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New Report — Xennials: Analog Childhood, Digital Adult

Posted Feb 25, 2021

If your first phone was a Nokia, your first computer was a Commodore 64, or the first note that you sent your crush was written by hand (vs. a series of emoji-laden texts), then you are part of the group that some call “Xennials” and others call the “Oregon Trail Generation.”  Xennials often see themselves…

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App Clips: How They Work & Help Acquire Users

Posted Feb 23, 2021

WWDC in June 2020 has cemented itself as an event that has marked a major change in the app industry. The announcement of the AppTrackingTransparency framework has primarily occupied developers’ minds and time, but there was another introduction from WWDC that should not be forgotten: App Clips.  App Clips were created to enable developers to…

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Second Screening: Understanding Usage and Audiences

Posted Feb 2, 2021

Unlimited access to information and advancements in technology has caused an evolution in the way we consume content. Audiences used to engage with one medium at a time but most viewers are now multitasking with multiple devices. “Second screening” is a term for when viewers are watching television but are also using a secondary electronic…

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Mobile Monday: Apple says App Tracking Transparency to Launch in ‘Early Spring’, Among Us and Hypercasual Titles Lead the Top Game Downloads

Posted Jan 31, 2021

January 28 is known as Data Privacy Day in an effort to raise awareness and promote privacy and data protection best practices. Apple commemorated the day giving an update on the much anticipated App Tracking Transparency feature which is now set to be enabled in early spring. Meanwhile, hypercasual games and Among Us, in particular,…

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Tet Shopping and Mobile Behavior Survey

Posted Jan 26, 2021

In the past few years, the Asia-Pacific region has played a big part in bolstering the continued growth of mobile device and app usage. Vietnam, in particular, has become one of the most exciting emerging markets for the industry as the country’s smartphone adoption increases every year. For advertisers looking to reach this expanding audience’s…

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How Consumers Use Mobile Devices During the Big Game

Posted Jan 26, 2021

After a holiday season unlike any other, the biggest sports and advertising day of the year is also expected to look very different. With the pandemic still very much present in the United States, many were left wondering if the Super Bowl would even take place this year. It certainly won’t look the same as…

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