Back to School Shoppers Adapt to a Different Kind of School Year

Posted Aug 10, 2020

Summer seems to be flying by which means that it is almost time for students to return to classes. With the Coronavirus still spreading in the United States, back to school shoppers are having to adapt to a different kind of school year. Whether a student is returning to in-person classes or staying home to…

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Mobile Monday: Google Pixel News Recap, Updated Forecast for Mobile Ad Spending

Posted Aug 9, 2020

The effects of COVID-19 on advertising have been heavily analyzed for the past few months and experts have had to update their forecasts on ad spends. Despite its continued growth, mobile has been feeling the effects of a decrease in overall digital advertising budgets. According to new data, mobile ad spend will be growing only…

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Under The Microscope: Mobile Gaming in Latin America

Posted Aug 5, 2020

AdColony’s Under the Microscope series highlights the different kinds of mobile gamers from all over the world. One of the world’s fastest-growing gaming markets is Latin America. In the past few months, we’ve featured survey results from Colombia, Mexico, and Brazil. In this edition, we’ll be looking at Latin America as a whole and the…

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AdColony Named One of the Best Places to Work in Los Angeles

Posted Aug 5, 2020

AdColony is excited to announce that we have been named as one of the Best Places to Work in Los Angeles! The fourteenth annual program was created by the Los Angeles Business Journal and Best Companies Group. This survey and awards program was designed to identify, recognize, and honor the best employers in Los Angeles,…

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From GDPR to CCPA: A Guide to Global Privacy Laws

Posted Jul 30, 2020

In the digital age, businesses rely on data collection to communicate, advertise, and sell to consumers. As a result, there has been a heightened focus on the protection of users’ data and privacy laws have been enacted all over the world. Failure to comply with these laws can lead to tough consequences including fines and…

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Under The Microscope: Mobile Gaming in Canada

Posted Jul 22, 2020

Widespread availability of smartphones and data has made mobile gaming a mainstream pastime all over the world. There are so many kinds of audiences and its helpful to understand their individual preferences and habits. In our Under the Microscope series, we survey mobile gamers in various regions to see the common threads and differences across…

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More Transparency and Privacy Support with SDK 4.2

Posted Jul 13, 2020

The AdColony 4.2 SDK is now available for download! With improved transparency features, this version makes it even easier for publishers to easily adapt to the latest privacy regulations and increase fill rates. What makes this SDK better than ever? Check out some of the changes and new features below! SDK 4.2 Features New Privacy…

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