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A Conversation Starter on Fraud & Safety in Mobile

Posted Mar 20, 2018

A lot of noise has been made over fraud within the mobile ad ecosystem. As the mobile app landscape has continued to embrace an ad-supported business and revenue model, the specter of fraudulent activity has been raised repeatedly and often without a solution being reached or even recommended. Whenever the term “mobile ad fraud” comes…

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AdColony Partner Spotlight: CrossInstall

Posted Mar 16, 2018

One of the companies helping advertisers reach into the continually expanding world of mobile is CrossInstall, one of AdColony’s premier performance advertising partners. The San Francisco-based team has built a reputation for customer service, innovative solutions to the ever-changing mobile industry, and tapping into the evolving tastes of mobile users. We asked the team at…

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Publisher Spotlight: Niantic

Posted Feb 23, 2018

Niantic is a publisher whose latest game, Pokémon Go, needs very little introduction after the incredible and immediate rise to the top of the App Store’s Top Grossing charts. The company behind the game though is less well known, despite the success of their first location-based title Ingress. Google Born Niantic began as an internal…

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Publisher Spotlight: Tunity

Posted Jan 26, 2018

“There has to be a way to hear that TV,” Tunity co-founder Yaniv Davidson thought. Stuck in an airport terminal awaiting his flight, the row of televisions showing a variety of news channels and sports highlights, all on mute. Together with his partner and CTO, Adi Gabber, Davidson went on to develop Tunity, a solution…

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Mobile Beyond Social: Why Brands Should Move Past the News Feed

Posted Jan 16, 2018

Printed things, the adage goes, is more believable than word of mouth. In the era of the Internet, that “printing” has moved from ink and paper to zeroes and ones. With the screens in our pocket taking up more and more of our attention, and social a huge part of that, it’s no wonder that…

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Divulging the Odds — Loot Boxes & The App Store

Posted Jan 9, 2018

Shortly before Christmas, Apple introduced several new rules for the App Store, the most notable of which is related to so-called “loot boxes” and requires developers need to share the odds of the contents before users make an IAP purchase. What does that mean for developers around the globe in 2018? This is a big…

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Publisher Spotlight: Wooga

Posted Dec 1, 2017

If you’ve ever spent your time searching for a picture frame in a crowded bedroom you’ve probably played one of Wooga’s famous hidden object games. Not content to rule social media gaming, the company branched out into mobile in 2011 and has been surging from strength to strength since. Based in Berlin, the company specializes…

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AdColony Receives Security & Brand Safety Certification From DTSG

Posted Nov 28, 2017

AdColony has received Digital Trading Standards Group (DTSG) certification, by JICWEBS, the leading independent digital ad benchmarking organization for the UK & Ireland. This certification continues to underscore our commitment to delivering the highest-quality ad experiences to real, genuine users and giving advertisers the best return for their ad spend. The certification required a rigorous…

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Publisher Spotlight: PlayDog

Posted Nov 9, 2017

With mobile gaming in Korea continuing to grow, it’s no wonder companies like PlayDog have embraced the potential to reach a global audience. With games like Monster Busters, Link Flash, Ice Slide, and more, PlayDog have been growing on an international level. We spoke to Seungkyu Kim, PlayDog’s New Game Task Force Team Manager, about…

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