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Effectively Scaling Apps – The Myth of the Whale Busted

Posted May 17, 2022

Is it better to have 50 customers who each spend $2 with your business or 2 customers who each spend $50? From the POV of a mobile publisher, it can be easy to believe that it’s the latter, but that can be a dangerous fallacy. Mobile whales are also a dangerous concept to buy into…

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Offer Walls for App Monetization: Everything You Ever Wanted to Know

Posted Apr 14, 2022

Offer walls are a great tool in app developers’ toolbox but have flown under the radar for many developers over the past few years. Like all opt-in ad formats, they provide a great option to monetize non-paying users and can incentivize mature users to stay in my app even longer. Smart offer wall implementations also…

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How Mobile Ushers in the Metaverse for Marketers

Posted Feb 16, 2022

If there’s any one word on marketers’ tongues these days, it’s “metaverse.” While the concept was gaining traction amongst gaming and esports experts for years as games like Roblox and Epic’s Fortnite brought gamers into worlds populated with characters from multiple IPs, the term leveled up with Facebook’s announcement last year that they would instead…

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In-App vs. In-Store Shopping for Mobile Gamers

Posted Nov 29, 2021

When it comes to making buying decisions, consumers’ habits are often hard-coded and ingrained deeply from years of shopping a certain way. Online shopping (on mobile in particular) has certainly risen significantly for many verticals in the past several years but many shoppers are still accustomed to buying in-store for some items.  2020 accelerated the…

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Introducing SingleTap™ For AdColony Performance Campaigns

Posted Sep 21, 2021

One of the great things about coming together with other companies is leveraging new technologies for the benefit of our clients and partners together. Starting today, Google Android user acquisition campaigns across AdColony’s platform are now capable of delivering installs via Digital Turbine’s patented, industry-leading SingleTap technology on more than 500 million devices worldwide. What…

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AdColony Wins Best Mobile Ad Network in Adweek Readers’ Choice Awards – Again!

Posted Jul 26, 2021

Today we’re thrilled to announce that after a multi-week voting process, with over 10,000 votes from Adweek’s readership of leading brands and agencies, we’re taking home the award for “Best Mobile Ad Network” from the 2021 Adweek Readers’ Choice: Best of Tech awards! The industry-renowned trade publication asked its readers to recognize the top providers…

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Upcoming MMP Macro Changes

Posted Jul 15, 2021

AdColony was built on transparency from our inception as one of the first mobile ad networks devoted to helping game developers monetize their apps, and grow through user acquisition campaigns. We’re changing how our [APP_ID] macro works to continue to provide more transparency to our advertisers. This will increase our interoperability across the mobile advertising…

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AdColony Receives TAG Certified Against Fraud and Brand Safety Recertifications

Posted Mar 18, 2021

We’re pleased to announce that the Trustworthy Accountability Group (TAG) has again awarded AdColony the Certified Against Fraud certification for 2021, as well as TAG Brand Safety Certification (formerly JICWEBS Digital Trading Standards Group (DTSG)) certification. The certification comes after an external audit by BPA Worldwide, making AdColony one of the few mobile ad networks…

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A Decade of AdColony III – Return of the Rocketship

Posted Mar 5, 2021

As the strongest and most successful brand under the Opera Mediaworks umbrella, it was clear that AdColony should become the name that publishers, brands, and agencies turn to leverage the power of mobile, and more innovation was coming fast! This final entry in the look back at our history, and a look forward, is just…

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