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The Car Buying Process and Mobile Usage ⁠— Japan

Posted Nov 25, 2020

The accessibility of data and smartphones has changed the way many cultures approach everyday tasks. This year, Japan’s smartphone penetration is 79% and is expected to reach 92% by 2025. Mobile devices are already vital to Japanese consumers’ shopping habits and car buying is no exception. We wanted to identify what car-buying activities consumers use…

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AdColony Wins Five Awards at MMA Smarties X & North America

Posted Nov 23, 2020

AdColony is proud to announce that our mobile campaigns have received five awards from the MMA Smarties! This month, our teams from North America and Asia-Pacific were recognized for our innovative mobile campaigns by one of the most prestigious award organizations in the industry. The winners were selected from among hundreds of submissions across more…

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Brand Safety Across LATAM

Posted Nov 16, 2020

Whether it’s monitoring a brand’s presence or re-evaluating platforms to advertise in, brands are becoming more proactive when it comes to protecting their image. No matter where users are online, user-generated content is a huge part of everyone’s mobile experience. With unverified content everywhere online, brand safety is becoming even more difficult to maintain and…

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Car Buying Survey 2020 Blog Post

Mobile Is More Important Than Ever for Car Buying

Posted Nov 13, 2020

For many people, the car buying experience has not changed much in the past several years. Consumers become familiar with new models through commercials, do some online research if they are interested, and then head to some dealerships before making a final decision. When looking below the surface, it’s evident that the car buying process…

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Under The Microscope: Mobile Gaming in the Netherlands

Posted Nov 11, 2020

While there may be a huge variety of gaming apps and even similar games within genres in the market, mobile gaming consumers aren’t one and the same. From game genres to how long they spend on their devices, mobile gamers are as diverse as it gets. We’ve looked at mobile gamers across the globe and…

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Programmatic for Publishers

Posted Nov 9, 2020

Quick: Define “programmatic!” Given it was once dubbed marketing word of the year by the Association of National Advertisers and has been growing in importance ever since, this should be easy, shouldn’t it? Unfortunately, while advertisers have leapt on the programmatic train to great success, publishers have been much slower to do so.  Considering how…

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