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Under The Microscope: Mobile Gaming in Algeria

Posted Oct 14, 2020

Mobile gaming is growing in markets across the globe and especially in Africa. As smartphone penetration rises in the region, so does mobile gaming. Currently, there isn’t much known about the individual mobile game markets in African countries. That’s why we’ve conducted a number of surveys in the region to better understand their mobile gaming…

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Get Ready for Mobile’s Biggest Holiday Shopping Season Yet

Posted Oct 14, 2020

Halloween hasn’t passed yet, but all eyes are already on holiday shopping. It’s no secret that this year’s holiday season will be very different than years’ past. The global pandemic has prompted most Americans to spend the majority of their time at home, leading to a surge in mobile activity. When it comes to shopping,…

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Rewarded Video Versus In-App Purchases

Posted Oct 12, 2020

With a massive worldwide audience, mobile gaming has presented lucrative opportunities for game developers. Because most mobile games today are free-to-play, developers choose from a number of methods to monetize their titles. The most commonly used are rewarded video ads and in-app purchases. AdColony’s Modern Mobile Gamer study revealed that an overwhelming amount of respondents…

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Gen Z: Born into Digital, Gamers by Choice

Posted Oct 6, 2020

Generation Z, or “Gen Z,” is mostly known for its global connectedness, having been born into the technology era and being entrenched in the digital world since the moment they became aware. They are ever-present online, from messaging to social networks, and their smartphone is an extension of themselves in a way that previous generations will…

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Under The Microscope: Mobile Gaming in Germany

Posted Sep 30, 2020

More and more brands are deciding to invest their ad dollars in mobile, but specifically mobile games. Why? Because mobile games have a large and diverse audience that come from all over the world. Virtually every country has a growing mobile gaming audience and each one has its own set of habits and preferences. Mobile…

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Get iOS14 Support with SDK 4.4

Posted Sep 29, 2020

The AdColony 4.4 SDK is available for download! The latest update supports the recently released iOS 14, including support for some great new features for developers and advertisers, and builds on the groundwork for Apple’s privacy changes coming in 2021. What makes this SDK better than ever? Check out some of the changes and new…

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Mobile Monday: Mobile Gaming to Reach 2 Billion Users in 2020, Strategy is the Third Biggest Genre in the U.S. iOS market

Posted Sep 27, 2020

From hypercasual games to hardcore titles, people are playing more types of mobile games than ever before. Among midcore and hardcore games, Strategy games have been a longstanding favorite for committed gamers looking for a challenge. A new report from GameRefinery details the success of Strategy games in the U.S. as the third-largest genre on iOS….

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