We are thrilled to announce that our campaigns have received 14 awards across 10 different categories at one of the most prestigious awards shows in the mobile industry, Marketing Magazine Group’s Mob-Ex Awards 2021! Our APAC team was rewarded for their innovative and highly engaging mobile campaigns, and this is a great example of a true collaboration across multiple teams, vendors, and our partners.
Mob-Ex is a premier industry event for companies and organizations in the field of mobile marketing operating across South East Asia, South Asia, and the ANZ regions. The event celebrates the most effective, creative, and innovative mobile marketing campaigns that are making a difference in the digital advertising world.
Check out our winning campaigns!
Mobile Augmented Reality Dials Up Brand Love for Coca-Cola
Best Awareness Campaign – Gold
Best Use of Interactive Media / AR & VR – Gold
Best Use of Promotions – Gold
Most Innovative Use of Mobile Technology – Gold
Best Use of Display Advertising – Silver
- Brand: Coca-Cola
- Agencies: Starcom Indonesia, AdColony
Smartfren Calling Star Ramadan Campaign
Best Use of Display Advertising – Gold
- Brand: Smartfren
- Agencies: Mediacom Indonesia, AdColony
Kinder Joy’s Applaydu Campaign Gets a Boost Amidst Pandemic
Best Use of In-App Advertising – Bronze
- Brand: Kinder Joy
- Agencies: Mindshare Philippines, AdColony
Mobile Dishes Out Satisfying Results for Indomie Piring Kosong IndomieIdo (Empty Plate) Campaign
Best Use of Interactive Media / AR & VR – Bronze
- Brand: Indomie
- Agencies: i-dac Indonesia/DAX, Ogilvy, AdColony
Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign
Best Use of Mobile – Consumer Engagement – Bronze
- Brand: Royco, Unilever
- Agencies: Mindshare Indonesia, AdColony, Ustudio, TADA, Reprise
Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks
Best Mobile Advertising Strategy – Gold
Most Innovative Use of Mobile – Silver
- Brand: Bliblimart
- Agencies: Wavemaker Indonesia, AdColony
The Fun Way Gamification Boosted Piattos’ Brand Engagement
Food & Beverage – Bronze
- Brand: Piattos, Universal Robina
- Agencies: Spark Foundry Philippines, AdColony, Seven AD Philippines
7-Eleven Slurpee’s In-Game Mobile Strategy Delivers More Than Brainfreeze
Most Innovative Use of Mobile Technology – Silver
Best Mobile Advertising Strategy – Bronze
- Brand: 7-Eleven
- Agencies: PHD Media, AdColony, Anzu
Congratulations to the whole team and all our partners!
About Marketing Magazine Group
Established in June 2002, Marketing Magazine Group (Marketing Interactive) is Asia’s leading source of advertising, marketing, and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the Philippines, Indonesia, and Thailand. Credible, fiercely independent, and always first with industry-breaking news, their magazines and daily e-news reach out to more advertising and marketing professionals across Asia than any other publication.
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- Mobile Gaming Set to Dominate Ramadan this 2022 – EMEA & APAC - March 14, 2022
- Creative Showcase: Indomie - March 10, 2022
- Chinese New Year Holiday Shopping 2022 – Highlights from APAC - January 25, 2022
