AdColony, which enables brands and agencies to reach their target audiences on the most reliable mobile platforms, signed an exclusive strategic partnership with traffic information and navigation leader Yandex.Navigasyon. Through this partnership, AdColony will now offer new advertising solutions to the brands and agencies to reach their target audience in their cars across Turkey.
Yandex.Navigasyon’s advertising models increase brand awareness and brand recall along the way and offer reliable advertising models for brands to draw the most accurate roadmap.
Turkey’s first hyperlocal advertising platform Yandex.Navigasyon increases sales for advertisers by local targeting and catching potential customers during their driving journey without distractions and provides all related advertising experiences to create unique and effective advertising campaigns.
Advertisers working with AdColony to reach their target audience and make their brand more accessible through Yandex.Navigasyon are able to utilize multiple ad models; Custom Category, Cursor Model, Ads On Route, Branded Pop-up Pins, Digital Billboard, Zero Speed Banner. Like AdColony’s well-known seamless video and display integrations in mobile apps, Yandex.Navigasyon’s ad placements are designed to seamlessly fit within a useful experience of navigation and traffic information, and provide real value to commuters.
With more than 4 million active monthly users in Turkey, Yandex.Navigasyon offers unique experiences and opportunities to reach target audiences in traffic.
AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion users globally. With a mission to elevate the state of mobile advertising by focusing on the highest quality consumer experiences that deliver outcomes for brands and publishers on today’s most popular apps, AdColony is trusted by Fortune 500 brands and over 85% of the world’s top-grossing mobile publishers. Known for its exclusive Instant-Play™ HD video technology, display, and rich media formats, our global performance advertising business, programmatic marketplace, and our extensive ad SDK footprint in the top apps worldwide, AdColony is passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Otello Corporation, AdColony is a global organization with over 20 offices worldwide.
Yandex.Navigasyon is a navigation application based on user data and has the most up-to-date traffic information. It is fed by millions of users, provides instant data to reach accurate and up-to-date traffic information, and determines the most appropriate routes for the drivers. The biggest feature that distinguishes Yandex.Navigasyon from other map and navigation applications is that it is known as a social navigation application. While users can interact with each other within the Yandex.Navigasyon application, they can also be aware of traffic, road conditions, and the possible dangers. You can find more detailed information on Yandex.com.tr.
- Mobile Monday: Consumers Spent $143 billion on Mobile, Gaming to Surpass $120 billion in 2021 - January 17, 2021
- Success Story: UFC & User Engagement - January 14, 2021
- Mobile Monday: Mobile Games Earnings Up 10% in 2020, European Mobile Gamers Spend $36.6 Million on Christmas Day - January 10, 2021