strengthen mobile video in Latin America

Posted Oct 6, 2017

AdColony and Adsmovil are pleased to announce a partnership to offer Instant-Play™ HD Video ads via programmatic purchase across Latin America. The agreement brings together AdColony’s award-winning Instant-Play™ HD Video technology and Adsmovil’s reach and expertise in this growing marketing for mobile. Instant-Play™ HD Video technology enables the crystal-clear and buffer-free delivery of HD video…

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Publisher Spotlight: Fluffy Fairy Games

Posted Sep 29, 2017

Not every mobile game company follows their dreams from the get-go, and not every app is a success. Sometimes though, the stars align and a company turns a moment of disappointment into a huge opportunity and sometimes that opportunity spawns a winner. Just ask German publisher Fluffy Fairy Games. We talked to Daniel Stammler and…

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App Store Optimization in iOS 11

Posted Sep 26, 2017

iOS 11 has already hit upward of 25% of consumer Apple devices in the short time since officially launching. That number will only continue to grow, and with a completely new App Store design to think about, developers and publishers should think about their discovery and UA strategies. Launched with iOS 11, the complete overhaul…

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Apple Sept 12

The iPhone X, iOS 11, and the Future of Mobile at Apple’s Special Event

Posted Sep 12, 2017

Another year, another new round of Apple hardware and a new version of iOS in tow. While the tenth anniversary of the iPhone and iOS yielded some real surprises and some expected updates, the latest changes to Apple’s largest operating system will no doubt be at the forefront of developers’ minds. Other than getting an…

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Publisher Spotlight: Sleeping Beast

Posted Aug 25, 2017

If you’ve ever played a cooperative board game like Pandemic or Arkham Horror, you’re familiar with the frantic, crazy moments where everything seems to be falling apart. Spaceteam, from developer Sleeping Beast Games, takes that experience, filters it into its purest essence, and delivers it up in a mobile game that’s fun to play with…

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